Report: Social Media May Soon Eclipse Search Engines in Driving Traffic to Your Website

A recent report by Forrester Research says that social media may soon drive more traffic to websites than search engines, according to a story at Entrepreneur.com.

The shift is being driven by younger Internet users, who typically use social media as their go-to source for research. According to Forrester, half of Internet users ages 18-23 and 43% of Internet users ages 24-32 used Facebook, Twitter or other social media platforms to search.

Other highlights from the report include:

Direct marketing works. In 2012, 26% of users reported typically finding websites through corporate and branded emails, an 11 point jump from the previous year.

Sponsored search results surge in popularity. Last year, 18% of Internet users said paid search results helped them find what they were looking for. That's up from 8% in 2011.

Links keep users engaged. Roughly 28% of all Internet users, regardless of age, discover new sites from links on websites they're already visiting.

The Forrester research highlights the importance of having social media as a key component of your legal marketing strategy. While a majority of consumers still use Google and other search engines to discover a product or service, more and more are turning to social media to get trusted input from the people they know.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.therainmakerblog.com/admin/trackback/302244
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.