The 2012 Lead Generation Benchmark Report by MarketingSherpa studied over 1,900 business organizations to identify key industry trends for generating high quality leads, and found that organizations that nurture leads experience a 45% increase in lead generation ROI than those that do not.
At the Rainmaker Retreat, our two-day law firm marketing boot camp, I share the story of an attorney who attended one of our sessions last year. After the first day, she came up to me to say that she had been hearing from us for almost 10 years, and finally decided she needed to attend our Rainmaker Retreat, and how glad she was that she did.
If nothing else, this reinforced to me the importance of nurturing leads. I had no idea it would take someone 10 years to respond to our lead generation efforts, but I’m certainly glad we didn’t drop her off our list. You never know when someone will decide they’re ready to buy, even a decade later!
Lead nurturing is simply helping people rather than trying to sell them something. It is identifying their “point of pain” and giving them the answers that help them alleviate the pain. Those answers can come in many different forms – here are some of the most effective from the MarketingSherpa lead generation report:
The content you deliver should benefit your prospect, whether or not they “buy” from you. By having a lead nurturing program in place, the quality of your leads will increase and so will your conversion rates. Even if it takes a few years for some prospects to get there.
Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!
Newly released! Rainmaker in a Box: Volume 2 includes:
8 Proven Steps for More & Better Referrals
Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!
7 Strategies to Recession Proof Your Law Firm
Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!
6 Keys to Unlocking the Secrets of Social Media
Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.
5 Core Components for Highly Successful Websites & Blogs
My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.
Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!
***For Blog Readers, Facebook Friends, Twitter Followers and LinkedIn Connections – we are offering you a $50 discount for Volume 2 and a $100 discount for both Volume 1 and Volume 2 because of your social media presence with The Rainmaker Institute.
Click here now to order!