Hardly a day goes by where I don’t give away a good idea for free. Whether it’s here on my blog or during one of my appearances, I freely give attorneys the best possible ideas for growing their practices.
And the result? In the past few years, we have grown by leaps and bounds, past my wildest expectations. We’ve had to expand our physical space and staff up to the point where I am now heading up a 55-person company. And I started it all by giving away my best advice.
So why are attorneys so reluctant to share their best knowledge with prospects? Beats me. I routinely urge lawyers to blog, participate on social media and give away free reports, all strategies that have grown my business to a robust level today.
Putting your best stuff out there for people to learn from helps you establish trust and your own authority in your field of legal expertise. What you used to do at networking events can now be done online, helping you reach a much broader pool of prospects.
Being generous with your ideas is the key to growing your practice. Giving away what you know will create a demand for your services because prospects will come to value your insights and trust you through the “freebies” you provide.
Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice
Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process. Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report. Read and discover:
- How to determine the best source for your referrals
- How to explain your ideal target market to a referral source
- How to get referrals from other attorneys
- Whether online directories are a good referral source
- How to network effectively
- And much, much more!