84% of U.S. Mobile Consumers Use Devices to Shop

A new Nielsen report has found that, during the first quarter of 2013, 84% of U.S. mobile consumers had shopped on tablets and smartphones in the last 30 days, an increase of 5% from the same period one year ago.

Nielsen defines mobile shopping as using a smartphone or tablet to make a purchase, research products or services, find stores, read or write reviews and check prices. More than 25% of mobile consumers said they now buy more frequently via mobile than PC.

Here’s a chart on the Nielsen data:

Nielsen found that the most active users of mobile devices for shopping are those with incomes in excess of $100,000.

The Nielsen report provides more evidence – in case you needed it – that consumers are migrating fast to mobile devices for all their Web-based activities. If you are practicing B2C law and your legal marketing plan doesn’t include a mobile strategy, you are teetering on the brink of irrelevance.


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