LinkedIn has been found to be 277% more effective in generating leads than Facebook and Twitter, according to HubSpot research. Since LinkedIn is a social network for professionals, it stands to reason that B2B law firms can get the most out of it when it comes to lead generation; here’s how:
Link your blog. If you use WordPress to publish your blog, LinkedIn has a WordPress app that automatically publishes each new post to your LinkedIn profile. You can also use an RSS feed to accomplish the same task.
Share your slides. Your treasure trove of PowerPoint slides contains some great content; why not repurpose them for sharing on LinkedIn? Add a call-to-action and share with LinkedIn’s SlideShare app.
Promote your practice to a targeted audience.Your LinkedIn company page has dedicated tabs you can use to promote your practice. If you have multiple practice areas, create a tab for each one and promote to the target audiences that are relevant – you can target based on industry, location, company size, job function and seniority level.
Create banner ads.LinkedIn has an advertising feature that allows you to create banners that promote your next speech, your free report or whitepaper, or any other service or product you desire. You can use the same targeting feature mentioned previously to promote to the right target audience.
Email your group members. If you have set up a group on LinkedIn, the site allows you to send one email every week to all members. Use this to promote your latest blog post, thought leadership pieces and so on.
Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.