I came across a great post on the KISSmetrics blog the other day about the reasons why Google penalizes websites. The post listed 50 – 50!—reasons your site might incur a Google penalty and also explained how you can tell if Google is penalizing your site. Here, from the post, are the most obvious clues you’re in the penalty box:
- Your website doesn’t come up in the top few search results for your own name anymore.
- Your page 1 positions have slipped to page 2 or 3 of search results (you are tracking that, right?).
- Your PageRank has dropped to a zero or a one.
- Your website listing in search takes you to a page other than your home page.
If your website does not rank well in search for your most important keywords, please take a few minutes and review this list or send it on to your IT person for review. There are quite a few that are simple fixes – broken links, internal 404s, missing data – that could make a big difference in how your website shows up in Google search.
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