Legal Marketing Strategies in a Social Media World

I’m in Chicago today and tomorrow, making two presentations during the Illinois State Bar Small and Solo Conference. 

In a couple of hours, I will be speaking on Law Firm Marketing Strategies in a Social Media World: Connecting with Clients, Prospects and Referral Sources on LinkedIn and FacebookOne of the tips I will be sharing with the group is a relatively new LinkedIn feature called InMaps which offers a visual representation of what your LinkedIn networks look like.

InMaps can show how your LinkedIn connections form groups, displaying very clearly how your connections are related to one another. Not only is this a great way to understand the relationships between you and all your LinkedIn connections, it will help you identify links within your professional associations you were not aware of, giving you the opportunity to expand your connections.

InMaps is very easy to use; simply visit the InMaps website (http://inmaps.linkedinlabs.com) and grant it permission to connect to your LinkedIn account. InMaps will sort through your contacts and present you with a map of your affiliations. You will see different clusters of closely linked colleagues, and classmates and friends will appear as similarly colored groups. For example, the names of law school classmates may be in red, people in another group may be in green, etc.

Within these groups, contacts whose names appear larger represent those who have the largest number of connections within the cluster, so by clicking on a contact within any circle, you can see their profile and how they are connected to your other contacts!

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