The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include:
- Social media (87%)
- Articles on company website (81%)
- E-newsletters (80%)
- Blogs (76%)
- Events in-person (76%)
The biggest challenge B2B marketers face when it comes to content marketing is the lack of time (resources) to produce enough content. This is undoubtedly the reason that 64% of the marketers surveyed said they outsource some or all of their content development.
The infographic below details the key findings from this B2B content marketing study, including the finding that the use of infographics is up significantly from one year ago!
FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book
In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.
To get your complimentary copy online, click here.
Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.
We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.