The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Monthly Archives: December 2013

How to Build a Law Firm Website That Turns Prospects Into Clients

Posted in Law Firm Marketing, Law Firm Websites
Getting prospects to hire you begins with establishing trust. Since recent research has shown that most people use online searches to look for an attorney, having a website that helps you build that trust is crucial. Here are some tips on how to use your law firm website to build trust with prospects: Third-party support. Use testimonials,… Continue Reading

How to Create Great Content for Your Blog

Posted in Law Firm Marketing
At our Rainmaker Retreat two-day legal marketing seminar, I talk about how everything you do on the Internet starts with a great blog. Create a blog, post to it regularly with great content, then link your posts to your social media profiles and pages, and watch your traffic and search results improve. Most attorneys find blogging… Continue Reading

The True Cost of an Attorney

Posted in Law Firm Marketing
How many times have you felt you had to justify your fees to a client?  Most attorneys face this on a regular basis and many stumble for just the right way to explain to clients why they charge what they do. The infographic below from UpCounsel may provide you with some good fodder the next… Continue Reading

4 Steps to Improve Your SEO Now

Posted in Law Firm Marketing
1.  Content is king. Low quality content – article spinning and output from cheap content farms – will not only do your website no good, it will get you penalized by Google. Bad content really is yesterday’s news, and that is great news for those of us who spend a lot of time producing stuff that people… Continue Reading

Google+ for Lawyers: How to Get Started

Posted in Law Firm Marketing
Attorneys need to claim their law firm marketing turf on Google+ business pages for two key reasons: Google+ is now the #2 social media site with over 540 million monthly active users, and has grown 58% in the last six months alone. Google is fully integrating Google+ with search results…so if you’re not on Google+,… Continue Reading

Law Firm Marketing Trends for 2014

Posted in Law Firm Marketing
Will the law firm marketing trends you have applied to date work in 2014? According to Nic Mayne of Mayne Marketing, attorneys will need to change up their marketing strategies with a focus on interaction, user generated content on a law firm blog as well as social media, plus implementing a solid strategy for Google+… Continue Reading

Law Firm Goal-Setting for 2014

Posted in Law Firm Marketing
One secret of highly successful attorneys is that they make time to plan for the future. December is the perfect time to evaluate achievements, set new goals and work on your law firm marketing plan. Here are some of the areas for you to focus on: Financial goals for your business –Don’t just focus on… Continue Reading