If you are still trying to wrap your head around how to use Twitter, here are 7 tips that can take you from newbie to master quickly:

1.  Take a different approach to a trending topic.  The most effective tweets are those that provide a unique take on something that is already trending on Twitter.  After you sign in to your Twitter feed, click on the Discover link at the top right to see what is trending right now (David Letterman’s retirement is today’s big topic).  You can customize Trends for your geographical area by clicking Change in your Trends box.

2.  Optimize your Twitter profile.  Use a photo and remember that Twitter followers tend to follow a person, not a company. 

3.  Sync your Twitter account with your Facebook and Gmail accounts to find the Twitter accounts of people you know.  Then follow them.  This will usually get them to follow you back and to share your content.

4.  Use lots of photos and video.  These get more attention on Twitter.

5.  Focus on quality, not quantity.  You want people who are interested in you and your legal services so you can use Twitter as another means of forging a more meaningful relationship.

6.  Engage with the people who share your content by sending them a direct message, adding them to your follower list and retweeting some of their tweets. 

7.  Keep tabs on your Twitter stats so you can see how your marketing strategies are working.  The stats will tell you how many people engaged with your tweets, how many clicked on the link, and more useful information.

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New Free Report: How to Position Yourself as A Specialist, Not a Generalist

If you are taking every piece of legal business that comes your way with no regard for developing a specialization, you are killing your business.

Why?

Being a generalist makes it much harder to get referrals. If you are a generalist, other attorneys who might otherwise send referrals your way see you as a competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral needs. You want to specialize because it creates more credibility and more loyalty.

Here’s what you’ll discover when you read this report:

  • 4 ways to position yourself as a specialist
  • Benefits of specializing
  • What to do about cases that don’t fit in your specialty
  • How other attorneys have successfully specialized
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