Sacrifice Your Sacred Cows to Beef Up Your Bottom LineWe all know the old adage, “If you do what you’ve always done, you’ll get what you’ve always gotten.”  If you find your practice stagnating, maybe it’s time to think about sacrificing some of your “sacred cows” and replacing them with better alternatives.

Creative thinking involves breaking out of one pattern in order to create a new one.  All too often, we become ensnared by this familiar phenomenon:

We make rules based on reasons that make a lot of sense.

We follow these rules.

Time passes and things change.

The original reasons for the rules may no longer exist, but because the rules are still in place, we continue to follow them.

I’d like you to ask yourself these challenging questions:

  • What parts of your practice make the most profit?
  • Should you expand your practice areas or get rid of one?
  • How price-sensitive is your target market?
  • How can you structure your firm to better fit the new realities in the legal services marketplace?
  • What old habits are you perpetuating that no longer add anything to your bottom line?

To create new revenue-generating strategies for your law firm, consider attending a Rainmaker Retreat, our two-day law firm marketing seminar where attorneys learn proven marketing and lead conversion strategies to lift their practices to new heights.

Here’s some feedback from attorneys who attended our Las Vegas Rainmaker Retreat in July:

“After attending the Rainmaker Retreat, I truly believe I can change the destiny of my law practice.  I have learned valuable information that I believe will lead me to making a multi-million dollar business.  The information was eye-opening and supported by credible data.  I recommend it to any attorney who is ready to take their business to the next level.” – Jennifer L., Solo, Criminal Defense, Huntington Beach, CA 

“There were so many ideas and amazing information provided within such a small amount of time.  These ideas can be implemented quickly and easily and actually work.  It provides practical ways to run a more efficient firm and grow it into a business that will run on its own.  He didn’t just provide us with theory and useless facts or stats, he gave us actual tools and specific systems on upgrading our business.” – Frances P., Solo, Criminal Defense, Newport Beach, CA

“Answered many questions, some I did not even know I should be asking.  Just hoping my competition never attends.  Worth every bit of money and time to attend.”- Cris W., Partner, Litigation and Transaction, Loomis, CA

If you want to identify and rectify those areas that no longer serve your best interest or your bottom line, sign up now for one of our upcoming Rainmaker Retreats:

October 2-3, 2015 — Miami, FL

November 6-7, 2015 — New York City

December 4-5, 2015 — Los Angeles

Get substantial savings (50% off) through our Early Bird Registration, which ends October 2 for the NYC Rainmaker Retreat and November 4 for the Los Angeles Rainmaker Retreat.

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.  National Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.

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