This week we’ve gathered our top legal marketing blog posts from the past year — some recognized by other organizations as notable and others ranked by our readers as some of their favorites.

Here are some reader favorites:

8 Proven Ways to Boost Engagement for Your Facebook Posts8 Proven Ways to Boost Engagement for Your Facebook Posts

If you’re using Facebook to “sell” your law firm, you are probably disappointed in your results. You see, Facebook is about engagement and anything that smacks of a hard-sell is usually tuned out.

You will get much better results if you simply surrender to what Facebook can deliver, which is an opportunity to meet new prospects and to share your knowledge that may someday lead to new business.

A lot of new business connections occur on Facebook based on people you used to know –old high school or college friends that you connect with there and then educate them naturally on what you do now. In that sense, approaching Facebook as a referral source cultivation opportunity could be a mindset that will pay you big dividends in the future. Read more.

 

11 Surefire Ways to Boost Your Email Marketing Open and Click-Thru Rates11 Surefire Ways to Boost Your Email Marketing Open and Click-Thru Rates

Email marketing is one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.

Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps you should be taking with your email marketing to optimize your chances of having your email opened and acted upon: Read more.

 

How to Fix the Most Common Social Media Mistakes Lawyers MakeHow to Fix the Most Common Social Media Mistakes Lawyers Make

Few things are more annoying than being presented with a list of mistakes without any solutions to fix them.

We see many law firms making the same mistakes on social media over and over again. This discourages them from participating and reaping the true rewards that social media offers — engagement with an audience you may not otherwise reach on a broad scale you could never afford to purchase.

Here are some of the most common social media mistakes lawyers make and over the next few days, I’ll be sharing with you the ways to fix them: Read Part 1 here. Read Part 2 here. Read Part 3 here.

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Remember to Get Our Gift for You by January 3!Remember to Get Our Gift for You by January 3!

The Rainmaker Retreat, our highly successful 2-day law firm marketing boot camp, has been the catalyst for hundreds of attorneys to re-invent their law firm and create automatic systems that consistently deliver a steady stream of new leads and clients.

My Rainmaker In A Box, Volume 2 is a consistent best seller at the Rainmaker Institute. It’s 4 DVDs and a data DVD that pulls back the curtain of our closely guarded Rainmaker marketing system with color-by-the-numbers systems you can use now to rapidly get new leads and clients. We sell a boatload of these every year for $397.

It’s yours FREE when you register for the next Rainmaker Retreat by midnight on January 3, 2016.

Whatever you want to do to improve your law practice in 2016, the best place to start is at a Rainmaker Retreat. We have the following sessions scheduled for the first half of 2016:

*This special Wednesday-Thursday Rainmaker Retreat will directly follow the National Trial Lawyers Summit on Feb. 7-9, 2016 at the Loews Miami Beach Hotel.

We only have a limited quantity of the free gifts, so please act now as they will all be gone soon.