This week we’ve gathered our top legal marketing blog posts from the past year — some recognized by other organizations as notable and others ranked by our readers as some of their favorites.
Here are some reader favorites:
If you’re using Facebook to “sell” your law firm, you are probably disappointed in your results. You see, Facebook is about engagement and anything that smacks of a hard-sell is usually tuned out.
You will get much better results if you simply surrender to what Facebook can deliver, which is an opportunity to meet new prospects and to share your knowledge that may someday lead to new business.
A lot of new business connections occur on Facebook based on people you used to know –old high school or college friends that you connect with there and then educate them naturally on what you do now. In that sense, approaching Facebook as a referral source cultivation opportunity could be a mindset that will pay you big dividends in the future. Read more.
Email marketing is one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps you should be taking with your email marketing to optimize your chances of having your email opened and acted upon: Read more.
Few things are more annoying than being presented with a list of mistakes without any solutions to fix them.
We see many law firms making the same mistakes on social media over and over again. This discourages them from participating and reaping the true rewards that social media offers — engagement with an audience you may not otherwise reach on a broad scale you could never afford to purchase.
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- January 15-16, 2016 — Las Vegas, NV/Venetian Casino Resort
- February 10-11, 2016 — Miami, FL/Loews Miami Beach Hotel*
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- May 13-14, 2016 — Atlanta, GA/The Ritz Carlton Buckhead
- June 10-11, 2016 — Boston, MA/Doubletree Suites Cambridge
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