This week we’ve curated our top legal marketing blog posts from the past year — some recognized by other organizations as notable and others ranked by our readers as some of their favorites. If you’re looking for some inspiration to start 2016 out on the right marketing foot, these may fit the bill.
Our first three top legal marketing blog posts from 2015 were each recognized as a SmallLaw Pick of the Week, meaning they are a must-read for solos and those who manage and work in small law firms:
One of the best ways to differentiate your law firm from your competitors is to micromanage the client experience.
Think about the best customer service you have ever experienced. Most likely you paid more for it, but the way you were treated left no doubt in your mind that you were getting a true value for your money.
There are four keys to micromanaging the client experience: Read more.
2. Facebook for Lawyers: How to Use Targeted Ads to Zero In On Your Ideal Clients
When is the last time you explored Facebook ads for your law firm? If it’s been never — or just not recently — then it’s time you took a look because this monster social media platform is doing more for business, including law firms, than ever before to help you find and target your ideal clients.
Here are four distinct ways attorneys can use Facebook to zero in on their ideal target market: Read more.
Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal.
They have just issued their 2015 report, based on data gathered from 1.1 billion opt-in email newsletters sent between Jan. 1, 2014 and Dec. 31, 2014. Here are the results — and what should be your new benchmarks — for your law firm email newsletter: Read more.