Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page.

Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit your law firm website home page:

You practice the kind of law I need.  Whatever type of law you practice should be spelled out clearly and be one of the first things a visitor to your law firm website sees.

You understand my problem.  Get all the lawyer words off your site and speak to your prospect in their language so that they understand that you understand.  This builds trust.  And if they don’t trust you, they won’t do business with you.

You have the knowledge I need to solve my problem.  Lots of law firm websites have information that clients want to know hidden under a “Reference” or “Resources” tab.  This is important stuff to prospects; don’t make them hunt for it.

I understand the benefits and value I will receive if I work with you.  This is a tough one for most lawyers because they don’t really understand the benefits of working with their firm, so you have to spend some time really giving this some thought.  Look at the testimonials you have gathered and glean from those what really means something to your clients.  Using terms like, “We care” is both trite and commonplace.

The infographic below from HubSpot details the 12 critical elements your law firm website home page should have in order to generate leads:

12 Critical Elements Your Law Firm Website Home Page Must Have

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Free Webinar 2/18: Law Firm Finance for Contingency-Based FirmsFree Webinar 2/18: Law Firm Finance for Contingency-Based Firms

Many attorneys don’t know the questions to ask or who to trust when it comes to law firm financing. And many traditional lenders will not even consider you if your firm is a personal injury, workers compensation, SSD or another contingency-based practice area.

Join me for a free training webinar on Law Firm Finance for Contingency-Based Firms on Thursday, Feb. 18, 2016 at 10 a.m. PT/1 p.m. ET. During this webinar, you will learn:

  • The most important financial concepts and terms you need to know
  • The most common challenges contingent-fee law firms face in the marketplace when seeking capital
  • 5 steps you can take to improve your financial health right now!
  • Insider recommendations for how to maximize your chances of landing funding for your law firm
  • The advantages, disadvantages, costs and risk abatement criteria for the 10 most common forms of capital accessed by contingent-fee law firms

Your webinar host is Michael Swanson, CEO of Advocate Capital, a Nashville-based commercial finance company that has developed proprietary financial products and services aimed at the upper echelon of trial law firms in the U.S.

Michael is the author of How David Beats Goliath: Access to Capital for Contingent-Fee Law Firms, a definitive, common-sense book that explains how contingent-fee law firm funding works, who provides it, what it costs, and how law firms can acquire and use it efficiently.

If you are looking to significantly grow your law firm this year, getting the right financing can play a big role. Learn how by joining this free webinar.

You can register online now; registrants will receive a recording of the webinar to watch at their convenience so even if you cannot attend in person, please register to get the free recording.