Here are 5 proven tips to create content that your prospects will find worth reading and sharing:
Over-invest in high quality content. There is seemingly no limit to the amount of legal content on the Internet these days, and the proliferation of this content means yours has to be better to get attention. So stop doing what everyone else is doing and look for ways to stand out with landing pages, interactive infographics, videos and other attention-grabbers.
Include SEO best practices. Hone in on the keywords that are driving traffic to your website right now and dig deeper for keywords you aren’t targeting yet that have potential to attract more visitors. Then use these to build high quality content around.
Be a great storyteller. In a hyper-competitive market for a reader’s attention, it’s the great stories that get read and shared. Have a great hook to pull those readers in, and be sure your story has a satisfying end that is worthy of the build-up.
Deliver data in new ways. Humans are visual beings, so if you can deliver your data visually in an engaging way – through an online slide show or interactive visualization – you are likely to see better results than if you just convey your messaging in words.
Answer your prospects’ questions. Don’t beat your head against a wall trying to come up with great ideas for content. Instead, look to your clients and answer their top 10, 20 or 30 questions. By doing this, you can position yourself as an authority and provide information your potential clients are actually seeking.
LinkedIn may be the most powerful social media tool for lawyers and litigators!
In my new FREE report —10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast — I’m going to show you how you can leverage LinkedIn to generate more and better referrals while connecting with clients in 10 simple steps.
What this free report has to offer:
- Strategy: The exact strategy attorneys are using to get referrals from LinkedIn
- SEO: How to optimize your profile for Google and other search engines
- Avoid Common Mistakes: The biggest mistakes lawyers make and how to avoid them
- Increase Profile Views: How participating in one feature can increase your profile views by 400%
- Improve Profile Content: What to include and leave off your profile
- Referral Sources: Where to find the best referral sources on LinkedIn
The ABA estimates over 90% of attorneys already have a profile on LinkedIn, but most of them have no idea of how to tap into the full potential of this powerful platform. To ignore it is the proverbial equivalent of sticking your head in the sand.
Learning how to use LinkedIn to your biggest advantage can take a lot of time and effort, but in this free report I’m going to cut to the chase and give you the exact steps you need to follow to tap into the vast resources on LinkedIn.
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