Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below).
MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who is doing what online in the legal profession. Some of the highlights:
76% of attorneys have an online presence. Now this can mean anything from just have a website — which 85% of attorneys do (I have no idea what the other 15% are waiting for) — to being actively engaged on social media.
LinkedIn is the preferred platform. 57% of lawyers are on LinkedIn which is no surprise since the dominant reason lawyers say they use social media is to network and for career development. Facebook follows at just 35%. This means there is a HUGE marketing opportunity for lawyers to engage for reasons much more compelling beyond networking and career development — business development!
Blogs matter. 39% of lawyers say they gained clients from having a blog. That’s an impressive number and if you don’t have a blog, it should move you to reconsider that position. The average attorney spends about two hours per week on his or her blog.
If you want to learn more about using social media to promote your law firm, click on my free social media webinar offer following the infographic. We’ll send you a link to access this informative webinar, where you will learn:
- How to effectively and ethically use social media to promote your law firm
- When a blog article or Facebook post is subject to advertising rules
- How to avoid accidentally soliciting clients online
- The biggest mistakes lawyers make with social media and how to avoid them
- The do’s and don’ts when responding to negative client reviews
- Outrageous (and hilarious) case studies of attorneys using social media