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Law firm marketing and business development strategies

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Category Archives: Generating Referrals for Attorneys

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8 Simple Steps to Create a Referral Network of Other Attorneys

Posted in Generating Referrals for Attorneys, Strategic Referrals
A strong referral base is only built over a period of time, and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys. Achieving this goal is impossible if you are only asking your legal peers for… Continue Reading

How to Gift Your Firm with More Referrals in 2017

Posted in Generating Referrals for Attorneys
The holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as part of their law firm marketing efforts. Below are five proven steps you can take in your law firm marketing and referral strategy to build… Continue Reading

4 Reasons You Don’t Get More Referrals & How to Fix It

Posted in Generating Referrals for Attorneys
There are four primary reasons attorneys don’t receive more referrals: Your referral sources are not adequately educated about what you do You are too vague about who your perfect client is You aren’t consistently communicating with your clients You are not consistently reminding them to send you a referral So how do you identify your best client referral sources? Listen! When it… Continue Reading

The 4 Truths Every Attorney Needs to Know About Referrals

Posted in Generating Referrals for Attorneys
At The Rainmaker Institute, we specialize in helping legal practitioners generate more revenue and increase the quality and quantity of their referrals. One of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near… Continue Reading

9 Steps to Cultivate Referral Sources on LinkedIn

Posted in Generating Referrals for Attorneys, Social Media Marketing for Law Firms
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. Here are the… Continue Reading

4 Steps to Build a Law Firm Blog That Generates Leads

Posted in Generating Referrals for Attorneys, Lead Generation for Law Firms
Attorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.). Which is why it is important that your law firm… Continue Reading

How to Find More Clients Through Referrals

Posted in Generating Referrals for Attorneys, Lead Generation for Law Firms
The top four sources of attorney referrals include: 1.Current and former clients 2. Other attorneys who do what you do (conflict work) 3. Non-competing attorneys 4. Non-attorney professionals We’ve identified some of the top reasons why you are not getting more referrals: Lack of education — you have not educated your referral sources on these… Continue Reading

How to Build a Referral-Driven Law Practice in 2016

Posted in Generating Referrals for Attorneys
The Holy Grail of business development for attorneys is a referral-driven law firm. Every attorney seeks to build a referral-based practice. However, many attorneys seem to spend their entire professional careers trying to create a steady stream of referrals with little results to show for it. There are four primary reasons attorneys don’t receive more… Continue Reading

Meet Me Online on Oct. 29 to Learn How a Referral System Can Double Your Revenue

Posted in Generating Referrals for Attorneys
Referrals don’t just happen.  They must be cultivated.  While you may get an occasional referral from a former client or someone you know, if you want to take your legal marketing to the next level, you need a referral system.  You cannot build a financially successful law firm with random referrals. You need people you… Continue Reading

Free Avvo Webinar Oct. 29: How to Double Your Revenue with a Referral System

Posted in Generating Referrals for Attorneys
In working with hundreds of attorneys every year, one of the things they often tell me is that they dream of having a referral driven law practice. I understand that completely! Who wouldn’t want a referral driven business? Your marketing would cost you far less, and the people referred to you would be predisposed to… Continue Reading

FREE Webinar on Creating Lasting Client Loyalty

Posted in Generating Referrals for Attorneys, Law Firm Marketing, Strategic Referrals
Developing loyal clients who won’t leave your firm for love or money — and who are the first to refer your services to others – begins the moment you meet them. Now you can learn techniques and strategies to quickly build those important, lasting relationships with clients by watching this free webinar – How to Develop Zealot… Continue Reading

2 Questions Every Attorney Needs to Know the Answers To

Posted in Generating Referrals for Attorneys, Law Firm Marketing, Strategic Referrals
There are two questions just about every attorney has asked at one time or another. At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer dozens of questions that are top-of-mind for attorneys who have come from across the nation and these two consistently pop up: Why am I not getting more… Continue Reading