The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Category Archives: Internet Marketing for Lawyers

Subscribe to Internet Marketing for Lawyers RSS Feed

How to Use Local Search for Leads

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Former House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads. To realize the importance … Continue Reading

7 Tips for Attorneys to Master Twitter

Posted in Generating Referrals for Attorneys, Internet Marketing for Lawyers, Law Firm Marketing
I know that many of you feel like you just got the hang of Facebook and LinkedIn, but have trepidations about Twitter.  So, really, why should you go there?  Because Twitter is huge, and it’s getting bigger every day.  Recent statistics show that Twitter gains 135,000 new users every day.  Every day there are 58 … Continue Reading

Internet Marketing for Lawyers: How to Improve SEO With Social Links

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content.  Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as … Continue Reading

10 Things Attorneys Need to Know About the New Facebook Pages

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
I have already blogged here and here about getting your Facebook presence updated for the new Facebook Pages revamp that happens on March 30.  Unfortunately, whether you are ready or not, the change is going to happen – so get out in front of it and make it really work for you! This infographic details the … Continue Reading

Bust the Bracket with a Killer Legal Marketing Strategy

Posted in Internet Marketing for Lawyers, Law Firm Marketing
March Madness is upon us.  Office productivity has taken its seasonal dip as employees call in sick and spend work time scanning the internet to keep up with the progress of their NCAA basketball tournament brackets.  This is a good time to assess whether your legal marketing strategy is more sound than your game-picking strategy. … Continue Reading

Benefits, Value and Results should be the focus of your law firm marketing plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
When it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive during the relationship  The Results they achieve from your service If you’re an estate planner, don’t sell estate plans. If you’re a family law attorney, don’t focus on … Continue Reading

Stephen Fairley’s Law Firm Marketing Presentation on the Front Page of the State Bar of California’s Website

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Okay, so this is a little self-promotional (even for me)… But I just can’t contain my excitement! I’m very excited to announce I will be giving a keynote presentation at the upcoming 82nd Annual Conference of the State Bar of California and they are promoting my presentation on their event’s homepage! Here’s the link … Continue Reading

Legal Marketing Strategies: 13 Ideas to Jump-start Your Formal Networking

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Identify 2-3 specific networking groups to attend. Indentify at least 1 “elite” group and attend 1-2 times per quarter. Refine your “audio logo.” (For a definition of audio logo and an example of one, see Wednesday’s post.) Develop 3-5 open-ended questions you can ask at a networking event. Join your local bar association. Join your … Continue Reading

Law Firm Marketing: 7 Tips on Finding Clients Through Formal Networking

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
One law firm marketing tactic that consistently helps most law firms get new clients is through referrals. Now there are several different ways to get those referrals: initiating a strategic referral partner mail & meet campaign; informal networking and formal networking. “Formal networking” involves attending an organized group event such as industry trade shows, bar meetings, … Continue Reading

Legal Marketing Strategies: Tips for Conducting a Client Satisfaction Survey

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Client satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you. Although this insight is vital, the benefits to client satisfaction surveys don’t stop … Continue Reading

Legal Marketing Strategies: 10 Different Ways to Create a Unique Competitive Advantage (UCA)

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm and your services? Here are 10 ways you can begin answering those questions: Benefits. What are the benefits of working with your firm as compared to working with others? What do you do that other … Continue Reading

Law Firm Marketing: Is Your Marketing “on Target?”

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
One of the biggest mistakes I see most attorneys make in the legal marketing is defining their target market way too broadly. For example, a PI attorney might say: “My target market are those people who have been injured in Texas.” Although this statement is certainly true, that’s a lot of people and it certainly … Continue Reading

State Bar of California Rainmaker Retreat Legal Marketing Boot camp: Round Up and Recap!

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
I just flew back from San Francisco. This last Friday & Saturday we had a fantastic group of attorneys for the first ever Rainmaker Retreat sponsored by the State Bar of California. The staff at the Bar was fantastic. I was very impressed with their level of attentiveness and kindness. We look forward to working … Continue Reading

Legal Marketing: The Big 3 Reasons Why Attorneys Fail to Grow Their Practices

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Law firm marketing is a complex and competitive business. And there are many reasons why certain law firms fail to grow or even fail to survive. However, in my working with more than 6,000 attorneys over the years, I’ve come to find out that there are essentially 3 main reasons why attorneys fail to grow … Continue Reading

Legal Marketing Strategies: 3 Strategies to Staying Positive in a Negative Climate

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Fear and negativity are pervasive and everywhere you look these days. I don’t know about you, but I’m getting really tired of it. I’m on a personal crusade to promote a positive culture based on positive relationships and positive solutions. No, I’m not sticking my head in the sand, but I do believe that if … Continue Reading

Law Firm Marketing: A Step-by-Step Referral System that Gets Results

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
In this blog post, I’m letting you peek behind the curtain. I will give you the steps involved in this law firm marketing system that has helped many a client increase business. Identify several professions or industries that already have trusted relationships with your target market. Build or buy a database of potential referral sources … Continue Reading

Law Firm Marketing: Where’s Your Focus?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
I’ve been talking to quite a few attorneys over the past several months who are increasingly concerned about how the tough economy is affecting their practice and their ability to focus on marketing their law firm. Let’s have a little perspective on this. As a business owner, you can either focus on the fear and … Continue Reading

Legal Marketing Strategies: What Business Are You Really In?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
When someone asks you, “What business are you in?” What do you answer? I suspect, if you’re like most attorneys, you’d answer: law, real estate law, probate law, family law . . . or anything related to the word “law.” Logical, right? It may be logical but it’s wrong. You may have a legal practice, but … Continue Reading

Law Firm Marketing: Does Twitter Change the Game?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Shortly after the Total Attorney’s Get a Life Conference in Chicago, a firestorm started in the legal blogosphere around the question: “Is Twitter the legal marketing tool it’s cracked up to be?” This firestorm was ignited by legal marketing consultant Larry Bodine when he contended during a Get a Life panel discussion that Twitter is not … Continue Reading