The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Internet Marketing for Lawyers

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Independence Day Special: 14-Day Trial of Rainmaker Retreat 2.0!

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Rainmaker Retreat Boot Camp
The Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.” We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch… Continue Reading

4 Steps to Increase Your Law Firm’s Online Visibility

Posted in Internet Marketing for Lawyers, Law Firm Marketing
There is one simple marketing strategy that can mean real money in your pocket: increasing the online visibility of your law firm. If you increase your online visibility, you improve your chances of having potential clients find you because online is where consumers are looking for attorneys these days. Here are some tasks you should consider… Continue Reading

12 Critical Elements Your Law Firm Website Home Page Must Have

Posted in Internet Marketing for Lawyers, Law Firm Websites
Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading

FREE Webinar June 9: How to Develop Your Law Firm Marketing Plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Join me tomorrow at 3 p.m. ET/ Noon PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn… A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients. Step-by-step actions you should take throughout the course of the next 12 months to… Continue Reading

How to Use Local Search for Leads

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Former House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads. To realize the importance… Continue Reading

7 Tips for Attorneys to Master Twitter

Posted in Generating Referrals for Attorneys, Internet Marketing for Lawyers, Law Firm Marketing
I know that many of you feel like you just got the hang of Facebook and LinkedIn, but have trepidations about Twitter.  So, really, why should you go there?  Because Twitter is huge, and it’s getting bigger every day.  Recent statistics show that Twitter gains 135,000 new users every day.  Every day there are 58… Continue Reading

Internet Marketing for Lawyers: How to Improve SEO With Social Links

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content.  Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as… Continue Reading

10 Things Attorneys Need to Know About the New Facebook Pages

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
I have already blogged here and here about getting your Facebook presence updated for the new Facebook Pages revamp that happens on March 30.  Unfortunately, whether you are ready or not, the change is going to happen – so get out in front of it and make it really work for you! This infographic details the… Continue Reading

Bust the Bracket with a Killer Legal Marketing Strategy

Posted in Internet Marketing for Lawyers, Law Firm Marketing
March Madness is upon us.  Office productivity has taken its seasonal dip as employees call in sick and spend work time scanning the internet to keep up with the progress of their NCAA basketball tournament brackets.  This is a good time to assess whether your legal marketing strategy is more sound than your game-picking strategy.… Continue Reading

Benefits, Value and Results should be the focus of your law firm marketing plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
When it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive during the relationship  The Results they achieve from your service If you’re an estate planner, don’t sell estate plans. If you’re a family law attorney, don’t focus on… Continue Reading

Stephen Fairley’s Law Firm Marketing Presentation on the Front Page of the State Bar of California’s Website

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Okay, so this is a little self-promotional (even for me)… But I just can’t contain my excitement! I’m very excited to announce I will be giving a keynote presentation at the upcoming 82nd Annual Conference of the State Bar of California and they are promoting my presentation on their event’s homepage! Here’s the link… Continue Reading

Legal Marketing Strategies: 13 Ideas to Jump-start Your Formal Networking

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Identify 2-3 specific networking groups to attend. Indentify at least 1 “elite” group and attend 1-2 times per quarter. Refine your “audio logo.” (For a definition of audio logo and an example of one, see Wednesday’s post.) Develop 3-5 open-ended questions you can ask at a networking event. Join your local bar association. Join your… Continue Reading

Law Firm Marketing: 7 Tips on Finding Clients Through Formal Networking

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
One law firm marketing tactic that consistently helps most law firms get new clients is through referrals. Now there are several different ways to get those referrals: initiating a strategic referral partner mail & meet campaign; informal networking and formal networking. “Formal networking” involves attending an organized group event such as industry trade shows, bar meetings,… Continue Reading

Legal Marketing Strategies: Tips for Conducting a Client Satisfaction Survey

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Client satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you. Although this insight is vital, the benefits to client satisfaction surveys don’t stop… Continue Reading

Legal Marketing Strategies: 10 Different Ways to Create a Unique Competitive Advantage (UCA)

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm and your services? Here are 10 ways you can begin answering those questions: Benefits. What are the benefits of working with your firm as compared to working with others? What do you do that other… Continue Reading