The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Internet Marketing for Lawyers

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How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm Online

Posted in Internet Marketing for Lawyers, Law Firm Marketing
The last thing your law firm wants to do when conducting marketing activities online is to inadvertently break the law. Not only would it be embarrassing, it can also result in some pretty unpleasant consequences like sanctions and monetary fines. Beyond knowing your state bar and ABA regulations governing attorney advertising online, you also need… Continue Reading

The Benefits of Online Video for Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day. YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests… Continue Reading

A Blueprint for Building a Successful Law Firm in 2017

Posted in Internet Marketing for Lawyers, Law Firm Development
There are certain similarities that successful law firms have that unsuccessful ones don’t.  I call them habits, since they must be deeply ingrained in an organization to bear full fruit. A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is… Continue Reading

Texas Bar Says Lawyers Can Use Competitors’ Names in Search Engine Marketing

Posted in Internet Marketing for Lawyers
Lawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up. Sound dodgy? Not according… Continue Reading

Independence Day Special: 14-Day Trial of Rainmaker Retreat 2.0!

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Rainmaker Retreat Boot Camp
The Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.” We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch… Continue Reading

4 Steps to Increase Your Law Firm’s Online Visibility

Posted in Internet Marketing for Lawyers, Law Firm Marketing
There is one simple marketing strategy that can mean real money in your pocket: increasing the online visibility of your law firm. If you increase your online visibility, you improve your chances of having potential clients find you because online is where consumers are looking for attorneys these days. Here are some tasks you should consider… Continue Reading

12 Critical Elements Your Law Firm Website Home Page Must Have

Posted in Internet Marketing for Lawyers, Law Firm Websites
Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading

FREE Webinar June 9: How to Develop Your Law Firm Marketing Plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Join me tomorrow at 3 p.m. ET/ Noon PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn… A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients. Step-by-step actions you should take throughout the course of the next 12 months to… Continue Reading

How to Use Local Search for Leads

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Former House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads. To realize the importance… Continue Reading

Internet Marketing for Lawyers: How to Improve SEO With Social Links

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content.  Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as… Continue Reading

10 Things Attorneys Need to Know About the New Facebook Pages

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites
I have already blogged here and here about getting your Facebook presence updated for the new Facebook Pages revamp that happens on March 30.  Unfortunately, whether you are ready or not, the change is going to happen – so get out in front of it and make it really work for you! This infographic details the… Continue Reading

Bust the Bracket with a Killer Legal Marketing Strategy

Posted in Internet Marketing for Lawyers, Law Firm Marketing
March Madness is upon us.  Office productivity has taken its seasonal dip as employees call in sick and spend work time scanning the internet to keep up with the progress of their NCAA basketball tournament brackets.  This is a good time to assess whether your legal marketing strategy is more sound than your game-picking strategy.… Continue Reading