The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Marketing

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Webinar Wednesday 1/11: How to Develop Your Law Firm Marketing Plan

Posted in Law Firm Marketing
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons: A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business. A marketing plan provides structure. Creating a solid business plan… Continue Reading

Holiday Special: Order Rainmaker Retreat 2.0 DVD Set & Get 1 Free Ticket to a Live Rainmaker Retreat Event

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX The Rainmaker… Continue Reading

What You Need to Know About SEO in 2016

Posted in Law Firm Marketing
Thankfully for small law firms and solos, SEO best practices have evolved past backlinking and coding to strategies that you have more control over – content marketing and social media participation. Good content and good SEO are no longer mutually exclusive entities; today, great content is the engine that drives SEO as far as Google… Continue Reading

5 Steps for Outsourcing Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. There are many law firm marketing tasks that you can and should delegate or outsource… Continue Reading

How Marketing Automation Saves You Time and Money

Posted in Law Firm Marketing
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading

How to Stop Failing at Law Firm Marketing

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. The problem, according to Frank Wu, Chancellor and Dean of UC… Continue Reading

NEW! Free Webinar: 5 Low Cost & No Cost Strategies to Transform Your Law Firm

Posted in Law Firm Marketing, Legal Marketing Strategies
Have you ever failed to use a business growth strategy for your law firm because you thought it would be too expensive or time consuming? Are you ready to learn proven strategies that can significantly increase your referrals? Are you tired of watching your cash flow stagnate or drop month after month? This new 60-minute… Continue Reading

PI Attorneys: Learn Strategies to Double Your Lead Conversion Rate at PILMMA Super Summit Sept. 21-24

Posted in Law Firm Management, Law Firm Marketing
If you are a personal injury attorney and are looking for ways to grow your business using the latest digital marketing techniques and strategies, I encourage you to join me at the Personal Injury Lawyer Marketing and Management Association (PILMMA) Legal Marketing & Management Super Summit in Salt Lake City on September 21-24, 2016. Most… Continue Reading