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The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Marketing

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On Not Being Afraid to Ask for Help

Posted in Law Firm Marketing
Every time there is a tragedy or disaster — man-made or nature-made — we see the now famous Mr. Rogers’ quote about alleviating fear by looking for the helpers. This seems to really resonate with people and that is because it’s true. We can quell our fear by looking for those who can help us.… Continue Reading

How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm Online

Posted in Internet Marketing for Lawyers, Law Firm Marketing
The last thing your law firm wants to do when conducting marketing activities online is to inadvertently break the law. Not only would it be embarrassing, it can also result in some pretty unpleasant consequences like sanctions and monetary fines. Beyond knowing your state bar and ABA regulations governing attorney advertising online, you also need… Continue Reading

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Posted in Law Firm Marketing
I don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently. Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing… Continue Reading

The Benefits of Online Video for Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day. YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests… Continue Reading

4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the… Continue Reading

Top 3 Characteristics of High-Growth Law Firms

Posted in Law Firm Marketing, Legal Marketing
In its recently released 2017 High-Growth Study, professional services marketing and research firm Hinge Marketing looked at more than 1,100 “high-growth” professional services firms — including law firms — to determine what exactly allows these firms to attain an annual yearly growth rate of at least 20% and why they are twice as profitable as… Continue Reading

10 Things Your Entire Law Firm Should be Doing to Market Your Legal Services

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. In today’s hyper-competitive legal services marketplace, it is not enough… Continue Reading

Why Attorneys Need to Get Smart About Content Marketing

Posted in Law Firm Marketing
According to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading

Webinar Wednesday 1/11: How to Develop Your Law Firm Marketing Plan

Posted in Law Firm Marketing
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons: A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business. A marketing plan provides structure. Creating a solid business plan… Continue Reading