The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Marketing

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How to Tell If Your Content is Connecting

Posted in Law Firm Marketing
Recent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation!

Posted in Internet Marketing for Lawyers, Law Firm Marketing
What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.  Creating a strong online reputation is critical to your ability to attract new clients. On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free… Continue Reading

Free Webinar 7/18: How to Protect, Build & Leverage Your Online Reputation

Posted in Internet Marketing for Lawyers, Law Firm Marketing
On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation. Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that… Continue Reading

On Not Being Afraid to Ask for Help

Posted in Law Firm Marketing
Every time there is a tragedy or disaster — man-made or nature-made — we see the now famous Mr. Rogers’ quote about alleviating fear by looking for the helpers. This seems to really resonate with people and that is because it’s true. We can quell our fear by looking for those who can help us.… Continue Reading

How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm Online

Posted in Internet Marketing for Lawyers, Law Firm Marketing
The last thing your law firm wants to do when conducting marketing activities online is to inadvertently break the law. Not only would it be embarrassing, it can also result in some pretty unpleasant consequences like sanctions and monetary fines. Beyond knowing your state bar and ABA regulations governing attorney advertising online, you also need… Continue Reading

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Posted in Law Firm Marketing
I don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently. Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing… Continue Reading

The Benefits of Online Video for Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day. YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests… Continue Reading