The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Websites

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12 Critical Elements Your Law Firm Website Home Page Must Have

Posted in Internet Marketing for Lawyers, Law Firm Websites
Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading

Is Your Law Firm Website Generating Leads or Is It a Loser?

Posted in Law Firm Marketing, Law Firm Websites
If you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your law firm website is not generating quality leads for you, it’s a… Continue Reading

Mobile-Friendly Sites to Rank Better on Google Starting April 21

Posted in Law Firm Marketing, Law Firm Websites
Google has announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015, so if your site is not currently optimized for mobile devices, your page ranking will likely suffer. According to the Google announcement: Starting April 21, we will be expanding our use… Continue Reading

Factors That Correlate with Higher Google Rankings

Posted in Law Firm Marketing, Law Firm Websites
Industry-leading SEO services firm Searchmetrics releases a report every year that chronicles the ranking factors and correlations for producing higher rankings in Google search.  If you rely on organic search to produce leads for your law firm, understanding the factors that Google considers important in ranking sites for the type of law you practice is… Continue Reading

10 Google Analytics Categories You Need to Review to Judge Your Website’s Performance

Posted in Law Firm Marketing, Law Firm Websites
There are 10 Google Analytics categories you should be reviewing to judge how effectively your website or blog is performing against your marketing objectives.  Google Analytics generates detailed statistics about your website’s traffic and details on visitors that you can use to see what is working on your site and, more importantly, what’s not.  Plus,… Continue Reading

How to Stay on the Right Side of Copyright Law When Using Images for Your Blog or Website

Posted in Law Firm Marketing, Law Firm Websites
Images are a must these days for populating blogs and websites.  Not only do they attract attention for your content, they also help you rank better in search.  Plus, humans are visual beings, so since you are writing for people, choosing a killer image to illustrate your words will help your content get enjoyed and… Continue Reading