The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Websites

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Factors That Correlate with Higher Google Rankings

Posted in Law Firm Marketing, Law Firm Websites
Industry-leading SEO services firm Searchmetrics releases a report every year that chronicles the ranking factors and correlations for producing higher rankings in Google search.  If you rely on organic search to produce leads for your law firm, understanding the factors that Google considers important in ranking sites for the type of law you practice is… Continue Reading

10 Google Analytics Categories You Need to Review to Judge Your Website’s Performance

Posted in Law Firm Marketing, Law Firm Websites
There are 10 Google Analytics categories you should be reviewing to judge how effectively your website or blog is performing against your marketing objectives.  Google Analytics generates detailed statistics about your website’s traffic and details on visitors that you can use to see what is working on your site and, more importantly, what’s not.  Plus,… Continue Reading

How to Stay on the Right Side of Copyright Law When Using Images for Your Blog or Website

Posted in Law Firm Marketing, Law Firm Websites
Images are a must these days for populating blogs and websites.  Not only do they attract attention for your content, they also help you rank better in search.  Plus, humans are visual beings, so since you are writing for people, choosing a killer image to illustrate your words will help your content get enjoyed and… Continue Reading

New Online Platform Connects Small Businesses with Attorneys

Posted in Law Firm Development, Law Firm Marketing, Law Firm Websites
A new online platform that helps small businesses find attorneys was profiled today in the New York Times.  Priori Legal, which started up last September, is the brainchild of two Yale Law School classmates inspired by the work they did in legal clinics that exposed them to an unmet need: affordable legal help for small… Continue Reading