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Law firm marketing and business development strategies

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Category Archives: Social Media Marketing for Law Firms

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2/2 Training Webinar for Lawyers at a Loss on How to Leverage LinkedIn for Leads

Posted in Social Media Marketing for Law Firms
If you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law Institute: LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media. LinkedIn is a powerful social media tool for lawyers and litigators. Most… Continue Reading

SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys

Posted in Social Media Marketing for Law Firms
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

SmallLaw Pick of the Week #2: On Using Facebook to Target Ideal Clients

Posted in Social Media Marketing for Law Firms
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

Don’t Miss This Opportunity to Learn How to Use Social Media Effectively for Law Firm Marketing

Posted in Social Media Marketing for Law Firms
On Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT, I will be hosting an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. You don’t want to miss this free webinar if you: Are not currently using social media… Continue Reading

Free Webinar Nov. 17: Social Media Marketing Do’s & Don’ts

Posted in Social Media Marketing for Law Firms
Join me on Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT for an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. The webinar entitled, Social Media Marketing Do’s and Don’ts and Managing Your Online Reputation, will be presented… Continue Reading

Join Me Tomorrow & Learn How to Get More Leads Using Facebook

Posted in Social Media Marketing for Law Firms
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of Social Media: Using Facebook and Content Marketing to Get More Leads. In this one-hour information-packed session, you will discover: The 3 biggest mistakes lawyers make… Continue Reading

Best Practices for Attorneys on the Top 4 Social Networks

Posted in Social Media Marketing for Law Firms
According to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. They either (a) use it as just another advertising channel; or (b) they post all the same information across all social media networks; or they (c) don’t engage potential clients and referral sources and make it… Continue Reading

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Put the Voir Dire Process to Work Before Choosing a Social Media “Expert”

Posted in Social Media Marketing for Law Firms
The marketing landscape is covered in so-called social media “experts” — some of whom are good at what they do but most have no business calling themselves an expert at anything but obfuscation. Michael Hyatt, known as the “virtual mentor,” had a post on his blog the other day about why we should approach self-proclaimed… Continue Reading