The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Can’t-Miss Legal Marketing Webinar on March 29 Featuring Marketing Legend Jay Abraham!

Posted in Law Firm Marketing, Legal Marketing

It was over a decade ago that I read Jay Abraham’s book Getting Everything You Can Out of All You’ve Got and I remember thinking, this guy is a marketing genius!  Since then, his teachings have informed all my legal marketing work.

As I read more about Jay, I found I was not alone in having this experience of him and his teachings.

“Jay is a genius. He’s a very, very special man. He’s the one who taught me to fall in love with my customers, not my products and services.” — Tony Robbins

Can’t-Miss Legal Marketing Webinar on March 29 Featuring Marketing Legend Jay Abraham!Jay Abraham is one of the greatest business and marketing minds I’ve ever known.” — Stephen R. Covey

“My mentor…a legendary marketer! Life is a series of mentors and Jay Abraham is the best at it.” — Daymond John of Shark Tank

“Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mindset is his true gift of wealth.” — Michael Basch, FedEx founder

I’ve read hundreds of books on business growth and marketing since then, but few have had as significant and sustainable impact on the way I think about marketing as Jay’s book.

Fast forward to the fall of 2015 when out of the blue I received a call from a former client of mine asking if I wanted to meet Jay Abraham because he was interested in meeting me. Wow, did I ever!

Since that time, I’ve had the privilege of spending a lot of time with Jay, both in person and on the phone. He’s even spoken at one of my Rainmaker Retreat events.

I’m so excited to be able offer you access to this free 90-minute law firm marketing webinar on March 29, 2017, at 10 a.m. PT/1 p.m. ET featuring Jay Abraham, who will provide training on:

  • Top 5 ways to grow your law firm 30%, 50%, even 100% or more this year!
  • Different ways to outsmart your competition without spending more money.
  • How to build your relational capital and unleash the power of your network.
  • Best practices in business growth Jay has uncovered from consulting over 400 different industries.
  • The 10:10:10 Plan to increase your revenues by 33%.

Register online now for this free 90-minute legal marketing webinar with Jay Abraham on the Top 5 Ways to Grow Your Law Firm 30% to 50% Every Year.

As a special bonus, everyone who registers for this online training event will receive an extra 8+ hours of video and audio training from Jay on how to become the preeminent expert in your area!

5 Steps to Separate Your Law Firm from the Herd

Posted in Law Firm Marketing

5 Steps to Separate Your Law Firm from the HerdLearning to differentiate your law firm from your competitors is one of the most important law firm marketing tasks, since consumers are typically confused about the legal services marketplace. They are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to them in the same way. You must tell them how you are different and why that matters to them.

Here are five steps attorneys can take to create differentiation that will resonate with prospects who need the services you provide:

Create a USP (Unique Selling Proposition)

A USP is an absolute must-have for any business, especially a law firm. Your USP is a list of benefits or the number one benefit that you can offer potential clients that your competition can’t. Choose a unique feature of your law firm and tell your potential clients why it is so beneficial to them and focus on it in every area of your law firm marketing.

Make it a compelling offer or guarantee that answers the question – “Why should I do business with you instead of the other lawyers in town?” It needs to address your target market’s point of pain. This will put you at the top of their mind when they need the service you provide. Create a memorable catch phrase to present your USP in all your law firm advertising and marketing materials. Consistently using the same phrase will create an association between you and your message in the minds of potential clients. Make sure you keep it short, simple and concise.


You can’t be all things to all people, so develop expertise on one particular topic. This topic should also be the focus of your USP. Your USP should become your mantra and you should use it in everything you produce. Put yourself out there, write articles, write a book, become a local expert in the media on your specialty.

This strategy doesn’t appeal to all potential clients, but then again, you shouldn’t try to appeal to everyone! This approach will attract clients who value your knowledge and expertise over your prices. Having a specialty is an easy way to assert your uniqueness and announce to potential clients how dramatically different you are from your competition.

Be First to Proclaim Uniqueness

Being the first to declare your individuality from the pack gives you a clear advantage. Until your competition follows suit, you are the ONLY one claiming to be different from all the rest. You are the client’s clear #1 choice!

Make an Irresistible Offer

An effective USP boldly declares big benefits and illustrates your exceptional service. You have to promise potential clients something so valuable they will never even think of calling your competition. It must grab their attention, so even though they don’t need your services now, when they do in the future, they will remember you.

Studies have shown that some of the most motivating desires we have are for tranquility, vengeance, fairness and social justice. Choose one of these key desires, hone in on it and appeal to it in your USP. Try to evoke an emotional connection with the audience that will make your offer irresistible.

Give Social Proof that Clients Prefer YOU

Use testimonials from previous clients in your legal and social media marketing. They validate your claim that you can help potential clients get what they want. Testimonials make it easier to market yourself because someone else is doing all the talking. Even in states where the use of testimonials is prohibited in law firm marketing, you can still use them in materials you send to prospective clients after they have initially contacted you. These responses are priceless for marketing your firm to potential clients.

These five steps will help you uniquely position yourself as the expert and #1 choice for anyone looking for an attorney in your practice area.

legal video

4 Imperatives Your Law Firm Website Home Page Must Have to Convert Prospects

Posted in Law Firm Websites

4 Imperatives Your Law Firm Website Home Page Must Have to Convert ProspectsIf you’re marketing your law firm correctly, you are driving prospects to your law firm website via social media, blogs, pay-per-click advertising, etc. Once they land on your home page, are they finding what they’re looking for that will lead them to contact you for an appointment? Or are they confused or, worse, bored?

In order to convert more browsers into buyers, there are four imperatives your law firm website home page must have:

#1: Clarity. Whatever type of law you practice should be spelled out clearly with words and visuals. It should be blatantly obvious within seconds, even to the casual observer. This is not the time or place to tell them every single thing you can do. Focus on your major practices, not the one that you helped one client with five years ago. Position yourself and your firm as a specialist.

#2:  Trust. Get as many legal words off your pages and speak to prospects in their language so that they understand that you understand. This builds trust and if they don’t trust you, they won’t do business with you. For example, no consumer uses the term, “family lawyer.” Many of them don’t even know what it means. Only 5 percent of visitors that end up at personal injury websites use the term, “personal injury lawyer.” 95 percent are searching for something else (car accident lawyer, dog bite attorney, etc). Adding online reviews and ratings to your home page provides that important “social proof” that you are trustworthy.

#3:  Relatability. While information and education are important, what people really want to know is, “Can I relate to this attorney?” and I know of no better way to demonstrate this than through video. There should be at least one video on your home page, your bio page, each of your major service pages, as well as your contact page. Talk about why you got into law, what your passion is, what kind of clients you love to work with, frequently asked questions they have and success stories your firm has achieved.

#4:  Differentiation. This is a tough one for most lawyers because they don’t really understand how to differentiate themselves. When asked, “Why should I hire you?” most attorneys give the same stale responses: “We have good quality services,” “We have a lot of experience,” and “We are a boutique law firm that will take care of you.” The problem is, when you look and sound like everyone else, people start to compare you based primarily on price. Instead, focus on the benefits you bring to clients, the results you have achieved and the creative solutions you have developed. Use client testimonials to tell your story. Using terms like, “We care,” is both trite and commonplace.

If you’re not hitting prospects with these four imperatives, then you are wasting the time and effort you put into driving them to your website in the first place.


The Necessity of Downtime

Posted in Uncategorized

I think most of us would agree that we work hard to have a better life.  Unfortunately, many of us make the mistake of thinking our better life is off in the distance; it’s “someday” rather than today.  And that thinking is what leads to burnout.

The truth is, taking some downtime and disconnecting from work is necessary for human beings to function properly.  Taking an annual vacation is not enough; you need to carve time out of every week to refresh and recharge.  There are proven scientific reasons for doing so, as outlined below.  So this weekend, make it a point to take time away from work and hit the re-set button on your life.

The Necessity of Downtime

Is Your Ugly Office Costing Your Law Firm Business?

Posted in Business Development for Law Firms

One of the main ways to differentiate your law firm is by focusing on the client experience, the way your prospects and clients experience your law firm. At our monthly Rainmaker Retreat, I teach attorneys how to micromanage the client experience by paying attention to these four things:

Analyze every impact point. Impact points are every way a client comes into contact with your firm, from the first phone call to the final invoice and exit interview.

Develop standards, protocols and systems. You need to train your people on exactly how you want the phone answered, what the answers are to frequently asked questions, the process for signing up a client, and so on. Every part of the intake process needs to be standardized.

Train your people to work the system. Train, test and retest your people on your system. Provide public reinforcement by praising them when they go above and beyond. Get rid of the people who don’t follow your system. Without a system, you cannot scale your law firm!

Focus on the client’s experience of your law firm. The client experience begins on the phone, but the biggest impression is made when they walk through your door. What do they see? Is your office tastefully decorated or has clutter taken over? Is your staff dressed appropriately or do they look like they’re working on a weekend? This infographic details how the look of your office may be costing your law firm business and what you can do about it:

Is Your Ugly Office Costing Your Law Firm Business?




4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing

4 Ways Attorneys Can Connect with Today’s Legal ConsumersLast year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are:

Informed — access to legal information online has made consumers more savvy than ever about the options available to them. They read legal articles, research their particular legal issue, research an attorney and visit legal forums online.

Connected — people now have immediate access to other legal consumers online and they are reading reviews about others’ experiences with attorneys. An overwhelming 95% said that online reviews were important when choosing a lawyer. Of those who received a referral, 45% still researched attorneys online.

Picky — legal consumers know there are a number of different ways to purchase services, including online forms, fixed fee options, etc. They are increasingly attracted to unbundled services, an a la carte solution for their legal issues. In fact, 76% said they prefer fixed fee billing arrangements.

To connect with legal consumers today, attorneys must:

Have a strong online presence. When it comes to online marketing, you should focus on two things: (1) go where your potential clients are, and (2) implement what you can measure. You have to be able to measure your success (or failure) to discover what works for your area of practice and to be able to build on those successes. When it comes to social media, Facebook is a must for consumer attorneys. One of the most powerful features of Facebook is ad targeting, the ability to layer targeting options on top of one another to create a highly specific audience. This enables you to target locally and get your ads in front of people who need your services now. Facebook ads are low-cost, so you can experiment to see what resonates with your potential clients and then repeat what works.

Encourage online reviews. Attorneys need to create a process for making reviews happen. Always look for those moments in your relationships with clients to create a review opportunity – when you have won a case for a client, when you have helped someone avoid litigation – all opportunities for you to generate a great review. Make it easy for clients to review you by emailing them a link to post a review on Google. Better yet, create an autoresponder email with a built-in Google review form and send it to them at the appropriate time. When you have receive good reviews or testimonials, post them on your website, in your e-newsletter and anywhere else that potential customers are likely to stumble upon them. And be sure to ask whoever provided you with that great review if they would also submit it to Google so it shows up in search.

Offer unbundled services. There are millions of people who download legal documents off LegalZoom or Rocket Lawyer for business and personal use. And it shouldn’t surprise you to know that many of them still want a real live attorney to review those documents (which is why the online legal service providers refer customers to attorneys now from their websites). Consider offering unbundled services like online legal document reviews, especially for business clients — the initial fees may not be much, but could lead to bigger things down the road. Remember, many people are looking for a la carte options.

Provide fixed fee options. To be successful with fixed fee billing, firms need to conduct extensive research into their case files going back several years in order to arrive at pricing that will protect profitability. North Carolina divorce attorney Lee Rosen is somewhat of a fixed fee guru and provides good advice for making the switch at his Divorce Discourse blog. He transitioned his firm to fixed fee billing many years ago, when the idea was truly a radical one, and his revenues and profitability soared. Fixed fees can be staged according to specific phases of a case or encompass an entire legal matter.

social media webinar


8 Simple Steps to Create a Referral Network of Other Attorneys

Posted in Generating Referrals for Attorneys, Strategic Referrals

8 Simple Steps to Create a Referral Network of Other Attorneys A strong referral base is only built over a period of time, and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys.

Achieving this goal is impossible if you are only asking your legal peers for referrals when you see them.  It requires regular contact and you showing as much concern for their business as you are asking them to show for yours.

Here are my 8 simple steps attorneys can use to create a referral network of other attorneys: 

Step 1:  Identify your best possible referral sources. These will be other attorneys you either don’t compete with or those who may also practice your type of law but could potentially refer their overflow to you. Keep in mind that you want to choose those that have the best connection with your ideal client.

Step 2:  Create a database of 100-200 contacts in your local area. This should include every attorney who has ever referred someone to you as well as your identified best possible referral sources (research potential sources on and your local or state bar association websites).

Step 3:  Write up a letter of introduction to serve as a template. Here’s an example of a letter you would send to a noncompeting attorney:


My name is __________of the law firm _____________ in (city, state).

I’m writing to see if you would be interested in getting together with me to learn about each other’s services and respective target markets. It is my hope that such a meeting can lead to the creation of a referral relationship that would benefit both of our firms.

We have been in business since ______, and we focus our practice on (your area of practice). We are constantly looking to expand our network of professional advisors in the local area, from whom we can identify potential referrals for our clients.

For more information about our firm, we invite you to visit our website at: ________________

In the next week you’ll receive a call from my assistant to see if you are interested in getting together in person.

I look forward to meeting you soon, face-to-face.


Step 4:  Have your assistant mail out 10-20 letters per week. Do not send a bunch of letters at once — pace yourself.

Step 5:  For each letter you send out, plan on having your assistant make 3-4 calls to try and reach the person you sent the letter to. The purpose of your call is two-fold: to see if they are interested in getting together and to set an appointment if they are.  This is not direct solicitation or a sales pitch – it is simply a follow-up call to see if they are interested in meeting with you face-to-face.

 Prepare a simple phone script for your assistant that includes this information:

  • How long you’ve been in business
  • Your ideal client
  • Your office location(s)
  • Your primary practice area
  • Your website URL
  • How you found the potential referral source (they’ll ask)

Be sure your assistant asks a few questions of your potential referral source:

  • Who is your ideal client? What kind of client do you enjoy working with the most?
  • Do you currently have a (your practice area) attorney you refer cases/clients to?
  • Are you open to discussing developing a referral relationship with our law firm if there’s a good connection?
  • Do you seek to make referrals to other non-competing professionals?
  • How many clients do you serve in a typical year?
  • Where is your office located?

If they are interested, have your assistant schedule a lunch meeting.  Another option is to set up a brief meeting at first just to see if there’s a good connection. Offer to meet them at their office for 30 minutes (lower risk and very convenient for them). The first meeting or two needs to be face-to-face in order to establish rapport and build the relationship.

If they are not interested, tell them, “No problem. I’m sorry to have bothered you. We will immediately remove you from our list of referral sources.”

Here’s the truth…they will WELCOME the call! We have made thousands of follow-up calls for our clients and scheduled hundreds of face-to-face meetings for them and only a handful have said ‘No.’ Remember—this is NOT a sales pitch—it’s just lunch!

Your assistant will need to call each contact 3-4 times just to get through. Don’t get discouraged!

Step 6:  The goal is to set 3 to 6 face-to-face meetings per month. At the face-to-face meeting you want to spend 80% of the time getting to know them and their practice to determine if it’s a good fit.

Ask LOTS of questions:

  • How did you first get started in _____?
  • What do you like best/least about your work?
  • What’s the biggest challenge you are facing?
  • How do you find most of your clients?
  • What does your typical client look like?

And the most important referral question of all: How would I know if someone would be a great referral for you?

Step 7:  Invite them to a second meeting if the first meeting goes well. If your initial meeting goes well, immediately invite them to a second one where you can go into more detail about your practice area and how the two of you could start cross-referring some business.

Remember—you cannot promise them referrals, you cannot guarantee referrals nor can you pay them a referral fee! Most of them don’t want a referral fee and their professional code of ethics doesn’t allow it either.

Exception: Some state bar associations allow for the payment of a referral fee to another attorney under specific circumstances. Please verify with your state bar prior to giving any referral fees.

Step 8:  Follow up! When it comes to getting more referrals from other attorneys, the fortune is in the follow-up! Here are some tips:

  • Send an email immediately after you meet with them. Send the same day when possible.
  • Send a handwritten thank you card or form letter about 2-3 days after your initial meeting.
  • After your meeting put a “to do” or task item on your calendar for approximately 6-8 weeks after your initial meeting.
  • Set up “lunch and learns” where several professionals informally get together over lunch to exchange leads, discuss business, and encourage each other.
  • Make your next meeting more about the relationship than business. Meet at the golf course, over drinks or at a casual place.
  • Send them a copy of your published articles.
  • Create and send out a separate monthly newsletter just for Referral Sources
  • Use social media to stay connected – invite them to connect to you on LinkedIn, Facebook, Twitter, etc.

At the Rainmaker Institute, we have taught this easy step-by-step system to thousands of attorneys and they have used this exact process to quickly build networks of 50-60 new referral sources in 90 days.

Imagine what would happen to your law practice if you could have 20, 40, or even 60 new referral sources every single year that consistently send you new clients. You can make it happen if you create a referral system that delivers real – not random – results.


Why the Most Important Rainmaker in Your Law Firm is the Person Who Answers the Phone

Posted in Lead Conversion, Rainmaker Intake University

Take a look at this recent Google infographic on legal market trends:

Why the Most Important Rainmaker in Your Law Firm is the Person Who Answers the Phone


If there is one thing that stands out about this research, it’s this: 72% of prospects contact attorneys via phone.  This is why the most important Rainmaker in your law firm is the person who answers your phone!

That’s because people who have a problem large enough to require legal help want answers right away. They want to speak with someone who cares about their problem. They want a solution to make the problem go away.

Before making my presentation during a National Trial Lawyers Summit a couple of years ago, I had my staff call each of the 126 of the firms that would be attending the Summit.  We created a fictitious legal problem and then recorded what the person answering the phone said to our callers. I shared these results during my talk:

  • Only 40 of the 126 firms identified the name of the firm when we called.  The rest answered, ”Law Office” or “Law Firm”.
  • 70% did not ask our staff for any contact information
  • 90 firms left our staff on hold for at least two minutes
  • When our staff left their contact information for a call back, 52% of the firms never called back
  • When our staff asked for the firm’s website address, 33% misspelled it
  • When our staff asked why they should hire the firm, the responses were:
    • 23%  “We have a lot of experience”
    • 21%  “We care about our clients”
    • 17%   “I’m not sure”

Other interesting responses ranged from “I’m not at liberty to say” (intake person) to a partner who remarked, “I’m not going to say why we are different!”

We perform similar call campaigns to the offices of lawyers attending every one of our monthly Rainmaker Retreats, and I have to tell you, the results are not that different.  Most of you do not have a proper lead conversion process in place that begins when someone calls and your staff is poorly trained to boot!

To be successful at turning leads into clients, law firms need to transition their intake personnel from order taker to Rainmaker. If you are running a law firm, you want people who are fully trained and deeply committed to taking prospects from potential client to paying client.

If you would like to learn more about implementing a proven process for converting prospects to clients, check out the Rainmaker Intake University. We’ll secret-shop your law firm for free and critique you on the 10 critical factors for creating an exceptional experience for callers so you stand apart from your competition.

intakeWe will review the results with you over the phone and discuss a variety of effective strategies to implement immediately so your firm can convert more prospects into paying clients.

Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention on Social Media

Posted in Social Media Marketing for Law Firms

When you post something on social media that no one comments on or likes, it almost feels like a personal rejection.  And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time.

One of the most important ways to get noticed on social media — especially on Twitter — is to make sure your post has a great headline.  There are actually very good psychological reasons for using certain words that makes it almost irresistible for people to click.  Here are 8 proven formulas to craft your headlines around:

  1. Surprise — using words that surprise or startle captures attention because we love novelty.  Words that break the pattern stand out.
  2. Questions — using questions works because a question mark stimulates the human brain to seek an answer.
  3. Curiosity — use incomplete information in your headline to pique curiosity.  A famous example of this is the 1926 ad with the headline, “They laughed when I sat down at the piano…but when I started to play…!”
  4. Negatives — using negative superlatives like “worst” or “stop” intrigues us because we want to know if there is something we shouldn’t be doing.
  5. How to — we all want to get better, so using “how to” in your headline makes a promise of improving the reader’s knowledge.
  6. Numbers — because humans dislike uncertainty, we respond well to numbers in headlines.
  7. Reader referencing — using phrases like, “For those who don’t know what to do after a car accident” — or even just the word “you” — are powerful drivers.
  8. Specifics — quantifiable facts and figures that elicit an image in our head are incredibly intriguing.

Still stuck for good headlines? Keep this headline template list handy when you’re crafting your next post:

Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention on Social Media



Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop

Posted in Rainmaker Retreat Boot Camp

Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop If you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at exactly what we cover:

Session 1: Achieving Expert Status as an Attorney

  • 5 Proven Strategies To Position Yourself As A Specialist
  • Pros And Cons Of Positioning Yourself As A Generalist And Specialist
  • How To Ethically Position Yourself As A Specialist
  • How To Avoid The Most Deadly Mistake Attorneys Make
  • 4 Solid Tactics To Position Yourself As The “Go-To Attorney”
  • 5 Incredible Strategies To Market To Your Ideal Target Market
  • 3 Reasons Why Failing To Define Your Target Market Will COST You Big
  • Easy Steps To Successfully Define Your Ideal Target Market
  • Step-By-Step Instructions To Create Your Ideal Target Market
  • Break-Out Session To Effectively Define Your Ideal Target Market

Session 2: Creating a Unique Competitive Advantage & Micromanaging the Client Experience

  • 7 Secrets Of Highly Successful Attorneys
  • 4 Keys To Micro-Managing The Client Experience
  • Special Touches That ‘Wow’ The Client
  • 3 Specific Ways To Use The Internet To Find More Referrals
  • How To Build Collateral To Take The Client Through The Firm’s Process
  • 3 Easy Ways To Automate Follow Up And Follow Through
  • Client Appreciation And Why It’s So Important
  • 7 Strategies To Strategically Improve The Client’s Experience

Session 3: Building a Strategic Referral-Based Law Firm

  • 3 Powerful Strategies To Foster Mutually Beneficial Relationships With Referral Sources
  • 7 Best Practices For Building Referral Partnerships
  • 5 Best Practices For Handling Incoming Referrals
  • How To Successfully Educate Potential Referral Partners To Increase Your Referrals
  • 4 Great Places To Find Strategic Referral Partners
  • 3 Questions That Allow You To Quickly Assess Your Partner’s Potential
  • 5 Powerful Questions To Land More Referrals Than Ever Before
  • The #1 Reason Why Attorneys Don’t Receive More Referrals And How To Overcome It

Session 4: The Law of 7 Touches

  • How To Effectively Stay In Contact With Prospects, Clients And Referral Partners
  • The Power Of An “E-Newsletter”
  • Why Consistency And Frequency Are Crucial If You Want To Build A Word-Of-Mouth Firm
  • 4 Top Strategies To Automatically Connect With Your Database
  • Top 3 Ways To Build A Database
  • Top 10 Reasons Why Attorneys Don’t Think “E-Newsletters” Work And Why They Are Wrong

Session 5: The Nuts & Bolts of Lead Conversion

  • Turning More Browsers Into Buyers At Every Conversion Stage
  • Defining What A “LEAD” Is
  • 5 Stages Of Lead Conversion You Must Improve To Build A Lifestyle® Law Firm
  • 3 Follow-Up Techniques That Will Set You Apart From Your Competition
  • 12 Keys To Sign Up More People During The Initial Consult
  • 5 Ways To Convert Prospects After The Initial Consult
  • Discover Why You May Not Need More Leads
  • Cutting-Edge Lead Conversion Strategies To Increase Revenues

Session 6: Unlocking the Secrets of Social Media

  • 4 Reasons Why Having A Strong Online Presence Is No Longer An Option
  • What Online Platforms Are Best If You Are A Business-To-Consumer Attorney
  • 5 Reasons Why Social Media Must Be Part Of Your Marketing Strategy
  • Using Social Media To BUILD Your List & Develop New Business
  • Access To The Rainmaker Social Media Blueprint
  • Using Facebook, LinkedIn, Google, Twitter, & YouTube
  • Cutting-Edge Email Strategies To Grow Your Firm
  • How To Leverage Social Media And Gain Clients

Session 7: Internet Marketing Strategies

  • The Changing Game Of Search Engines
  • Understanding Search Results
  • The #1 Fastest Way To Get To The Top Of Google
  • Top Traits Google Is Looking For When Ranking Your Site
  • Top 10 Deadly Mistakes Attorneys Make With Their Websites
  • 5 Easy Ways To Make Sure Your Site Comes Up High For The Keywords You Want
  • 4 Proven Ways To Drive More Traffic To Your Website
  • 7 Secrets To Converting More Website Browsers Into Buyers

Session 8: Your Law Firm’s Marketing Action Plan (MAP)

  • How To Implement The Strategies From Previous Sessions & Turn It Into An ACTION Plan
  • No Such Thing As A PERFECT Marketing Plan!
  • Identifying Your Biggest Area Of NEED
  • An Intense And Fully Detailed Layout Of Tools, Descriptions, Action Steps, Time Lines, And Roles To Get The MAP Started

Each Rainmaker Retreat is geared toward small firms and solo practitioners to help you learn and use proven legal marketing strategies to get more clients now.

Here are our upcoming sessions:

  • March 10-11, 2017 — Dallas, TX/Fairmont Dallas
  • March 24-25, 2017 — Tampa, FL/Le Meridien Tampa
  • April 7-8, 2017 — Los Angeles, CA/JW Marriott Los Angeles L.A. LIVE
  • May 12-13, 2017 — Atlanta, GA/Omni Atlanta Hotel at CNN Center
  • June 9-19, 2017 — Chicago, IL/Hyatt Regency Schaumburg Chicago

Plan ahead and take advantage of the Early Bird pricing, where you can save 30% off the regular price.  You can register here now.