The Rainmaker Institute
The Nation’s Largest Provider of Strategic Marketing Services for Small Law Firms
The Rainmaker Institute we specialize in law firm marketing for attorneys at small and solo law firms who want to:
- Discover how to generate more and better referrals
- Learn a proven marketing system that delivers results
- Create a financially successful law practice
Over 6,000 attorneys from hundreds of law firms across the country have discovered the power of being a Rainmaker.
We teach lawyers cutting-edge law firm marketing strategies using both online marketing, internet marketing and referral-building techniques.
Stephen Fairley
STEPHEN FAIRLEY, M.A., RCC, CEO
Law Firm Marketing Expert • Master Business Coach • Best-Selling Author
Phoenix, AZ (Main Office) 888-588-5891
Email: StephenFairley@TheRainmakerInstitute.com

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 7,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.
He works exclusively with attorneys and partners at small and solo law firms to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.
Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books and 7 audio and video training programs including:
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Through Today’s Leadership Coaching, LLC Stephen led a team of experienced business consultants and psychologists as they worked with over a dozen Fortune 500 companies, but primarily small to mid-sized, privately held businesses in the Chicagoland area. The focus of their consulting was on leadership development, high impact team building, and management training. Periodically, the team would be asked by smaller clients to consult on business development and marketing related issues. Stephen found he enjoyed the marketing aspect of consulting more than the leadership development. As a result, he spent time developing his philosophy of relationship-based marketing and how to apply this in a professional service-based company. He encapsulated in his first book, Practice Made Perfect for Small Business Owners (© 2001), which he wrote in 7 days without notes while on a cruise ship in the middle of the Caribbean.
It was shortly afterwards that he was asked by a major New York publishing company, John Wiley & Sons to write one of the very first professional books on the newly forming field of professional business coaching. He researched and wrote his second book in six months and when Getting Started in Personal and Executive Coaching was published in 2003 it quickly achieved international best-selling status in 4 different countries: the United States, Canada, the United Kingdom, and Australia.
The very next year, Stephen was named "America's Top Marketing Coach" by CoachVille, the world's largest professional coaching association and given their top “professional coaching” industry award. He spent the next few years flying around the country speaking to industry groups, companies, and trade associations on business coaching and marketing. He soon realized his true passion was in working with small, privately held, professional service-based companies.
While living in Chicago he had the honor to speak to sell-out crowds of attorneys first at the State Bar of Wisconsin, followed by the Illinois State Bar, then the prestigious New York State Bar at their annual convention.
Since that time, Stephen has spoken numerous times for over 20 of the largest state and local bar associations in the country including: the State Bars of California, New York, Illinois, New Jersey, Indiana, Michigan, Colorado, Pennsylvania, Massachusetts, Arizona, Nebraska, New Mexico, the Los Angeles County Bar, Essex County Bar, Monmouth County Bar, Hackensack County Bar, the Washington DC Bar, Texas Young Lawyers Association, Orange County (FL) Bar, the Bay Area Lawyers for Individual Freedom, the Consumer Attorneys of San Diego, the National Association of Consumer Attorneys, and the San Diego County Bar, to name a few.
The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 7,000 attorneys from virtually every state in the country and almost every practice area.
Stephen’s work has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain's Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He is a member of the prestigious National Speaker's Association and his Rainmaker seminars are sponsored several times every year by some of the largest state and local bar associations in the country.
On a personal note, Stephen loves to travel and has been to 28 countries, has taken 12 cruises (all over the Caribbean and recently to Alaska), he enjoys boating, fishing and his two Bichon Frise dogs, is married to his college sweetheart, Ruth, and loves living in the desert just outside of Phoenix, Arizona.
For more information or to purchase one of Stephen's law firm marketing products click here.
