10 Steps to Get the Most Benefit From Your Avvo Listing

Avvo is now a major force in Internet marketing for attorneys.
 
Here's my advice: You don’t have to like Avvo to benefit from Avvo. They are here to stay so learn how to use them to build and influence your law firm’s Internet presence and generate more business!

Here are the 10 steps you should take to get the most benefit from your Avvo listing:

1. Claim your profile. This process is free and allows you to update your contact information and add information about you and your law firm.

2. Put your ENTIRE resume into Avvo. Work experience counts and can improve your rating.  Be sure to list any professional involvement in the legal community as well.

3. Add all the seminars you have given, awards you have received, and articles you have written. These items can also improve your rating. 

4. Add your photo! I have heard reports that profiles with a photo are clicked on up to 10 times more than profiles without photos.

5. Add videos. If you have videos, put them into your Avvo profile. While they won't improve your rating, it will give potential clients who are checking you out online an opportunity to see who you are and will position you as more of an “expert.” The production quality of your videos does not matter nearly as much as the information you include in them. It's all about education-based marketing—educating your prospects.

6. Answer user’s questions. Thousands of consumers every week ask legally related questions on Avvo. Please be sure to put a standard disclaimer on each response, i.e., that your reply does not constitute legal advice or the establishment of an attorney-client relationship, etc.

7. Create Avvo Legal Guides. If you're like most attorneys, you constantly get asked a common set of questions. Make each question and your answer into a legal guide that Avvo will post for free on their website. Keep the questions and answers highly focused on a specific topic. Be sure to add a disclaimer on each guide.

8. Get more peer endorsements. This can make a big difference in your rating. Just like a referral from another attorney in the real world makes a big impression on a prospect, so having a reference from another attorney or a judge on your Avvo profile can improve your rating.

9. Ask your clients to write a testimonial for you on Avvo. Client testimonials do NOT have a positive or negative impact on your rating. However, I assure you, potential clients read them! I know that several states, like Florida, do not allow the usage of testimonials by lawyers. However, the Florida bar has agreed to exempt online directories like Avvo from most of its ad rules because attorneys cannot control endorsements posted on third party sites like Avvo.

10. Put your Avvo badge on your website or blog. Avvo allows you to create a “badge” with your profile score on it that links directly to your Avvo profile.

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FREE Report on Building Relationships With Strategic Referral Sources

When it comes to the different kind of leads that attorneys can generate for new business, referrals are the gold standard.  They come to you pre-qualified and ready to “buy” from a source they trust – and with a trust transference to you that is built-in.

If you do nothing else with your law firm marketing this year, make it a priority to cultivate more referral sources.  Cultivating referral sources is low-cost and high-reward, and should be at the top of your list when it comes to new business development for your law firm.

This new free report by national law firm marketing expert Stephen Fairley can get you started.

Here’s what you’ll discover when you read this report:

  • How to identify the referral sources who have relationships with the people you want as clients.
  • How to start the relationship
  • How to build a referral network
  • How to make your referral network successful
  • …And much, much more!

Click on this link now to get your free report on Building Relationships With Strategic Referral Sources.

Avvo Gets $37.5M to Fund New Product Development, International Expansion

Avvo, the online legal directory and lawyer rating website, has attracted $37.5 million in venture capital funding that it says will be used to develop new products and expand to international markets.

Avvo introduced its attorney rating program in 2006 and has become the gold standard of legal directories, rating more than 97% of U.S. attorneys.  Avvo says that six million consumers visit its site each month, making it the go-to place for consumer research on attorneys as well.  (If you’re wondering how this compares with Martindale-Hubbell, see my Feb. 25 post on Are Martindale-Hubbell and Lawyers.com Dead? Why Every Martindale Client Should Care.)

According to Avvo, the site is the largest legal forum for consumers to get answers to their legal questions, with more than 5 million questions on the site with a 99% answer rate.  Avvo says that over 160,000 attorneys currently participate on the site.

Avvo founder and CEO Mark Britton says that Avvo’s business model is far different from sites like LegalZoom that seek to take attorneys out of the equation.  Instead, he says that Avvo believes that consumers actually want a lawyer and their mission is to provide products that make navigating the legal profession as easy as possible for consumers while helping attorneys get more business.

Coatue Management provided the new funding, with additional investment from existing investors Benchmark Capital, Ignition Partners and DAG Ventures.   With the new capital infusion, total funding in Avvo is now $60.5 million.

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On-Demand Seminar: How to Convert Leads Into Paying Clients

After paying your employees, the most costly part of your law firm is Lead Generation.

This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients!

Generating leads for your law firm is very expensive, yet a common complaint of many attorneys is that they “need more leads.”

Lead conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!

How? By helping you convert more of those costly leads into more paying clients!

Get this on-demand seminar to learn:

  • 3 major areas to examine when analyzing your law firm
  • 5 numbers every law firm must track to increase their conversion rates
  • A simple diagnostic tool you can use to track your leads and fix your follow up
  • A proven system for converting more leads into paying clients

You can watch the How to Convert Leads Into Paying Clients seminar at your convenience by clicking here now.

5 Keys to Getting Qualified Leads from Avvo

Hundreds of thousands of consumers visit Avvo.com every month, and one of the most popular features of the site is Ask a Lawyer. Consumers pose their legal question and attorneys have an opportunity to answer it, exposing their profiles to potential clients who need legal advice right now.

Here are the 5 keys you need to keep in mind when answering legal questions on Avvo, which will help you boost your overall online authority in your practice area and help you transform prospects into paying clients:

1.  Answer questions quickly. Avvo rewards attorneys who respond first by increasing Contributor Points.  You can receive email alerts when questions are posted in your location and practice area.

2.  Answer as many questions as possible.  Avvo awards Contributor Points every time you answer a question.  Your goal is to become a “Top Contributor”, which Avvo recognizes by posting your photo and profile on the major pages of their site.  Unsurprisingly, Top Contributors are the most viewed attorney profiles on Avvo.

3.  Answer questions thoroughly.  This is a great way to demonstrate the depth of your knowledge in your area of practice.  You need to provide answers that provide consumers with a perceived value.

4.  Only answer questions you have the expertise to answer.  Often, attorneys are tempted to try to gain Top Contributor status by grabbing and answering every question they can.  Unless you can speak thoroughly and knowledgeably on each subject, don’t answer.

5.  Provide meaningful answers.  Never post an answer that simply says “you need to hire an attorney” in different words over and over again.  This is counterproductive to your desire to appear as an expert, and Avvo discourages this kind of answer.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7-figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a PDF transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

Join Me Tomorrow for Free Avvo Webinar on Top 5 Strategies to Drive Traffic & Generate Leads from Social Media

Tomorrow – Thursday, Sept. 5, 2012 – I will be leading an Avvo webinar on the Top 5 Strategies to Drive Traffic & Generate Leads from Social Media. The live webinar, sponsored by Avvo at no cost to attorneys, is scheduled for 1 p.m. ET/10 a.m. PT.

Social media is the fastest growing marketing strategy top attorneys are using to develop new business.

  • Over 75% of adults with Internet access have already joined Facebook.
  • 50% of small law firms with a blog have already generated clients from it.
  • LinkedIn recently announced they have over 225 million active members.
  • 56% of consumers who search for an attorney use social media.

The question is why do many attorneys not get the results they anticipate when using social media? We have found there are three major reasons: they don’t have a realistic game plan; they don’t implement consistently; and they expect instant results.

In this fast-paced legal marketing webinar, I will cover which practice areas benefit most from social media, how to understand risks of using social media and share actual case studies and real world examples of how top law firms use social media.

Lawyers who attend this webinar will learn:

  • The six major social media tools every lawyers must use.
  • 8 steps to jumpstart your referral efforts on LinkedIn.
  • Unbelievable ways to target your exact perfect client on Facebook.
  • Measuring the return on investment of social media.
  • The Rainmaker Social Media Blueprint: A How To Guide for Marketing Your Law Firm on Social Media.

Click on the following link now to register for tomorrow’s free Avvo webinar -- Top 5 Strategies to Drive Traffic & Generate Leads from Social Media -- at 1 p.m. ET/10 a.m. PT.

 

10 Steps to Promote Your Law Practice on Avvo

If you're thinking about ignoring your profile on Avvo, here's something to consider: Avvo is very good at search engine optimization. So in all likelihood, when you type your name into Google, your Avvo profile will often come up on the first page of results.

Avvo is now a major force in Internet marketing for attorneys.
 
Here's my advice: You don’t have to like Avvo to benefit from Avvo. They are here to stay so learn how to use them to build and influence your law firm’s Internet presence and generate more business!

Here are the 10 steps you should take to get started or to optimize your current listing:

1. Claim your profile. This process is free and allows you to update your contact information and add information about you and your law firm.

2. Put your ENTIRE resume into Avvo. This can go a long way to improving your rating.

3. Add all the seminars you have given, awards you have received, and articles you have written. These items can also improve your rating. 

4. Add your photo! I have heard reports that profiles with a photo are clicked on up to 10 times more than profiles without photos.

5. Add videos. If you have videos, put them into your Avvo profile. While they won't improve your rating, it will give potential clients who are checking you out online an opportunity to see who you are, how you articulate your answers, and will position you as more of an “expert.” The production quality of your videos does not matter nearly as much as the information you include in them. It's all about education-based marketing—educating your prospects.

6. Answer user’s questions. Thousands of consumers every week ask legally related questions on Avvo. Please be sure to put a standard disclaimer on each response, i.e., that your reply does not constitute legal advice or the establishment of an attorney-client relationship, etc.

7. Create Avvo “Legal Guides” for your top 10 questions. If you're like most attorneys, you constantly get asked a common set of questions. Write down these FAQs and write a short response to each one. Make each question a legal guide. Keep the questions and answers highly focused on a specific topic. Be sure to add a disclaimer on each guide.

8. Ask your attorney friends to endorse you. This can make a big difference in your rating. Just like a referral from another attorney in the real world makes a big impression on a prospect, so having a reference from another attorney or a judge on your Avvo profile can improve your rating.

9. Ask your clients to write a testimonial for you on Avvo. Client testimonials do NOT have a positive or negative impact on your rating. However, I assure you, potential clients read them! I can't remember the last time I bought a book or other product off Amazon.com without reading a few of the user reviews. Yes, I know several states, like Florida, do not allow the usage of testimonials by lawyers. However, the Florida bar agreed to exempt online directories like Avvo from most of its ad rules because attorneys cannot control endorsements posted on 3rd party websites like Avvo.

10. Put your Avvo badge on your website or blog. Avvo allows you to create a “badge” with your profile score on it that links directly to your Avvo profile.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Webinar on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm Now Available Online

Yesterday, more than 500 attorneys registered to attend my Avvo-sponsored webinar on Knowing the Numbers That Run Your Law Firm – so if you missed this popular webinar, you will be delighted to learn it is now available in an on-demand format, so you can watch and learn at your convenience, as many times as you wish.

Over the last decade we have helped over 8,000 attorneys market and grow their business. During this time we have identified many of the key characteristics of highly successful law firms.

One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

This webinar will teach you:

  • How to easily identify the 12 key metrics your law firm needs to track and measure
  • How to set up a system to identify these numbers
  • The 7 critical systems every law firm must have
  • CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
  • How to avoid “paralysis by analysis” and being overwhelmed by too much data
  • Delegating roles and responsibility to your staff
  • Using software to track your KPIs

If you’re a spreadsheet and data driven individual then you will love this webinar! However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this webinar will be transformational for your firm.

We cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

To get this on-demand webinar, click on this link: Knowing the Numbers That Run Your Law Firm.

 

Social Media for Attorneys: How to Leverage Avvo's Marketing Power to Generate Leads

Avvo is a major legal social media site that attorneys should pay attention to, and here are the steps you need to take to ensure you are properly and accurately represented in what has essentially become a lead generation machine for many attorneys:

Claim your profile. This process is free and allows you to update your contact information and add information about you and your law firm.

Put your ENTIRE resume into Avvo. This can go a long way to improving your rating.

Add all the seminars you have given, awards you have received, and articles you have written. These items can also improve your rating. 

Add your photo.  I have heard reports that profiles with a photo are clicked on up to 10 times more than profiles without photos.

Add videos. If you have videos, put them into your Avvo profile. While they won't improve your rating, it will give potential clients who are checking you out online an opportunity to see who you are, how you articulate your answers, and will position you as more of an “expert.” The production quality of your videos does not matter nearly as much as the information you include in them. It's all about education-based marketing—educating your prospects.

Answer user questions. Thousands of consumers ask legally related questions on Avvo every week, and you can weigh in for free.  Please be sure to put a standard disclaimer on each response, i.e., that your reply does not constitute legal advice or the establishment of an attorney-client relationship, etc.

Create Avvo Legal Guides. If you're like most attorneys, you constantly get asked a common set of questions. Write down these FAQs and write a short (1-3 pages) response to each one. Make each question a legal guide and post it on Avvo, which you can do gratis. Keep the questions and answers highly focused on a specific topic. Be sure to add a disclaimer on each guide.

Ask all your attorney friends to endorse you. This can make a big difference in your rating. Just like a referral from another attorney in the real world makes a big impression on a prospect, so having a reference from another attorney or a judge on your Avvo profile can improve your rating.

Ask your clients to write a testimonial for you on Avvo. Client testimonials do NOT have a positive or negative impact on your rating. However, I assure you, potential clients read them! I know several states, like Florida, do not allow the usage of testimonials by lawyers. However, the Florida bar association has “agreed to exempt online directories like Avvo from most of its ad rules” because attorneys cannot control endorsements posted on third party websites like Avvo.

Put your Avvo badge on your website or blog. Avvo allows you to create a “badge” with your profile score on it that links directly to your Avvo profile.

Consider signing up for Avvo Pro. There is a small monthly fee for this ($49.95), but it provides you with all sorts of statistics like, how many people clicked on your profile, searched for your specialty in your geographic area, etc.  You can also advertise on Avvo. I've heard anecdotally from several attorneys who have had some success with an Avvo ad campaign in their local area. So if you have the budget, it's worth testing it out.

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Free Webinar April 25: Learn Social Media Strategies That Will Work for Your Law Firm

Stephen Fairley and Larry Bodine, Editor-in-Chief of Lawyers.com and Martindale.com, will present a complimentary one-hour webinar, Join the Conversation: Social Media Strategies That Will Work for Your Law Firm, tomorrow (Wednesday, April 25) at 9:30 am PT/12:30 pm ET.

This complimentary one-hour webinar will demystify social media for you and explore viable strategies you can use to open up new channels for finding new business and extending reputation to new audiences. Particularly of interest will be real-world examples and sharing of statistics so you know what to expect from your investment of time and resources in social media.

Join the conversation to learn:

  • How to select the social media channels and tools that are right for your firm
  • How to raise visibility and enhance credentials via social media
  • How to create a sustainable, effective blogging strategy
  • How to use social media to attract new talent to the firm
  • How to monitor your presence in social media sites
  • How to leverage social media to differentiate your firm from competitors
  • How to address ethical and legal considerations related to use of social media

To join Stephen and Larry’s conversation about social media marketing for attorneys on Wednesday, April 25 at 9:30 am PT/12:30 pm ET, register online now at http://www.lexisnexis.com/webinar.

 

Will Avvo Help You Land More Clients? Here's How to Tell

Since it’s Friday, I’ll go ahead and put the punch line right up front:  Avvo is probably the best advertising vehicle for attorneys out there.  But you’ll never know if it works for your practice unless you try it!

While I am not a big fan of traditional advertising, I am a fan of targeted, localized advertising, especially on a site like Avvo that does a great job of SEO, driving over 2 million consumers to its site every month.  And every one of those consumers is a potential client for some attorney!

There are two ways attorneys can use Avvo:  as part of their overall online law firm marketing program, and as a targeted local advertising vehicle.  I have blogged previously on how to do the first; savvy attorneys will at least try the second and there are a couple of ways to do that:

Avvo Pro – For $50 a month, you are not only able to “supercharge” your Avvo profile by spotlighting your peer endorsements and other profile staples, you can also add your blog posts and your live Twitter feed, and get detailed analytics that show you how many people have visited your profile, clicked through to your website and saw your listing in search results.  You can also get information on the percentage of Avvo users who searched for an attorney by your practice area and location, and how many of those saw your profile page.

Avvo Ads – Avvo offers two advertising options: sponsored listings that show up at the top of search results, and display ads that appear on Avvo’s most highly trafficked pages.  Your ad is targeted by practice area and location – so if a consumer is searching for a DUI attorney in Seattle and you are one, your ad will pop up.  Avvo doesn’t make you commit to any long-term contracts (it’s month-to-month), and there are no set-up costs or annual fees for their ads or sponsored listings.  You will receive a detailed report on how many potential clients have seen and clicked on your ads.  You also have the option of buying out a practice and location category to block competitive ads.

Before you start an Avvo advertising program, I highly recommend polishing your profile so you can earn the highest possible rating.  Visit my previous blog on How to Use Avvo.com to Market Your Law Practice for tips on how to do this.

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download them now for free, and start using these proven strategies today!

Using Avvo to Market Your Law Firm on the Internet

Unless you have had your head under the proverbial rock the last two years, you have probably heard of Avvo.com. Plain and simple, they are a ranking system for lawyers.

Now before you get all upset and pester me with nasty emails telling me about “it's not right for Avvo to post my profile on their site without my permission,” let me state clearly for the record: I don’t want to hear about your complaints. I AM NOT Avvo. I'm not here to defend Avvo. They have not in any way asked me to write this post. Avvo has plenty of sharp people on their team and can mount a more than adequate defense without my help.

As a legal marketer, I am “platform agnostic.” I only look at tools from an effectiveness standpoint—Does this work? How much does it cost? What's the Return On Investment (ROI)? I am constantly on the lookout for ways my law firm clients can leverage both online and offline tools to build their online platform and attract more clients.

Recently, the ABA Journal wrote an article about the fact that Avvo is now ranking lawyers from all 50 states. There was a lot of vitriolic commentary about the article, so I know feelings run hot and cold about them. As I said, it's not my place to defend them, their “ethics,” or whether you like the fact that your personal “profile” is on their site. By the way, I believe the majority of the information they put on your “profile” comes directly from your state bar so if they have something wrong on your profile, it's a good guess that maybe your state bar also has that information wrong.

I get it—one of the major reasons why a lot of attorneys don’t like social media sites like Avvo, is that they CANNOT CONTROL IT.

Just like someone can go to Yelp.com or Ripoffreport.com and write a positive or negative review of your business, so they can go to Avvo and do the same. At least Avvo has a clear mechanism whereby you can dispute a false or misleading review and they will even remove it if proven false (which most other sites don’t do). These types of consumer review sites are becoming more and more popular and influential with the search engines.

If you're thinking about ignoring your profile on Avvo, here's something to consider: Avvo is very good at search engine optimization. So in all likelihood, when you type your name into Google, your Avvo profile will often come up on the first page of results. I believe they are quickly becoming a major force in Internet marketing for attorneys.
 
Here's my advice: You don’t have to like Avvo to benefit from Avvo. They are here to stay and are becoming a force to be reckoned with so...learn how to use them to build and influence your law firm’s Internet presence and generate more business!

How to Use Avvo.com for Law Firm Marketing

Avvo is one of the 6 major social media sites that attorneys should pay attention to. In future posts, I'll talk about the other 5. When you are ready to get started with Avvo, here's the steps you should take:

  1. Claim your profile. This process is free and allows you to update your contact information and add information about you and your law firm.
  2. Put your ENTIRE resume into Avvo. This can go a long way to improving your rating.
  3. Add all the seminars you have given, awards you have received, and articles you have written. These items can also improve your rating. 
  4. Add your photo! I have heard reports that profiles with a photo are clicked on up to 10 times more than profiles without photos.
  5. Add videos. If you have videos put them into your Avvo profile. While they won't improve your rating, it will give potential clients who are checking you out online an opportunity to see who you are, how you articulate your answers, and will position you as more of an “expert.” The production quality of your videos does not matter nearly as much as the information you include in them. It's all about education-based marketing—educating your prospects.
  6. Answer user’s questions. Over 5,000 consumers every week ask legally related questions on Avvo. Please be sure to put a standard disclaimer on each response, i.e., that your reply does not constitute legal advice or the establishment of an attorney-client relationship, etc.
  7. Create Avvo “Legal Guides” for your top 10 questions. If you're like most attorneys, you constantly get asked a common set of questions. Write down these FAQs and write a short (1-3 pages) response to each one. Make each question a legal guide. Keep the questions and answers highly focused on a specific topic. Be sure to add a disclaimer on each guide.
  8. Ask all your attorney friends to endorse you. This can make a big difference in your rating. Just like a referral from another attorney in the real world makes a big impression on a prospect, so having a reference from another attorney or a judge on your Avvo profile can improve your rating.
  9. Ask your clients to write a testimonial for you on Avvo. Client testimonials do NOT have a positive or negative impact on your rating. However, I assure you, potential clients read them! I can't remember the last time I bought a book or other product off Amazon.com without reading a few of the user reviews. Yes, I know several states, like Florida, do not allow the usage of testimonials by lawyers. However, the Florida bar association has “agreed to exempt online directories like Avvo from most of its ad rules” because attorneys cannot control endorsements posted on 3rd party websites like Avvo.
  10. Put your Avvo badge on your website or blog. Avvo allows you to create a “badge” with your profile score on it that links directly to your Avvo profile.
  11. Consider signing up for Avvo Pro. There is a small monthly fee for this, but it provides you with all sorts of statistics like, how many people clicked on your profile, etc. Avvo has also recently launched an ad campaign (I wondered how they were going to start making money). If you read my blog frequently or have attended our law firm marketing boot camp, you know I'm not a big fan of advertising. However, I've heard anecdotally from two attorneys now who are finding some success with an Avvo ad campaign in their local area. In fact, one of my criminal defense clients signed up his first client within 6 hours of his Avvo ad going live. Please note, I'm not saying those results are typical because I'm sure they aren't. However, if you have the budget, I think it's worth testing it out.

So there you have it. You can either ignore Avvo and hope they will just go away or you can learn how to leverage them to your benefit.

Now, before you think about sending me one your nasty emails, please reread my second paragraph.


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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  You can download your guide now for free!  Click here to download, and start using these proven strategies today!
 

Avvo Legal Marketing Webinar Coming Up on May 13

On Thursday, May 13, I will be conducting a legal marketing webinar for Avvo on the 7 Strategies to Recession Proof Your Law Firm.  The webinar is scheduled for one hour, from 10-11 a.m. PDT.

Want to find out why some attorneys are having their best year ever when others are struggling to survive?  Then register for this complimentary information-packed session now.

Attorneys who attend the Avvo webinar will learn about:

  • Attracting top performers and “Superstars” to your team
  • Implementing systems in your business
  • 7 key systems every successful law firm has
  • 3 ways to track your marketing efforts and ROI
  • Simple tips for fixing your follow-up
  • The 3 major reasons why people buy from you
  • How to follow up with every prospect automatically

Participants will also learn practical law firm marketing tips to:

  • Reduce overhead
  • Improve productivity and morale among office staff
  • Rapidly increase referrals in 90 days
  • How to stay connected with current and former clients
  • Ways to market your law firm on a shoe string budget.

Register now to receive a legal marketing education that will allow you to take advantage of the current economic climate and position yourself for even more growth in referrals and revenue as the economy rebounds.

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Summer Dates Set for 2-Day Marketing Boot Camps
 
If you're struggling to build your legal practice or want to learn a proven law firm marketing system that has helped more than 6,500 attorneys discover how to generate more referrals and find new clients fast, then you owe it to yourself to check out a Rainmaker Retreat this summer:

May 21-22, 2010    Scottsdale, AZ
June 18-19, 2010    San Francisco, CA
July 16-17, 2010    Las Vegas, NV
July 30-31, 2010    Los Angeles, CA

Want to hear more?  Then click here to order a complimentary DVD and hear directly from those attorneys who have attended and benefitted from our Rainmaker Retreat 2-Day Law Firm Marketing Boot Camp.