The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

Law firm marketing boot camps scheduled for Chicago, Orlando, Los Angeles and Las Vegas.

The Rainmaker Retreats are returning this fall to Chicago, Orlando, Los Angeles and Las Vegas. These information-packed marketing boot camps for solo and small law firms have helped more than 6,000 attorneys from hundreds of law firms across the country discover how to generate more referrals and find new clients fast by applying the principles and techniques that they learned at the retreat.

Participants in past Rainmaker Retreats have discovered how to generate more referrals and find new clients fast by implementing the techniques shared during the Rainmaker Retreat. Topics that will be covered in the retreat include:

·         Achieving Expert Status as an Attorney

·          Building a Strategic Referral Network

·          Creating Credibility in Your Practice Area

·          Secrets of Highly Successful Attorneys

·          Generating More Clients Using the Power of the Press

·          Leveraging Technology: Beating the Big Firms on the Net

·          Generating More Clients Using the Power of Speaking

·          Advanced Technology Tactics for Small Law Firms and Solo Practitioners

·          Creating Your Marketing System

·          Implementing Your Marketing System.

Early-bird registration with a substantial savings for the Rainmaker Retreat is available for a limited time. A special VIP registration is also available for attorneys looking for more personal attention. The retreat begins on Friday at 8:30 a.m. and runs until 5:30 p.m. The Saturday sessions run from 8:00 a.m. – 2:00 p.m. The full schedule by session, registration, and hotel information is available on the Rainmaker Retreat website.

I look forward to seeing you there. The information you gain can help you recover the cost of the retreat in the first 30-60 days after you implement the steps. Your ROI will then continue to grow as you continue to refine your marketing strategy. If you would like a sneak preview of a Rainmaker Retreat, then join us for a complimentary live preview call on Thursday, September 17 at 1:00 p.m PT/4:00 ET.   Click here to register.

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Becoming a Rainmaker: Business Building Strategies for Lawyers  
Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

Stephen has given this seminar to hundreds of lawyers at state and local bar associations, and is scheduled for many more in the upcoming months.

To order this valuable seminar, visit our website http://therainmakerinstitute.com/products.htm 

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You will learn the steps to creating the systems and practices that will lead you to the 7 or 8 –figure legal practice that you aspire to during this information-packed presentation.

Next week I will address the Los Angeles County Bar Association (LACBA) on “Becoming a Rainmaker”, a power-packed presentation that provides tools and techniques for taking your law practice to the next level. If you are looking to take your practice from where it is now to a multi-million dollar practice, you won’t want to miss this presentation.

Some of the topics I will be covering include:

• Finding qualified clients for your firm
• Increasing your referral network in the next six months
• Changing your website into a revenue-generating source
• Automating your marketing system
• Avoiding marketing mistakes lawyers often make

To register for the “Becoming a Rainmaker” presentation, go to http://www.becomingarainmaker.com.  The cost is $75 for LACBA members and $95 for non-members. For additional information, please call The Rainmaker Institute at 888-816-8935.

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Rainmaker Retreats Mark your calendars for the Rainmaker Retreats coming this fall to a city near you.   This 2 day marketing book camp for attorneys is full of information that will boost your referrals and increase your bottom line.

Our schedule is:

Chicago - Friday, October 16 & Saturday, October 17

Orlando -Friday, October 23 & Saturday, October 24

Los Angeles - Friday, November 13 & Saturday, November 14

Las Vegas - Friday, December 4 & Saturday, December 5

The schedule for each retreat is Friday – Registration at 8:00, Retreat begins at 8:30, and breaks for the day at 5:30. Saturday begins with breakfast at 7:30 and the retreat runs from 8:00 – 2:00 p.m.

To register for a Rainmaker Retreat or for more information, please visit our website, http://www.rainmakerretreat.com/

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DON’T MISS THE “TOP 10 “SECRET” STRATEGIES USED BY RAINMAKERS ON THURSDAY, SEPTEMBER 10 FROM 2:15- 5:15 PDT

During the 82^nd Annual Meeting of the State Bar of California  I will be presenting time-tested, proven strategies that solo and small-practice attorneys can use to build a seven and eight figure practice during difficult economic times. Some of the topics to be covered include learning how to triple referrals in 90 days, recession proofing your practice, staying connected with current and former clients, the benefits of online social communities, and three “real life” tools that can be used immediately to generate more and better referrals. 

Attendees will receive a legal marketing education that will allow them to take advantage of the current economic climate and position themselves for even more growth in referrals and revenue as the economy rebounds. You won’t want to miss this three-hour presentation that can help you take your practice to the next level.

Don’t forget to look for the Rainmaker Institute booth during the State Bar of California. We will be in Booth 614 and would love to have you stop by and learn about some of the ways that the Rainmaker Institute can help you increase your referrals, on-line presence, and revenues.

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Mark your calendars for the Rainmaker Retreats coming this fall to a city near you.   This 2 day marketing book camp for attorneys is full of information that will boost your referrals and increase your bottom line. 

Our schedule is:

Chicago - Friday, October 16 & Saturday, October 17

Orlando -Friday, October 23 & Saturday, October 24

Los Angeles - Friday, November 13 and Saturday, November 14

Las Vegas - Friday, December 4 & Saturday, December 5

The schedule for each retreat is Friday – Registration at 8:00, Retreat begins at 8:30, and breaks for the day at 5:30. Saturday begins with breakfast at 7:30 and the retreat runs from 8:00 – 2:00 p.m.

To register for a Rainmaker Retreat or for more information, please visit our website, http://www.rainmakerretreat.com/

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MARKETING MISTAKE 10:
Trying To Be Completely Self-Sufficient

As a partner in a small law firm, it often feels like there is just so much to do to keep the marketing efforts going that no one person can adequately do it all. The sense of being overwhelmed with everything is a common experience among entrepreneurs and business owners, which can easily lead you to either burn out or to work “harder rather than smarter” by trying to be completely self-sufficient. It is a common mistake small business owners make and it feeds into the myth of the “super-hero”—I can do it all and have it all—all at once. Asking for help with your law firms marketing efforts is a sign of strength and wisdom, not weakness and senility.

To be successful with small law firm marketing, you must recognize your strengths and weaknesses. The goal in life is not to eliminate your weaknesses. In fact, many people make the mistake of focusing too much on trying to overcome their weaknesses when their time and mental energy would be much better spent in trying to maximize their strengths.

There are two major reasons why you should spend time identifying your strengths and weaknesses. It helps you surround yourself with the right people and it gives you a clear picture of what areas you need to spend your time on versus outsourcing.

If lawyer marketing is not your thing, you need to find someone in your firm to play point on this because developing and implementing a powerful marketing strategy is critical to the success of your business.

Many business owners waste far too much of their precious time, energy, and potential profits by trying to do everything for themselves as a way of “saving a little money” or not wanting to give up “control.” Remember, control is an illusion. Don’t let your need for control or your need to be right every time get in the way of becoming a successful entrepreneur. When it comes to taking on another project or heading up a new initiative, consider the real cost to your business in terms of lost time, wasted efforts, poor productivity, and decreased revenues. You are the most important person at your company and your time is valuable.

It used to be said that ‘time is money,’ but that’s not true in our modern society. Time is worth more than money because you can always make more money but you can never make more time.

Here are a few common examples of what many attorneys try to do single-handedly when they would be better off delegating or outsourcing:

• Creating and launching a direct mail campaign.
• Developing their own law firm websites or learning how to build one from scratch.
• Designing a comprehensive law firm marketing plan or strategy.
• Implementing systems and processes to better manage their client and prospect relationships.

I'm not saying you should outsource your entire firm or use a law firm marketing consultant, but unless you have a lot of extra time or specific experience in certain areas, you will not be able to represent yourself and your company in the best possible light without the help of other experienced professionals. Remember, asking for help is a sign of strength and wisdom, not weakness and senility.

I strongly encourage you to take a few minutes right now and create an Action Plan for how you are going to put into practice two to three specific items you discovered in this article in the next 30-60 days.

Then find someone you can share your plan with and ask them to hold you accountable for the results.

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Stephen Fairley will be presenting “The Top 10 “Secret” Strategies Used by Rainmakers: How to Build a 7 Figure Law Firm During Difficult Times” on September 10, 2009 from 2:15-5:15 p.m. during The State Bar of California 82^nd Annual Meeting. This is a timely presentation that you won’t want to miss.

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