Free LawMarketing.com Webinar on Creating Engaging Blog Content & Getting More Exposure Online

Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects! 

What can you do so prospects want to continually read your blog posts?

You probably already know that content marketing is a top strategy to attracting and building relationships with new leads. Consumers are turning to the Internet like never before to research answers to legal questions BEFORE they even consider calling an attorney or scheduling a consultation.

On Thursday, April 24, at 1 p.m. ET/10 a.m. PT, LawMarketing.com Editor-in-Chief Cindy Greenway will present a free webinar on 7 Tips to Creating Blog Content That Makes Prospects Want to Read! ... And 3 Tips to Get More Exposure Online.

In this fast paced 60-minute webinar, you will discover:

  • How to create a no-fail content marketing plan for your law practice that can run without you
  • 3 tips to brainstorming key topics to write about, specifically for your target
  • 4 ways to repurpose your blog content and gain additional visibility
  • Where to find help writing blog content when you get overwhelmed
  • How to get your staff involved in supporting your content marketing strategy

Sign up for this FREE webinar and learn specific step-by-step guidance on how to easily create and implement a solid content marketing plan for your law firm.

Content Marketing for Attorneys: How to Keep Feeding the Beast

Content marketing is a critical component of a comprehensive law firm marketing program, and there are many avenues you can use to spread your content to potential clients, including your website, blog, online directories like Avvo and JDSupra, and social media sites like LinkedIn, Facebook, Twitter, YouTube and Google+.

With all these venues craving constant content feeds, how do marketing-savvy attorneys feed the beast? Here are some tips:

1. Plan ahead. Brainstorm a list of topics that would appeal to your target audience (start with answers to their top 20 questions). Reviewing your website analytics to see what pages of your site are getting the most visits can also help stimulate ideas. Dig up speeches and presentations you’ve made over the last few years and repurpose those for articles, press releases and blog posts. Subscribe to blogs and news feeds that cover your practice area for ideas.

2. Make it interesting. Nielsen research shows that most people spend about a minute on any given web page, so strive to make your content easily digestible in that timeframe. Use short paragraphs and subheads to keep readers’ attention. Punch it up with references to current events or pop culture to make your content timely. Include client success stories (not using real names, of course).

3. Optimize your content. Be sure to optimize your content for search by including your keywords and keyword phrases in your title, subheads and image file names.

4. Socialize.  Promote your videos, posts, articles, press releases and other content on all your social network channels – not only on your own Facebook, LinkedIn or Twitter page, but also through submissions to the discussion pages of groups you’ve joined. 

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

What is Content Marketing and How Can You Master It?

Content marketing is the latest buzzword for what we at the Rainmaker Institute have been teaching for years:  creating and sharing content (words, pictures, videos) to aid in client acquisition.

And while you may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm.

A recent article on Entrepreneur.com took some words of wisdom from five top content marketers that provide some insight on how to excel at content marketing:

1.  Over-invest in high quality content.  There is seemingly no limit to the amount of legal content on the Internet these days, and the proliferation of this content means yours has to be better to get attention.  So stop doing what everyone else is doing and look for ways to stand out with landing pages, interactive infographics, videos and other attention-grabbers.

2.  Include SEO best practices.  Hone in on the keywords that are driving traffic to your website right now and dig deeper for keywords you aren’t targeting yet that have potential to attract more visitors.  Then use these to build high quality content around.

3.  Be a great storyteller.  In a hyper-competitive market for a reader’s attention, it’s the great stories that get read and shared.  Have a great hook to pull those readers in, and be sure your story has a satisfying end that is worthy of the build-up.

4.  Deliver data in new ways.  Humans are visual beings, so if you can deliver your data visually in an engaging way – through an online slide show or interactive visualization – you are likely to see better results than if you just convey your messaging in words.

5.  Answer your prospects’ questions.  Don’t beat your head against a wall trying to come up with great ideas for content.  Instead, look to your clients and answer their top 10, 20 or 30 questions.  By doing this, you can position yourself as an authority and provide information your potential clients are actually seeking.

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New! Free Report: Building a Lifestyle Law Firm: Keeping Your Perspective (Part 1)

Marketing and business development are only tools to help you achieve your personal and professional goals.

They are some of the most effective tools you can use to attract more and better referrals to your law firm – which ultimate leads to increased revenue.

So how do you use marketing to create a Lifestyle Law Firm-- one that enables you to do what you want, when you want to do it and is the key to financial independence for attorneys?

Here’s what you’ll discover when you read this report:

  • How to build a business that supports the life you want to live
  • How to leverage your time, talent and expertise for a massive return on investment (ROI)
  • Marketing efforts to never delegate or outsource to someone else
  • And much, much more!

Click here now to receive your free report on Building a Lifestyle Law Firm: Keeping Your Perspective (Part 1).

3 Steps to Getting Your Content Noticed Online

Probably one of the most frustrating things for law firms that invest time and money into content marketing is not seeing results...and by that I mean, immediate results. 

First of all, thinking that you can create content and then just sit back and watch while hundreds of prospects thirsty for this information will flock to you is just crazy.  Even if you have written outstanding, original content – and published consistently – there is no guarantee that you will see good results unless you put in the work to push it out there in front of folks.

Here are three steps you can employ to get your content noticed online:

Keep building your network.  When it comes to sales, the mantra is “ABC – Always Be Closing”.  But when it comes to content marketing, the mantra is “ABB – Always Be Building” – as in building your content library and your network of publishing outlets.  These publishers include other outlets that attract the same profile of readers as your target market and can be social media sites like LinkedIn, other bloggers in your space and online publications that are willing to publish you.  For example, my content is regularly published at the National Law Review site, on Avvo, on the Attorney at Law Magazine website and more attorney-focused websites.  This is a great way for you to get found online.

Make it easy to share.  Beyond putting share buttons on your website and blog, there are other ways to make your content easier to share by others.  These can include the formatting of your articles or posts to make them more reader friendly, including images that grab attention, creating infographics that tell your story, etc. 

Be unique.  Just like you have to differentiate your practice to rise above competitors, you also need to differentiate your content to do the same.  Don’t make the same point that everyone else is making – take a stand, be unique, adopt a different voice to attract an audience for your content.

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NEW “Rainmaker Retreat: Unplugged”
DVD Set Now Available!

The 6 DVD set is a live recording of the Rainmaker Retreat, a 2-day legal marketing intensive led by legal marketing expert Stephen Fairley that covers over 65 proven online and offline marketing and business development strategies for law firms.

You will discover:

  • Lead Generation Techniques: how to generate more leads from the Internet, social media and blogs.
  • Lead Conversion Techniques: a proven system to track incoming leads and improve your conversion rates to turn more of those prospects into paying clients.
  • Client Retention Techniques: specific tools to double your referrals and to help you with “Building a Lifestyle Law Firm®”
  • Engaging activities to help you identify your ideal target market so you can powerfully market to them.
  • Over 65 PROVEN online and offline legal marketing strategies.

Click here now to order Rainmaker Retreat: Unplugged.

Make Content Marketing a Priority in 2014

If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing strategy that can reap big rewards in terms of new client prospects.

Here are some tips for good content marketing practices:

1.  Plan ahead.  Brainstorm a list of topics that would appeal to your target audience.  Review your website analytics to see what pages of your site are getting the most visits, which can help stimulate ideas.  Dig up speeches and presentations you’ve made over the last few years and repurpose those for articles, press releases and blog posts.  Subscribe to blogs and news feeds that cover your practice area for ideas.

2.  Make it interesting.  Nielsen research shows that most people spend about a minute on any given web page, so strive to make your content easily digestible in that timeframe.  Use short paragraphs and subheads to keep readers’ attention.  Punch it up with references to current events or pop culture to make your content timely.  Include client success stories (not using real names, of course).

3. Optimize your content.  Be sure to optimize your content for search by including your keywords and keyword phrases in your title, subheads and image file names. 

4.  Create backlinks.  Sprinkle your content with links back to your website, blog, social media profiles or previous posts to create backlinks, which help boost your search engine ranking.  Comment on other articles, blogs or forums with links back to a relevant post you’ve written, but be sure your comment adds value or it may be viewed as spam. 

5.  Go social.  Promote your videos, posts, articles, press releases and other content on all your social network channels – not only on your own Facebook, LinkedIn or Twitter page, but also through submissions to the discussion pages of groups you’ve joined.  

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

Share Your Content at INeedAGoodLawyerNow.com

We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online. 

INeedAGoodLawyerNow.com was developed specifically to help attorneys expand the reach of their valuable content, increase their visibility, credibility and search rankings, while also generating more traffic to law firm websites and inquiries from potential clients.

All you need is a law firm blog with consistent new content, and INeedAGoodLawyerNow.com will take care of the rest.  A snippet of your posts will be pulled into the INeedAGoodLawyerNow.com website, with a link to your law firm website so consumers can read more and learn about your practice.  Plus your contact information will be posted in the Attorney Directory.  

Here’s how you benefit when you sign up as a contributing attorney (depending on the option selected):

  • your name, your firm and your content will get in front of thousands of consumers who need your help
  • your online visibility and credibility in your area of practice will increase significantly as a result of having your content on an authority website
  • your online visibility will be further enhanced by social media exposure via Twitter and Facebook
  • you will experience increased search rankings, traffic to your website and the opportunity to engage with leads who are interested in your services
  • your content will be featured in the legal news weekly e-newsletter sent to subscribing consumers who need your help
  • your blog and content will be further leveraged online, giving even more return on the time you took to research and write
  • your contact information will be featured in the lawyer listings, noting you as a first-rate attorney to contact for more information on your practice area

Click on this link to get started and get in front of the consumers who need your legal help.

Content Marketing Trends for B2B Marketers

The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include:

  1. Social media (87%)
  2. Articles on company website (81%)
  3. E-newsletters (80%)
  4. Blogs (76%)
  5. Events in-person (76%)

The biggest challenge B2B marketers face when it comes to content marketing is the lack of time (resources) to produce enough content. This is undoubtedly the reason that 64% of the marketers surveyed said they outsource some or all of their content development.

The infographic below details the key findings from this B2B content marketing study, including the finding that the use of infographics is up significantly from one year ago!

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

How to Create Content That Google Likes

A recent HubSpot blog post noted that there are 2 million unique blog posts published every day – a huge amount of new content streaming onto the Web. So how can you compete effectively to ensure that your content gets the Google thumbs-up for the terms your prospects are using to find the legal services you offer?

While Google’s ever-changing search algorithm is always a closely guarded secret, Google has published guidelines for best practices and their instructions for creating quality content that will help you rise in the search ranks are fairly simple:

Write for people, not for search engines.

Don’t try to trick anyone. Use original content.

Be helpful to your readers.

Learn how to differentiate your site so it stands out from your competitors – what will people find unique, valuable and engaging about your site?

You can educate yourself more on Google’s guidelines for creating a website that will help them find, index and rank your site by visiting the Google Webmaster Guidelines page.

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New!  FREE Report on Building Relationships With Strategic Referral Sources

Who wouldn’t want a referral driven business?

Your marketing would cost you far less, and the people referred to you would be predisposed to do business with you if you were recommended by someone they trust.

Building relationships with the kind of people most likely to give you referrals is a very powerful tool if you do it the right way.

Referrals are far more likely to retain you than almost any other source of new clients you have.

Here’s what you’ll discover when you read this report:

  • How to identify the referral sources who have relationships with the people you want as clients.
  • How to start the relationship
  • How to build a referral network
  • How to make your referral network successful
  • And much, much more!

Click on this link now to get your free report on Building Relationships With Strategic Referral Sources.

 

Tips for Measuring Content Marketing Results

We saw the Brandpoint infographic below posted on the MarketingProfs.com website and thought it was a good representation of how you can tell if your content marketing efforts – blogs, social media posts, videos, articles, etc. – are working for your practice.

After all, if you are spending time and/or money on content marketing, you really do want to know if it’s working, right? See below on how to measure the effectiveness of your content marketing in terms of awareness, consideration and conversion:

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. According to HubSpot, B2B marketers with a blog generate 67% more leads per month and B2C marketers generate 88% more leads per month than those without a blog.

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 

Best Practices in B2B Content Marketing

Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects:

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

How to Optimize Your Online Content in 7 Simple Steps

Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner – it’s the sweet spot for solos and small firms who can’t compete on budget alone.

Doing a good job of optimizing your online content to make it easier to find when prospects search for your services on the Internet is a critical component of a successful content marketing strategy. 

This infographic provides information on how to do this in 7 simple steps:

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On-Demand Seminar: The 5 Best Strategies to Beat Your Competition in 2013

Are you tired of seeing other attorneys land all the good clients?

Have you noticed how tough it’s become to market your law firm?

Are you ready to do something to make this a bigger & better year?

Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!

Access this one-hour seminar on The 5 Best Strategies to Beat Your Competition in 2013 to discover:

  • Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)
  • 3 major ways to triple your website traffic in the next 90 days
  • How to use online tools to generate more offline referrals
  • 3 keys all the best law firms are using to turn more website browsers into buyers
  • 2 critical numbers you must track every month to measure your success
  • Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before

Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?

It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” The only “easy button” I have is sitting right beside my magic wand (I’ve found both of them work about the same).

There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.

Click on this link now to access The 5 Best Strategies to Beat Your Competition in 2013 seminar.

 

23 Reasons Why Content Marketing Matters

Here are 23 stats that prove the value and power of content marketing for all businesses – including law firm marketing -- courtesy of TMG Custom Media:

1. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

2. 70% say content marketing makes them feel closer to the sponsoring company.

3. 60% of consumers feel more positive about a company after reading custom content on its site.

4. 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.

5. 9 in 10 organizations market with content.

6. More than 9 in 10 CMOs think that custom content has a positive effect on audience attitudes, strengthening the bond with consumers. 

7. 78% of chief marketing officers think custom media represents the future of marketing.

8. 8 in 10 CMOs believe custom media should be an integral part of a marketing mix.

9. 8 in 10 people prefer receiving information on a company through custom media.

10. 20% of users’ time is spent surfing the Internet on content-led websites.

11. According to 37% of marketing managers, the most important channel for engaging customers is content-led websites.

12. 70% of consumers prefer getting to know a company via articles rather than ads.

13. 82% like reading content from brands when it’s relevant.

14. 57% read content marketing titles at least once a month.

15. 37% visit content marketing websites at least once a month.

16. 68% are likely to spend time reading content from a brand they are interested in.

17. 60% are more likely to be on the lookout for products when looking at content marketing.

18. Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62% less per lead than outbound marketing.

19. People want to be in control of what information they receive and it’s evident from these statistics:

  • 86% of people skip TV ads
  • 44% of direct mail is never opened
  • 91% of email users have unsubscribed from a company email that they previously opted into

20. 37% of marketers say blogs are the most valuable content type for marketing.

21. 86% of B2C marketers use content marketing.

22. 91% of B2B marketers use content marketing.

23. Per dollar, content marketing produces three times more leads.

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On-Demand Seminar: The 5 Best Strategies to Beat Your Competition in 2013

Are you tired of seeing other attorneys land all the good clients?

Have you noticed how tough it’s become to market your law firm?

Are you ready to do something to make this a bigger & better year?

Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!

Access this one-hour seminar on The 5 Best Strategies to Beat Your Competition in 2013 to discover:

  • Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)
  • 3 major ways to triple your website traffic in the next 90 days
  • How to use online tools to generate more offline referrals
  • 3 keys all the best law firms are using to turn more website browsers into buyers
  • 2 critical numbers you must track every month to measure your success
  • Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before

Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?

It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” The only “easy button” I have is sitting right beside my magic wand (I’ve found both of them work about the same).

There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.

Click on this link now to access The 5 Best Strategies to Beat Your Competition in 2013 seminar.

 

Lawyers Must Make an Emotional Connection to Make the Sale

I am in Orlando today for our Rainmaker Retreat and am always gratified by the people who show up to attend our two-day law firm marketing boot camp, often coming from far away to obtain the knowledge they need to create a successful lifestyle law firm.

I know that the reason most come is because they have heard from peers who have already attended how much they gain from every session. Although we offer a money-back guarantee, I can’t recall the last time someone took us up on it. And that makes me feel very good. 

What I like to think is that I am basically a good content provider. And that is what attorneys must become if they want to convert leads and prospects into paying clients. You must make an emotional connection through engaging and compelling storytelling these days to get buy-in to what you are selling. 

A recent Optify survey showed just how key content marketing is to client engagement. Even though the survey was among B2B marketers, it resonates for B2C as well:

The takeaway for attorneys is that creating case studies and free reports that offer valuable insight to your target market should be at the top of your law firm marketing tactics list.   Create that compelling and engaging content by telling real stories from real experiences (leaving out the real names, of course), then promote on social (see yesterday’s post on how to do this), your website and via email marketing.

Over half the marketers in the Optify survey said that producing engaging content is their biggest challenge, and I know that rings true for a lot of attorneys. As a service, we provide content for many attorneys, and received this note from one of our clients yesterday:

I started sending the articles via email to my email list in early September. Nothing fancy - just text emails.  My list only has 46 names on it, and most are friends, family and current/former clients.  I already have three potential estate planning clients as a result - all of which I am confident will engage.  

Everyone has a story to tell. Are you telling yours in a way that creates new clients?

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

The Content Marketing Tools That Matter for Law Firm Marketing

Last month, I wrote a blog encouraging attorneys to Make Content Marketing a Key Legal Marketing Tactic in 2012 and provided some tips on how to do it.

According to a 2011 study by the Content Marketing Institute, content marketing is growing rapidly, no doubt spurred by Google’s algorithm shift last year that places a much greater emphasis on creating and posting fresh content. 

The most popular content marketing tools, according to the survey, include articles, social media, blogs, eNewsletters, case studies and in-person events. This infographic tells the story:

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!