A Lesson on How to Connect With Your Clients

Longtime legal marketer Larry Bodine (LarryBodine.com) sat down with LawMarketing.com Editor-in-Chief Cindy Greenway earlier this week to talk about corporate journalism, something he knows a lot about.

“Corporate journalism” is the new buzz phrase that was touted in the recent 2014 State of Digital & Content Marketing Survey, conducted by Greentarget, ALM Legal Intelligence and Zeughauser Group, as the best way for attorneys to connect with clients.

There is nothing magic about corporate journalism – it’s applying journalistic principles to your writing, on your website and your blog.  It involves focusing on your target audience and telling a story in an engaging way that relates the facts and also demonstrates your complete understanding of your subject matter by the way you tell your story.

Larry gives some good tips on how to put on the journalist’s hat when it comes to developing your content:

To be a good storyteller, you need to hone in on the important details that bring life to your words and write in a way that makes your point easy to understand for your audience.  The law can be a dry thing, but at the heart of it is human emotion and conflict that can be mined for content gold.

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New Free Report: How to Position Yourself as A Specialist, Not a Generalist

If you are taking every piece of legal business that comes your way with no regard for developing a specialization, you are killing your business.

Why?

Being a generalist makes it much harder to get referrals. If you are a generalist, other attorneys who might otherwise send referrals your way see you as a competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral needs. You want to specialize because it creates more credibility and more loyalty.

Here’s what you’ll discover when you read this report:

  • 4 ways to position yourself as a specialist
  • Benefits of specializing
  • What to do about cases that don’t fit in your specialty
  • How other attorneys have successfully specialized
  • …And much, much more!

Click here now to receive the latest free report in our 4 Keys to Becoming a Recognized Expert in 180 Days series: The 4th Key-Position Yourself as A Specialist, Not a Generalist.

Latest Google Update Reiterates Focus on Quality Content

Last week, Google rolled out its Panda 4.0 update, aimed at penalizing websites with low quality or copied content that its original Panda release zeroed in on in 2011. 

Google believes that poor quality content is bad for users, so it seeks to find those sites that are written poorly, plagiarized from other sites or stuffed with keywords and other nonsense that provides no benefit to users.  It sees this as spam, and tries to eliminate it by making sure the offending sites don’t rank high in search results.

The best way to ensure your site is not affected is, of course, to fill it with high quality content – words, pictures, videos – that people who are searching for the kind of information you provide will find useful.  Doing this will help your website or blog rise in the rankings, so it is viewed by Google as an authority on the area of law you practice.

If you haven’t looked at your site recently, now is the time to do it.  Get rid of old, outdated content or low-quality stuff that can be found elsewhere.  Find your authentic voice and use it.  If, as you are writing, you keep in mind that people like to do business with people they know, like and trust, this will help you find the right note to strike with your target audience.

Frankly, all SEO benefits aside, supplying great content that establishes you as a trusted, knowledgeable source with the people you want to do business with only makes good sense.  With so many avenues available for attorneys to develop great content – either internally or by outsourcing to a credible copywriter – there is simply no excuse for not having superior content on your website and a professional blog that keeps your content fresh and inviting.

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Sign Up Now for a Free Secret Shopper Call for Your Firm!

Have you ever wondered what it’s really like for prospects that call your firm or worried that your intake process is not as great as you’d like it to be?

For the first 100 individuals who sign up, we will secret shop your firm for free and critique you on the 5 critical factors for creating an exceptional experience for callers so you stand apart from your competition.

We will review the results with you over the phone and discuss a variety of effective strategies to implement immediately so your firm can convert more prospects into paying clients.

After the review call, you will also receive a free training DVD on best practices for intake and lead conversion for law firms.

This service is valued at $250 and can be yours for free!

Be sure to act fast as we are only offering this to the first 100 individuals who register for this free Secret Shopper Call offer.

Here's Another Opportunity to Share Your Legal Marketing Content

We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online. 

INeedAGoodLawyerNow.com was developed specifically to help attorneys expand the reach of their valuable content, increase their visibility, credibility and search rankings, while also generating more traffic to law firm websites and inquiries from potential clients.

All you need is a law firm blog with consistent new content, and INeedAGoodLawyerNow.com will take care of the rest.  A snippet of your posts will be pulled into the INeedAGoodLawyerNow.com website, with a link to your law firm website so consumers can read more and learn about your practice.  Plus your contact information will be posted in the Attorney Directory.  

Here’s how you benefit when you sign up as a contributing attorney (depending on the option selected):

  • Your name, your firm and your content will get in front of thousands of consumers who need your help
  • Your online visibility and credibility in your area of practice will increase significantly as a result of having your content on an authority website
  • Your online visibility will be further enhanced by social media exposure via Twitter and Facebook
  • You will experience increased search rankings, traffic to your website and the opportunity to engage with leads who are interested in your services
  • Your content will be featured in the legal news weekly e-newsletter sent to subscribing consumers who need your help
  • Your blog and content will be further leveraged online, giving even more return on the time you took to research and write
  • Your contact information will be featured in the lawyer listings, noting you as a first-rate attorney to contact for more information on your practice area

Click on this link to get started and get in front of the consumers who need your legal help.

Survey Points Up Big Disconnect in Large Law Firm Marketing

There is a big disconnect in what law firms say is a primary marketing strategy for their firm and the action (or lack thereof) they take to implement that strategy, according to the 2014 State of Digital & Content Marketing Survey.

In yesterday’s post, I examined the first of two surveys conducted by Greentarget, ALM Legal Intelligence and Zeughauser Group that surveyed in-house counsel on content marketing.  Today’s post deals with survey data from marketers at the top 350 law firms across the nation and I see a big disconnect between what they want to happen and what is really going on in terms of content marketing.

Of all the marketing strategies the law firms surveyed say they use, 80% rated content marketing as either the most important (42%) or important (38%).  Yet 75% say they have no content marketing strategy currently in place! 

While 84% of law firms surveyed say they plan to increase their content marketing budgets this year, only 29% have a dedicated marketing person in place to oversee marketing.  And 87% say they have no plan to hire anyone to fill that need.

When asked what the greatest challenge they face when it comes to content marketing, 40% said lack of engagement from firm attorneys and another 25% said they face a lack of talented writers and other staff with time to devote to it.  Yet 56% said they had no plans to invest in outside resources to support content marketing – their most important marketing strategy!

So.... the most important marketing strategy at these firms gets more funding -- but there’s no plan, no one to oversee it and no one to actually do the work.  If ever there was a perfect recipe for failure, this is it!

This data was collected from the top 350 U.S. law firms; my clients are small firms and solo practitioners who don’t have the money to throw at marketing without someone paying close attention to the ROI. 

As I’ve always said, what gets measured gets done.  Oh, and this:  hope is not a strategy.

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

Join Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.

Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

How to Generate Great Ideas for Blog Posts

No matter how much you may enjoy writing, the fact is that all of us get stuck at some time when it comes to coming up with a good idea for a blog post. 

For example, today I am stuck for a good idea for this post – so I did some searching for how to come up with a good blog post idea and found this infographic from copyblogger.com that gives some great tips for getting yourself unstuck (like I am now). 

The next time you are stuck for a blog post idea, refer to this idea “cheat sheet” and let the inspiration flow!

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FREE Webinar Tomorrow: Learn to Increase Your Online Exposure!

Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects! 

What can you do so prospects want to continually read your blog posts?

On Thursday, April 24, at 1 p.m. ET/10 a.m. PT, LawMarketing.com Editor-in-Chief Cindy Greenway will present a free webinar on 7 Tips to Creating Blog Content That Makes Prospects Want to Read! ... And 3 Tips to Get More Exposure Online.

In this fast paced 60-minute webinar, you will discover:

  • How to create a no-fail content marketing plan for your law practice that can run without you
  • 3 tips to brainstorming key topics to write about, specifically for your target
  • 4 ways to repurpose your blog content and gain additional visibility
  • Where to find help writing blog content when you get overwhelmed
  • How to get your staff involved in supporting your content marketing strategy

Sign up for this FREE webinar and learn specific step-by-step guidance on how to easily create and implement a solid content marketing plan for your law firm.

Free LawMarketing.com Webinar on Creating Engaging Blog Content & Getting More Exposure Online

Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects! 

What can you do so prospects want to continually read your blog posts?

You probably already know that content marketing is a top strategy to attracting and building relationships with new leads. Consumers are turning to the Internet like never before to research answers to legal questions BEFORE they even consider calling an attorney or scheduling a consultation.

On Thursday, April 24, at 1 p.m. ET/10 a.m. PT, LawMarketing.com Editor-in-Chief Cindy Greenway will present a free webinar on 7 Tips to Creating Blog Content That Makes Prospects Want to Read! ... And 3 Tips to Get More Exposure Online.

In this fast paced 60-minute webinar, you will discover:

  • How to create a no-fail content marketing plan for your law practice that can run without you
  • 3 tips to brainstorming key topics to write about, specifically for your target
  • 4 ways to repurpose your blog content and gain additional visibility
  • Where to find help writing blog content when you get overwhelmed
  • How to get your staff involved in supporting your content marketing strategy

Sign up for this FREE webinar and learn specific step-by-step guidance on how to easily create and implement a solid content marketing plan for your law firm.

Content Marketing for Attorneys: How to Keep Feeding the Beast

Content marketing is a critical component of a comprehensive law firm marketing program, and there are many avenues you can use to spread your content to potential clients, including your website, blog, online directories like Avvo and JDSupra, and social media sites like LinkedIn, Facebook, Twitter, YouTube and Google+.

With all these venues craving constant content feeds, how do marketing-savvy attorneys feed the beast? Here are some tips:

1. Plan ahead. Brainstorm a list of topics that would appeal to your target audience (start with answers to their top 20 questions). Reviewing your website analytics to see what pages of your site are getting the most visits can also help stimulate ideas. Dig up speeches and presentations you’ve made over the last few years and repurpose those for articles, press releases and blog posts. Subscribe to blogs and news feeds that cover your practice area for ideas.

2. Make it interesting. Nielsen research shows that most people spend about a minute on any given web page, so strive to make your content easily digestible in that timeframe. Use short paragraphs and subheads to keep readers’ attention. Punch it up with references to current events or pop culture to make your content timely. Include client success stories (not using real names, of course).

3. Optimize your content. Be sure to optimize your content for search by including your keywords and keyword phrases in your title, subheads and image file names.

4. Socialize.  Promote your videos, posts, articles, press releases and other content on all your social network channels – not only on your own Facebook, LinkedIn or Twitter page, but also through submissions to the discussion pages of groups you’ve joined. 

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

What is Content Marketing and How Can You Master It?

Content marketing is the latest buzzword for what we at the Rainmaker Institute have been teaching for years:  creating and sharing content (words, pictures, videos) to aid in client acquisition.

And while you may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm.

A recent article on Entrepreneur.com took some words of wisdom from five top content marketers that provide some insight on how to excel at content marketing:

1.  Over-invest in high quality content.  There is seemingly no limit to the amount of legal content on the Internet these days, and the proliferation of this content means yours has to be better to get attention.  So stop doing what everyone else is doing and look for ways to stand out with landing pages, interactive infographics, videos and other attention-grabbers.

2.  Include SEO best practices.  Hone in on the keywords that are driving traffic to your website right now and dig deeper for keywords you aren’t targeting yet that have potential to attract more visitors.  Then use these to build high quality content around.

3.  Be a great storyteller.  In a hyper-competitive market for a reader’s attention, it’s the great stories that get read and shared.  Have a great hook to pull those readers in, and be sure your story has a satisfying end that is worthy of the build-up.

4.  Deliver data in new ways.  Humans are visual beings, so if you can deliver your data visually in an engaging way – through an online slide show or interactive visualization – you are likely to see better results than if you just convey your messaging in words.

5.  Answer your prospects’ questions.  Don’t beat your head against a wall trying to come up with great ideas for content.  Instead, look to your clients and answer their top 10, 20 or 30 questions.  By doing this, you can position yourself as an authority and provide information your potential clients are actually seeking.

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New! Free Report: Building a Lifestyle Law Firm: Keeping Your Perspective (Part 1)

Marketing and business development are only tools to help you achieve your personal and professional goals.

They are some of the most effective tools you can use to attract more and better referrals to your law firm – which ultimate leads to increased revenue.

So how do you use marketing to create a Lifestyle Law Firm-- one that enables you to do what you want, when you want to do it and is the key to financial independence for attorneys?

Here’s what you’ll discover when you read this report:

  • How to build a business that supports the life you want to live
  • How to leverage your time, talent and expertise for a massive return on investment (ROI)
  • Marketing efforts to never delegate or outsource to someone else
  • And much, much more!

Click here now to receive your free report on Building a Lifestyle Law Firm: Keeping Your Perspective (Part 1).

3 Steps to Getting Your Content Noticed Online

Probably one of the most frustrating things for law firms that invest time and money into content marketing is not seeing results...and by that I mean, immediate results. 

First of all, thinking that you can create content and then just sit back and watch while hundreds of prospects thirsty for this information will flock to you is just crazy.  Even if you have written outstanding, original content – and published consistently – there is no guarantee that you will see good results unless you put in the work to push it out there in front of folks.

Here are three steps you can employ to get your content noticed online:

Keep building your network.  When it comes to sales, the mantra is “ABC – Always Be Closing”.  But when it comes to content marketing, the mantra is “ABB – Always Be Building” – as in building your content library and your network of publishing outlets.  These publishers include other outlets that attract the same profile of readers as your target market and can be social media sites like LinkedIn, other bloggers in your space and online publications that are willing to publish you.  For example, my content is regularly published at the National Law Review site, on Avvo, on the Attorney at Law Magazine website and more attorney-focused websites.  This is a great way for you to get found online.

Make it easy to share.  Beyond putting share buttons on your website and blog, there are other ways to make your content easier to share by others.  These can include the formatting of your articles or posts to make them more reader friendly, including images that grab attention, creating infographics that tell your story, etc. 

Be unique.  Just like you have to differentiate your practice to rise above competitors, you also need to differentiate your content to do the same.  Don’t make the same point that everyone else is making – take a stand, be unique, adopt a different voice to attract an audience for your content.

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FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In 2013, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:

Companies that blog 15+ times per month get five times more traffic than firms with no blog.

B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.

Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.

Here’s what you’ll discover when you read this report:

  • 7 ways that blogging can help your law practice
  • How to create your blog strategy
  • 10 ways to build an audience for your blog
  • 4 sources of information for writing blog posts
  • And much more!

Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.

Make Content Marketing a Priority in 2014

If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing strategy that can reap big rewards in terms of new client prospects.

Here are some tips for good content marketing practices:

1.  Plan ahead.  Brainstorm a list of topics that would appeal to your target audience.  Review your website analytics to see what pages of your site are getting the most visits, which can help stimulate ideas.  Dig up speeches and presentations you’ve made over the last few years and repurpose those for articles, press releases and blog posts.  Subscribe to blogs and news feeds that cover your practice area for ideas.

2.  Make it interesting.  Nielsen research shows that most people spend about a minute on any given web page, so strive to make your content easily digestible in that timeframe.  Use short paragraphs and subheads to keep readers’ attention.  Punch it up with references to current events or pop culture to make your content timely.  Include client success stories (not using real names, of course).

3. Optimize your content.  Be sure to optimize your content for search by including your keywords and keyword phrases in your title, subheads and image file names. 

4.  Create backlinks.  Sprinkle your content with links back to your website, blog, social media profiles or previous posts to create backlinks, which help boost your search engine ranking.  Comment on other articles, blogs or forums with links back to a relevant post you’ve written, but be sure your comment adds value or it may be viewed as spam. 

5.  Go social.  Promote your videos, posts, articles, press releases and other content on all your social network channels – not only on your own Facebook, LinkedIn or Twitter page, but also through submissions to the discussion pages of groups you’ve joined.  

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

Share Your Content at INeedAGoodLawyerNow.com

We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online. 

INeedAGoodLawyerNow.com was developed specifically to help attorneys expand the reach of their valuable content, increase their visibility, credibility and search rankings, while also generating more traffic to law firm websites and inquiries from potential clients.

All you need is a law firm blog with consistent new content, and INeedAGoodLawyerNow.com will take care of the rest.  A snippet of your posts will be pulled into the INeedAGoodLawyerNow.com website, with a link to your law firm website so consumers can read more and learn about your practice.  Plus your contact information will be posted in the Attorney Directory.  

Here’s how you benefit when you sign up as a contributing attorney (depending on the option selected):

  • your name, your firm and your content will get in front of thousands of consumers who need your help
  • your online visibility and credibility in your area of practice will increase significantly as a result of having your content on an authority website
  • your online visibility will be further enhanced by social media exposure via Twitter and Facebook
  • you will experience increased search rankings, traffic to your website and the opportunity to engage with leads who are interested in your services
  • your content will be featured in the legal news weekly e-newsletter sent to subscribing consumers who need your help
  • your blog and content will be further leveraged online, giving even more return on the time you took to research and write
  • your contact information will be featured in the lawyer listings, noting you as a first-rate attorney to contact for more information on your practice area

Click on this link to get started and get in front of the consumers who need your legal help.

Content Marketing Trends for B2B Marketers

The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include:

  1. Social media (87%)
  2. Articles on company website (81%)
  3. E-newsletters (80%)
  4. Blogs (76%)
  5. Events in-person (76%)

The biggest challenge B2B marketers face when it comes to content marketing is the lack of time (resources) to produce enough content. This is undoubtedly the reason that 64% of the marketers surveyed said they outsource some or all of their content development.

The infographic below details the key findings from this B2B content marketing study, including the finding that the use of infographics is up significantly from one year ago!

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

How to Create Content That Google Likes

A recent HubSpot blog post noted that there are 2 million unique blog posts published every day – a huge amount of new content streaming onto the Web. So how can you compete effectively to ensure that your content gets the Google thumbs-up for the terms your prospects are using to find the legal services you offer?

While Google’s ever-changing search algorithm is always a closely guarded secret, Google has published guidelines for best practices and their instructions for creating quality content that will help you rise in the search ranks are fairly simple:

Write for people, not for search engines.

Don’t try to trick anyone. Use original content.

Be helpful to your readers.

Learn how to differentiate your site so it stands out from your competitors – what will people find unique, valuable and engaging about your site?

You can educate yourself more on Google’s guidelines for creating a website that will help them find, index and rank your site by visiting the Google Webmaster Guidelines page.

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New!  FREE Report on Building Relationships With Strategic Referral Sources

Who wouldn’t want a referral driven business?

Your marketing would cost you far less, and the people referred to you would be predisposed to do business with you if you were recommended by someone they trust.

Building relationships with the kind of people most likely to give you referrals is a very powerful tool if you do it the right way.

Referrals are far more likely to retain you than almost any other source of new clients you have.

Here’s what you’ll discover when you read this report:

  • How to identify the referral sources who have relationships with the people you want as clients.
  • How to start the relationship
  • How to build a referral network
  • How to make your referral network successful
  • And much, much more!

Click on this link now to get your free report on Building Relationships With Strategic Referral Sources.

 

Tips for Measuring Content Marketing Results

We saw the Brandpoint infographic below posted on the MarketingProfs.com website and thought it was a good representation of how you can tell if your content marketing efforts – blogs, social media posts, videos, articles, etc. – are working for your practice.

After all, if you are spending time and/or money on content marketing, you really do want to know if it’s working, right? See below on how to measure the effectiveness of your content marketing in terms of awareness, consideration and conversion:

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. According to HubSpot, B2B marketers with a blog generate 67% more leads per month and B2C marketers generate 88% more leads per month than those without a blog.

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 

Best Practices in B2B Content Marketing

Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects:

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

How to Optimize Your Online Content in 7 Simple Steps

Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner – it’s the sweet spot for solos and small firms who can’t compete on budget alone.

Doing a good job of optimizing your online content to make it easier to find when prospects search for your services on the Internet is a critical component of a successful content marketing strategy. 

This infographic provides information on how to do this in 7 simple steps:

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On-Demand Seminar: The 5 Best Strategies to Beat Your Competition in 2013

Are you tired of seeing other attorneys land all the good clients?

Have you noticed how tough it’s become to market your law firm?

Are you ready to do something to make this a bigger & better year?

Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!

Access this one-hour seminar on The 5 Best Strategies to Beat Your Competition in 2013 to discover:

  • Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)
  • 3 major ways to triple your website traffic in the next 90 days
  • How to use online tools to generate more offline referrals
  • 3 keys all the best law firms are using to turn more website browsers into buyers
  • 2 critical numbers you must track every month to measure your success
  • Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before

Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?

It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” The only “easy button” I have is sitting right beside my magic wand (I’ve found both of them work about the same).

There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.

Click on this link now to access The 5 Best Strategies to Beat Your Competition in 2013 seminar.

 

23 Reasons Why Content Marketing Matters

Here are 23 stats that prove the value and power of content marketing for all businesses – including law firm marketing -- courtesy of TMG Custom Media:

1. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

2. 70% say content marketing makes them feel closer to the sponsoring company.

3. 60% of consumers feel more positive about a company after reading custom content on its site.

4. 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.

5. 9 in 10 organizations market with content.

6. More than 9 in 10 CMOs think that custom content has a positive effect on audience attitudes, strengthening the bond with consumers. 

7. 78% of chief marketing officers think custom media represents the future of marketing.

8. 8 in 10 CMOs believe custom media should be an integral part of a marketing mix.

9. 8 in 10 people prefer receiving information on a company through custom media.

10. 20% of users’ time is spent surfing the Internet on content-led websites.

11. According to 37% of marketing managers, the most important channel for engaging customers is content-led websites.

12. 70% of consumers prefer getting to know a company via articles rather than ads.

13. 82% like reading content from brands when it’s relevant.

14. 57% read content marketing titles at least once a month.

15. 37% visit content marketing websites at least once a month.

16. 68% are likely to spend time reading content from a brand they are interested in.

17. 60% are more likely to be on the lookout for products when looking at content marketing.

18. Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62% less per lead than outbound marketing.

19. People want to be in control of what information they receive and it’s evident from these statistics:

  • 86% of people skip TV ads
  • 44% of direct mail is never opened
  • 91% of email users have unsubscribed from a company email that they previously opted into

20. 37% of marketers say blogs are the most valuable content type for marketing.

21. 86% of B2C marketers use content marketing.

22. 91% of B2B marketers use content marketing.

23. Per dollar, content marketing produces three times more leads.

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On-Demand Seminar: The 5 Best Strategies to Beat Your Competition in 2013

Are you tired of seeing other attorneys land all the good clients?

Have you noticed how tough it’s become to market your law firm?

Are you ready to do something to make this a bigger & better year?

Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!

Access this one-hour seminar on The 5 Best Strategies to Beat Your Competition in 2013 to discover:

  • Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)
  • 3 major ways to triple your website traffic in the next 90 days
  • How to use online tools to generate more offline referrals
  • 3 keys all the best law firms are using to turn more website browsers into buyers
  • 2 critical numbers you must track every month to measure your success
  • Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before

Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?

It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” The only “easy button” I have is sitting right beside my magic wand (I’ve found both of them work about the same).

There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.

Click on this link now to access The 5 Best Strategies to Beat Your Competition in 2013 seminar.

 

Lawyers Must Make an Emotional Connection to Make the Sale

I am in Orlando today for our Rainmaker Retreat and am always gratified by the people who show up to attend our two-day law firm marketing boot camp, often coming from far away to obtain the knowledge they need to create a successful lifestyle law firm.

I know that the reason most come is because they have heard from peers who have already attended how much they gain from every session. Although we offer a money-back guarantee, I can’t recall the last time someone took us up on it. And that makes me feel very good. 

What I like to think is that I am basically a good content provider. And that is what attorneys must become if they want to convert leads and prospects into paying clients. You must make an emotional connection through engaging and compelling storytelling these days to get buy-in to what you are selling. 

A recent Optify survey showed just how key content marketing is to client engagement. Even though the survey was among B2B marketers, it resonates for B2C as well:

The takeaway for attorneys is that creating case studies and free reports that offer valuable insight to your target market should be at the top of your law firm marketing tactics list.   Create that compelling and engaging content by telling real stories from real experiences (leaving out the real names, of course), then promote on social (see yesterday’s post on how to do this), your website and via email marketing.

Over half the marketers in the Optify survey said that producing engaging content is their biggest challenge, and I know that rings true for a lot of attorneys. As a service, we provide content for many attorneys, and received this note from one of our clients yesterday:

I started sending the articles via email to my email list in early September. Nothing fancy - just text emails.  My list only has 46 names on it, and most are friends, family and current/former clients.  I already have three potential estate planning clients as a result - all of which I am confident will engage.  

Everyone has a story to tell. Are you telling yours in a way that creates new clients?

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

The Content Marketing Tools That Matter for Law Firm Marketing

Last month, I wrote a blog encouraging attorneys to Make Content Marketing a Key Legal Marketing Tactic in 2012 and provided some tips on how to do it.

According to a 2011 study by the Content Marketing Institute, content marketing is growing rapidly, no doubt spurred by Google’s algorithm shift last year that places a much greater emphasis on creating and posting fresh content. 

The most popular content marketing tools, according to the survey, include articles, social media, blogs, eNewsletters, case studies and in-person events. This infographic tells the story:

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!