The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: content marketing

A Lesson on How to Connect With Your Clients

Posted in Law Firm Marketing
Longtime legal marketer Larry Bodine (LarryBodine.com) sat down with LawMarketing.com Editor-in-Chief Cindy Greenway earlier this week to talk about corporate journalism, something he knows a lot about. “Corporate journalism” is the new buzz phrase that was touted in the recent 2014 State of Digital & Content Marketing Survey, conducted by Greentarget, ALM Legal Intelligence and … Continue Reading

Here’s Another Opportunity to Share Your Legal Marketing Content

Posted in Law Firm Marketing
We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online.  INeedAGoodLawyerNow.com was developed specifically to help attorneys expand the reach of their valuable content, increase their visibility, credibility and search rankings, while also generating more traffic to law … Continue Reading

Free LawMarketing.com Webinar on Creating Engaging Blog Content & Getting More Exposure Online

Posted in Law Firm Marketing
Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects!  What can you do so prospects want to continually read your blog posts? You probably already know that content marketing is a top strategy to attracting and building relationships with new leads. … Continue Reading

Content Marketing for Attorneys: How to Keep Feeding the Beast

Posted in Law Firm Marketing
Content marketing is a critical component of a comprehensive law firm marketing program, and there are many avenues you can use to spread your content to potential clients, including your website, blog, online directories like Avvo and JDSupra, and social media sites like LinkedIn, Facebook, Twitter, YouTube and Google+. With all these venues craving constant … Continue Reading

Make Content Marketing a Priority in 2014

Posted in Law Firm Marketing
If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing strategy that can reap big rewards in terms of new client prospects. Here are some tips for good content marketing practices: … Continue Reading

Share Your Content at INeedAGoodLawyerNow.com

Posted in Law Firm Marketing
We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online.  INeedAGoodLawyerNow.com was developed specifically to help attorneys expand the reach of their valuable content, increase their visibility, credibility and search rankings, while also generating more traffic to law … Continue Reading

Content Marketing Trends for B2B Marketers

Posted in Law Firm Marketing
The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include: Social media (87%) Articles on company website (81%) E-newsletters (80%) Blogs (76%) Events in-person (76%) The biggest challenge … Continue Reading

How to Create Content That Google Likes

Posted in Law Firm Websites
A recent HubSpot blog post noted that there are 2 million unique blog posts published every day – a huge amount of new content streaming onto the Web. So how can you compete effectively to ensure that your content gets the Google thumbs-up for the terms your prospects are using to find the legal services you … Continue Reading

Tips for Measuring Content Marketing Results

Posted in Law Firm Marketing
We saw the Brandpoint infographic below posted on the MarketingProfs.com website and thought it was a good representation of how you can tell if your content marketing efforts – blogs, social media posts, videos, articles, etc. – are working for your practice. After all, if you are spending time and/or money on content marketing, you … Continue Reading

Best Practices in B2B Content Marketing

Posted in Law Firm Marketing
Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects: ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line At The Rainmaker Institute, we define … Continue Reading