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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: email marketing for attorneys

New Stats on Email Marketing Performance Benchmarks for Legal Services

Posted in Email marketing for law firms
Email marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services. They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and your… Continue Reading

Top Legal Marketing Blog Posts of 2015

Posted in Law Firm Marketing
This week we’ve curated our top legal marketing blog posts from the past year — some recognized by other organizations as notable and others ranked by our readers as some of their favorites. If you’re looking for some inspiration to start 2016 out on the right marketing foot, these may fit the bill. Our first… Continue Reading

How to Be Better at Email Marketing

Posted in Law Firm Marketing
To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%. Here are some other email… Continue Reading

The One Thing You Absolutely Must Have to Succeed at Email Marketing

Posted in Law Firm Marketing
Email marketing remains the most effective way to reach prospects and referral sources for all companies, including law firms. And there is one thing you absolutely must have to succeed at email marketing: a great mailing list. Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages,… Continue Reading

7 Tips for Better Email Conversion Rates

Posted in Law Firm Marketing
Email marketing is still the #1 way to engage with prospects — and done right, can deliver tremendous results in terms of converting them into clients. Recently, Market Domination Media took data from HubSpot’s 2014 Science of Email Report and converted it into the easy-to-understand infographic below that provides 7 data-backed tips for marketers who… Continue Reading

Email Marketing Best Practices for Law Firms

Posted in Law Firm Marketing
Email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter… Continue Reading

Email Marketing for Attorneys: How to Create a Professional Newsletter in Just 45 Minutes a Month

Posted in Law Firm Marketing
You’ve been meaning to do it.  You’ve maybe seen some from your competitors, or you’ve realized how the ones you get actually provide you with useful information you’re interested in getting. I’m talking about e-newsletters.  And if you have not launched one yet for your law firm, you are really missing out on a fabulous,… Continue Reading