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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: email marketing

New Stats on Email Marketing Performance Benchmarks for Legal Services

Posted in Email marketing for law firms
Email marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services. They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and your… Continue Reading

How to Be Better at Email Marketing

Posted in Law Firm Marketing
To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%. Here are some other email… Continue Reading

The One Thing You Absolutely Must Have to Succeed at Email Marketing

Posted in Law Firm Marketing
Email marketing remains the most effective way to reach prospects and referral sources for all companies, including law firms. And there is one thing you absolutely must have to succeed at email marketing: a great mailing list. Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages,… Continue Reading

7 Tips for Better Email Conversion Rates

Posted in Law Firm Marketing
Email marketing is still the #1 way to engage with prospects — and done right, can deliver tremendous results in terms of converting them into clients. Recently, Market Domination Media took data from HubSpot’s 2014 Science of Email Report and converted it into the easy-to-understand infographic below that provides 7 data-backed tips for marketers who… Continue Reading

Email Marketing Best Practices for Law Firms

Posted in Law Firm Marketing
Email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter… Continue Reading

Email Marketing Mistakes to Avoid


Posted in Law Firm Marketing
There are a number of skeptics in the legal world who question the effectiveness of email marketing. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong. Here are some cardinal mistakes you need to avoid:… Continue Reading

Email Marketing for Attorneys: How to Create a Professional Newsletter in Just 45 Minutes a Month

Posted in Law Firm Marketing
You’ve been meaning to do it.  You’ve maybe seen some from your competitors, or you’ve realized how the ones you get actually provide you with useful information you’re interested in getting. I’m talking about e-newsletters.  And if you have not launched one yet for your law firm, you are really missing out on a fabulous,… Continue Reading

How to Measure Your Email Marketing Performance

Posted in Law Firm Marketing
Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They have just issued their 2014 report, based on data gathered from… Continue Reading

Email Marketing Stats You Shouldn’t Ignore

Posted in Law Firm Marketing
Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you: The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email is… Continue Reading