The Key to Online Success
The key to connecting powerfully with current clients and winning new clients online is frequency and consistency.
Numerous marketing studies have shown that it takes a minimum of seven ‘touches’ or contacts from your company to a client or prospect—whether an email, phone call, piece of mailed advertising—before most of your best prospects will stop what they’re doing long enough to say, “Who are you and what can you do for me?”
The entire world is bombarded with advertising messages, as many as 5,000 each day. All of us suffer from information overload, because there’s just so much information now. We can’t possibly absorb every individual message the first, or even the second, time we hear it.
The key to success, then, is communicating with your clients and prospects multiple times, frequently, consistently, and then developing systems, like the ezine, that can be automated and simplified so you just need to devote only one hour a month to keeping in touch with the people you most want to do business with.
The Anatomy of an Ezine
Thinking about creating an ezine? You should. And the sooner you do it, the sooner you can build better relationships with your current clients and help invigorate your referral process, for starters.
But if thinking about creating your own ezine has got you thinking about writing the next War and Peace, stop! Ezines are most effective when they are brief.
For an effective ezine, all you need is:
- No more than 1,000 words, total.
- Several interesting, timely topics.
- Killer headlines.
That’s it. And that’s the anatomy of the ezine.
