The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: facebook

A Dozen Do’s & Don’ts for Marketing Your Law Firm on Facebook

Posted in Social Media Marketing for Law Firms
Earlier today, one of my favorite marketing blogs, HubSpot, posted a great infographic with a dozen Do’s and Don’ts for using Facebook to market your law firm. According to Shareaholic research, social media now drives more traffic (31.2%) to the websites of people and organizations that post on social media sites than any other channel, including search. Facebook dwarfs… Continue Reading

12-Point Checklist For Evaluating Your Law Firm’s Facebook Page

Posted in Law Firm Marketing, Law Firm Websites
It’s not enough to have a Facebook business page for your law firm; you want to be sure you have all the bases covered and are maximizing the opportunities for engagement and exposure. Luckily, ShortStack has developed a great infographic that enables you to easily evaluate your Facebook business page so it is optimized for… Continue Reading

Will the New Facebook Search Engine Deliver for Legal Marketers?

Posted in Law Firm Marketing, Law Firm Websites
Facebook announced yesterday that it is unveiling a new search engine called Graph Search that will allow us to search our social circles for things we want to know about.  It’s not a Google-type search engine; it doesn’t scour the entire Web for results. It only returns the results that are popular within your circle of… Continue Reading

For Engaging on Facebook, Pictures Speak Louder Than Words

Posted in Law Firm Marketing, Law Firm Websites
According to two new studies, posting photos on Facebook greatly increases engagement for your posts. One study by inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more comments than text posts alone. Another study by Socialbakers analyzed 90,000 Facebook posts from 24,000 brand pages during the last… Continue Reading

Social Media Marketing for Attorneys: Facebook Revamps Share Options

Posted in Law Firm Marketing, Law Firm Websites
Facebook is playing a little catch-up ball with Google+ by launching a new set of privacy options that provides its users with more control over their posts and tags. If you’ve ever cringed at being “tagged” in someone else’s photo on Facebook, now you have the opportunity to view and approve any tags before they’re… Continue Reading