Most Effective Ways to Get Facebook Fans and Twitter Followers

A couple of weeks ago, I posted about the most effective ways to grow your email list, which was based on the latest Audience Growth Survey from ExactTarget, a digital marketing company.

The survey also provided feedback from more than 400 marketers on the tactics that worked best for attracting Facebook fans and Twitter followers.

According to the data, the two most used tactics for Facebook were not considered by marketers to be the most effective.  In fact, some of the highest rated tactics in terms of effectiveness have the lowest user numbers, including:

  • Sponsored Stories/Facebook Ads
  • Facebook Display Ads
  • Offering FAQs and how-tos
  • Answering customer questions

Here is a chart that summarizes the most used/most effective Facebook tactics:

The findings for Twitter tactics were similar to those for Facebook in that the most used were not the most effective in attracting followers.  Here is the data on Twitter tactics:

This survey points up the necessity of examining your tactics to determine if they are actually working to support your marketing goals.  Just doing something for the sake of doing it is a waste of your time and money.  With built-in metrics available for social media networks, there is no excuse for not measuring the effectiveness of your efforts and discarding the things that clearly don’t work for you.

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Get More Proven Legal Marketing Strategies FREE from The Rainmaker Institute

One click of your mouse will take you to our website where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox every month. 

Each issue is chock-full of legal marketing information you can put to use right away and share with your staff to maximize the effectiveness of your legal marketing plan.  Click here now to subscribe to The Rainmaker Institute Law Firm Marketing Newsletter.

12-Point Checklist For Evaluating Your Law Firm's Facebook Page

It’s not enough to have a Facebook business page for your law firm; you want to be sure you have all the bases covered and are maximizing the opportunities for engagement and exposure.

Luckily, ShortStack has developed a great infographic that enables you to easily evaluate your Facebook business page so it is optimized for full fan engagement:

Note: the 70/20/10 rule mentioned under #8 refers to the type of posts on your page, which should be 70% valuable and relevant content, 20% shared content (others’ ideas and posts) and 10% promotional.

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

***For Blog Readers, Facebook Friends, Twitter Followers and LinkedIn Connections – we are offering you a $50 discount for Volume 2 and a $100 discount for both Volume 1 and Volume 2 because of your social media presence with The Rainmaker Institute.

Click here now to order!

 

Will the New Facebook Search Engine Deliver for Legal Marketers?

Facebook announced yesterday that it is unveiling a new search engine called Graph Search that will allow us to search our social circles for things we want to know about. 

It’s not a Google-type search engine; it doesn’t scour the entire Web for results. It only returns the results that are popular within your circle of friends on Facebook. And that can be pretty compelling, since we tend to care more about what our friends think or recommend than strangers.

For example, you can search for how many of your friends like to play tennis if you’re looking for a new partner, or eat sushi if you’re looking for a great sushi restaurant. Basically, the new search engine takes all the information you have shared or that has been shared with you, and makes it searchable.

So is this a big deal for law firm marketing? 

It could be, if people use it to search for legal services. As I’ve noted before, I’m not sure many people ask for attorney recommendations on Facebook for sensitive issues like divorce or if they’ve been charged with a crime. But they probably do ask for recommendations from friends for other specialties – creating a will, drawing a contract and so on.

Graph Search, which is powered by Bing, focuses on four areas: people, photos, places and interests. This also includes shared content, so if you post free reports and articles on your Facebook Business Page that are being shared, you will more likely turn up in the new Graph Search.  

While we wait to see if “the dogs eat the dog food” (Graph Search is in beta now and you have to sign up for it), you should go ahead and take a leap of faith by ensuring your firm not only has a robust Facebook Business Page, but that it is full of great content that you are actively marketing to your connections.

If you need help setting up your Facebook Business Page, here is a step-by-step video guide courtesy of HubSpot:

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

For Engaging on Facebook, Pictures Speak Louder Than Words

According to two new studies, posting photos on Facebook greatly increases engagement for your posts.

One study by inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more comments than text posts alone.

Another study by Socialbakers analyzed 90,000 Facebook posts from 24,000 brand pages during the last week of November and found that of the top 10% posts receiving the most Likes and Comments, 89% of those included photos.

HubSpot furnished these tips for how to engage Facebook fans with images; the ones that will apply to attorneys include:

Change up your Facebook cover photo to reflect changes in season or hot topics

Showcase employees to give your firm a face

Feature photos of events you sponsor or attend

Show photos of your partners and associates at work in the community or doing something they like to do, to humanize your profession

In addition, remember to include relevant links with your images – to your blog or your website – that helps you drive traffic and generate leads.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

 

A Law Firm Marketing Guide to Facebook Ads

Facebook offers ad targeting that is hard to beat since you can narrow who sees your ad on Facebook by zip code, by profession, by age, by sex, and by at whole host of interests (anyone market exclusive to, say, Harvard graduates?).

However, with its latest introduction of new ad formats, Facebook has created a lot of confusion in the marketplace.  Here’s a handy guide that aims to calm that confusion:

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released!  Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Click here now to order!

How to Build a Facebook Page for Your Law Firm

The latest Facebook stats:

  • 180 million U.S. users – 72% of the people in the U.S. using the Internet use Facebook
  • 901 million worldwide users
  • 526 million daily active users
  • Average user spends 11.5 hours per month on Facebook/20 minutes per session on average
  • 48% of U.S. Facebook users are 18-34 years old
  • 1 of every 5 page views on the Internet in the U.S. occurred on Facebook
  • 10 states account for 52% of visits to Facebook in 2012: California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina.
  • Facebook is the top overall site in the U.S., Canada, New Zealand, Hong Kong and Singapore, and ranks 2nd in the UK, Brazil, France and Australia.

Are these facts reason enough for you to create a Facebook page for your law firm? Maybe if I also mention the fact that 3 of 4 consumers who hire attorneys use the Internet to either find or check out a lawyer during the search process?

Take some time this weekend and create a Facebook page for your law firm. It just takes a few minutes – the infographic below walks you through it. 

If you don’t have anything to say on your Facebook page, then just share your blog posts. You can link directly to them from your Facebook page.

And if you don’t have a blog? Then click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 


New Facebook Timeline Design Switchover Deadline is Today

I’m in San Diego today for the first day of our Rainmaker Retreat. It’s a little cloudy this morning, which reminded me: is your Facebook page going to look “cloudy” to your fans and followers at the end of the day? 

I ask this because Facebook will be switching all business pages over to the new timeline design today. At the beginning of this month, I put up a post on Social Media Marketing for Lawyers: What Law Firms Need to Know About the New Facebook Page that explained how to create your new page to comply with the design change.

Today, Hubspot posted this “cheat sheet” on their blog that tells you how you can quickly update your law firm marketing page before Facebook does it for you:

Facebook Page Timeline Design Cheat Sheet

Facebook Page Timeline Design Cheat Sheet

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Learn How Attending a Rainmaker Retreat Can Change Your Law Firm & Your Life

If you want to build a lifestyle law practice through effective law firm marketing, then I urge you to come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

May 18-19, 2012 – Houston, TX

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 29

1pm PT | 2pm MT | 3pm CT | 4pm ET

Thursday, April 5

12pm PT | 1pm MT | 2pm CT | 3pm ET

Wednesday, April 11

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Social Media Marketing for Attorneys: Facebook Revamps Share Options

Facebook is playing a little catch-up ball with Google+ by launching a new set of privacy options that provides its users with more control over their posts and tags.

If you’ve ever cringed at being “tagged” in someone else’s photo on Facebook, now you have the opportunity to view and approve any tags before they’re made public or appear on the person’s profile who tagged you.

If you’ve ever wanted to be able to segregate your posts so some – but not all – of your friends see it, you can do that now, too – even after the post has been published. The segregating that Facebook wants to offer us is not as robust yet as Google+, but they say it’s coming soon.

Facebook has also made it easier for you to remove tags or posts, and to message someone else that has posted a photo or tag and ask them to remove it.

Once these features are in place, you will be given a “tour” of your new options when you sign on to your Facebook page.

You can learn more about the changes at Facebook by reading their announcement on the Facebook blog.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click here to get your free report today.

 

Facebook Adds Video Chat: What's the Potential for Law Firm Marketing?

In a “back at ya” to Google+, Facebook announced this week that it had added video chat via Skype as a new feature.  And for those technophiles out there, what is really cool is that you don’t have to download and install any plug-ins – two clicks from your Facebook page and you’re video chatting. 

Go to http://www.facebook.com/videocalling to get started.

What this means for law firm marketing right now is not really what’s here, but what’s coming.  While the new Facebook video chat feature for now is one-to-one, the group chat feature is already part of the Skype repertoire, and since Google+ features group chat functionality via its Hangouts feature, group chat on Facebook cannot be far behind.

Imagine having the ability to provide a quick seminar, tapping directly into that database of Facebook followers you have so diligently been collecting.  You would be able to issue invitations by geography or through your groups, and immediately place yourself in front of a group of prospects who already are aware of you but haven’t gone much further than that.  This could be another dynamic tool in your law firm marketing arsenal for attracting new clients.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 
 

Social Media Marketing for Attorneys: The Evolution of Facebook

Half a billion people are on Facebook.  That is 1 of every 14 people on the PLANET. 

CBS News’ 60 Minutes profiled Facebook founder Mark Zuckerberg last Sunday and if you missed it, you can catch up at the end of this post.

Two pieces of relevant information for legal marketers:

Facebook’s new profile.  A new layout emphasizing what you like, which started with the Facebook “like” button earlier this year.  Over 100,000 sites now feature “Like” buttons and in the new layout, you’ll be able to see all the stuff your friends like...clothing, food, people and presumably service providers like attorneys.

Facebook’s move into search.  Contrary to Zuckerberg’s mild obfuscation, Facebook is taking Google head-on for search, with what I think could be a more compelling product.  When people search on Google, they get public results – anything that’s out there.  When people search on Facebook, they get personal feedback from what their friends think about what they’ve searched for.  Which is more relevant?  That’s easy.  Sounds like a win for Facebook to me. 

Facebook is also moving outside the desktop/laptop to mobile and other platforms.  According to the company, over 200 million Facebook members already access the site through their mobile devices.  Facebook is working on a messaging platform that integrates all your messaging into one application – what they call the “ultimate switchboard.”  People are already moving away from email to messaging – it’s all about instantaneous communication. 

Watch and learn:

Part 1:

 

Part 2:
 

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Live Legal Marketing Webinar on Increasing Referrals on Wednesday, Dec. 15

Join Stephen Fairley on Wednesday, Dec. 15 at 3 p.m. ET for a live webinar on the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less.

In this fast-paced 60-minute webinar, you will discover:

  • The number 1 reason why you are not getting more referrals and how to fix it
  • The most cost effective way to stay connected with every single client every month
  • Marketing on a “postage stamp budget” using the Keep In Touch letter
  • The 5 things every client must know to send you a referral
  • Why you can't rely on “random referrals” to build your business and how to change this
  • Using a New Client Intake Packet to educate your new clients
  • The 3 best times to ask clients for a referral
  • How to ask for a referral in a professional manner
  • Easy steps to getting more client referrals in the next 30 days
  • How Attorneys use the Rainmaker Referral System to double their referrals
  • Case study of a law firm that increased their client referrals by 325%

You can participate via phone and also via computer to see the live presentation.  A copy of the entire webinar and downloadable materials will be provided to you after the event.

Register online here for the 5 Proven Tools That Help Attorneys Double Their Referrals From Current & Former Clients In 90 Days Or Less live webinar on Wednesday, Dec. 15, 2010 at 3 p.m. ET.

 

 

 
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