The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the… Continue Reading

Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop

Posted in Rainmaker Retreat Boot Camp
If you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at exactly what we cover: Session 1: Achieving Expert Status as an Attorney 5 Proven Strategies To Position Yourself As A Specialist Pros And Cons Of Positioning Yourself As A Generalist And Specialist… Continue Reading

Top 3 Characteristics of High-Growth Law Firms

Posted in Law Firm Marketing, Legal Marketing
In its recently released 2017 High-Growth Study, professional services marketing and research firm Hinge Marketing looked at more than 1,100 “high-growth” professional services firms — including law firms — to determine what exactly allows these firms to attain an annual yearly growth rate of at least 20% and why they are twice as profitable as… Continue Reading

10 Things Your Entire Law Firm Should be Doing to Market Your Legal Services

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. In today’s hyper-competitive legal services marketplace, it is not enough… Continue Reading

Why Attorneys Need to Get Smart About Content Marketing

Posted in Law Firm Marketing
According to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading

Webinar Wednesday 1/11: How to Develop Your Law Firm Marketing Plan

Posted in Law Firm Marketing
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons: A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business. A marketing plan provides structure. Creating a solid business plan… Continue Reading

A Blueprint for Building a Successful Law Firm in 2017

Posted in Internet Marketing for Lawyers, Law Firm Development
There are certain similarities that successful law firms have that unsuccessful ones don’t.  I call them habits, since they must be deeply ingrained in an organization to bear full fruit. A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is… Continue Reading

Holiday Special: Order Rainmaker Retreat 2.0 DVD Set & Get 1 Free Ticket to a Live Rainmaker Retreat Event

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX The Rainmaker… Continue Reading

How to Write for the Non-Legal Mind

Posted in Legal Marketing
You can be the most brilliant attorney in the world but if no one understands what you have to say, then what’s the point? The law is complex, and many attorneys struggle mightily with developing legal-based content that speaks to their target market because of this complexity. But if you are not able to make… Continue Reading

Partner Demotions Demonstrate Need for Lawyers to Hone Their Rainmaker Skills

Posted in Rainmaker Retreat Boot Camp
An article in yesterday’s New York Times chronicled the continuing struggle big law firms are having in coming to terms with today’s legal services delivery reality. Their response has been to demote or even jettison partners, reducing salaries and cutting some out of annual profit distributions. The latest large firm to announce its “revamp” is… Continue Reading

7 Scary Slip-ups Lawyers Need to Avoid

Posted in Law Firm Management
In honor of Halloween, here are 7 scary slip-ups that lawyers need to avoid. Just make sure you’re not committing them, or you could put your practice in the grave! Not realizing you are running a business. You may have studied the law, but you are running a business.  And to be successful, client development… Continue Reading

5 Steps for Outsourcing Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. There are many law firm marketing tasks that you can and should delegate or outsource… Continue Reading