The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

The Benefits of Online Video for Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day. YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests… Continue Reading

4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the… Continue Reading

Rainmaker Retreat Revealed: Exactly What You’ll Learn at Our 2-Day Law Firm Marketing Intensive Workshop

Posted in Rainmaker Retreat Boot Camp
If you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at exactly what we cover: Session 1: Achieving Expert Status as an Attorney 5 Proven Strategies To Position Yourself As A Specialist Pros And Cons Of Positioning Yourself As A Generalist And Specialist… Continue Reading

Top 3 Characteristics of High-Growth Law Firms

Posted in Law Firm Marketing, Legal Marketing
In its recently released 2017 High-Growth Study, professional services marketing and research firm Hinge Marketing looked at more than 1,100 “high-growth” professional services firms — including law firms — to determine what exactly allows these firms to attain an annual yearly growth rate of at least 20% and why they are twice as profitable as… Continue Reading

10 Things Your Entire Law Firm Should be Doing to Market Your Legal Services

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. In today’s hyper-competitive legal services marketplace, it is not enough… Continue Reading

Why Attorneys Need to Get Smart About Content Marketing

Posted in Law Firm Marketing
According to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading

Webinar Wednesday 1/11: How to Develop Your Law Firm Marketing Plan

Posted in Law Firm Marketing
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons: A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business. A marketing plan provides structure. Creating a solid business plan… Continue Reading