The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

A Science-Backed Approach to Winning Arguments for Lawyers [INFOGRAPHIC]

Posted in Legal Marketing
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party.  Even if that party is a prospective client.  And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation!

Posted in Internet Marketing for Lawyers, Law Firm Marketing
What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.  Creating a strong online reputation is critical to your ability to attract new clients. On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free… Continue Reading

Free Webinar 7/18: How to Protect, Build & Leverage Your Online Reputation

Posted in Internet Marketing for Lawyers, Law Firm Marketing
On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation. Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that… Continue Reading

What’s Your Excuse for Holding Your Law Firm Back?

Posted in Becoming a Rainmaker, Business Development for Law Firms, Rainmaker Retreat Boot Camp
There aren’t too many excuses I haven’t heard from attorneys that refuse to do what it takes to climb out of their rut and market their law firm effectively. I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so… Continue Reading

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Posted in Law Firm Marketing
I don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently. Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing… Continue Reading