The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

Partner Demotions Demonstrate Need for Lawyers to Hone Their Rainmaker Skills

Posted in Rainmaker Retreat Boot Camp
An article in yesterday’s New York Times chronicled the continuing struggle big law firms are having in coming to terms with today’s legal services delivery reality. Their response has been to demote or even jettison partners, reducing salaries and cutting some out of annual profit distributions. The latest large firm to announce its “revamp” is… Continue Reading

7 Scary Slip-ups Lawyers Need to Avoid

Posted in Law Firm Management
In honor of Halloween, here are 7 scary slip-ups that lawyers need to avoid. Just make sure you’re not committing them, or you could put your practice in the grave! Not realizing you are running a business. You may have studied the law, but you are running a business.  And to be successful, client development… Continue Reading

5 Steps for Outsourcing Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. There are many law firm marketing tasks that you can and should delegate or outsource… Continue Reading

How Marketing Automation Saves You Time and Money

Posted in Law Firm Marketing
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading

How to Stop Failing at Law Firm Marketing

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. The problem, according to Frank Wu, Chancellor and Dean of UC… Continue Reading

Apply Now for First Industry Award to Recognize Law Firm Growth: Law Firm 500

Posted in Law Firm Management
Law Firm 500 is a prestigious, first-of-its-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar to the Inc. 5000, which recognizes fast growing, independently owned companies in the U.S. The difference… Continue Reading

NEW! Free Webinar: 5 Low Cost & No Cost Strategies to Transform Your Law Firm

Posted in Law Firm Marketing, Legal Marketing Strategies
Have you ever failed to use a business growth strategy for your law firm because you thought it would be too expensive or time consuming? Are you ready to learn proven strategies that can significantly increase your referrals? Are you tired of watching your cash flow stagnate or drop month after month? This new 60-minute… Continue Reading

Habits of the New Legal Consumer

Posted in Law Firm Marketing
A few months ago, Avvo released the results of a survey it had done of 1,000 consumers who purchased legal services to discover what attorneys need to know today about the new legal consumer. The Avvo study offered a three-point description of today’s legal consumer. They are: Informed — access to legal information online has… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 4 of 4)

Posted in Business Development for Law Firms, Law Firm Development
Here is the 4th key to breaking the 7-figure barrier for your law firm: Key #4: Pay attention to your firm’s finances. A 2014 LexisNexis survey of 309 U.S.- based law firms – 75 percent of which were firms with less than 10 attorneys – reports that 39 percent of a typical practice’s client accounts… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 3 of 4)

Posted in Business Development for Law Firms, Law Firm Development
I have probably helped more attorneys break the seven-figure barrier in revenues than anyone else. I’m not telling you this to brag, but to share with you the keys to breaking the seven-figure barrier based on my experiences. Key #3: Identify your ideal target market. Your ideal target market (ITM) is the person or company… Continue Reading