The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing

How Marketing Automation Saves You Time and Money

Posted in Law Firm Marketing
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading

How to Stop Failing at Law Firm Marketing

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. The problem, according to Frank Wu, Chancellor and Dean of UC… Continue Reading

Apply Now for First Industry Award to Recognize Law Firm Growth: Law Firm 500

Posted in Law Firm Management
Law Firm 500 is a prestigious, first-of-its-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar to the Inc. 5000, which recognizes fast growing, independently owned companies in the U.S. The difference… Continue Reading

NEW! Free Webinar: 5 Low Cost & No Cost Strategies to Transform Your Law Firm

Posted in Law Firm Marketing, Legal Marketing Strategies
Have you ever failed to use a business growth strategy for your law firm because you thought it would be too expensive or time consuming? Are you ready to learn proven strategies that can significantly increase your referrals? Are you tired of watching your cash flow stagnate or drop month after month? This new 60-minute… Continue Reading

Habits of the New Legal Consumer

Posted in Law Firm Marketing
A few months ago, Avvo released the results of a survey it had done of 1,000 consumers who purchased legal services to discover what attorneys need to know today about the new legal consumer. The Avvo study offered a three-point description of today’s legal consumer. They are: Informed — access to legal information online has… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 4 of 4)

Posted in Business Development for Law Firms, Law Firm Development
Here is the 4th key to breaking the 7-figure barrier for your law firm: Key #4: Pay attention to your firm’s finances. A 2014 LexisNexis survey of 309 U.S.- based law firms – 75 percent of which were firms with less than 10 attorneys – reports that 39 percent of a typical practice’s client accounts… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 3 of 4)

Posted in Business Development for Law Firms, Law Firm Development
I have probably helped more attorneys break the seven-figure barrier in revenues than anyone else. I’m not telling you this to brag, but to share with you the keys to breaking the seven-figure barrier based on my experiences. Key #3: Identify your ideal target market. Your ideal target market (ITM) is the person or company… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 2 of 4)

Posted in Business Development for Law Firms, Law Firm Marketing
I have personally trained over 18,000 lawyers on how to manage and market their firms more efficiently and effectively. I have probably helped more attorneys break the seven-figure barrier in revenues than anyone else. I’m not telling you this to brag, but to share with you the keys to breaking the seven-figure barrier based on… Continue Reading

Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier (Part 1 of 4)

Posted in Business Development for Law Firms, Law Firm Marketing
It’s no surprise when laid-off lawyers or law school grads who can’t find a job hang out their own shingles, but there are even more attorneys heeding the siren call to start up their own firm in order to achieve a better work-life balance (if that even exists). You may feel at times that starting… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 3)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
Click here to read Part 1 and here to read Part 2. I’ve compiled some of the most common questions from our 2016 Rainmaker Retreats and my answers below: How should I handle quoting a fee? There are a few approaches to this and you will have to see what works best for you depending… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Independence Day Special: 14-Day Trial of Rainmaker Retreat 2.0!

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Rainmaker Retreat Boot Camp
The Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.” We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch… Continue Reading

Learn to Master the Art of Lead Conversion and Social Media at The State Bar of California Solo and Small Firm Summit

Posted in Law Firm Marketing, Lead Generation for Law Firms
I hope you plan on joining me at the event of the year for California solo and small firm practitioners: The State Bar of California’s Solo & Small Firm Summit on June 16-18, 2016, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California. I will be delivering four keynote addresses during this… Continue Reading