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Tag Archives: Law Firm Marketing Plan

New ALM Report Says Small Firms Investing in Big Marketing

Posted in Law Firm Marketing
A new report from ALM Legal Intelligence entitled, Small Firms, Big Marketing reveals that small and mid-sized law firms (40-200 attorneys) have upped their investments in marketing because of a belief that effective marketing is mandatory for a firm to succeed. The survey was commissioned by J. Johnson Executive Search, Inc., and relies on data [&hellip… Continue Reading

The Decline of BigLaw: Good News for Smaller Firms?

Posted in Law Firm Marketing
Larry Bodine, the former editor of Lawyers.com, recently spoke with LawMarketing.com editor-in-chief Cindy Greenway, about a LexisNexis/Counsellink research report, Enterprise Legal Management Trends Report that he says contains good news for small law firms:  The takeaway from this is that there is now some quantifiable research that shows law firms with less than 50 lawyers [&hellip… Continue Reading

Law Firm Goal-Setting for 2014

Posted in Law Firm Marketing
One secret of highly successful attorneys is that they make time to plan for the future. December is the perfect time to evaluate achievements, set new goals and work on your law firm marketing plan. Here are some of the areas for you to focus on: Financial goals for your business –Don’t just focus on [&hellip… Continue Reading

Improve Email Click-Through Rates with Social Share Buttons

Posted in Law Firm Marketing, Law Firm Websites
A new study from GetResponse shows that emails including social share buttons have a click-through rate (CTR) that is 158% higher than those that do not.  This infographic illustrates the results from the new GetResponse survey: While the evidence clearly shows a propensity for email recipients to share on social networks, the GetResponse study says [&hellip… Continue Reading

The Rise of Alternative Fee Arrangements

Posted in Law Firm Development, Law Firm Marketing, Law Firm Websites
This post at LawMarketing.com sheds light on a hot topic right now: the legal billing system and the rise of alternative fee arrangements: Law firms are under increasing pressure from clients to reduce costs and justify expenditures, and alternative fee arrangements (AFAs) are rising to the challenge. While AFAs aren’t exactly a new concept to [&hellip… Continue Reading

If You Want to Say You’re a Great Lawyer in Florida, You Gotta Prove It

Posted in Law Firm Marketing, Law Firm Websites
Although today is April Fool’s Day, the latest ruling on lawyer advertising handed down by the Florida Supreme Court is no joke. Well, actually, it kinda is. But not in the way you’re thinking. Florida has long held the crown for some of the most convoluted and outdated advertising regulations for attorneys. So convoluted and outdated that [&hellip… Continue Reading

Happy Easter!

Posted in Law Firm Marketing, Law Firm Websites
Easter Island was named by its first European visitor, Dutch explorer Jacob Roggeveen, who landed on the island on Easter Sunday in 1722.  One of the most remote islands in the world, Easter Island is located in the southeastern Pacific Ocean and is most famous for its 887 monumental statues called moai, which were created [&hellip… Continue Reading

How to Optimize Your Online Content in 7 Simple Steps

Posted in Law Firm Marketing, Law Firm Websites
Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner – it’s the sweet spot for solos and small firms who can’t compete on budget alone. Doing a good job of optimizing your online content to make it easier to find when prospects search [&hellip… Continue Reading

How to Use Your Blog as the Hub of Your Internet Marketing Program

Posted in Law Firm Marketing, Law Firm Websites
In our Rainmaker Retreat two-day law firm marketing boot camp, I talk about how everything you do on the Internet starts with a great blog. Create a blog, post to it regularly with great content, then link your posts to your social media profiles and pages, and watch your traffic and search results improve. Most attorneys [&hellip… Continue Reading

Billing Lawsuit Another Black Eye for Legal Profession

Posted in Law Firm Marketing, Law Firm Websites
In yesterday’s New York Times DealBook column was an exposé of sorts on a lawsuit filed against DLA Piper by disgruntled client Adam Victor, CEO of TransGas Development Systems, for legal bill inflation after the law firm sued Victor for nonpayment. The particularly damning bits were extracts from emails of DLA Piper associates, including these [&hellip… Continue Reading