The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: law firm marketing plans

How to Plan for a More Profitable 2014

Posted in Law Firm Marketing
It’s hard to believe that there are only 7 weeks left in the year.  When business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever. And you can start this planning process by joining me for a free 60-minute legal marketing webinar: … Continue Reading

Law Firm Marketing: Are You Communicating Your Unique Competitive Advantage?

Posted in Law Firm Marketing, Law Firm Websites
A couple of days ago I posted a blog about how differentiation is the key to increasing market share. Differentiation begins with creating your Unique Competitive Advantage (UCA) – the answer to your target client’s question, “Why should I hire you?”  With so many choices today, your law firm marketing strategy must clearly differentiate you … Continue Reading

Law Firm Marketing: Key to Influencing In-House Counsel Hiring Decisions

Posted in Law Firm Marketing, Law Firm Websites
A tip of the hat to Kevin at LexBlog’s Real Lawyers Have Blogs for bringing this new study to our attention: the Corporate Counsel New Media Engagement Survey conducted by American Lawyer Media, Greentarget and The Zeughauser Group. This insightful survey polled a group of corporate counsel across the U.S. on their use of and … Continue Reading

Law Firm Marketing: Social Networking Use Doubles for Older Adults

Posted in Law Firm Marketing, Law Firm Websites
The latest boom in social networking use is happening among baby boomers and seniors, according to the latest research by Pew Internet and American Life Project.  Here are the latest stats from the research: Social networking use among Internet users age 50+ nearly doubled—from 22% in April 2009 to 42% in May 2010. Between April … Continue Reading

Law Firm Marketing: How to Build a Solid, Responsive Mailing List

Posted in Law Firm Marketing, Law Firm Websites
I have posted previously about the need to build trust with potential clients by first building a relationship with them. There are several marketing channels you can use to build those relationships. Some, like Twitter, are designed to create a two-way dialog so you can engage your potential client base in online conversations that help … Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #3

Posted in Law Firm Marketing
MARKETING MISTAKE 3: USING PASSIVE MARKETING VERSUS ACTIVE MARKETING   One of the mistakes I talk about in my book, Practice Made Perfect for Lawyers, is using passive versus active marketing strategies in Law Firm Marketing.   Passive marketing is when you wait for your prospective clients to come to you—like placing an advertisement in … Continue Reading