The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: Law Firm Websites

The 4 Critical Questions Your Law Firm Website Must Answer to Get & Convert More Leads

Posted in Law Firm Marketing, Law Firm Websites
How effective your online marketing is in generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they need your help in solving. You don’t have much time to engage them – industry… Continue Reading

How to Increase Your Law Firm Website’s Lead Generation Capability

Posted in Law Firm Websites, Lead Generation for Law Firms
Is your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking… Continue Reading

12 Critical Elements Your Law Firm Website Home Page Must Have

Posted in Internet Marketing for Lawyers, Law Firm Websites
Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading

Is Your Law Firm Website Generating Leads or Is It a Loser?

Posted in Law Firm Marketing, Law Firm Websites
If you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your law firm website is not generating quality leads for you, it’s a… Continue Reading

10 Google Analytics Categories You Need to Review to Judge Your Website’s Performance

Posted in Law Firm Marketing, Law Firm Websites
There are 10 Google Analytics categories you should be reviewing to judge how effectively your website or blog is performing against your marketing objectives.  Google Analytics generates detailed statistics about your website’s traffic and details on visitors that you can use to see what is working on your site and, more importantly, what’s not.  Plus,… Continue Reading