The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lawyer marketing

The True Cost of an Attorney

Posted in Law Firm Marketing
How many times have you felt you had to justify your fees to a client?  Most attorneys face this on a regular basis and many stumble for just the right way to explain to clients why they charge what they do. The infographic below from UpCounsel may provide you with some good fodder the next … Continue Reading

Ghastly or Great? New Service Allows Law Firm Clients to View Billing in Real-Time

Posted in Law Firm Marketing, Law Firm Websites
A Forbes blog today unveiled a new tool that is being hailed as a great innovation in providing law firm clients transparency when it comes to their legal bills and strengthening the client-attorney relationship. But I can also hear many gasps of horror out there. The service is called Viewabill and works pretty much like … Continue Reading

The 3 Key Areas Every Law Firm Needs to Focus On

Posted in Law Firm Marketing, Law Firm Websites
At our Rainmaker Retreat in Orlando last weekend, we spent some time talking about the three key areas that every law firm needs to focus on: Lead Generation: more people in the pipeline, more prospects, more leads. Lead Conversion: turning more browsers into buyers. Client Retention: creating a long-time and meaningful relationship with your clients so … Continue Reading

Use “Opt Out” to Create List of Highly Motivated Clients & Prospects

Posted in Law Firm Marketing, Law Firm Websites
Developing a robust marketing email list should be at the core of your law firm marketing effort to build credible, long-lasting, relationships with your clients. Whether you’re in the beginning stages of building your law firm marketing prospect list or the mid-to-late stages in which you’re seeing clients from that list choose you again and … Continue Reading

Law Firm Marketing: Become a Rainmaker and Take Your Practice to the Next Level

Posted in Law Firm Marketing, Law Firm Websites
Our extremely popular Rainmaker Retreats are back this fall in three cities. Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients fast by applying our proven Rainmaker System. The Rainmaker Retreat teaches you our proven Rainmaker System for building your business and … Continue Reading

Law Firm Marketing: The Fortune is in the Follow-Up

Posted in Law Firm Marketing, Law Firm Websites
If you are like many attorneys, you have tried many things to market your law firm. Marketing for lawyers often includes giving seminars and presentations, going to networking events, writing articles, talking to old law school buddies, meeting with potential referral sources, building law firm websites, and sending out holiday cards to remind clients of … Continue Reading

Legal Marketing Masterminds: What Happens in Vegas…Makes Money!

Posted in Law Firm Marketing, Law Firm Websites
I am in Las Vegas today with the Bisnar Rainmaker Mastermind Group at the Trump Hotel – I mean, where else would a group of entrepreneurial legal marketing gurus meet to plot industry-leading growth strategies? The Bisnar Rainmaker Mastermind Group is an exclusive group of non-competing attorneys and law firm marketing experts, who: Share proven … Continue Reading

Breaking Legal Marketing News: LinkedIn Partners with JD Supra to Launch New Legal App

Posted in Law Firm Marketing, Law Firm Websites
Woke up this morning to some great news from my friends at JD Supra – great for them, great for those of us who believe in the power of social media when it comes to legal marketing. Last night LinkedIn launched its Legal Updates application powered by JD Supra content, calling it the “World’s Largest … Continue Reading

Legal Marketing: How to Create An Effective Positioning Statement

Posted in Law Firm Marketing, Law Firm Websites
Not to be confused with a unique selling proposition (USP), a positioning statement is specific to a particular area of practice, such as estate planning, product defect or personal injury law. The goal of an effective positioning statement in your law firm marketing strategy is to clearly define what perception you want to instill in … Continue Reading

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool

Posted in Law Firm Marketing, Law Firm Websites
There is no denying the value of blogging when it comes to law firm marketing. When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind. It builds visibility among your target clients. … Continue Reading

Law Firm Marketing Boot Camp: San Francisco Rainmaker Retreat This Weekend

Posted in Law Firm Marketing, Law Firm Websites
The weather forecast for San Francisco this weekend is “abundant sunshine”.  And the forecast for this weekend’s San Francisco Rainmaker Retreat is “abundant legal marketing strategies you can implement next week”! If you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle … Continue Reading

Phoenix Legal Networking Group Meeting on June 23 to Learn About Unlocking the Secrets of Social Media

Posted in Law Firm Marketing, Law Firm Websites
On Wednesday, June 23, I will address a meeting of the Phoenix Legal Networking Group, an assembly of solo and small firm attorneys looking to effectively market their law firms and grow their business. My topic will be Unlocking the Secrets of Social Media: Using LinkedIn and Avvo to Generate New Clients (Part 1).  Social … Continue Reading

5 Proven Ways to Renew, Restore and Revive Your Practice in Today’s Economy-1 of 5

Posted in Law Firm Marketing, Law Firm Websites
Many of you have probably tried the traditional ways that attorneys use to get more clients. You belong to the Chamber of Commerce. You advertise in the Yellow Pages. You tried radio and it probably flopped pretty seriously.  And you hope for the random referral. We’ve studied over 2,500 rainmakers to find out what works … Continue Reading