The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lawyers

A Science-Backed Approach to Winning Arguments for Lawyers [INFOGRAPHIC]

Posted in Legal Marketing
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party.  Even if that party is a prospective client.  And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading

Why We Love Lawyers Every Day

Posted in Law Firm Marketing
If you haven’t heard, today is Love a Lawyer Day. Oh, it’s not a federal holiday — it’s a day chosen by the ABA’s Law Practice Counsel to celebrate attorneys on the first Friday of November every year. Here’s the ABA resolution on the special day: WHEREAS, Lawyers have consistently been the target of verbal… Continue Reading

Dinosaur No More: Lawyers in NY and FL Told to Up Their Tech Game

Posted in Law Firm Marketing, Legal Marketing Strategies
Earlier this month, the New York State Bar Association released its updated Social Media Ethics Guidelines, based on its belief that, “As use of social media by lawyers and clients continues to grow and as social media networks proliferate and become more sophisticated, so too do the ethical issues facing lawyers.” My friend Kevin O’Keefe… Continue Reading

“Mastering” Legal Marketing requires dedication, practice, and keeping your eye on the ball

Posted in Law Firm Marketing
Today is the opening round of the Masters golf tournament at Augusta National Golf Club. There are a number of similarities between those who are successful at law firm marketing and those who are successful at winning one of the most prestigious events in golf. First, anyone who wants to be successful at golf, legal… Continue Reading

Identifying Your Target Market Is Your First Secret To Becoming A Successful Business Owner

Posted in Law Firm Marketing
I would like to start by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider? Over the last few years I have interviewed more than 300 entrepreneurs, small business owners and legal marketing professionals and discovered specific… Continue Reading

Rainmaker Retreats on the horizon

Posted in Law Firm Marketing
The first Rainmaker Retreat of 2010 is just around the corner on March 19.  There is so much law firm marketing information shared during a Rainmaker Retreat that I cannot do it justice in a blog post.  But I can share with you some of the testimonials received from attorneys who have attended previous Rainmaker… Continue Reading

Grand Slam or Foul Ball? State Bar of Arizona Law Firm Marketing Event Will Improve Your Swing

Posted in Law Firm Marketing
March 6 I will be a panelist during the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar to be held in conjunction with the State Bar of California in Scottsdale, AZ.  The seminar features five nationally-recognized experts in the field of social media, specifically those with expertise in the… Continue Reading

Focus on the positive

Posted in Law Firm Marketing
We have been through a rough time during the past year or two across the country.  The economic downturn has many attorneys increasingly concerned with how the tough economy is affecting their practice and their ability to focus on their law firm marketing plans. As a business owner you cannot afford to focus on the… Continue Reading

The Legal Marketing Lowdown on PR, Promotional Events and Advertising

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of public relations, promotional events and advertising  in your law firm marketing strategy. Public relations, promotional events and… Continue Reading

Your Online Presence can Make or Break Your Legal Marketing Plan

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of your website and blog in your law firm marketing strategy. Your online presence is vital to your law… Continue Reading

Informal and Formal Networking is Integral to Good Legal Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of networking in your law firm marketing strategy. A sound law firm marketing plan will include networking at trade… Continue Reading

Use Speaking and Presentations to Boost Your Law Firm Marketing

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy. Public presentations, workshops, professional seminars, speaking for… Continue Reading

Use Referrals As A Central Part Of Your Legal Marketing Strategy

Posted in Law Firm Marketing
Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of referrals in your law firm marketing strategy. Referrals are the holy grail of business—everyone wants them. The… Continue Reading

Proven Legal Marketing Techniques To Be Featured At Solo and Small Firm Summit

Posted in Law Firm Marketing
This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost.  Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach.  Multiple practice areas… Continue Reading