The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lead conversion

How You Can Master the Lead Conversion Process

Posted in Lead Conversion
When I first started consulting with law firms almost two decades ago, law firm marketing was pretty much in its infancy. Depending on the practice area, firms used traditional methods like Yellow Pages advertising, maybe some TV or billboards and most relied on referrals and word of mouth. Well, the Internet blew all that up.… Continue Reading

Why the Most Important Rainmaker in Your Law Firm is the Person Who Answers the Phone

Posted in Lead Conversion, Rainmaker Intake University
Take a look at this recent Google infographic on legal market trends:   If there is one thing that stands out about this research, it’s this: 72% of prospects contact attorneys via phone.  This is why the most important Rainmaker in your law firm is the person who answers your phone! That’s because people who have a… Continue Reading

Proven Persuasion Methods That Will Increase Your Lead Conversion Rate

Posted in Lead Conversion
Most successful attorneys are gifted at the art of persuasion, yet many fail to use the techniques they employ in their practices to the practice of lead conversion — turning more prospects into paying clients. The art of persuasion begins with an in-depth understanding of your prospect’s mindset.  You need to know their emotional triggers and… Continue Reading

Free Webinar 2/15: Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate and How to Fix Them!

Posted in Lead Conversion
There are over 20 different ways you can generate new leads for your law firm. From SEO, PPC, direct mail, TV advertising, and PPL (pay per lead)–each of these sources can work, but which provides you with the best possible lead conversion rate? Which one will give you the best ROI? Is the person who answers… Continue Reading

FREE Webinar 12/7: Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate…And How To Fix It Fast!

Posted in Lead Conversion
Join me on Wednesday, December 7 at 3 p.m. ET/Noon PT for a free Affinity Marketing webinar on the Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate…And How To Fix It Fast! Lawyers spend a lot of money generating leads, but we have found through secret-shopping more than 2,500 law firms that many… Continue Reading

Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 3 of 3)

Posted in Lead Conversion
Over the last 16 years, we have developed a proven intake and lead conversion system that has doubled the conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each… Continue Reading

Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 2 of 3)

Posted in Lead Conversion
Over the last 16 years, we have developed a proven intake and lead conversion system that has doubled the conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each… Continue Reading

PI Attorneys: Learn Strategies to Double Your Lead Conversion Rate at PILMMA Super Summit Sept. 21-24

Posted in Law Firm Management, Law Firm Marketing
If you are a personal injury attorney and are looking for ways to grow your business using the latest digital marketing techniques and strategies, I encourage you to join me at the Personal Injury Lawyer Marketing and Management Association (PILMMA) Legal Marketing & Management Super Summit in Salt Lake City on September 21-24, 2016. Most… Continue Reading

4 Ways to Win More Clients

Posted in Lead Conversion
Every lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. Maybe they chose another firm. Maybe they thought they could handle it themselves. Maybe their problem went away. The reason that prospect went toes up really doesn’t matter. What matters is that you stop hoping to land… Continue Reading

Learn to Master the Art of Lead Conversion and Social Media at The State Bar of California Solo and Small Firm Summit

Posted in Law Firm Marketing, Lead Generation for Law Firms
I hope you plan on joining me at the event of the year for California solo and small firm practitioners: The State Bar of California’s Solo & Small Firm Summit on June 16-18, 2016, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California. I will be delivering four keynote addresses during this… Continue Reading

5 Steps to Take Prospects from Lead to Client

Posted in Lead Conversion
Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually turn into paying clients. Here are some tips on how to manage the leads coming into your law firm so you can convert them into clients: Have a lead management platform. A… Continue Reading

PI & Mass Tort Attorneys: Catch This Free Lead Conversion Webinar on May 11

Posted in Lead Conversion
Personal injury and plaintiff law firms spend millions of dollars every year to generate leads, but very few pay attention to the most cost effective way to sign up more cases—improving their intake and lead conversion rate! The Rainmaker Institute has helped over 18,000 attorneys grow their law firms, including many of the fastest growing (and… Continue Reading

FREE Lead Conversion Webinar for PI & Mass Tort Law Firms on May 11

Posted in Lead Conversion
Personal injury and plaintiff law firms spend millions of dollars every year to generate leads, but very few pay attention to the most cost effective way to sign up more cases—improving their intake and lead conversion rate! The Rainmaker Institute has helped over 18,000 attorneys grow their law firms, including many of the fastest growing (and… Continue Reading