The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lead generation for lawyers

How to Use Local Search for Leads

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Former House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads. To realize the importance … Continue Reading

Learn How to Turn Contacts Into Contracts at Free Webinar on Nov. 18

Posted in Law Firm Development
Successful rainmakers have certain characteristics and habits in common that propel them to higher levels of success. As Booker T. Washington famously said, “Success always leaves footprints!” Join me and KLA Marketing Associates Principal Kimberly Alford Rice for the free Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts webinar on Tuesday, November 18 … Continue Reading

Money Talks So Prospects Don’t Walk

Posted in Law Firm Marketing
Here’s a subject that makes lawyers nervous:  paying a bonus to intake personnel for decreasing your no-show rate.  Many of you think you can’t do that, but you are wrong.  You can and you should. Any time you do a performance bonus incentive plan, it has to meet two criteria: 1.  It has to make … Continue Reading

The Top 3 Successful Lead Generation Tactics Every Law Firm Needs to Implement Now

Posted in Law Firm Marketing
A recent lead generation benchmark survey conducted by marketing research firm Ascend2 and Research Partners is worth paying attention to for the insights gathered from 50,000 U.S. and international marketing leaders representing a wide range of company types, sizes and locations. That is what is known as a statistically significant survey.  When queried on the … Continue Reading

How to Perfect Your Ability to Persuade

Posted in Law Firm Marketing
Whether we realize it or not, we spend a lot of time negotiating our way through life.  As an attorney, your ability to influence and persuade is critical, not only to prevail for your clients but to attract clients in the first place. My background in psychology makes me hypersensitive to the ways people make … Continue Reading

Federal Appeals Court Rules Attorneys Have Right to Publish Praise from Judges

Posted in Law Firm Marketing
A federal appeals court issued a ruling yesterday that attorneys have a First Amendment right to publish ads that quote judges praising them, a decision that reverses a lower court ruling. The case involves a New Jersey employment attorney, Andrew Dwyer, who initially published praise from two jurists on his website.  The published quotes were … Continue Reading

ABA Announces Partnership with Rocket Lawyer

Posted in Law Firm Marketing
At their annual meeting last week in Boston, the American Bar Association announced a new partnership with online legal services provider Rocket Lawyer “to explore expanded opportunities for lawyers online.” In the spirit of “if you can’t beat ‘em, join ‘em,” the ABA said it is collaborating with Rocket Lawyer on a pilot program to … Continue Reading

The 3 Magic Words B2B Prospects Want to Hear

Posted in Law Firm Marketing
Cindy Greenway, editor-in-chief at LawMarketing.com, recently interviewed my friend Larry Bodine, a long-time experienced legal marketer, about the three magic words that business clients want to hear, and why attorneys should use them in every marketing message they put out there. Larry studied the recent 2014 Report on the State of the Legal Market by … Continue Reading