The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lead generation

Join Me Tomorrow & Learn How to Get More Leads Using Facebook

Posted in Social Media Marketing for Law Firms
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of Social Media: Using Facebook and Content Marketing to Get More Leads. In this one-hour information-packed session, you will discover: The 3 biggest mistakes lawyers make… Continue Reading

How to Increase Your Law Firm Website’s Lead Generation Capability

Posted in Law Firm Websites, Lead Generation for Law Firms
Is your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking… Continue Reading

4 Steps to Build a Law Firm Blog That Generates Leads

Posted in Generating Referrals for Attorneys, Lead Generation for Law Firms
Attorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.). Which is why it is important that your law firm… Continue Reading

How Attorneys Can Harness the Power of These Top 3 Lead Generation Tools

Posted in Law Firm Marketing, Lead Conversion
A 2014 lead generation benchmark report by marketing research firm Ascend2 and Research Partners surveyed 50,000 U.S. and international marketing leaders about the most effective tactics these companies use to generate leads. Representing a wide range of company types, sizes and locations, the top 3 in order of success were: #1:  Email marketing #2:  Content… Continue Reading

FREE Avvo Webinar March 19: 7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion Rate

Posted in Law Firm Marketing, Legal Marketing Strategies
Join me tomorrow — Thursday, March 19 at 1 p.m. ET/10 a.m. PT — for a free Avvo webinar on the 7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion Rate. Lawyers spent a lot of money generating leads, but we have found through secret-shopping more than 1,000 law firms that many… Continue Reading

How to Use Local Search for Leads

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Former House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads. To realize the importance… Continue Reading