The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: lead nurturing

Lead Conversion: A 5-Step Process for Taking Potential Clients from “Why” to “Buy”

Posted in Lead Conversion
For years, doctors have been complaining about patients who self-diagnose via the Internet. Because so many potential clients are searching the Internet for legal services and consulting with others on social media, lawyers are facing this same problem. This means that law firms must pay more attention than ever before to the lead conversion process,… Continue Reading

How to Master the Art of Lead Nurturing (2 of 2)

Posted in Lead Conversion
Developing a Lead Nurturing Program There is no question that the client acquisition process for law firms has changed radically over the past few years, transforming the way firms must communicate with prospects. Potential clients are self-educating online, searching the Internet for legal services and consulting with others on social media. This change means firms… Continue Reading