The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

A post over on Lee Rosen’s Divorce Discourse blog the other day entitled The Risky Game of Needing a Client reminded me of my own mantra when it comes to legal marketing: the best time to market your law firm is when you don't “need” more clients!

The gist of Lee’s post is that one of the most dangerous times for a law practice is when you need a client. Those are the times when you tend to make decisions based solely on the money, which can wind up costing you big-time. We’ve all had the proverbial “client from hell” and if you think about it, they usually came to us when we were vulnerable financially. 

Instead of blaming the unreasonable guy who became your client from hell, the blame really lies with you. Just like the fable of the ant and the grasshopper, you didn’t store up any business in the warm months to sustain you through a cold spell. You haven’t invested in creating a marketing plan for your law firm that will keep the phones ringing and the leads flowing. The fate of your firm will be decided by default rather than design.

So why be “that firm” when it’s so easy to get the information you need to market your law firm effectively? You can attend one of Lee’s seminars, or a Rainmaker Retreat, our two-day law firm marketing intensive where you will learn how to create your own lifestyle law firm through a variety of marketing strategies for lead generation, prospect conversion and client retention.

Here are upcoming dates for the Rainmaker Retreat:

• May 31-June 1, 2013 – New York City
• July 26-27, 2013 – San Diego, CA
• August 16-17, 2013 – Las Vegas, NV
• September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Online Seminar TODAY: Rainmaker Secrets to Building a Referral-Based Law Firm for Litigators

Most litigation attorneys have a difficult time building a consistent book of business. They go from one extreme of having too much work to handle to the other extreme of waiting around for the next case.

On Thursday, May 16, at 11 a.m. PT/2 p.m. ET, I will share with you the secrets we have uncovered from working with thousands of top litigators on how they have transformed their business from the traditional “feast or famine” approach to having a consistent pipeline of clients by implementing a proven referral system.

You will discover:

• The top 2 reasons why you aren’t getting more referrals right now and how to fix it
• How litigation attorneys can easily keep in touch with all their former clients, prospects and referral sources in less than 1 hour a month
• 6 questions you must pro-actively answer to get more referrals
• The top 4 referral sources for litigators and where to find them
• How to use LinkedIn to connect with referral sources
• The 5 best times to ask clients for a referral

Register here for today's online seminar and discover how attorneys just like you are using this information to build 7-figure law firms.

If the time doesn’t work for you, register anyway and we’ll send you the recording of the full online seminar to watch at your convenience.

 

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I’m in the middle of another Rainmaker Retreat session in Scottsdale today and tomorrow, and it’s great to see the enthusiasm for legal marketing on the faces of so many lawyers. 

I’m often asked how the Rainmaker Retreat differs from other law firm marketing seminars. Here’s why:

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

• Create a written 90-day Marketing Action Plan (MAP) for your law firm
• Discover your firm’s Unique Competitive Advantage (UCA)
• Identify a profile of your Ideal Target Market (ITM)
• Have written strategies for improving your internet presence and search engine optimization
• Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
• Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Here are upcoming dates for the Rainmaker Retreat:

• May 31-June 1, 2013 – New York City
• July 19-20, 2013 – San Diego, CA
• August 16-17, 2013 – Las Vegas, NV
• September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

 

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Are you tired of seeing other attorneys land all the good clients?

Have you noticed how tough it’s become to market your law firm?

Are you ready to do something to make this a bigger & better year?

Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!

Access this one-hour seminar right now on The 5 Best Strategies to Beat Your Competition in 2013 to discover:

Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)

• 3 major ways to triple your website traffic in the next 90 days
• How to use online tools to generate more offline referrals
• 3 keys all the best law firms are using to turn more website browsers into buyers
• 2 critical numbers you must track every month to measure your success
• Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before

Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?

It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” The only “easy button” I have is sitting right beside my magic wand (I’ve found both of them work about the same).

There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.

Click on this link now to access The 5 Best Strategies to Beat Your Competition in 2013 seminar.

 

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I understand making the decision to attend our 2-day legal marketing intensive is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner, you want to be sure this is a worthwhile investment of your time and money.

So you can gauge for yourself, here is just a partial list of what you will learn when you attend a Rainmaker Retreat:

Over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical techniques are discussed here.

The 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.

The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.

Specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.

How to fully leverage social media networks like Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

How to focus your money on the most effective marketing strategies based on your specific practice area.

How to better select, train and motivate your partners and staff to do Rainmaking activities.

How to reduce your costs by eliminating ineffective marketing strategies.

How to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Over 30 low cost (starting at $20/mo.) and no cost marketing strategies to help you stretch your budget.

Software tools that will help you automate your marketing system.

Easy to use system for tracking all your incoming leads.

Specific tools to help you and your staff convert more prospects into paying clients.

Learn how other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms.

These are the upcoming Rainmaker Retreats currently scheduled:

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

 

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I’m in Dallas today at our Rainmaker Retreat law firm marketing seminar, where a lot of our discussions center on the use of social media by law firms.

Last month, I participated in the LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession".

During the discussion, my fellow panelist, Larry Bodine (editor-in-chief of Lawyers.com and martindale.com), and I were asked to identify the primary barriers to social media adoption in law firms.

Here’s a video outtake of our answers:

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

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I like to give our blog readers a download every now and then from our monthly Rainmaker Retreat sessions since it’s probably more than likely what is on the minds of the attorneys who attend is on your minds as well. 

Here are some of the Q&As from our Newport Beach Rainmaker Retreat last weekend:

How should I handle quoting a fee?

There are a few approaches to this and you will have to see what works best for you depending on your practice area and geographical region. However, setting appropriate expectations and being transparent is key. If you ever use the phrase “it depends” in your answer, that automatically needs to be followed up with “and the biggest factors it depends on are….”

Make sure to know several factors that impact your fees. For example, if you are a divorce attorney, some of the common circumstances that will make a case’s price increase are:

1.     If kids are involved

2.     If there are multiple real estate properties

3.     If the divorce is contested

4.     If there is a business asset

Know the factors that impact your case fees and articulate that clearly to those you are talking to about pricing.

How can I incrementally increase the value of the personal injury cases I get?

There is no one perfect strategy to increase the value of your cases, but there are several strategies that can work.

First, take the best outcome you’ve ever had with the biggest case you’ve ever taken on and market that story over and over again. It will help you leverage the perception that you are the type of firm and attorney who can and does handle “bigger cases.” 

It’s also powerful to network with the firms/attorneys that take really big cases, because the truth is they come across cases all the time that are not a good fit for their firm or that don’t make sense financially for the firm to take on.

For example, if a huge law firm only deals with cases that have a million or more at stake, if a case comes in that is worth $150,000, they will need to refer it out. You could be that firm/attorney they refer to.

If I’m a business-to-business attorney what are the two best social media platforms for me to be on?

According to recent data, business-to-business companies who engage prospects, clients and referral partners through blogs and LinkedIn generate potential clients.  Social media is constantly changing, but if you are a business-to-business attorney, it’s key to have a blog and a LinkedIn account. However, you can’t just have an account and a blog and not actively use them or use them incorrectly.

There are rules of engagement for social media. If used correctly, they can grow a big following for you and drive those individuals to your website, which can then move the prospect further along the decision-making process. If used incorrectly, it can be a totally ineffective strategy that wastes your time, energy and money.

Here’s some direct feedback from last weekend’s Rainmaker Retreat attendees:

“I attended the Retreat in 2009. The techniques I implemented transformed my practice. I returned for updates and wasn’t disappointed. If you want completely substantive, cutting-edge marketing knowledge for your firm, this is the seminar to attend.” – R. Boulgourjian, Real Estate/Bankruptcy Attorney, Glendale, CA

“Focus, focus, focus! Stephen Fairley’s Rainmaker Retreat taught how to focus on taking law practices to a much higher profitable and satisfying level. I highly recommend it.” – B. Dennis, Estate Planning Attorney, Newport Beach, CA

“Invaluable program! If I am able to implement even a fraction of what I learned at this seminar, I believe it will transform my practice. Well worth my investment of time and money!” – T. Kirby, Family Law/Bankruptcy Attorney, Mesa, AZ

Here are our upcoming Rainmaker Retreat sessions:

• April 5-6, 2013 – Dallas, TX
• May 3-4, 2013 – Scottsdale, AZ
• May 31-June 1, 2013 – New York City
• July 19-20, 2013 – San Diego, CA
• August 16-17, 2013 – Las Vegas, NV
• September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

 

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I’m in Newport Beach today at our March Rainmaker Retreat, where a roomful of attorneys has gathered to learn about the latest trends in law firm marketing and how to differentiate themselves from their competitors.

Are you wondering how you distinguish yourself from your competition and stand out in the vast legal landscape? It will take you two days to find out: attend a Rainmaker Retreat. 

Here is some feedback from past attendees:

“If you are not doing this stuff, thanks! Because I am scooping your client prospects!”
- Peter Brewer, Esq. (CA)

“This course should be part of the law school curriculum for every school in the nation!”
- Andrew Cho, Esq. (CA)

“I flew across country to get here. I would have walked. This is an utterly fabulous program.”- Tom Hartmann, Esq. (NJ)

In fact, more than 8,000 attorneys are already employing our law firm marketing techniques and reaping the benefits.

Among the many things you will take away from this event:

• Step-by-step guidance in finding the best, most strategic referral partners
• How to cut costs by eliminating ineffective law firm marketing strategies
• Create a ‘Master Plan’ to guide your firm’s growth through marketing for lawyers
• How to focus your time, energy and dollars on the most effective law firm marketing techniques designed specifically for small and solo law firms
• Five proven strategies to get more attention, command more respect and charge higher fees
• Leveraging the Internet to create the most “buzz” for your firm
• How to create a steady stream of new referrals using law firm marketing techniques
• Learn to set your firm apart from your competitors

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register now for our Dallas Rainmaker Retreat on April 5 & 6 or any of our upcoming events scheduled monthly through September.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

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What is a "lifestyle law firm"?

I define it as a law firm that supports the core values of who you are and allows you to live the life you want and build meaningful relationships with others versus the law firm that drives you, dictates your life, and ends up consuming your every waking moment.

Marketing and business development are only tools to help you achieve your personal and professional goals, but they are some of the most effective tools you can use to attract more and better referrals to your law firm, which leads to increased revenues. 

So how does a busy attorney use marketing to build a business that allows him or her to create a "lifestyle law firm?"

Jerry Lowe, a California bankruptcy attorney (www.thefresnobankruptcyattorney.com), has found that attending a Rainmaker Retreat (he’s been to two!) gives him the focus he needs to build his growing practice into a lifestyle law firm:

If you are looking for a dynamic learning experience that will give you over 65 proven, step-by-step marketing strategies you can easily apply to your law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 15-16, 2013 – Newport Beach, CA

April 5-6, 2013 – Dallas, TX

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

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Is your lead flow system delivering a trickle or a torrent? If your law firm marketing system is working well, it should be producing a large number of lead opportunities for you. And what you do with those opportunities is almost as important as generating them.

You need to have specific strategies for increasing the number of leads and tracking them. Legal marketing can do some of the heavy lifting for you on identifying lead prospects. But going from a possible lead to a genuine lead and prospect requires a well-designed system that includes follow through.

You also need a system for tracking all incoming leads and where the leads are in the sales pipeline. Once a lead comes in, someone has to keep track of the lead status so leads do not fall through the cracks. Lost leads are lost opportunities, and are akin to leaving money on the table. They also hurt your reputation with your referral sources if they supplied the referral and you didn’t follow through.

Here are some questions to ask as you think about your lead system:

• Who sorts the leads to rank them by priority?
• How do we prioritize leads?
• Who is responsible for assigning leads to members of the firm for follow up?
• Who maintains the follow-up system and holds the firm members accountable?

Generating referrals from your legal marketing strategy is the first step in building your business. Converting those leads into clients, and ultimately referral sources, is how you grow your firm into what you envisioned when you began. 

Without a good lead flow system, the likelihood of you maximizing the possibilities of your marketing program is slim. To learn more about lead generation strategies for law firms, see below.

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Seminar for B2C Attorneys: Proven Strategies to Win More Clients

Does this sound like you?

You spend thousands of dollars and countless hours trying to generate more business for your law firm. And still you end up with less business than you hoped. You’ve put “get more clients” at the top of your list, but have no time to do anything about it.

If someone calls your office and doesn’t make an appointment, what happens to them?

What if they don’t show up for the appointment?

What if they show up and don’t retain you?

What if they want to retain you and you never hear from them again?

If you answered, “I don’t know” or “We leave a message,” then this seminar is for you. Access this on-demand Proven Strategies to Win More Clients seminar, where you will learn:

• 3 major areas to examine when analyzing your law firm
• 5 numbers every law firm must track to increase their conversion rates
• A simple diagnostic tool you can use to track your leads and fix your follow up
• 3 steps for turning more leads into appointments
• 5 ways to increase your “show up” rates
• 4 ways to get more appointments to sign up this week
• What to do when a prospect doesn’t sign up at the initial consultation

If you want to double your revenues this year there are 2 ways you can do it: either double the amount of leads you get each month or double your conversion rates!

Access this seminar now and discover how attorneys just like you are doubling their revenues by converting more of their costly leads into more paying clients!

 

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Does this sound like you?

You spend thousands of dollars and countless hours trying to generate more business for your law firm. And still you end up with less business than you hoped. You’ve put “get more clients” at the top of your list, but have no time to do anything about it.

• If someone calls your office and doesn’t make an appointment, what happens to them?
• What if they don’t show up for the appointment?
• What if they show up and don’t retain you?
• What if they want to retain you and you never hear from them again?

If you answered, “I don’t know” or “We leave a message,” then this webinar is for you. Join us on Wednesday, Feb. 20 at 3 p.m. ET/Noon PT for the Proven Strategies to Win More Clients webinar, where you will learn:

• 3 major areas to examine when analyzing your law firm
• 5 numbers every law firm must track to increase their conversion rates
• A simple diagnostic tool you can use to track your leads and fix your follow up
• 3 steps for turning more leads into appointments
• 5 ways to increase your “show up” rates
• 4 ways to get more appointments to sign up this week
• What to do when a prospect doesn’t sign up at the initial consultation

Lead Conversion is one of the most overlooked areas at consumer law firms. You spend tens of thousands of dollars every year trying to generate more leads…yet virtually nothing to ensure you convert the maximum amount of those leads into paying clients!

Lead conversion is the 5-stage process of converting more prospects into paying clients and turning more browsers into buyers. Over the last decade, The Rainmaker Institute has become a national leader in assisting consumer law firms to rapidly and dramatically increase their conversion rates.

We have worked with all types of consumer law firms to help them double and even triple their conversion rates within 3-6 months.

If you want to double your revenues this year there are 2 ways you can do it: either double the amount of leads you get each month or double your conversion rates!

Register online for the Feb. 20 webinar and discover how attorneys just like you are doubling their revenues by converting more of their costly leads into more paying clients!

If the time doesn’t work for you, register anyway and we’ll send you the recording of the full webinar to watch at your convenience.

 

 

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David Chaumette of the Houston commercial litigation firm Chaumette, PLLC recently attended one of our Rainmaker Retreat two-day law firm marketing workshops and noted that he learned so much that they don’t teach you in law school:

 

Creating and managing a successful legal services business is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop.  Here are the dates for upcoming Rainmaker Retreat sessions in the first quarter:



February 15-16, 2013 – Orlando, FL


March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

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We always keep track of the questions we get from attorneys are our Rainmaker Retreat two-day law firm marketing intensive. First, it gives me an opportunity to stay current on the issues that are top-of-mind with you; second, it allows me to share some more universal Q&As in hopes that our blog readers will benefit as well.

At our Las Vegas Rainmaker Retreat last weekend, one of the questions that seemed to elicit the most note-taking from the audience was:

What’s a good way to get people to give me a testimonial?

Here’s my answer:

It depends on your practice area, but timing can be very important. For example, if you are a personal injury attorney, you might want to ask for the testimonial when your client comes in to pick up their settlement check.  This is when the client will be the happiest. The case has been closed and they are getting a check.

If you practice in other areas of the law, you can still pick a good time when your client is pleased with your work. That’s the time to ask.

You also need to make it easy for people to give you a testimonial. Let your client know why a testimonial is important for you! Make it part of your process, like an exit interview.  Guide the prospect with questions so you can get strong testimonials. Position the testimonials as “before” and “after” scenarios. These are powerful.

Also, if you squirm at just the thought of asking for a testimonial, then don’t be the one to ask. Have your administrative assistant or paralegal or associate do the asking as part of your closing-the-case process.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

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I will be in Dallas on Friday, Feb. 8 for an ABA New Partner Workshop at the Infomart Conference Center. The workshop will provide a full day of interactive learning and networking opportunities, and is specifically tailored for:

• New partners who need to rapidly build up their book of business
• Attorneys who aspire to become a Partner and want to learn how to generate new clients
• Attorneys who have launched their own firm and need help finding effective marketing strategies

What you will learn:

• How to build a referral-based practice and jumpstart your practice
• How to double your revenues in 6 months by improving your lead conversion and fixing your follow-up
• How to build a mid-6 to 7-figure business by applying best practices
• How to use the power of social media to attract clients and connect with referral sources
• 5 proven strategies to improve the quality and quantity of your referrals
• Tips from attorneys who have gone from start-up to 6 figures in 1 year
• 8 steps to using LinkedIn to build your online presence and connect with other professionals

Tickets for the New Partner Workshop are available through 2013 ABA Midyear Meeting registration. There is no registration fee for the Midyear Meeting, however the workshop registration rate is $249.  This rate includes a networking luncheon.

See you in Big D!

 

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An article at Forbes.com trending now as one of the most popular is about the 10 resolutions that successful people make and keep. Thought it was worth sharing here:

1. Avoid what matters least. Your time is finite, so while you are making a list of things to do in 2013, make a list of what not to do as well. And then simply don't do them.

2. Do the essentials first. How much time do you spend every day getting sidetracked by email? If we were honest, most of us would probably answer: alot. When you hit the office, take care of your most essential tasks first and then check your email.

3. Focus on people. If you lose sight of what matters to your clients, you will soon lose those clients.

4. Find your purpose. When your career is based on your purpose, you will be both more successful and happier.

5. Support a cause. Research has shown that people involved in furthering worthy causes are generally happier in life. Find a way to support something bigger than yourself or your practice.

6. Give yourself more choices. If you find yourself feeling fearful and trapped by a weak economy or lack of clients, find a way to give yourself more choices. One sure way to conquer fear is by learning. Learning how to attract and keep clients is the main focus of our Rainmaker Retreat; resolve to attend one session in 2013.

7. Find a good partner. A good partner in business is as indispensable as one in marriage. If you don't have someone in your practice whose strengths offset your weaknesses, go find that person.

8. Go outside. Most attorneys like to view themselves as experts, but one problem with being an expert is that it sometimes prevents you from seeing new possibilities. Find other professionals who may be facing some of the same problems you are, and brainstorm some solutions.

9. Complain less, change more. Gandhi advised us to be the change we want to see in the world. Resolving to be the attorney who can solve the problems of prospects will bring new clients to your door.

10. Take time to play. Plan your 2013 vacations now, and let your work fill in the rest of the calendar. This gives you something to look forward to, and helps you maintain a well-rounded life.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

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I spent some time over the holiday break going through little snippets of wisdom I had accumulated over the past year that keep me motivated to always be doing something of value that will contribute to the success of my organization.

One Forbes.com post from last summer by entrepreneur Mike Maddock is a good one to start the New Year on...I’ve added my own spin for these 3 Simple Questions That Can Change Your Law Practice:

1. What is the outcome I want?

Keeping in mind the end game will help stop you from focusing too much on the bumps along the road. Getting distracted by problems instead of focusing on solutions keeps you stuck where you are.

2. What stands in the way?

Identifying obstacles and then finding ways to eliminate, avoid or neutralize those obstacles is fundamental to business success. 

3. Who has figured it out already?

Successful people learn not only from their own mistakes, but also from the mistakes of others. They also learn from the success of others, a fundamental approach we have used in teaching more than 8,000 attorneys the successful practice of law firm marketing at our Rainmaker Retreat two-day intensive workshop.

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Practice Made Perfect for Lawyers CD Set

The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.  

It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:

• The only 7 sure-fire ways to get clients in your door NOW
• Why advertising doesn’t work for most small law firms
• The 7 reasons why people don’t buy from you           
• How to market and sell with USP’s (Unique Selling Proposition)           
• Using audio logos to attract immediate attention for your business
• Using low-cost, high impact marketing strategies           
• Strategies for achieving maximum results from all of your marketing efforts           
• How to discover your Ideal Target Market
• 3 critical factors to remember when looking for new clients
• The NEW sales cycle for professional services
• How to retain your best clients

Click here to order your Practice Made Perfect for Lawyers CD set and manual now.

 

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More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices. Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Here’s what a few of them had to say about their Rainmaker Retreat experience:

“This program is absolutely crucial to any attorney who is not a marketing expert, and would be very helpful to any attorney who is.”
- L. Christopher Rose, Partner

“This seminar taught me to think outside the box and gave specific tools and action plans to attract clients and build my practice. I will start with referrals and automated follow-ups. There is a real 30-day and 90-day action plan.”
- Leonard Schneider, Partner

“I thought I knew this stuff. But after attending a Rainmaker Retreat, I realized I did not. Now I know how it all fits together as a strategy.”
- Elliot Stone, Partner 

“And so, Stephen Fairley, you are my teacher, you are the master of marketing, and I have learned from the Rainmaker Institute that there is no royal road to knowledge -- but you have given me the best roadmap available to market my practice. Thank you, thank you, thank you.”
- W.B. Smith, Solo Practitioner

Here’s what you will gain by attending our two-day law firm marketing boot camp:

You will learn how to focus your time, energy, and money on the most effective marketing strategies

You will learn how to better select, train and motivate your other partners and associates to do Rainmaking activities

You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies

You will create a master plan that will guide your firm’s efforts and provide specific goals for your team to achieve in the next 6 and 12 months

You will have a realistic idea of how much money it will take to effectively market your firm

You will see how to use your staff people to delegate parts of the marketing plan to so you can focus on generating more clients for the firm

You will discover dozens of low cost marketing strategies to help you stretch your budget

You will learn how to automate your marketing system to decrease the amount of time you have to spend running it

You will leave with a practical, easy to implement marketing plan for the next 6-12 months

You will see how other attorneys have leveraged technology to beat much bigger firms

You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other attorneys all across the country

You will master the art of marketing on a small budget

Learn how to build and create a 'lifestyle' law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

 

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2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live by in the new year.

Old Rule #2: Taking care of clients comes first.

New Rule #2: Take care of your business first or you won’t be in business to take care of your clients. Too many times lawyers focus solely on their clients without focusing on the bottom line. The result is devastating: not sending out invoices on time; not raising your rates for years; not actively cross-promoting other services your firm offers; and not staying connected with former clients.

Everything rises and falls on leadership. You must be the one to lead the charge in shifting your firm’s culture from one of passivity into action orientation.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

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If you were buying everything from the 12 Days of Christmas song, you would need a little over $25k in your budget (see below) – which should be no problem if you’ve learned the secrets of building a multi-million dollar law firm. 

If you haven’t yet learned those secrets, then check out the recording of my interview with nationally recognized attorney John Bisnar following the infographic.

Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7-figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a PDF transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

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We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp. 

If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are what two attendees from our Los Angeles Rainmaker Retreat last weekend had to say about their experience:

“Stephen and his team were superb.  The amount of information is immense and everything is practical.  I am looking forward to transforming my practice.  The Retreat is well worth the time and money.” -- Ryan , CA Personal Injury

“I came into the seminar with a lot of questions, and skepticism about lawyer marketing/SEO processes.  I found the Rainmaker Retreat to be very informative and Stephen Fairley very competent and knowledgeable.  I have found what I am looking for to refine my marketing and online presence.” -- Manual, CA DUI Defense

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

 

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Legal websites are a great way to generate leads, but only if you make your law firm website a place qualified leads want to visit repeatedly.

Some law firms make the critical mistake of concentrating their legal marketing efforts on getting prospects to visit - just once. They miss the mark completely if they expect their legal website to be an effective marketing tool without providing compelling reasons for clients to return consistently and repeatedly.

By using your online presence to enhance a prospect’s experience with your firm, you will begin building a strong relationship. One of the easiest ways to do this is by making useful information available via a free special report or eBook. This information can be offered in different formats; posting interesting articles on a regular basis is a sure-fire way to keep clients visiting your legal website.

If you or any member of your firm has written articles or books, you can also use these as legal marketing tools by including a link on your legal website so clients can view or purchase the materials.

Another effective method is to offer free video feeds on your website, specifically addressing issues of importance to prospects. Whatever information you convey to them must be interesting, informative and free of legal jargon.



You should also consider offering a free e-newsletter subscription that will furnish prospects with monthly emails from you that are packed with powerful information that keeps prospects engaged with you.

Successful law firm marketing always relies on one simple principle: make it about the client, not about YOU. 



For more ideas on using your law firm’s website to win clients, attend our webinar later this week, or simply register to receive access to the recording after the live session. Details are below.

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On-Demand Webinar: How to Convert Leads Into Paying Clients

After paying your employees, the most costly part of your law firm is Lead Generation.

This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients!

Generating leads for your law firm is very expensive, yet a common complaint of many attorneys is that they “need more leads.”

Lead Conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!

How? By helping you convert more of those costly leads into more paying clients!

Get this on-demand webinar to learn:

• 3 major areas to examine when analyzing your law firm
• 5 numbers every law firm must track to increase their conversion rates
• A simple diagnostic tool you can use to track your leads and fix your follow up
• A proven system for converting more leads into paying clients

You can watch the How to Convert Leads Into Paying Clients webinar at your convenience by clicking here now.

 

 

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I’m in Los Angeles today wrapping up our 2012 Rainmaker Retreat sessions, which one attorney described so succinctly at our New York visit last month: “It’s where I learned that running my law firm is a lot more than just practicing law.”

Couldn’t have said it better myself. 

Tracy Jong, an intellectual property attorney who also attended our New York Rainmaker Retreat, had some great words of wisdom to pass along to anyone considering attending one of our 2013 law firm marketing boot camps:

We’ve already scheduled Rainmaker Retreat sessions for January and February of 2013; it’s a great way to start a new year, learning what you need to know to run a successful practice and get the lifestyle law firm you’ve always dreamed of.

Here are the dates:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

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The aftereffects of Hurricane Sandy were not enough to keep attorneys eager to learn about law firm marketing away from New York City last weekend. We had an outstanding turnout for our two-day legal marketing boot camp; here are some comments from attendees:

Stephanie Taylor, a personal injury and insurance defense attorney from Florida (www.twwlawfirm.com), learned that just being a good lawyer isn’t enough these days:

 

Joe Mitchell, a criminal defense and personal injury attorney from Philadelphia (www.joemitchellattorney.com), talks about how much he learned about what he can implement right away without spending a lot:

 

If you are interested in learning more about law firm marketing, I suggest you attend a Rainmaker Retreat; here are the upcoming dates:

December 7-8, 2012 – Los Angeles, CA

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

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If you’re a small law firm with big growth plans, then you need to attend The Rainmaker Retreat, a two-day law firm marketing boot camp where you will learn:

• More than 22 proven legal marketing strategies to attract more and better clients
• How to create powerful relationships with over 30 new Referral Sources in the next 90 days
• 5 ways to automate your legal marketing using technology and the Internet
• 7 ways to find more clients fast and how to select the best ones for you
• 2 ways to promote your firm to 100,000 people for only $100
• 6 secrets top Rainmakers use to dominate their competition
• And much more!

More than 8,000 attorneys nationwide have discovered the secrets to building a lifestyle law practice through effective law firm marketing that is providing them with significantly greater income and the time to enjoy it all.

But don’t take our word for it; here’s what attendees at last month’s Scottsdale Rainmaker Retreat had to say:

“The Rainmaker Retreat was more than promised and absolutely remarkable. It was truly eye-opening and provided me with a tactical approach for developing my practice.” - Dwayne, Partner, Bankruptcy Law

“Very eye-opening. Lots of strategic, hands-on approaches to marketing and growing a law practice. Very inspiring, thought-provoking and practical.” - Paul, Partner, Real Estate Law

“This is the best marketing seminar I have attended in my 14 years of legal practice. I look forward to implementing many of the strategies and watching my practice and revenue grow.” - Stephanie, Partner, Elder Law

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave New York with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register today to reserve your place at the next Rainmaker Retreat in New York on Nov. 16-17, 2012.

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a report on the influence of blogs, eMarketer.com found that 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

• Why you must have a blog in order to stay relevant
• 3 keys to successful blogging
• 7 Guidelines for achieving ROI
• Your 3 choices for managing your blog and social media efforts
• And much more!

Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 

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I’m at the Scottsdale Rainmaker Retreat today, teaching attorneys eager to learn how to create and implement marketing and business operation systems that will allow them to build their firms to the level they dreamed of when they started out on this venture. 

One of the shifts I’ve witnessed many attorneys experience is the mindset of moving from having a practice to owning a business. Many attorneys initially have the belief that law is a profession and therefore does not need to be marketed like other businesses.

By the time they leave, these same attorneys have often experienced a mind shift towards, “I'm a business owner who just happens to practice law and while the application may be slightly different, the ‘rules of marketing’ apply to my business just like they do every other business.”

Attorneys who attend the Rainmaker Retreat law firm marketing boot camp leave with over 62 proven tools they can immediately use to generate more and better referrals and increase their revenues. It is a weekend that will change your life, and law firm, forever.

If you haven’t taken the time yet to attend a Rainmaker Retreat, you have a couple more chances before the end of the year:

November 16-17, 2012 – New York City, NY

December 7-8, 2012 – Los Angeles, CA

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. 

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

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Not only is there a process you use to move your prospects through the pipeline, but there is also a process YOU want to move through as you develop a relationship with your client. Many service providers fail to move themselves through this process so they become "stuck" at the bottom level, relegated to being perceived by their client as a supplier or vendor.

The key is to use your knowledge, influence, connections, commitment, results and perceived value to the organization to move up from vendor status to a consistent problem solver, and eventually to the level where clients perceive you as a critical strategic partner.

There are several reasons why moving from vendor status to a critical strategic partner is necessary:

It is critical to building a long-term, mutually beneficial relationship with the client.

It will increase your profit margins. As a vendor, you must be very price conscious. When you become critical to their success, they value you and your services more, which allows you to significantly increase your profit margins.

It will assist you in retaining clients and building loyal clients who won't terminate your contract at the first sign of trouble.

It will increase your repeat business. The largest sale you receive from a company is usually not the first one. Often it is not until the 3'd or 4th sale that the client learns to really trust you and give you the big sale with the larger profits.

It enhances your credibility to have long-term, satisfied clients who are willing to provide references and referrals to their colleagues.

It is less stressful, because ultimately vendors are compared and replaced based on price. Critical strategic resources are not compared or replaced.

Learning to move from a vendor to a critical strategic resource is just one of the things attorneys learn when they attend a Rainmaker Retreat.  For more information on our two-day law firm marketing boot camp, visit www.rainmakerretreat.com.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

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Phoenix area attorneys, consider this a personal invitation to join me and Amy Lieberman, executive director of Insight Mediation Group, LLC for a complimentary speaking engagement and reception on Wednesday, Oct. 24 at 5:30-7:30 p.m. at the Phoenix Convention Center Lecture Hall.

I will be speaking on:

The Lifestyle Law Firm: Lead Generation, Lead Conversion, and Client Retention Strategies for Attorneys

The end result of growing your business is to enjoy a “lifestyle law firm” – one that allows you to lead a life of meaning and purpose and to leave a legacy for your family and friends. Marketing is part of the process you use to achieve those results. The question is, how do you get there? Join us for this fast-paced seminar and discover the secrets I’ve learned from consulting with and training over 8,000 attorneys.

Amy, who has been listed in “Best Lawyers in America” for Alternative Dispute Resolution since 2004, will be speaking on:

The Changing Roles of Legal Counsel & the New Definition of Success

Date: Wednesday, October 24, 2012, 5:30-7:30pm

Location: Phoenix Convention Center Lecture Hall, West Building

Cost:  FREE. Capacity is limited, RSVP is required.

Dress:  Business Casual

Sponsored By:           

• Attorney at Law Magazine
• Aventura, a Premier Catering Company
• Phoenix Convention Center & Venues

This event is free, but you need to register since space is limited. Click here to register online now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

 

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If you are like many attorneys I know, you have been practicing awhile, and your law firm is doing all right; but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.

Perhaps the current economy has hit you hard, maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land qualified clients.

Your overhead is the same, but with revenues being down, you are taking home less now than ever before.

If this sounds like you, then you are ready for the Rainmaker Retreat.

The Rainmaker Retreat focuses on the unique problems facing small law firms and solo practices. Here is just a small sample of the actionable methods you will learn:

Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!

Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.

How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

You have nothing to lose and so much to gain by attending.  Here’s what criminal defense attorney Kevin Leckerman had to say after attending a Rainmaker Retreat:

“The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing.  I left the Retreat with a notebook filled with ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice.  The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased.  Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business.  I give Stephen Fairley and the Rainmaker Institute my highest recommendation.”

Our next Rainmaker Retreat is October 4-5 in Orlando – go to www.rainmakerretreat.com or call 888-588-5891 to register now.

Other upcoming Rainmaker Retreat dates:

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

• How to determine the best source for your referrals
• How to explain your ideal target market to a referral source
• How to get referrals from other attorneys
• Whether online directories are a good referral source
• How to network effectively
• And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

 

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I’m in Orange County, CA today at the Rainmaker Retreat, our two-day law firm marketing boot camp. The growing demand for our law firm marketing seminars is keeping me on the road every month, but I love seeing the veil of confusion lift from the faces of all the lawyers  who attend a Rainmaker Retreat when we explain in plain terms how they can double their revenues within a year.

Michael Grennier of Grennier Law, a bankruptcy and personal injury law firm in Ventura, attending our Vegas Rainmaker Retreat last month:

We have two more Rainmaker Retreats coming up in October and one in November:

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats in Scottsdale and New York, so be sure to register now to receive the $200 discount.

For more information, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

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Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients?

Let me explain:

If you want to know more about getting leads and then converting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. Here are all the upcoming dates for 2012:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals


Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm


Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media


Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs 


My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Click here now to order!

 

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The goal of an effective positioning statement in your law firm marketing strategy is to clearly define what perception you want to instill in your clients’ minds when they think of how your law firm practices a particular area of law.

In the end, your law firm marketing positioning statement must be:

Unique – it must clearly differentiate you from your competitors and your other areas of practice

Positive – it must create a positive image in the clients mind.

Memorable – While your clients certainly do not have to know or recall the specific words you use to describe your unique position, the key ideas should come through loud and clear.

Use these 5 steps to create your law firm marketing positioning statement:

Step 1: Know and Understand Your Competition

• Names of law firms
• Names of their partners
• Which services they do and do not provide
• How much they charge (per hour, any retainer size)
• Who they target with their legal marketing efforts
• Approximate annual revenues
• Which law firm marketing techniques they use to find clients
• Growth strategies

Step 2: Know How the Top 3 Position Themselves

• Elite?
• Inexpensive?
• The biggest firm in the region, in the field?
• Highly-specialized?
• Bi-lingual?

Step 3: Know Their Strengths and Weaknesses

• Do they have a reputation for settling out of court or do they litigate more often than your firm does?
• What is their win-loss record?
• What do they do better than you do?
• What do they not do well?
• Where are they vulnerable?

Step 4: Identify What is Unique About Your Area of Practice Relative to the Competition

Once you know your competition very, very well, the next step is to use that information to clarify how you are:

• Different
• Better
• Faster
• More responsive
• More experienced
• Smarter

Step 5: Articulate Your Position in Two Sentences or Less

When you are able to clarify your law firm marketing position in a concise manner, it is easier for you, your associates to remember it, articulate it, emulate it and use it to guide your law firm marketing messages.

That is where the greatest value comes. The result is a consistent, clear voice that guides your interaction with clients and your law firm marketing efforts.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a PDF transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

 

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I hesitate to call experienced attorneys like Michael Potter an “old dog,” but as you will see from his video below, he has a good sense of humor and probably won’t mind a bit.

The fact is, Michael is a highly experienced asset protection lawyer who is already doing many things right when it comes to law firm marketing. But he’s also smart enough to know the importance of keeping those marketing skills sharp, so he attended our Las Vegas Rainmaker Retreat last weekend. Here’s his synopsis of his experience:

Whether you know law firm marketing or just want to hone your skill set, a Rainmaker Retreat is a great way to do it. We have several Fall sessions scheduled:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

The Early Bird Discount for our Orlando Rainmaker Retreat ends on September 7, so be sure to register before then to receive the $200 discount.

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Rainmaker Retreat Preview: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

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Fall is almost here and so is the next group of Rainmaker Retreats!  These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the guidance you need to go back and develop legal marketing strategies that will allow you to build the type of practice you have always wanted. 

The information presented ranges from legal marketing systems and techniques to Internet and social media marketing for attorneys.

The Fall Rainmaker Retreat schedule includes the following dates and locations:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

The Rainmaker Retreat is different from other marketing seminars in several ways:

First, it is specifically designed for Attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the Small law firm and solo attorney in mind.

Second, it is a working retreat.  You will be creating many of your plans during the retreat.

Third, it is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.

Fourth, it is designed to maximize the your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

Fifth, it offers a 100% Satisfaction Guarantee. We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% satisfaction guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

If you are looking to revolutionize your law firm marketing, register now for one of the Rainmaker Retreats. 

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

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Join me at the Personal Injury Lawyers Marketing and Management Association (PILMMA) Fall Legal Marketing & Management Summit on Sept. 21-22 in Las Vegas, when I will be making a special presentation on 5 Proven Strategies to Double Your Referrals.

There are a host of other nationally renowned speakers who will be joining me for this prestigious summit, including:

James Mitchell Brown, author of the book Marketing for the Contingency Fee Law Firm, is the nation’s leading consultant for contingency fee firms. Brown has been an attorney since 1973.  He formed Attorney Consultant Inc. in 2004 and has been recognized throughout the country for his expertise in teaching marketing and business management skills to attorneys.

Mark Wolfe has been practicing in the area of personal injury litigation since 1987 with an emphasis on auto-negligence cases. He is a partner in the Mobile, Alabama firm of Boteler, Finley & Wolfe. He has tried over 200 car crash cases to verdict and handled over 3500 car crash claims or cases.

Patrick Anderson will share the strategies and results of successful PI attorneys who are using iPhone apps to bring in “winnable cases”. His Case Study documents a step-by-step marketing blueprint used by PI firms to generate thousands of legal app downloads in a few short months.

Here are some comments from last year’s summit attendees:

For those who are not already members of PILMMA, you will be able to attend this two-day summit and get two months of PILMMA Gold Membership rights at one all-inclusive rate. PILMMA members and non-members can register online -- simply click this link and learn how you can start snagging these big cases for yourself!

 

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Economy got you down? When the economy takes a turn for the worse is the perfect time for you to think about doing things differently.

Those “sacred cows” – the way you have always done things – may need to be sacrificed in order for your practice to thrive. Now is the time to challenge the traditional ways of doing business and think creatively about your practice model. The way you conducted business in the past may no longer work for you now. 

Tough economic times often bear witness to a number of paradigm shifts -- breaking out of a familiar pattern in order to create a new one. Too often, we get caught up in doing what is comfortable and what has worked in the past.

We do things based on rules that make sense at the time. Then, with the passage of time, things change. The primary reasons for the rules may no longer exist, but we continue to follow them because the rules are already in place.

Ask yourself these thought-provoking questions:

• Can you provide your services at a lower cost without sacrificing quality?
• How price-sensitive are your customers?
• If you were starting your practice today, how would you structure it to fit with current economic realities?
• What areas of your practice are the most profitable?
• Are there any opportunities to expand upon a profitable service, or eliminate those that are a drain on profits?
• Does your current client base provide opportunities for growth?

To reinvigorate your practice in today’s economic environment, consider making one change in your practice that makes sense today. You should also consider taking in our August 16 webinar that features my interview with top divorce attorney Lee Rosen on How to Make Flat Fee Billing Work for Your Law Firm; the details are below.

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August 16 Webinar: How to Make Flat Fee Billing Work for Your Law Firm

Lee Rosen is one of America’s top divorce attorneys and practice management specialists who transformed his practice from relying on hourly billing to charging flat fee prices.

On Thursday, August 16, at 2 p.m. ET, tune in for my one-hour interview with Lee as he explains in detail how he set out to fix his cash flow several years ago and in doing so he fundamentally changed his practice – for the better!

As a direct result of his “radical” decision to switch to flat fee billing (which many of his colleagues told him couldn’t be done), his revenues have never been higher, his profit margins are larger, and he’s building a lifestyle law firm!

Listen in as we focus on hot topics like:

• Why your clients will love flat fee billing
• How to use flat fee pricing as a major differentiating factor
• The inherent conflict of charging by the hour
• Specific steps on how to position it with clients
• Which practice areas can benefit from flat fee billing
• Real world case study for consumer law attorneys
• Practical considerations for litigation-based practices
• How to improve your cash flow using flat fees
• Best practices when implementing flat fee billing
• 3 quick and easy ways to get started
• Potential pitfalls to avoid when setting up your system

Register now for this exciting one-hour interview with Lee Rosen on How to Make Flat Fee Billing Work for Your Law Firm. 

If the time of this webinar doesn’t work for you, you can receive a recording of it to watch at your convenience; all you need to do is register now.

 

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Financial independence is something all business owners work for, no matter what type of business they are in. The ability to build a “lifestyle law firm” – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys.

So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat.

And you don’t have to just take my word that it works:

“I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat. I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program. If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me." --Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA)

"It's been 2 years since I first attended the Rainmaker Retreat. It was a very powerful marketing learning experience for me. It dramatically changed the way I market and manage my practice. I came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever, by July 1st. The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” - John Bisnar (Founder of Bisnar Chase, California Catastrophic Injury and National Auto Defect Attorneys)

“After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation.” --Kevin Leckerman, Esq. (Criminal Defense Attorney)

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

 

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More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices.  Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Listen as Nick Geroulis, a community banking attorney in Chicago, talks about his experience at our recent Chicago Rainmaker Retreat:

A few more comments from recent Rainmaker Retreat attendees:

“Beyond eye-opening! Marketing is a real moving target and now faster then ever. Stephen gave some great ammunition to attack it.”- Jeffrey Bloom

“Anyone who attends this seminar will have the tools to take their practice to the next level and the level after that.”- Leressa Crockett

“The program was a wake-up call. It helped me see where I need to improve client contact and focus on sales.”- John O’Boyle

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Free Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

 

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I will be taking part in a free Small Law Firm Management 101 Telesummit on Friday, June 22 that brings together a number of experts to help small law firms and solos better manage their practices for growth during five one-hour segments:

11 a.m.-Noon ET -- Borbala Banto on What The Numbers Are Trying To Tell You About What’s Really Happening In Your Law Firm

2-3 p.m. ET --Ridgely Goldsborough on Attract Your Ideal Clients Online-- How to use video marketing to rapidly build a practice based on loyal ideal clients

3:30-4:30 p.m. ET --Michael Carroll on Stop Paying THOUSANDS Too Much Annually for Less than Protection on your Lawyer’s Professional Liability Insurance

5-6 p.m. ET -- John Grow on How to Manage DEADLINES to Save Money, Reduce Risk and Sleep Better

I will be presenting a one-hour session on How to Generate Referrals & Repeat Business with a Newsletter beginning at 12:30 p.m. ET. 

It's difficult for most busy attorneys to stay connected with clients, prospects, and referral sources-especially over a long period of time. But we all recognize that cultivating those relationships is critical to your firm's success. One of the most cost effective forms of legal marketing, a monthly newsletter, is also one of the least utilized.

I will teach you about the practical steps to take to get your newsletter up and running quickly and how to use it as a real advantage for getting more and better clients.

Join me to discover:

• The 2 biggest reasons why your firm isn’t getting more referrals and repeat business and what to do about it
• Why you need to know about the law of 7 touches
• The top 5 reasons why attorneys believe newsletters don't work
• Should you send out a print or electronic newsletter?
• The 10 biggest reasons why every law firm must have a monthly newsletter
• What topics people want to read about in your newsletter
• Which software you should use to send your own newsletter
• Realistic options for creating a powerful newsletter that will get read and passed around
• What are “open rates” and “click through rates” and why you should care?
• Case studies of how attorneys are using newsletters to generate repeat business and referrals

This blockbuster Telesummit is free, but you have to register, which you can do online by clicking on this Small Law Firm Management 101 Telesummit link now.

 

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Our law firm marketing webinars are great for attorneys who want to learn about proven legal marketing strategies in one-hour doses. But sometimes the timing just isn’t right. Which is why we are now providing one of our most popular webinars – Knowing the Numbers That Run Your Law Firm – in an on-demand format, so you can watch and learn at your convenience, as many times as you wish.

Over the last decade we have helped over 8,000 attorneys market and grow their business. During this time we have identified many of the key characteristics of highly successful law firms.

One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

In this fast paced webinar, you learn:

• How to easily identify the 12 key metrics your law firm needs to track and measure
• How to set up a system to identify these numbers
• The 7 critical systems every law firm must have
• CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
• How to avoid “paralysis by analysis” and being overwhelmed by too much data
• Delegating roles and responsibility to your staff
• Using software to track your KPIs

If you’re a spreadsheet and data driven individual then you will love this webinar! However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this webinar is a “can’t miss” event!

We cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

To register online for this on-demand webinar, click on this link: Knowing the Numbers That Run Your Law Firm

 

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Had a great time in Houston last weekend at our Rainmaker Retreat – as you can see from the photo here, the room was full of attorneys from diverse practice areas, all eager to learn the latest in law firm marketing and practice management techniques.

We spent a lot of time on social media, and Lawyers.com editor-in-chief Larry Bodine was our special guest speaker. He filled us all in on a few more insights from the recent LexisNexis survey about how consumers find an attorney. I can’t let this cat out of the bag yet, but there’s some great stuff that they’ll be releasing soon, so stay tuned. Suffice it to say, a keen knowledge of social media is gonna do you good.

Here are some comments we got back from the lawyers who joined us in Houston:

“What I did not know about marketing has been killing my practice.”- R. Stample, Solo, SC

“The program is eye-opening.  We’re lawyers, not marketing execs.  This program fills in a huge gap in my business that will let me take control of my firm and my future.”- J. Pace, Partner, TX

“The program was a real eye opener about all the tools out there being used by competitors.”- M. Bridwell, Partner, TX

“I rarely pay attention at seminars or CLE, but I hung on every word that Stephen said at the retreat.”-D. Jones, Solo, TX

“The presentation streamlines a complete law firm marketing strategy plan into a feasible and practical approach that any attorney can immediately implement.”-T. Roberson, Partner, TX

Our upcoming Rainmaker Retreats include:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-14, 2012 – Orange County, CA

Go to www.RainmakerRetreat.com to register online or learn more. You can also call us at 888-588-5891.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most experienced attorney pause.

In his new one-hour How to Attract Clients in Today’s Marketing Jungle webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Upcoming webinar dates include:

Thursday, May 31, 2012

Wednesday, June 6, 2012

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

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If you’re a small law firm with big growth plans, then you need to attend The Rainmaker Retreat, a two-day law firm marketing boot camp where you will learn:

• More than 65 proven legal marketing techniques that are proven to work in the real world environment of a fast moving law firm
• The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet
• 5 Ways to automate your legal marketing using technology and the Internet
• How to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients
• How other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms
• 6 secrets top Rainmakers use to dominate their competition

More than 8,000 attorneys nationwide have discovered the secrets to building a lifestyle law practice through effective law firm marketing that is providing them with significantly greater income and the time to enjoy it all:

"I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.  If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm.”--Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA).

“I stayed for the entire two days and came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever. The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” – John Bisnar, Founder, Bisnar Chase (California Catastrophic Injury and National Auto Defect Attorneys)

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave our Houston session with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Free CD: Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:

• How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
• 5 ways to market and position yourself as a recognized expert
• How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
• The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
• 6 BIGGEST secrets to generating more and better referrals
• How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.

 

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How do they do that?

Have you ever asked yourself that question about highly successful law firms that seem to be able to consistently attract new clients? If so, then you need to attend my one-hour webinar this Thursday, April 12 at 11 a.m. PT/2 p.m. ET, where I will share with you the Secret Strategies Top Rainmakers Use with Their Website & Blog to Generate High Quality Leads. 

Now, it’s certainly no secret that many successful attorneys have found the Internet to be one of the most cost effective lead sources. But exactly what are they doing? During this fast-paced webinar, you will learn how 7-figure attorneys are using the Internet, search engine optimization (SEO), their websites and blogs to find more and better clients for their law firm, as well as:

• The 5 rules for effective Internet marketing for attorneys
• The intersection of ethics and online marketing
• 2 critical keys to getting your website on the front page of Google
• How to avoid the most common pitfalls and mistakes attorneys make with their websites
• How law firms are converting 10-30% of website visitors into qualified leads
• 3 most important goals of your website & blog
• The “secret weapon” of Internet marketing for law firms

Even if you cannot attend the live webinar, you can still get all this information delivered to you so you can watch and learn at your convenience. Just sign up to receive a recording of my one-hour webinar.

Register by clicking on this link now for the Secret Strategies Top Rainmakers Use with Their Website & Blog to Generate High Quality Leads webinar on Thursday, April 12 at 11 a.m. PT/2 p.m. ET.

 

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Howard Schultz, the founder of Starbucks, was on the CBS Morning Show yesterday talking about the Create Jobs for USA program he is spearheading to get American businesses involved in new job creation. 

It got me thinking about what we truly have in this world, and that’s us. There are no bigger givers on the planet than Americans. The vast majority of us are giving a hand up to someone at some time, and I think that is what makes us great – and unique.

So why is it we have such a hard time giving ourselves a hand up?

If you are continuing to struggle in your practice trying to attract new and/or better clients, do yourself a favor and register for the May 3-4 Avvocating Conference in Seattle. 

The conference is themed, Legal Marketing in the Era of Social Media and has an agenda packed with relevant instruction for attorneys who want to learn about law firm marketing for lead generation and reputation management.

Avvo has brought together leading national experts in the fields of social media, SEO, pay-per-click advertising, website analytics and more, as well as practicing attorneys using social media marketing who will share what is working for their practices. Avvo’s General Counsel will also provide a one-hour CLE credited session on Social Media and Attorney Advertising Rules: Ethical Issues.

I will be presenting the closing keynote address, The Lifestyle Law Firm: Lead Generation, Lead Conversion, and Client Retention Strategies for Attorneys, and I will be sharing some secrets for success that I have gained from consulting and training over 8,000 attorneys over the past decade in law firm marketing best practices.

The 2012 Avvocating Conference will be held May 3 and 4 at the Bell Harbor Conference Center in Seattle. Cost for the two-day conference is $625 per person. You can get a $100 discount by using the promo code “Rainmaker” when you register at the Avvocating Conference website.

I guarantee that you won’t spend a more profitable and interesting two days than you can at this year’s Avvocating Conference – unless, of course, you attend our Rainmaker Retreat!

Hope to see you in Seattle in May, or at one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

May 18-19, 2012 – Houston, TX

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click to download the Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan, and start using these proven strategies today!

 

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If you have ever envied the success of other law firms and wondered how they do it, then you should be attending a Rainmaker Retreat.

Take a moment and watch this short video as I explain further:

So if you want to build a lifestyle law practice through effective law firm marketing, then I urge you to come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

May 18-19, 2012 – Houston, TX

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 29

1pm PT | 2pm MT | 3pm CT | 4pm ET

Thursday, April 5

12pm PT | 1pm MT | 2pm CT | 3pm ET

Wednesday, April 11

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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Key Performance Indicators – KPIs – are quantifiable measurements that help you gauge the progress you are making toward realizing the critical success factors for your law firm to flourish.

Over the last decade, we have helped over 8,000 attorneys market and grow their business. We have studied best practices of business development in some of the fastest growing firms in the nation – and we have identified many of the key characteristics of highly successful law firms.

One of the more consistent ones is that highly successful law firms track specific numbers and key indicators that give them instant insight into how their law firm is performing. Some examples of typical KPIs for law firms can include:

• How much money you need every month to make payroll and keep your doors open
• How many new clients you need to bring in every month to break even
• Your average profit margin per client
• The types of cases that produce the highest profit margin
• The percentage of people who visit your website that end up calling your office
• The percentage of prospects that call your office and then come in for a free consultation
• The percentage of prospects that come in for a free consultation and become clients

KPIs help you determine whether you are on target to achieve your objectives or if you need to retool and refocus your marketing efforts. Your KPIs provide the critical data you need to drive good decision-making.

On Wednesday, March 21, I will present a one-hour webinar at 10 am PT/1 pm ET on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

In this fast paced webinar, you will learn:

• How to easily identify the 12 key metrics your law firm needs to track and measure
• How to set up a system to identify these numbers
• The 7 critical systems every law firm must have
• CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
• How to avoid “analysis paralysis” and being overwhelmed by too much data
• Delegating roles and responsibility to your staff
• Using software to track your KPIs

Click here now to register for my one-hour webinar on March 21 on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

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Over the last decade, we have helped over 8,000 attorneys market and grow their business. We have studied best practices of business development in some of the fastest growing firms in the nation.

During this time, we have identified many of the key characteristics of highly successful law firms.  One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.

On Wednesday, March 21, I will present a one-hour webinar at 10 am PT/1 pm ET on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

In this fast paced webinar, you will learn:

• How to easily identify the 12 key metrics your law firm needs to track and measure
• How to set up a system to identify these numbers
• The 7 critical systems every law firm must have
• CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
• How to avoid “analysis paralysis” and being overwhelmed by too much data
• Delegating roles and responsibility to your staff
• Using software to track your KPIs

If you’re a spreadsheet and data driven individual, then you will love this webinar!  However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this webinar is a “can’t miss” event!

We will cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!

Click here now to register for my one-hour webinar on March 21 on Key Performance Indicators: Knowing the Numbers That Run Your Law Firm.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

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February is not a bad time to be in Orlando, even if you’re from Arizona. Our Orlando Rainmaker Retreat last weekend had attendees from all over the country feelin’ the love for law firm marketing:

“Steve Fairley is a powerful and energetic speaker and his Rainmaker Retreat offers value and meaningful advice for any lawyer wishing to both develop and retain quality clients over the long term.”
- Douglas Fitzmorris, Partner

“Great retreat! I left with an enormous amount of information and several great concrete ideas. I just upped my marketing goals for the year.  I will lay out a marketing blueprint tomorrow that includes weekly specific goals.”
- Michael Rosenthal, Partner

“The confidence Steven Fairley has in his techniques and the depth of material provided is staggering.  I look forward to developing my own Lifestyle Law Firm and coming back to share my success story with him in the future as my firm grows.”
- Scott Eldridge, Solo

“I had already reviewed your CD’s before I came, but I learned so much about new marketing strategies- especially social media marketing- that I was close to being overwhelmed.  However, The Rainmaker Institute has given me hope that I can get started and make progress in the right direction.  If I can’t do it myself, I know that The Rainmaker Institute is there to help me with the more difficult strategies.”
- George Hough, Solo

I hope everyone had a great Valentine’s Day yesterday. Filmmaker Tyler Perry was on Jay Leno last night and I liked what he had to say about this “holiday”: “Valentine’s Day is for wimps! A real man tells his woman he loves her every day.” 

If you want to “feel the love” from getting new clients for your practice every day, you need to practice the fundamentals of successful law firm marketing. And you can learn those at a Rainmaker Retreat! Here are our upcoming sessions:

March 30-31, 2012 – San Diego, CA

April 27-28 -- Chicago, IL

See below for more details on how you can start feelin’ the love.

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Want to Get a Taste of What a Rainmaker Retreat Can Do for You and Your Legal Practice?

Join us for a free one-hour Rainmaker Retreat preview call hosted by Stephen Fairley where you will discover:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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Key Performance Indicators – KPIs – are quantifiable measurements that help you gauge the progress you are making toward realizing the critical success factors for your law firm to flourish.

Some examples of typical KPIs for law firms can include:

• How much money you need every month to make payroll and keep your doors open
• How many new clients you need to bring in every month to break even
• Your average profit margin per client
• The types of cases that produce the highest profit margin
• The percentage of people who visit your website that end up calling your office
• The percentage of prospects that call your office and then come in for a free consultation
• The percentage of prospects that come in for a free consultation and become clients

To be useful to you, your KPIs must reflect the goals of your organization and they must be measurable. Done correctly, KPIs will help you determine whether you are on target to achieve your objectives or if you need to retool and refocus your marketing efforts. Your KPIs provide the critical data you need to drive good decision-making.

On Wednesday, Jan. 25, I will present a one-hour webinar on Key Performance Indicators: Knowing The Numbers That Run Your Law Firm at 2 pm ET/11 am PT. 

Sponsored by the Legal Marketing Association, my webinar will teach you how to determine which analytics you need to measure, and how to communicate the relevant data to Partners so you are viewed as a valued member of the decision-making leadership team.

Discounts are available for LMA members. For more information and to register online, click here.

 

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The Phoenix Legal Networking Group is a group of solo and small firm attorneys looking to effectively market their law firm and grow their businesses.

We meet each month for a couple of hours to enjoy networking with other attorneys at small law firms and participate in a 45-minute practice building workshop.

Our next meeting is Wednesday, January 18, where I will be making a presentation on how to Develop a Law Firm Marketing Plan to Make 2012 Your Best Year Ever. I will lead you through the 5 critical steps of developing a 90 day game plan for marketing your law firm and give you viable options to help you implement your Marketing Action Plan (MAP).

For a nominal fee, you will receive a networking session that begins at 5:30 p.m. and the marketing seminar that begins at 6:45 p.m.  The event will be held at the offices of Target Market Media Publications/Attorney at Law Magazines, 4647 N. 32^nd St., Suite B-280 in Phoenix.

Cost is $25 for those who register by Monday, Jan, 16, and $30 after that.

Recessions are an excellent time to ramp up your marketing efforts because it is counterintuitive.  Most firms are pulling back, and your efforts will stand out because many of your competitors have reduced their presence.

You won’t find this kind of information and opportunity at this price anywhere.   Make an investment in your firm’s future and join your fellow legal marketers for this invaluable presentation. The information shared and the networking opportunity can open doors that will allow you take your firm to the next level.

Click here toregister for this seminar, co-hosted by Attorney at Law Magazine, Coash & Coash Court Reporting and The Rainmaker Institute.

++++++++++++++++++++++++++++++++++++++++++++++++++++++

Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

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A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly set you and your law firm apart from the competition.

How should you position yourself and your services?  Answer these questions to get a good start on developing your UCA:

• In light of what I know about my competitors and my target market(s), what are the top five to ten reasons why someone should buy from me versus any other company?
• How can I take advantage of my competitor’s weaknesses? 
• Why am I the best attorney for this person/company?
• What skills, abilities, and experiences do I offer clients that they can't receive elsewhere?
• How can I emphasize the value I bring to the table?
• What are my competitors known for? 
• How can I find, retain, and motivate the best people possible that can help me succeed?

There are many ways to create a Unique Competitive Advantage for your law firm marketing plan; here are 10 of them:

Focus on the Benefits: What are the benefits of working with this firm as compared to others? What do you do that other firms refuse to do to better serve your clients?

Focus on Value: Compare your costs versus how much money you save clients. How have you helped other clients take better advantage of opportunities or avoid liability?

Focus on Results: What are some specific results you have obtained for clients in the past? What is your win/loss record? What do you do to achieve better results than your competitors?

Focus on Solutions: Give an example of a creative solution you found to a client’s problem. How did you come up with it? What happened because of your creative solution?

Focus on the Individual Partners: Remember, people don’t buy legal services from law firms; they buy legal services from attorneys. People don’t say, “Go talk to my law firm,” they say, “Go talk to my attorney.” What is different about your partners than in other firms?

Focus on Service: (not the list of services your firm provides, but how you serve your clients). How do your clients describe the way you treat them?

Focus on a Niche: Position your partners as leading experts in a specific industry, not as generalists. To be a generalist for most attorneys is the “kiss of death.” Go deeper, not broader.

Focus on Client’s Feedback: What do your best clients say about you? What would they tell someone else about your services and how it has helped them? Do your clients refer other clients to you on a regular basis?

Focus on Credibility: What is your firm known for in the industry? Talk about how your partners are profiled in the media or are industry experts. What are 3 reasons why your prospects should perceive you as a credible expert?

Focus on Visibility: How visible are your partners within an industry? Do they regularly speak at top industry events? Are they a nationally recognized expert? A published author? What happens when prospects type their name into Google?

By developing a strong UCA, your legal marketing plan will be well ahead of your peers and it will give you the tools you need to implement a strong law firm marketing strategy that tells a prospect why they should hire you.

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Jan. 18 Webinar: Developing Your Law Firm Marketing Roadmap

There’s no better way to start 2012 off right than to create a Marketing Action Plan (MAP).

On Wednesday, Jan. 18, Stephen Fairley will lead you through the 5 critical steps of developing a 90-day game plan for marketing your law firm and give you viable options to help you implement the MAP.

The webinar begins at 2 p.m. ET/11 a.m. PT and goes for one hour.

You will learn:

• The 5 critical components of a Marketing Action Plan (MAP)
• How to select the right marketing tools that will work for your practice and personality
• View examples of Marketing Action Plans for various practice areas
• How to create a roadmap to make 2012 your Best Year Ever!

All attendees will also receive a FREE 40 page marketing plan workbook at the end of the webinar.

If you would like to view this webinar at your convenience, then go ahead and register to receive a recording of this impactful one-hour session that will help you plan your work, and then work your plan!

Click here to register now.

 

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California attorney Robert Firth attended a Rainmaker Retreat in Las Vegas recently and has “no doubt” that implementing the strategies he learned will double his revenues in 2012:

 

 

Now you can register for a 2012 Rainmaker Retreat by Jan. 1 and Get a $397 Gift FREE

Is growing your law practice to greater and more profitable levels on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

And if you register before January 1, 2012, you’ll get the Rainmaker in a Box Volume 1 DVD set for FREE, as our holiday gift to you!

For years, the Rainmaker in a Box set has been a consistent best seller at the Rainmaker Institute. It includes four separate presentations on four DVDs as well as a Data DVD including PowerPoint slides from all four presentations that cover the law firm strategies you can employ to create a seven-figure law practice.

Here's just a sample of what you will discover:

The 5 Immutable Secrets to Building a 7 Figure Law Practice:

How to create an automated marketing system to transform your law firm from a practice into a business. I share with you the 5 unchanging secrets top-earning attorneys use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners:

Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as I lay out the 8-step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys:

Internet marketing is one of today's fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as I pull back the veil and walk you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoestring budget.

Action, Accountability and Next Steps:

Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

We sell a bunch of these every year for $397.  Click here to register for a 2012 Rainmaker Retreat and claim your FREE Rainmaker In a Box DVD set now!

 

 

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The last Rainmaker Retreat for 2011 was held last weekend in Los Angeles, attracting an enthusiastic group of attorneys and staff eager to learn about the proven law firm marketing strategies that will help them generate more leads, convert more prospects to clients and achieve greater levels of success in 2012.

Listen to the takeaways from three of last weekend’s Rainmaker Retreat participants:

Business litigator Jim Negele talks about how the Rainmaker Retreat helps take away the fear of engaging in social media marketing:

 

Jeanne Malone, a 20-year law firm marketing veteran (http://giddenslaw.com), shares how the Rainmaker Retreat has helped add new weapons to her marketing arsenal:

 

Family law attorney Don Schweitzer (www.pasadenadivorce.com) is ready to implement what he’s learned at a Rainmaker Retreat:

 

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Thursday, December 15

11am PT | 12pm MT | 1pm CT | 2pm ET  

Tuesday, December 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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