The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

Why We Love Lawyers Every Day

Posted in Law Firm Marketing
If you haven’t heard, today is Love a Lawyer Day. Oh, it’s not a federal holiday — it’s a day chosen by the ABA’s Law Practice Counsel to celebrate attorneys on the first Friday of November every year. Here’s the ABA resolution on the special day: WHEREAS, Lawyers have consistently been the target of verbal… Continue Reading

Why Law Firms Fail at Marketing

Posted in Law Firm Marketing
Why do so many attorneys fail at marketing their practices? It all comes down to one simple truth: with a product, the customer can see it, touch it, taste it or feel it. The senses combine to help the customer decide to make the purchase. But what does the customer have to go on when purchasing… Continue Reading

Legal Marketing Stats Lawyers Need to Know

Posted in Law Firm Marketing
Using market trends to inform your law firm marketing efforts is a must for solos and small firms that have limited budgets and resources to market their firms. Google recently aggregated research from FindLaw and its own inhouse data to provide a look at the legal market trends that should shape your legal marketing initiatives:… Continue Reading

Sacrifice Your Sacred Cows to Beef Up Your Bottom Line

Posted in Rainmaker Retreat Boot Camp
We all know the old adage, “If you do what you’ve always done, you’ll get what you’ve always gotten.”  If you find your practice stagnating, maybe it’s time to think about sacrificing some of your “sacred cows” and replacing them with better alternatives. Creative thinking involves breaking out of one pattern in order to create… Continue Reading

10 Questions to Judge the Effectiveness of Your Law Firm Marketing

Posted in Law Firm Marketing
Successfully providing legal services in a crowded, competitive marketplace demands proficiency in marketing your law firm. While there are many reasons why certain law firms fail to thrive or even survive, chief among them is the failure to market effectively. In order to gauge the effectiveness of your law firm marketing efforts, ask yourself the… Continue Reading

How Thought Leadership Helps Law Firms Drive Business

Posted in Law Firm Marketing
Last fall, Hinge Marketing, which provides marketing expertise for professional services firms, released a book entitled The Visible Expert, which is based on their research into how reputations are built and what they contribute to a firm’s bottom line. Their extensive research has shown that thought leadership — i.e., visible expertise — is a significant… Continue Reading

Don’t Miss What I’m Sharing Right Now at The State Bar of California Solo & Small Firm Summit

Posted in Law Firm Marketing, Legal Marketing for Solos, Legal Marketing Strategies
Over the next two days, I’m making four presentations to more than 300 attorneys attending The State Bar of California Solo & Small Firm Summit in Newport Beach. Here’s what I’m talking about: What Do You Want? Moving from a Job to a Law Practice and from a Law Practice to a Business Many attorneys… Continue Reading

FREE Webinar June 9: How to Develop Your Law Firm Marketing Plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Join me tomorrow at 3 p.m. ET/ Noon PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn… A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients. Step-by-step actions you should take throughout the course of the next 12 months to… Continue Reading

How to Reinvigorate & Reinvent Your Legal Practice This Summer

Posted in Law Firm Marketing, Legal Marketing for Solos, Rainmaker Retreat Boot Camp
Do you remember when summer school used to be considered a punishment? I am sure kids still view it that way today, but getting the knowledge that will unequivocally allow you to reinvigorate and reinvent your legal practice should be something worthy of your attention. And it only takes two days! I am, of course, referring… Continue Reading

3 Steps to Leverage LinkedIn for Your Law Firm

Posted in Law Firm Marketing
I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is… Continue Reading

2 Questions Every Attorney Needs to Know the Answers To

Posted in Generating Referrals for Attorneys, Law Firm Marketing, Strategic Referrals
There are two questions just about every attorney has asked at one time or another. At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer dozens of questions that are top-of-mind for attorneys who have come from across the nation and these two consistently pop up: Why am I not getting more… Continue Reading