The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

How Thought Leadership Helps Law Firms Drive Business

Posted in Law Firm Marketing
Last fall, Hinge Marketing, which provides marketing expertise for professional services firms, released a book entitled The Visible Expert, which is based on their research into how reputations are built and what they contribute to a firm’s bottom line. Their extensive research has shown that thought leadership — i.e., visible expertise — is a significant… Continue Reading

Don’t Miss What I’m Sharing Right Now at The State Bar of California Solo & Small Firm Summit

Posted in Law Firm Marketing, Legal Marketing for Solos, Legal Marketing Strategies
Over the next two days, I’m making four presentations to more than 300 attorneys attending The State Bar of California Solo & Small Firm Summit in Newport Beach. Here’s what I’m talking about: What Do You Want? Moving from a Job to a Law Practice and from a Law Practice to a Business Many attorneys… Continue Reading

FREE Webinar June 9: How to Develop Your Law Firm Marketing Plan

Posted in Internet Marketing for Lawyers, Law Firm Marketing
Join me tomorrow at 3 p.m. ET/ Noon PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn… A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients. Step-by-step actions you should take throughout the course of the next 12 months to… Continue Reading

How to Reinvigorate & Reinvent Your Legal Practice This Summer

Posted in Law Firm Marketing, Legal Marketing for Solos, Rainmaker Retreat Boot Camp
Do you remember when summer school used to be considered a punishment? I am sure kids still view it that way today, but getting the knowledge that will unequivocally allow you to reinvigorate and reinvent your legal practice should be something worthy of your attention. And it only takes two days! I am, of course, referring… Continue Reading

3 Steps to Leverage LinkedIn for Your Law Firm

Posted in Law Firm Marketing
I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is… Continue Reading

2 Questions Every Attorney Needs to Know the Answers To

Posted in Generating Referrals for Attorneys, Law Firm Marketing, Strategic Referrals
There are two questions just about every attorney has asked at one time or another. At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer dozens of questions that are top-of-mind for attorneys who have come from across the nation and these two consistently pop up: Why am I not getting more… Continue Reading

SPECIAL DISCOUNT NOW AVAILABLE for Legal Marketing Seminars During Mass Tort Med School 2015 in Boca Raton on May 6

Posted in Law Firm Marketing
You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work! This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed legal marketing seminars being held in conjunction with Mass Tort… Continue Reading

17 Questions to Ask Before You Outsource Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. Very few of the top producing law firms rely on just “word-of-mouth marketing” or “random… Continue Reading