The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

The True Value of an Attorney

Posted in Law Firm Marketing
I posted on Monday about value being one of the three things that prospects care about when assessing whether or not to hire a particular attorney (the other two being benefits and results). Then I ran across this interesting infographic from an Albuquerque bankruptcy firm (love their URL:!) on the true value of a … Continue Reading

The 3 Habits of Law Firm Marketing Masters

Posted in Law Firm Marketing
Law firm marketing is a competitive business. And there are many reasons why certain law firms fail to thrive or even survive. However, in my working with more than 10,000 attorneys over the years, I’ve discovered that there are essentially three common denominators among attorneys who succeed in growing their practices: 1.  Time.  Attorneys who … Continue Reading

Learn How to Turn Contacts Into Contracts at Free Webinar on Nov. 18

Posted in Law Firm Development
Successful rainmakers have certain characteristics and habits in common that propel them to higher levels of success. As Booker T. Washington famously said, “Success always leaves footprints!” Join me and KLA Marketing Associates Principal Kimberly Alford Rice for the free Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts webinar on Tuesday, November 18 … Continue Reading

How to Measure Your Email Marketing Performance

Posted in Law Firm Marketing
Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal.  They have just issued their 2014 report, based on data gathered from … Continue Reading

Email Marketing Stats You Shouldn’t Ignore

Posted in Law Firm Marketing
Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you: The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email is … Continue Reading