The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

Learn How to Turn Contacts Into Contracts at Free Webinar on Nov. 18

Posted in Law Firm Development
Successful rainmakers have certain characteristics and habits in common that propel them to higher levels of success. As Booker T. Washington famously said, “Success always leaves footprints!” Join me and KLA Marketing Associates Principal Kimberly Alford Rice for the free Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts webinar on Tuesday, November 18 … Continue Reading

How to Measure Your Email Marketing Performance

Posted in Law Firm Marketing
Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal.  They have just issued their 2014 report, based on data gathered from … Continue Reading

Email Marketing Stats You Shouldn’t Ignore

Posted in Law Firm Marketing
Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you: The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email is … Continue Reading

The Top 3 Successful Lead Generation Tactics Every Law Firm Needs to Implement Now

Posted in Law Firm Marketing
A recent lead generation benchmark survey conducted by marketing research firm Ascend2 and Research Partners is worth paying attention to for the insights gathered from 50,000 U.S. and international marketing leaders representing a wide range of company types, sizes and locations. That is what is known as a statistically significant survey.  When queried on the … Continue Reading

Is Your Legal Practice Stuck in Yesterday?

Posted in Law Firm Marketing
More disheartening news for B2B attorneys in today’s Wall Street Journal:  corporate legal spending is down from 2012 according to a new survey from HBR Consulting LLC, which surveyed 292 companies about their spending on outside counsel. Lauren Chung, a senior director in HBR’s legal department, told WSJ, we are seeing a big focus on … Continue Reading