The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

4 Ways Attorneys Can Connect with Today’s Legal Consumers

Posted in Law Firm Marketing
Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the… Continue Reading

10 Things Your Entire Law Firm Should be Doing to Market Your Legal Services

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. In today’s hyper-competitive legal services marketplace, it is not enough… Continue Reading

Why Attorneys Need to Get Smart About Content Marketing

Posted in Law Firm Marketing
According to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading

Holiday Special: Order Rainmaker Retreat 2.0 DVD Set & Get 1 Free Ticket to a Live Rainmaker Retreat Event

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
“The Rainmaker Retreat takes the confusing mess that is law firm marketing and ties it into a nice little bow for you, showing you clearly and concisely what you need to do to increase your leads and lead conversions, and ultimately make more money.”- Brandon Glosson, Solo, Estate Planning and PI, San Antonio, TX The Rainmaker… Continue Reading

How to Write for the Non-Legal Mind

Posted in Legal Marketing
You can be the most brilliant attorney in the world but if no one understands what you have to say, then what’s the point? The law is complex, and many attorneys struggle mightily with developing legal-based content that speaks to their target market because of this complexity. But if you are not able to make… Continue Reading

5 Steps for Outsourcing Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. There are many law firm marketing tasks that you can and should delegate or outsource… Continue Reading

How Marketing Automation Saves You Time and Money

Posted in Law Firm Marketing
Marketing automation software automates, streamlines and helps you measure your marketing activities. It makes you smarter, faster and more efficient. You use it for email marketing, lead generation, lead nurturing, lead conversion, social media, client retention, ROI measurements and more. Among many things, marketing automation allows you to: Identify, track and engage prospects online Segment… Continue Reading

How to Stop Failing at Law Firm Marketing

Posted in Law Firm Marketing
Law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. The problem, according to Frank Wu, Chancellor and Dean of UC… Continue Reading

NEW! Free Webinar: 5 Low Cost & No Cost Strategies to Transform Your Law Firm

Posted in Law Firm Marketing, Legal Marketing Strategies
Have you ever failed to use a business growth strategy for your law firm because you thought it would be too expensive or time consuming? Are you ready to learn proven strategies that can significantly increase your referrals? Are you tired of watching your cash flow stagnate or drop month after month? This new 60-minute… Continue Reading

Habits of the New Legal Consumer

Posted in Law Firm Marketing
A few months ago, Avvo released the results of a survey it had done of 1,000 consumers who purchased legal services to discover what attorneys need to know today about the new legal consumer. The Avvo study offered a three-point description of today’s legal consumer. They are: Informed — access to legal information online has… Continue Reading