The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: legal marketing

3 Steps to Leverage LinkedIn for Your Law Firm

Posted in Law Firm Marketing
I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is… Continue Reading

2 Questions Every Attorney Needs to Know the Answers To

Posted in Generating Referrals for Attorneys, Law Firm Marketing, Strategic Referrals
There are two questions just about every attorney has asked at one time or another. At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer dozens of questions that are top-of-mind for attorneys who have come from across the nation and these two consistently pop up: Why am I not getting more… Continue Reading

SPECIAL DISCOUNT NOW AVAILABLE for Legal Marketing Seminars During Mass Tort Med School 2015 in Boca Raton on May 6

Posted in Law Firm Marketing
You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work! This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed legal marketing seminars being held in conjunction with Mass Tort… Continue Reading

17 Questions to Ask Before You Outsource Your Law Firm Marketing

Posted in Law Firm Marketing
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions. Very few of the top producing law firms rely on just “word-of-mouth marketing” or “random… Continue Reading

U.S. Supreme Court Decision Could Cause State Bars to Lose Antitrust Immunity

Posted in Law Firm Management, Law Firm Marketing
Yesterday, the U.S. Supreme Court handed down its decision in North Carolina Board of Dental Examiners v. Federal Trade Commission, ruling that a regulatory body of a self-regulated profession (dentists in this case, but the law would apply as well) are only immune from antitrust liability if they are actively supervised by state governmental authorities.… Continue Reading

Latest Changes to the Legal Marketing Landscape

Posted in Law Firm Marketing
Some changes in the legal marketing landscape to pass along to you this week: Total Attorneys Acquired by Internet Brands Internet Brands is the company that gutted Martindale-Hubbell, Nolo and Lawyers.com (I wrote about that exactly one year ago today here.) Total Attorneys is a 13-year-old company based in Chicago that focuses on lead generation… Continue Reading

How To Build a Profitable Intake System

Posted in Law Firm Marketing
Building an effective, efficient intake system will do more for your firm’s bottom line than just about any other legal marketing activity. The money you spend on generating leads is wasted if calls to your firm go unanswered, unreturned or answered improperly. Last week, Adam Warren penned a post on the National Trial Lawyers Association… Continue Reading

Getting to Yes: How to Improve Your Closing Argument When Pitching Prospects

Posted in Law Firm Marketing
One of the primary reasons that a company or person hires an attorney is to alleviate some type of “pain”. They may use words like “challenges”, “problems”, or “obstacles”, but all of the words amount to the same thing: they are experiencing discomfort; they are experiencing pain. Their “pain” is whatever they are asking your… Continue Reading

Email Marketing Mistakes to Avoid


Posted in Law Firm Marketing
There are a number of skeptics in the legal world who question the effectiveness of email marketing. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong. Here are some cardinal mistakes you need to avoid:… Continue Reading