How to Fix Your LinkedIn Profile
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I see a lot of attorney profiles on LinkedIn, since I connect with many of our clients and those who have attended our Rainmaker Retreat. And what I see mostly is room for improvement.
LinkedIn just turned 10 last week, and has become the de facto online Rolodex for keeping up with contacts and referral sources. So why wouldn’t you do your best to put your best foot forward at all times?
Here are 5 steps to fix your LinkedIn profile:
1. Assess your goals. Why are you on LinkedIn? If it’s to market your firm, then you need to be sure your profile page reflects everything your firm is about, and that starts with loading it with great keywords to attract the broadest possible audience.
2. Kill the clutter. If you have basically uploaded your resume and it reflects all the jobs you’ve held since college, kill the entries that have nothing to do with what you do now.
3. Be personable. Add some flair so people know you as a person. People hire people, not profiles.
4. Update your photo. If you don’t have a photo uploaded yet, do it. A photo acts as your logo; a bad one does nothing for you and a missing one tells people you don’t care. Your photo should reflect who you are as a professional, so skip the party photo from last Halloween.
5. Get recommendations. Testimonials are irresistible to read, and tell people visiting your page what it’s like to work with you.
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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle
When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.
In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:
- How to target market to get your ideal client
- Why your firm is not getting more referrals and how to change it
- How to select the right marketing tools that will work for your practice and personality
- Effective online and offline marketing strategies
- How to create a financial plan to fund your marketing budget
- The 5 critical components of a Marketing Action Plan (MAP)
- 4 ways to create a unique competitive advantage
- What is critical to have in place today’s hyper-competitive online focused marketplace
This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.
Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.
How Companies Use Social Media to Hire Attorneys
A recent post at LawMarketing.com shares an interview by Bloomberg Law on a new survey I blogged about two days ago (Social Media Usage Now Mainstream for In-House Counsel) :
In a recent video interview, John Corey, founding partner at Greentarget, a public relations firm, tells Bloomberg Law’s, Lee Pacchia, that in-house lawyers prefer to visit blogs to read content, rather than contribute. And they use Linkedin to build connections, not to initiate discussions or contribute to group discussions.
If you haven’t checked out the “How Companies Use Social Media to Hire Law Firms” video, take a few minutes to watch it now:
NOTE: Be sure to sign up for a great free report on LawMarketing.com’s home page: 15 Strategies for Attorneys to Increase Google Rank, Control Online Reputations and Maximize Content.
How to Use LinkedIn to Build Your Referral Network
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With over 200 million professional members, LinkedIn is a great way to stay on top of what is happening with the people in your networks, as well as a great source of professionals to grow your referral network.
Chances are, many of the professionals you already know are using LinkedIn.
Here’s how to use LinkedIn to build and expand your referral network:
1. Decide why you are using LinkedIn. Do you just want to connect with people you know? Are you building a referral network? Do you want to drive people to your website or blog?
2. Build out your profile. Take your purpose and craft your profile to reflect that purpose. The key is to compel the people you know and the people who are looking for someone like you to reach out and connect.
3. Connect with the people you know. Use LinkedIn’s built-in Add Connections tool to import your contact lists.
4. Get recommendations. Take advantage of LinkedIn’s built-in Recommendations feature to give and receive testimonials. Third party endorsements carry much more weight than your marketing message alone.
5. Learn the system inside and out. Pay special attention to the search engine next to the People tab. This feature allows you to search your extended network for all the resources you need to be successful. Also, search the Groups Directory. There are thousands of special interest groups inside LinkedIn where you can connect with thought leaders, experts, prospective clients and prospective referral sources.
6. Build your network out strategically. Each connection you make with someone you know grows your overall reach exponentially.
7. Leverage your networks. LinkedIn is a social network with a search engine. Connected individuals can see and search for the people in each other’s networks. You can use those connections for business development and for finding your ideal social target market.
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NEW On-Demand Seminar: Business Development Strategies for Litigators
Business development is especially difficult for litigators, who often work for months on a case and bring it to a successful conclusion, only to find they have a gaping hole of billable time to fill!
Are you or your litigators building the referral network you need to bring in litigation business?
In this new on-demand seminar, nationally recognized business development expert Stephen Fairley and featured guest Larry Bodine, editor-in-chief of Lawyers.com, help you develop a practical plan to grow your litigation practice. Learn:
- Which strategies you need to put into place in order to obtain repeat business from former clients
- How to build a referral network to build your practice-even while you are prepping for a trial
- How to get more referrals from mega-firms who are conflicted out of a case
- How to identify small firm transactional lawyers who can send you litigation referrals
- How to focus on the “hottest” areas of practice, as identified by market research
- Methods our clients use to attract larger clients with bigger cases
- How to ethically promote your “big wins” to the media and via the Internet
- How to apply one of the most effective marketing techniques for litigators
- How to position yourself as an industry expert that attracts highly profitable clients
To get this on-demand seminar, simply click here to access the recording of Business Development Strategies for Litigation Attorneys seminar.
ABA New Partner Workshop in Big D Focuses on Building a Lifestyle Law Firm
I’m in Dallas today at the 2013 ABA Midyear Meeting, headlining an all-day ABA New Partner Workshop that instructs attorneys on:
- How to build a referral-based practice and jumpstart your practice
- How to double your revenues in 6 months by improving your lead conversion and fixing your follow-up
- How to build a mid-6 to 7-figure business by applying best practices
- How to use the power of social media to attract clients and connect with referral sources
- 5 proven strategies to improve the quality and quantity of your referrals
- Tips from attorneys who have gone from start-up to 6 figures in 1 year
- 8 steps to using LinkedIn to build your online presence and connect with other professionals
If the subject matter sounds familiar, it should! It’s what we teach at each of our Rainmaker Retreat 2-day intensive workshops. We have another session coming up next weekend in Orlando (Feb. 15-16) and you still have time to join us by calling 888-588-5891 or registering online at www.RainmakerRetreat.com.
Can’t make it to Orlando? We’ll be in Newport Beach next month on March 15-16 for another Rainmaker Retreat that can help you transform your practice in 2013.
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Stephen Fairley a One Percenter....on LinkedIn!
Is Your Law Firm Making Any of These Mistakes on LinkedIn?
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A recent post at Entrepreneur.com picked the brain of LinkedIn’s senior manager of corporate communications to discover some of the common mistakes she sees companies making on LinkedIn every day. Could your law firm be making any of these mistakes?
- Not following competitors.
- Firm partners and associates with incomplete profiles.
- Not sharing the right information at the right time. Mornings are the best time to post and you should add links and include calls-to-action in your posts.
- Your employees are not sharing information with each other. One of them could have a connection in a company whose business you’re trying to land.
- No LinkedIn share button on your law firm website to share content.
- You don’t list specifics about your areas of practice.
- You don’t have any LinkedIn groups for your clients.
- You don’t participate in group discussions.
- You don’t use the legal apps.
- You don’t use the mobile apps.
LinkedIn has hit the 200 million-member mark and continues to grow as the leading B2B social networking site. Many of your current clients and lots of prospects are on LinkedIn and if you’re not using it to connect with them, you are missing a great opportunity to generate quality leads for your law firm.
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FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started
In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”
An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.
Here’s what you’ll discover when you read this report:
- The cost benefits of an e-newsletter
- How to incorporate your e-newsletter with your social networking
- How an e-newsletter supports your marketing efforts
- How to get started right away with your e-newsletter
- And much, much more!
To get your free report now, click here.
What the Latest LinkedIn Changes Mean for Law Firms
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Three weeks ago, I posted about How to Follow - and Even Be - the Leader on LinkedIn, reporting on the site’s latest announcement about the 150 thought leaders it had rounded up to post regularly – effectively making LinkedIn a publisher of interesting content from the world’s leading business minds.
A post last week at b2bdigital.net from Eric Wittlake called it out in an even more stark fashion in his post, LinkedIn Just Went Into the Publishing Business.
As Eric notes, “not even the Wall Street Journal, Forbes or Huffington Post can match that contributor list.” And an audience is following – Quantcast tracked a 7.5% increase in page views on LinkedIn in the three weeks following the announcement.
So now that LinkedIn has morphed into a publisher, what does that mean for law firm marketing?
Add your voice! Rubbing up against the luster of these 150 thought leaders means that some of that social media gold can rub off on you. Find a post of interest and add your own spin or a contrarian view. There are not many comments yet on many of these thought leader posts, and you can take advantage of this to stand out.
In addition, you can capitalize on LinkedIn’s audience grabbing push and push your own content by linking your blog to your profile on LinkedIn.
These changes remind us of the importance of keeping up with these social media sites as they continue to make changes. What worked today may not work tomorrow, and you need to actively participate and grow on each site in order to accomplish your law firm marketing objectives.
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On-Demand Webinar: 5 Internet Marketing Mistakes Your Law Firm Can’t Afford to Make
The Internet is one of the most cost effective lead sources for today’s attorneys. This on-demand webinar provides all the details on how 7-figure attorneys are using the Internet, search engine optimization, their websites and blogs to find more and better clients for their law firm, including:
- The 5 rules for effective Internet marketing for attorneys
- Do’s and Don’ts: the intersection of ethics and online marketing
- 2 critical keys to getting your website on the front page of Google
- How to avoid the most common pitfalls and mistakes attorneys make with their websites
- Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
- 3 most important goals of your website & blog
- The “secret weapon” of Internet marketing for law firms
Click on the following link for your copy of 5 Internet Marketing Mistakes Your Law Firm Can't Afford To Make webinar.
How to Follow - and Even Be - the Leader on LinkedIn
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Yesterday, LinkedIn announced that you will be able to follow what it calls “the most influential thought leaders on LinkedIn” – people like Richard Branson, Arianna Huffington, President Obama, Gov. Mitt Romney and more (you can see the full list here) – in addition to the news you already follow through industry, companies and groups.
You’ll be able to add your two cents as well, with an ability to comment on their posts and engage the influencers in your area of expertise. You can even share insights you like with your own network.
Think you have what it takes to be an influencer on LinkedIn? You can submit a request to join LinkedIn’s thought leader group or, if they have already noticed you have a following already in groups, blogs and on social media, you may receive an invitation from LinkedIn to join.
LinkedIn is migrating from the simple act of connection to a deeper, richer way to connect and share information on their site – a welcome evolution for this leader in business-oriented social media.
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Stop Wasting Precious Time and Money!
Feel like you don’t have time for marketing? Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.
Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.
After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.
Click here to download, and start using these proven strategies today!
Social Media Marketing for Attorneys: Get Ready for New LinkedIn Company Pages
Last week, LinkedIn announced upcoming changes to its Company Pages and provided a preview of what those will look like once the change is rolled out to all users:
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If it looks a little Facebook-familiar to you, I am sure that is no accident – getting rid of the text-heavy pages in favor of streamlining information and making room for lots of images is in direct response to what people prefer on social networking sites.
Right now, LinkedIn is just making the new design available to several large beta company users but plans to roll it out to everyone by year-end. LinkedIn also plans to make Company Pages mobile-friendly to capitalize on the growing use of mobile devices for social networking.
With this change, LinkedIn is making it easier for attorneys to showcase their practices as well as for you to engage with prospective client companies online. You will be able to monitor and track developments at companies you have targeted as potential clients, giving you more information to target your marketing as well as more opportunities to engage those prospects.
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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book
In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.
To get your complimentary copy online, click here.
Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.
We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.
Social Media Marketing for Attorneys: 8 Steps to Get You Connected on LinkedIn
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As I’ve noted in past posts, LinkedIn is really becoming a must for attorneys who market B2B; here are the latest stats:
- The most widely used business networking site in the world
- 161 million active users --- 98 million in U.S. -- as of March 2012
- Another 1 million people join every 6 days!
- 40% of LinkedIn members are senior managers
- All Fortune 500 companies are represented
- Average household income is $109,000
- Average age is 41 years
Frankly, it is my opinion that every attorney needs to be on LinkedIn; it’s a fantastic way to connect with referral sources as well as potential clients and build your platform as an expert and leader in your field of practice. LinkedIn is also a very credible source in the eyes of Google.
Judging from my informal polling, however, many attorneys are still lagging behind when it comes to using LinkedIn for law firm marketing. Here are 8 steps to get you started:
1. Create a comprehensive profile – take your resume and use it all to create your profile. Be sure to use keywords (Google will use your LinkedIn page in search results) and be specific, just as I have done in my profile:
2. Start by connecting with people you know – if you use Outlook or Gmail, LinkedIn will import all your contacts from your email database and compare it with theirs, serving you up a list of your contacts who are already on LinkedIn. Start sending invitations to your contacts to connect with you. Your goal is to surpass the 500 connections mark, which will distinguish you as a “power user” so more people will want to connect with you.
3. Recommend others first, then ask to be recommended – go ahead and provide recommendations for your contacts, then follow up with an email to request they do the same for you.
4. Join groups for attorneys, referral sources & prospects – not only join, but participate! Contribute insights that will help build your reputation.
5. Start a group for your target market – by starting your own group, you get the right to market directly to the members, since LinkedIn allows group administrators to send emails directly to members.
6. Answer questions – another great way to be recognized as an expert.
7. Update your status at least 3x per week – you can use LinkedIn WordPress and Twitter tools to funnel your blog posts and tweets directly to your LinkedIn profile page.
8. List all your events on LinkedIn – someone may want to connect with you offline.
Social Media for Attorneys: Tips for Getting the Most Out of LinkedIn
Great post at BusinessInsider.com yesterday on unlocking the true potential of LinkedIn. Steve Kovach props up the hood on LinkedIn and shares some of his favorite tips and tricks for getting the most out of this uber-popular business networking site:
LinkedIn Today – LinkedIn Today is a daily digest of news and links from content people are sharing on the site. Scanning this can provide you with some great ideas for your own content generation needs, and your posts may even show up here. Access it from the News tab on your home page.
LinkedIn Signal – build new connections by seeing who is talking about news in your practice area by switching the search bar on your LinkedIn page to “Updates”. Narrow your search by region, company, etc. by checking off the boxes on the left.
Sync with Twitter -- you can sync your Twitter account to your LinkedIn status feed by going to Settings > Profile > Manage Your Twitter Settings.
Add Apps to Profile – you probably already know about JD Supra’s Legal Updates app and Martindale’s Lawyer Ratings app, but there are other apps you can add to your profile that allow you to link with your blog, share presentations, etc.
Hire Someone – a majority of the Fortune 500 turn to LinkedIn to look for new hires, and you can too at the corporate recruiting page.
Optimize Your Profile – when you create your profile, LinkedIn gives you a default URL with lots of numbers and letters. You can customize your profile (www.linkedin.com/in/stephenfairley), which helps Google bring your name up in search results. To do this, go to your edit profile page and scroll to the "Public Profile" section. Click "Edit" next to the URL to choose a new one.
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Join Stephen at Avvocating 2012: Legal Marketing in the Era of Social Media on May 3-4
If you are continuing to struggle in your practice trying to attract new and/or better clients, do yourself a favor and register for the May 3-4 Avvocating Conference in Seattle.
The conference is themed, Legal Marketing in the Era of Social Media and has an agenda packed with relevant instruction for attorneys who want to learn about law firm marketing for lead generation and reputation management.
Avvo has brought together leading national experts in the fields of social media, SEO, pay-per-click advertising, website analytics and more, as well as practicing attorneys using social media marketing who will share what is working for their practices. Avvo’s General Counsel will also provide a one-hour CLE credited session on Social Media and Attorney Advertising Rules: Ethical Issues.
I will be presenting the closing keynote address, The Lifestyle Law Firm: Lead Generation, Lead Conversion, and Client Retention Strategies for Attorneys, and I will be sharing some secrets for success that I have gained from consulting and training over 8,000 attorneys over the past decade in law firm marketing best practices.
The 2012 Avvocating Conference will be held May 3 and 4 at the Bell Harbor Conference Center in Seattle. Cost for the two-day conference is $625 per person. You can get a $100 discount by using the promo code “Rainmaker” when you register at the Avvocating Conference website.
Social Media Marketing for Lawyers: How to Leverage LinkedIn Marketing Features to Generate Leads
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A couple of weeks ago, I blogged about a Hubspot study that showed LinkedIn is the best social media network for lead generation – 277 percent better than Facebook and Twitter. So are you using all the nifty LinkedIn marketing features as part of your law firm social media marketing strategy?
Here are some you should be leveraging to help generate leads:
LinkedIn Answers – a forum for people to ask and answer questions. Get involved here to build your credibility and to identify other industry influencers you can network with. See what people are asking to get ideas for your blog.
LinkedIn Apps – LinkedIn has two legal apps – JDSupra’s Legal Updates and Martindale-Hubbell’s Lawyer Ratings – as well as Google Presentations and SlideShare presentations that allow you to share presentations, and a Blog Link that links your blog to your profile.
LinkedIn Subgroups – you may already be participating in LinkedIn Groups, but click on the “More” tab of your LinkedIn group and you’ll find subgroups. Great for building influence in your niche.
Skills & Expertise – the Skills tool allows you to search for LinkedIn members, companies or groups based on skill or expertise.
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Stephen Fairley Guest Speaker at PILMMA Legal Marketing Boot Camp March 1 in San Francisco
At the Personal Injury Lawyers Marketing and Management Association (PILMMA) one-day boot camp, you will learn "How to Increase Your Caseload... Without Spending a Boat Load," from some of the sharpest legal marketers in the world. These are the very people (secret weapons, really), who have worked behind the scenes at all those successful firms that have been grabbing the big cases from you for years.

Now they'll disclose their entire Vault of Secrets to you...


One of PILMMA’s guest speakers is Stephen Fairley, legal marketing expert and CEO of The Rainmaker Institute. Stephen will share the secrets of Getting Your Law Firm to the Top of Google on Thursday, March 1 at the San Francisco session of the PILMMA one-day boot camp.
Registering is simple and takes less than 2 minutes. Simply click this link and learn how you can start snagging these big cases for yourself!
Social Media Marketing for Lawyers: How to Master LinkedIn to Boost Referrals
With 135 million users, LinkedIn is still eclipsed by Facebook and Twitter in social media network popularity. But what makes LinkedIn such cat-nip for attorneys is its membership demographics – high-income business people who are on the site to network.
This infographic provides you with specific and actionable information on how to master LinkedIn so you can start reaping the rewards of targeted online referral sources in 2012:
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Stop Wasting Precious Time and Money
Feel like you don’t have time for marketing? Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.
Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.
After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.
There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm. Click here to download, and start using these proven strategies today!
Wanna be a LinkedIn Lawyer? There's An App for That
Lawyers should love LinkedIn for its ability to help them expand their network of potential referrals and showcase their expertise. Use these apps to help you generate more leads and showcase your expertise:
JDSupra’s Legal Updates app allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – a great way to raise your profile among potential clients. Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.
Martindale-Hubbard’s Lawyer Ratings app displays your Martindale-Hubbard rating on your profile and lets your clients provide testimonials with one click.
You can display your blog posts on your LinkedIn page with this WordPress app to drive more people to your website and promote your profile.
Do you have some videos? The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.
If you have written a book, you can use The Reading List by Amazon app to help promote your tome and raise your visibility.
Sync your Twitter account with LinkedIn, which helps you stay top-of-mind on LinkedIn even if you’re not there very often.
Use the LinkedIn Events app to feature and promote any events you are hosting or where you will be speaking.
LinkedIn is one of the most dynamic online tools to expand your referral network. However, just like getting referrals the old-fashioned way, you need to connect and engage. These apps help you do a better job at both.
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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!
Still think blogs are a fad?
Here’s what you’ll discover when you read this report:
- Why you must have a blog in order to stay relevant
- 3 keys to successful blogging
- 7 Guidelines for achieving ROI
- Your 3 choices for managing your blog and social media efforts
- And much more!
Click here to order your free report now!
LinkedIn for Lawyers: Optimize Your LinkedIn Profile With New Improve-Your-Profile Tool
On the Web, whatever remains static usually goes ignored, and the same can be said for your LinkedIn Profile.
To help you update and optimize your LinkedIn Profile, LinkedIn has just introduced its new Improve Your Profile tool, which analyzes your profile and offers recommendations for improvement.
LinkedIn research shows that members who have compete and up-to-date profiles are much more likely to attract new connections and messages, which can lead to new client relationships.
To get started, all you need to do is go to Edit Profile. You’ll see a new button in the upper right of the page that says Improve your Profile. Click on that button and the site walks you through the steps to update your profile.
LinkedIn has also just added the capability for you to save your profile in PDF form, print it and/or share it.
And don’t forget to add LinkedIn’s legal apps to your profile page:
JDSupra’s Legal Updates App – allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – another great way to raise your profile among potential clients. Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.
Martindale-Hubbell’s Lawyer Ratings App – displays your Martindale-Hubbell rating on your profile and lets your clients provide testimonials with one click.
If you have a blog that is hosted by WordPress, be sure you display each post on your LinkedIn page with this WordPress app.
Do you have some videos? The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.
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Free Report: How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation
Did you know there are thousands of directories on the Internet that will publish your articles for FREE?! Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.
Here are 4 reasons why you should publish your articles online:
- You can control what comes up when people search for your name on Google!
- Most of the Article Directories will give you a link back to your website!
- It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
- You can look like a much Bigger Player!
To get your free report right now, click here.
Law Firm Marketing: Use LinkedIn Legal Apps to Promote Your Practice
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Lawyers should love LinkedIn for its ability to help them expand their network of potential referrals and showcase their expertise. To ensure you are getting everything you can possible squeeze out of LinkedIn’s usefulness, add these apps to your profile page:
JDSupra’s Legal Updates App – allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – another great way to raise your profile among potential clients. Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.
Martindale-Hubbard’s Lawyer Ratings App – displays your Martindale-Hubbard rating on your profile and lets your clients provide testimonials with one click.
If you have a blog that is hosted by WordPress, be sure you display each post on your LinkedIn page with this WordPress app.
Do you have some videos? The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.
Referrals are the lifeblood of many law practices, and LinkedIn is probably the most dynamic online tool to expand your referral network. However, just like getting referrals the old-fashioned way, you need to connect and engage. These apps help you do a better job at both.
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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!
Newly released! Rainmaker in a Box: Volume 2 includes:
8 Proven Steps for More & Better Referrals
Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!
7 Strategies to Recession Proof Your Law Firm
Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!
6 Keys to Unlocking the Secrets of Social Media
Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.
5 Core Components for Highly Successful Websites & Blogs
My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.
Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!
***For Blog Readers, Facebook Friends, Twitter Followers and LinkedIn Connections – we are offering you a $50 discount for Volume 2 and a $100 discount for both Volume 1 and Volume 2 because of your social media presence with The Rainmaker Institute.
Click here now to order!
Law Firm Marketing: How to Grow Your LinkedIn Network
In February, LinkedIn introduced its Company Search function, which allows you to search by how you are connected as well as by company location, industry and size. This search function allows you to search using both your direct connections and your extended network connections.
Company Search is a great way for you to expand your professional LinkedIn network; here’s a short video from LinkedIn to show you how it works:
Referrals are the lifeblood of many law practices, and LinkedIn is probably the most dynamic online tool to expand your referral network. However, just like getting referrals the old-fashioned way, you need to connect and engage. Building a robust list of direct connections is essential to having a successful LinkedIn experience!
I have blogged previously on how to build your LinkedIn network; here are some more tips from a SocialMediaExaminer.com post:
Always be connecting. Once you make a connection, keep the conversation going.
Leverage events. If you are attending an event that has been highlighted in your LinkedIn network, visit the event RSVP page to see if any of your connections are attending. If they are, send then a message telling them you’re looking forward to meeting them in person.
Leverage travel. If you’re traveling to another city on business and have connections in that area, let them know you’re going to be in town and offer to meet for coffee. If you have a number of connections in your area you’d like to meet, offer to host a small networking lunch.
Ask for advice. People love to give their opinions, and asking for advice (legitimately; be sure you have a reason for it and explain that in your message) is a great way to begin building a deeper relationship.
Become a resource. If you can add value or insight or provide an introduction, always take the opportunity to do so.
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Free CD: Insider Small Law Firm Marketing Practices
Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice!
Discover:
- How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
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- The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
- 6 BIGGEST secrets to generating more and better referrals
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Social Media for Attorneys: How to Use LinkedIn to Build Your Network
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With over 100 million professional members, LinkedIn is a great way to stay on top of what is happening with the people in your networks, as well as a great source of professionals to grow your networks.
Chances are, many of the professional you already know are using LinkedIn.
Here’s how to use LinkedIn to build and expand your professional network:
1. Decide why you are using LinkedIn. Do you just want to connect with people you know? Are you building a referral network? Do you want to drive people to your website or blog?
2. Build out your profile. Take your purpose and craft your profile to reflect that purpose. The key is to compel the people you know and the people who are looking for someone like you to reach out and connect.
3. Connect with the people you know. Use LinkedIn’s built-in tool to import your connections.
4. Get testimonials. Take advantage of LinkedIn’s built-in Recommendations feature to give and receive testimonials. Third party endorsements carry much more weight than your marketing message alone.
5. Learn the system inside and out. Pay special attention to the search engine under the People tab. This feature allows you to search your extended network for all the resources you need to be successful. Also, learn about the Groups feature. There are thousands of special interest groups inside LinkedIn where you can connect with thought leaders, experts, prospective clients and prospective referral sources.
6. Build your network out strategically. Each connection you make with someone you know grows your overall reach exponentially.
7. Leverage your networks. LinkedIn is a social network and a search engine. Connected individuals can see and search for the people in each other’s networks. You can use those connections for business development and for finding your ideal social target market.
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