LinkedIn for Lawyers: Optimize Your LinkedIn Profile With New Improve-Your-Profile Tool
On the Web, whatever remains static usually goes ignored, and the same can be said for your LinkedIn Profile.
To help you update and optimize your LinkedIn Profile, LinkedIn has just introduced its new Improve Your Profile tool, which analyzes your profile and offers recommendations for improvement.
LinkedIn research shows that members who have compete and up-to-date profiles are much more likely to attract new connections and messages, which can lead to new client relationships.
To get started, all you need to do is go to Edit Profile. You’ll see a new button in the upper right of the page that says Improve your Profile. Click on that button and the site walks you through the steps to update your profile.
LinkedIn has also just added the capability for you to save your profile in PDF form, print it and/or share it.
And don’t forget to add LinkedIn’s legal apps to your profile page:
JDSupra’s Legal Updates App – allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – another great way to raise your profile among potential clients. Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.
Martindale-Hubbell’s Lawyer Ratings App – displays your Martindale-Hubbell rating on your profile and lets your clients provide testimonials with one click.
If you have a blog that is hosted by WordPress, be sure you display each post on your LinkedIn page with this WordPress app.
Do you have some videos? The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.
++++++++++++++++++++++++++++++++++++++++++
Free Report: How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation
Did you know there are thousands of directories on the Internet that will publish your articles for FREE?! Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.
Here are 4 reasons why you should publish your articles online:
- You can control what comes up when people search for your name on Google!
- Most of the Article Directories will give you a link back to your website!
- It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
- You can look like a much Bigger Player!
To get your free report right now, click here.
Social Media Marketing for Lawyers: How - and How Often -- LinkedIn is Used By Your Target Market
Social network market research company Lab42 surveyed LinkedIn users last month to determine how professionals are using what is touted as the #1 professional networking website.
The company created this interesting infographic with its findings:
LinkedIn posted its first financial numbers yesterday as a publicly traded company and surprised market watchers by announcing a 120 percent jump in revenue for the second quarter. Unfortunately, that announcement coincided with one of the worst days on the Street since 2008!
What is clear is the majority of business professionals are using LinkedIn on a daily or several-times-a-week basis – making it a ripe market for raising your profile and generating leads.
++++++++++++++++++++++++++++++++++++
Free CD: Insider Small Law Firm Marketing Practices
Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:
- How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
- 5 ways to market and position yourself as a recognized expert
- How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
- The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
- 6 BIGGEST secrets to generating more and better referrals
- How to create a proven network of 30 new Strategic Referral Partners in the next 90 days
To obtain your free CD, click here now.
Internet Marketing for Lawyers: LinkedIn Reaches 100 Million Members
.jpg)
Earlier this week, LinkedIn announced that it has reached the 100 million-member mark, and that it is growing at a rate of one million members a week.
A few stats:
- 44 million U.S. members
- 100% of Fortune 500 companies have executives on LinkedIn
- 17.8 million members in groups
- Fastest growth in Brazil, Mexico, India and France
- Largest membership sector: Professional Services
- Unique monthly visitors: 71.5 million in February, 2011 – up 55% over the same month last year
And earlier this month, LinkedIn introduced LinkedIn Today, a news aggregator that delivers headlines to you based on what your connections and others in your industry are reading and sharing.
For lawyers, it’s hard to beat LinkedIn as a vital social media tool for building referral sources. The best uses of LinkedIn for attorneys:
Connect. Use LinkedIn to connect with referral sources and joint venture partners. One of the most compelling reasons to join LinkedIn is for the professional groups. Do you practice real estate law? There are 3,418 real estate groups on LinkedIn. Need to boost your visibility with finance professionals? Join a few of the 1,852 finance professional groups on LinkedIn.
Boost Expertise Profile. Joining and contributing to the discussion within the LinkedIn professional groups helps you build your profile as an expert in your area of law practice.
Boost Search Engine Ranking. LinkedIn profiles rank high in Google and the other search engines.
Here are 8 steps to get you started on LinkedIn:
- Create a comprehensive profile for yourself and your firm
- Start by connecting with people you know (tip: use LinkedIn toolbar for Outlook)
- Recommend others and be recommended
- Join groups for attorneys, referral sources and prospects
- Start a group for your target market
- Answer questions
- Update your status at least three times every week
- List all your events on LinkedIn
I invite you to connect with me on LinkedIn at www.LinkedIn.com/in/StephenFairley.
++++++++++++++++++++++++++++++++++
Free Nolo Webinar on Lead Generation Strategies for Attorneys March 30
Do you have problems finding quality leads? Does it seem equally hard to convert your prospects into paid clients? Then you’ll benefit from Nolo’s free webinar, "Lead Generation Strategies for Attorneys" on Wednesday, March 30 at 11 a.m. PT.
In this fast-paced, one-hour presentation, Stephen Fairley will be presenting the top tactics used by first-rate lawyers across the country who consistently generate more quality leads than their competitors.
Register for "Lead Generation Strategies for Attorneys" and learn how to:
- Attract more qualified prospects immediately.
- Implement cutting edge legal marketing strategies to build your practice.
- Reduce your Cost Per Client Acquisition (CPCA).
- Increase referrals from current and former clients.
In addition, you’ll learn the secrets of Direct Response Marketing and hear about the case study of a small law firm that doubled their leads in 90 days!
Webinar Details
When: Wednesday, March 30, 2011, 11:00 AM to 12:00 PM (Pacific Standard Time)
Where: Via computer and/or phone
Cost: Free!
There will be a 10-minute question and answer opportunity at the end of the webinar.
Please note that CLE credit is not available for this webinar.
To register, click here. If you have any questions, please call 1-877-NOLO-LAW (665-6529).
Breaking Legal Marketing News: LinkedIn Partners with JD Supra to Launch New Legal App
.jpg)
Woke up this morning to some great news from my friends at JD Supra – great for them, great for those of us who believe in the power of social media when it comes to legal marketing.
Last night LinkedIn launched its Legal Updates application powered by JD Supra content, calling it the “World's Largest Legal Content Distribution Network.”
The Legal Updates application distributes a feed of expert commentary and guidance as well as legal news tailored to the professional interests of LinkedIn members. Currently, Legal Updates is the only application for distribution of professional legal content and information available on LinkedIn. .jpg)
It is free to LinkedIn members (which currently number 70 million) and is available now at http://bit.ly/c8JRjh.
As you may know, LinkedIn is the dominant social networking site for professionals, and has been extremely selective in making outside applications available on its network. For instance, the iPhone has more than 200,000 apps available, while LinkedIn has only 16 that come from trusted names like Google, Amazon and Twitter.
JD Supra's Legal Updates application is widely seen as a game-changer for how lawyers will use LinkedIn to market their expertise (the current installation rate for the application is about one every minute since it went live overnight).
JD Supra's Legal Updates application gives legal professionals a compelling platform to communicate their expertise not only to their own list of LinkedIn contacts but beyond to LinkedIn's entire network of 70 million professionals across a range of fields, including Insurance, Banking, Tech, Real Estate, HR, and more.
LinkedIn's 70 million members can receive custom-tailored, fully editable content feeds based on their industry and areas of interest. Real estate professionals get updates on real estate law; HR professionals get updates on HR law, etc.
To read more about this exciting legal marketing opportunity, click here for the announcement press release.
You can also learn more by signing up for an online demo of the new app on Wednesday, July 22 at 1 p.m. ET. To register, visit http://bit.ly/9NOeuL.
Can’t wait? To watch an instructional how-to video, visit http://bit.ly/bDvX2x. That’s where I’ll be with my morning coffee.
******************************************************
Learn All About the Latest Legal Marketing Trends & Tools at a Rainmaker Retreat
If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:
- July 30-31, 2010 Los Angeles, CA
- August 6-7, 2010 Las Vegas, NV
- October 8-9, 2010 New Brunswick, NJ
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Click here to order your complimentary DVD right now.
What can you learn from the large law firms about legal marketing in 2010?
A recent law firm marketing article shows where the large law firms are planning to deploy their legal marketing resources in 2010. While you are not directly competing with them for clients, you can learn from the research that their staff’s have conducted on the state of legal marketing today.
I find it interesting that the top two items on their marketing agendas are items that we have been encouraging you to implement for some time now – investing in social media and investing in client loyalty interviews.
Social media – such as Twitter, LinkedIN, Facebook, blogs, Youtube etc – allows you to have contact with your clients, prospects and referral sources in the mediums that are most comfortable and familiar for them. Social media should be a part of your integrated Web presence to maximize the effectiveness of search engine optimization and deliver the largest presence possible for your marketing dollar.
Client loyalty interviews are another area where more than 9 out of 10 law firms are spending their marketing dollars this year. Researching what your clients are looking for is standard operating procedure in most companies, and law firms are no exception. I would encourage you to expand this process to include your referral sources. Conduct some anecdotal research with your referral sources and ask what their friends and clients are looking for. That will give you an additional window into the world of your prospective clients.
I encourage you to read the rest of the article to learn all that you can from the larger law firms. They have research and marketing staffs that have put together a wealth of information that you can glean from. In this economy, make use of every resource that is available to you. Especially ones that you don’t have to pay for.
*******************************************************************************************************
If you are still unsure about attending a Rainmaker Retreat, sign up for one of our complimentary teleseminars. These free, one-hour calls will give you a taste for the information that will be presented during a Rainmaker Retreat. Don’t miss this opportunity to preview something that can revolutionize your law practice.
