Breaking Legal Marketing News: LinkedIn Partners with JD Supra to Launch New Legal App
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Woke up this morning to some great news from my friends at JD Supra – great for them, great for those of us who believe in the power of social media when it comes to legal marketing.
Last night LinkedIn launched its Legal Updates application powered by JD Supra content, calling it the “World's Largest Legal Content Distribution Network.”
The Legal Updates application distributes a feed of expert commentary and guidance as well as legal news tailored to the professional interests of LinkedIn members. Currently, Legal Updates is the only application for distribution of professional legal content and information available on LinkedIn. .jpg)
It is free to LinkedIn members (which currently number 70 million) and is available now at http://bit.ly/c8JRjh.
As you may know, LinkedIn is the dominant social networking site for professionals, and has been extremely selective in making outside applications available on its network. For instance, the iPhone has more than 200,000 apps available, while LinkedIn has only 16 that come from trusted names like Google, Amazon and Twitter.
JD Supra's Legal Updates application is widely seen as a game-changer for how lawyers will use LinkedIn to market their expertise (the current installation rate for the application is about one every minute since it went live overnight).
JD Supra's Legal Updates application gives legal professionals a compelling platform to communicate their expertise not only to their own list of LinkedIn contacts but beyond to LinkedIn's entire network of 70 million professionals across a range of fields, including Insurance, Banking, Tech, Real Estate, HR, and more.
LinkedIn's 70 million members can receive custom-tailored, fully editable content feeds based on their industry and areas of interest. Real estate professionals get updates on real estate law; HR professionals get updates on HR law, etc.
To read more about this exciting legal marketing opportunity, click here for the announcement press release.
You can also learn more by signing up for an online demo of the new app on Wednesday, July 22 at 1 p.m. ET. To register, visit http://bit.ly/9NOeuL.
Can’t wait? To watch an instructional how-to video, visit http://bit.ly/bDvX2x. That’s where I’ll be with my morning coffee.
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What can you learn from the large law firms about legal marketing in 2010?
A recent law firm marketing article shows where the large law firms are planning to deploy their legal marketing resources in 2010. While you are not directly competing with them for clients, you can learn from the research that their staff’s have conducted on the state of legal marketing today.
I find it interesting that the top two items on their marketing agendas are items that we have been encouraging you to implement for some time now – investing in social media and investing in client loyalty interviews.
Social media – such as Twitter, LinkedIN, Facebook, blogs, Youtube etc – allows you to have contact with your clients, prospects and referral sources in the mediums that are most comfortable and familiar for them. Social media should be a part of your integrated Web presence to maximize the effectiveness of search engine optimization and deliver the largest presence possible for your marketing dollar.
Client loyalty interviews are another area where more than 9 out of 10 law firms are spending their marketing dollars this year. Researching what your clients are looking for is standard operating procedure in most companies, and law firms are no exception. I would encourage you to expand this process to include your referral sources. Conduct some anecdotal research with your referral sources and ask what their friends and clients are looking for. That will give you an additional window into the world of your prospective clients.
I encourage you to read the rest of the article to learn all that you can from the larger law firms. They have research and marketing staffs that have put together a wealth of information that you can glean from. In this economy, make use of every resource that is available to you. Especially ones that you don’t have to pay for.
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