The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

Let me ask you something:  Have you had time this year to enjoy the lifestyle you deserve?

Or has it been nose-to-the-grindstone since January 1?

Are you searching for a way to build your practice and still have time for what you want to do?

Isn't it about time you started growing your practice, instead of struggling just to get by?

Then you owe it to yourself to check out an upcoming Rainmaker Retreat.

Over 9,000 attorneys have benefited from implementing the proven Rainmaker Legal Marketing System, because each Rainmaker Retreat has 5 unique distinctions:

It is specifically designed for Attorneys at Small Law Firms and Solo Practitioners. While associates and partners at large firms (50+ attorneys) will receive benefit, the Rainmaker Retreat is designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

This is a Working Retreat. You not only come to listen, learn and discover, but also to practice and apply.

This is NOT an introductory course. The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

Focus on Return on Investment (ROI). Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

100% Satisfaction Guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

Don’t let time – and your competitors – pass you by. 

You can register right now, right here. 

Take the plunge and get the lifestyle law practice you always wanted by attending the New York Rainmaker Retreat on May 31-June 1.

Can’t make it to New York?  Then register for one of these upcoming Rainmaker Retreats:

• July 26-27, 2013 – San Diego, CA
• August 16-17, 2013 – Las Vegas, NV
• September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

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I’m in the middle of another Rainmaker Retreat session in Scottsdale today and tomorrow, and it’s great to see the enthusiasm for legal marketing on the faces of so many lawyers. 

I’m often asked how the Rainmaker Retreat differs from other law firm marketing seminars. Here’s why:

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

• Create a written 90-day Marketing Action Plan (MAP) for your law firm
• Discover your firm’s Unique Competitive Advantage (UCA)
• Identify a profile of your Ideal Target Market (ITM)
• Have written strategies for improving your internet presence and search engine optimization
• Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
• Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Here are upcoming dates for the Rainmaker Retreat:

• May 31-June 1, 2013 – New York City
• July 19-20, 2013 – San Diego, CA
• August 16-17, 2013 – Las Vegas, NV
• September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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At our Rainmaker Retreat, we spend lots of time talking about the three key areas that every law firm needs to focus on:

Lead Generation: more people in the pipeline, more prospects, more leads.

Lead Conversion: turning more browsers into buyers.

Client Retention: creating a long-time and meaningful relationship with your clients so you get repeat referrals and repeat clients.

Of course, the one question I always seem to get is: Which is the most important?

The answer is, they are all important, but the one thing I hear most from attorneys is “I need more leads.”

In some cases, this is 100% true. But often, a law firm really has a conversion issue or a retention issue that is preventing the firm from growing or being successful. So growing and strengthening all three of these areas is ideal.

While most law firm marketers are focused on lead generation, overlooking conversion and retention is a costly mistake.  Lead generation is the most expensive of the three, so it makes sense that if you can convert a higher percentage of your prospects, you can improve revenue without having to pay to get more leads. 

And if you can enhance client retention, additional revenue will come in through repeat business from happy clients or a steady stream of referrals from past clients who were satisfied with the work you performed.

So, in essence, what we are talking about here is the proverbial three-legged stool. Take away one leg, and you’re on the floor.

If you’d like to learn more about lead generation, lead conversion and client retention, attend a Rainmaker Retreat.  

We have several upcoming sessions:

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

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I’m in Newport Beach today at our March Rainmaker Retreat, where a roomful of attorneys has gathered to learn about the latest trends in law firm marketing and how to differentiate themselves from their competitors.

Are you wondering how you distinguish yourself from your competition and stand out in the vast legal landscape? It will take you two days to find out: attend a Rainmaker Retreat. 

Here is some feedback from past attendees:

“If you are not doing this stuff, thanks! Because I am scooping your client prospects!”
- Peter Brewer, Esq. (CA)

“This course should be part of the law school curriculum for every school in the nation!”
- Andrew Cho, Esq. (CA)

“I flew across country to get here. I would have walked. This is an utterly fabulous program.”- Tom Hartmann, Esq. (NJ)

In fact, more than 8,000 attorneys are already employing our law firm marketing techniques and reaping the benefits.

Among the many things you will take away from this event:

• Step-by-step guidance in finding the best, most strategic referral partners
• How to cut costs by eliminating ineffective law firm marketing strategies
• Create a ‘Master Plan’ to guide your firm’s growth through marketing for lawyers
• How to focus your time, energy and dollars on the most effective law firm marketing techniques designed specifically for small and solo law firms
• Five proven strategies to get more attention, command more respect and charge higher fees
• Leveraging the Internet to create the most “buzz” for your firm
• How to create a steady stream of new referrals using law firm marketing techniques
• Learn to set your firm apart from your competitors

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register now for our Dallas Rainmaker Retreat on April 5 & 6 or any of our upcoming events scheduled monthly through September.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

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Do you think you could benefit from attending a Rainmaker Retreat? Let me explain just how you can:

Here are the upcoming dates for this intensive two-day law firm marketing boot camp:

March 15-16, 2013 – Newport Beach, CA

April 5-6, 2013 – Dallas, TX

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

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I’m in Dallas today at the 2013 ABA Midyear Meeting, headlining an all-day ABA New Partner Workshop that instructs attorneys on:

• How to build a referral-based practice and jumpstart your practice
• How to double your revenues in 6 months by improving your lead conversion and fixing your follow-up
• How to build a mid-6 to 7-figure business by applying best practices
• How to use the power of social media to attract clients and connect with referral sources
• 5 proven strategies to improve the quality and quantity of your referrals
• Tips from attorneys who have gone from start-up to 6 figures in 1 year
• 8 steps to using LinkedIn to build your online presence and connect with other professionals

If the subject matter sounds familiar, it should! It’s what we teach at each of our Rainmaker Retreat 2-day intensive workshops. We have another session coming up next weekend in Orlando (Feb. 15-16) and you still have time to join us by calling 888-588-5891 or registering online at www.RainmakerRetreat.com.

Can’t make it to Orlando? We’ll be in Newport Beach next month on March 15-16 for another Rainmaker Retreat that can help you transform your practice in 2013.

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Stephen Fairley a One Percenter....on LinkedIn!

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This job application from Craigslist was in a post yesterday on the Above the Law website under the title: Saddest Job Application You’ll Read Today:

How many attorneys can identify with the poster’s lament that he is locked into a “small area with few jobs and an over saturation of lawyers”? I’d venture to guess, a lot.

And unfortunately for this guy and lots of other lawyers like him, law firms are just not in a hiring mode these days. Instead, layoffs are the norm. Those succeeding as solo practitioners are having to find a way to compete just like any other business, using law firm marketing techniques to differentiate themselves and carve out a niche for their services.

The best way to remain employable is to build a thriving book of business, and the best way to do that is learn how to run a legal services business, not just practice law.

Creating and managing a successful legal services business is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop.  Among the many things attorneys learn there are:

• Over 65 different marketing techniques that are proven to work in a real world environment.
• The 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
• The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.
• Specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
• Advanced Internet marketing strategies for lawyers.
• A Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to develop new leads.
• Learning from dozens of real world case studies of how attorneys have gone from a good 6-figure practice to a great “7-figure lifestyle law firm.”
• How to focus your money on the most effective marketing strategies based on your specific practice area.
• Creating a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
• A realistic idea of how much money it will take to effectively market your law firm
• Building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm
• Understanding how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Here are the dates for upcoming Rainmaker Retreat sessions in the first quarter:



February 15-16, 2013 – Orlando, FL


March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

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We always keep track of the questions we get from attorneys are our Rainmaker Retreat two-day law firm marketing intensive. First, it gives me an opportunity to stay current on the issues that are top-of-mind with you; second, it allows me to share some more universal Q&As in hopes that our blog readers will benefit as well.

At our Las Vegas Rainmaker Retreat last weekend, one of the questions that seemed to elicit the most note-taking from the audience was:

What’s a good way to get people to give me a testimonial?

Here’s my answer:

It depends on your practice area, but timing can be very important. For example, if you are a personal injury attorney, you might want to ask for the testimonial when your client comes in to pick up their settlement check.  This is when the client will be the happiest. The case has been closed and they are getting a check.

If you practice in other areas of the law, you can still pick a good time when your client is pleased with your work. That’s the time to ask.

You also need to make it easy for people to give you a testimonial. Let your client know why a testimonial is important for you! Make it part of your process, like an exit interview.  Guide the prospect with questions so you can get strong testimonials. Position the testimonials as “before” and “after” scenarios. These are powerful.

Also, if you squirm at just the thought of asking for a testimonial, then don’t be the one to ask. Have your administrative assistant or paralegal or associate do the asking as part of your closing-the-case process.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

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If you ask many attorneys where most clients from, they say referrals.  But if you ask them exactly where their referrals come from, you usually get a blank stare in response.

The problem with random referrals is that they are...well, random. You can never count on when you might get one. So how you can go from random referrals to create a referral-based practice?   

Here’s how:

Click here to fill out our short contact form and someone will contact you shortly to answer any questions you may have about the Rainmaker Retreat and how attending our two-day law firm marketing boot camp can help you create a referral-based practice.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:



January 18-19, 2013 – Las Vegas, NV



February 15-16, 2013 – Orlando, FL


March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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An article at Forbes.com trending now as one of the most popular is about the 10 resolutions that successful people make and keep. Thought it was worth sharing here:

1. Avoid what matters least. Your time is finite, so while you are making a list of things to do in 2013, make a list of what not to do as well. And then simply don't do them.

2. Do the essentials first. How much time do you spend every day getting sidetracked by email? If we were honest, most of us would probably answer: alot. When you hit the office, take care of your most essential tasks first and then check your email.

3. Focus on people. If you lose sight of what matters to your clients, you will soon lose those clients.

4. Find your purpose. When your career is based on your purpose, you will be both more successful and happier.

5. Support a cause. Research has shown that people involved in furthering worthy causes are generally happier in life. Find a way to support something bigger than yourself or your practice.

6. Give yourself more choices. If you find yourself feeling fearful and trapped by a weak economy or lack of clients, find a way to give yourself more choices. One sure way to conquer fear is by learning. Learning how to attract and keep clients is the main focus of our Rainmaker Retreat; resolve to attend one session in 2013.

7. Find a good partner. A good partner in business is as indispensable as one in marriage. If you don't have someone in your practice whose strengths offset your weaknesses, go find that person.

8. Go outside. Most attorneys like to view themselves as experts, but one problem with being an expert is that it sometimes prevents you from seeing new possibilities. Find other professionals who may be facing some of the same problems you are, and brainstorm some solutions.

9. Complain less, change more. Gandhi advised us to be the change we want to see in the world. Resolving to be the attorney who can solve the problems of prospects will bring new clients to your door.

10. Take time to play. Plan your 2013 vacations now, and let your work fill in the rest of the calendar. This gives you something to look forward to, and helps you maintain a well-rounded life.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

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For attorneys interested in making 2013 the most profitable year ever, we have a New Year's gift for you!

If you sign up for a Rainmaker Retreat by midnight PT tomorrow -- Jan. 1, 2013 -- you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multimillion dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are what two attendees from our Los Angeles Rainmaker Retreat recently had to say about their experience:

“Stephen and his team were superb.  The amount of information is immense and everything is practical.  I am looking forward to transforming my practice.  The Retreat is well worth the time and money.” -- Ryan , CA Personal Injury

“I came into the seminar with a lot of questions, and skepticism about lawyer marketing/SEO processes.  I found the Rainmaker Retreat to be very informative and Stephen Fairley very competent and knowledgeable.  I have found what I am looking for to refine my marketing and online presence.” -- Manual, CA DUI Defense

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

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A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm.

There are many ways to create a Unique Competitive Advantage for your 2013 law firm marketing plan; here are 10 of them:

Focus on the Benefits: What are the benefits of working with this firm as compared to others? What do you do that other firms refuse to do to better serve your clients?

Focus on Value: Compare your costs versus how much money you save clients. How have you helped other clients take better advantage of opportunities or avoid liability?

Focus on Results: What are some specific results you have obtained for clients in the past? What is your win/loss record? What do you do to achieve better results than your competitors?

Focus on Solutions: Give an example of a creative solution you found to a client’s problem. How did you come up with it? What happened because of your creative solution?

Focus on the Individual Partners: Remember, people don’t buy legal services from law firms; they buy legal services from attorneys. People don’t say, “Go talk to my law firm,” they say, “Go talk to my attorney.” What is different about your partners than in other firms?

Focus on Service: (not the list of services your firm provides, but how you serve your clients). How do your clients describe the way you treat them?

Focus on a Niche: Position your partners as leading experts in a specific industry, not as generalists. To be a generalist for most attorneys is the “kiss of death.” Go deeper, not broader. Have industry specific marketing materials & collateral.

Focus on Client’s Feedback: What do your best clients say about you? What would they tell someone else about your services and how it has helped them? Do your clients refer other clients to you on a regular basis?

Focus on Credibility: What is your firm known for in the industry? Talk about how your partners are profiled in the media or are industry experts. What are 3 reasons why your prospects should perceive you as a credible expert?

Focus on Visibility: How visible are your partners within an industry? Do they regularly speak at top industry events? Are they a nationally recognized expert? A published author? What happens when prospects type their name into Google?

By developing a strong UCA, your legal marketing plan will be well ahead of your peers and it will give you the tools you need to implement a strong law firm marketing strategy that tells a prospect why they should hire you.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

January 18-19, 2013 -- Las Vegas, NV

February 15-16, 2013 -- Orlando, FL

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking

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If you are relying on your law firm marketing websites to bring you prosperity in 2013, you cannot just count on luck to make it happen. Those sites will not do you any good if prospects are not finding them – which is why it is critically important that you follow these top SEO essentials for your legal websites and blogs:

Keywords in title tags – title tags are those words that appear in the title bar of web browsers and what generally shows up in search engine results pages. For example, when you open this blog, you will see this title tag: The Rainmaker Blog: Law Firm Marketing and Business Development: The Rainmaker Institute: Stephen Fairley: Professional Legal Marketing. Title tags are coded into your site and should contain the most important keywords relevant to your prospects.

Header tags – these go in your main content, separating thoughts and/or paragraphs with keyword-rich subheads.

Fresh content – creating new content and updating old content regularly boosts authority and news ranking.

Content diversity – search engines reward diversity in format and content, so include photos, videos and presentations wherever possible.

High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.

Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.

Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.

Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).

Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.

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Register for a 2013 Rainmaker Retreat, Get a $400 Gift Free!

We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp. 

If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

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I’m in Los Angeles today wrapping up our 2012 Rainmaker Retreat sessions, which one attorney described so succinctly at our New York visit last month: “It’s where I learned that running my law firm is a lot more than just practicing law.”

Couldn’t have said it better myself. 

Tracy Jong, an intellectual property attorney who also attended our New York Rainmaker Retreat, had some great words of wisdom to pass along to anyone considering attending one of our 2013 law firm marketing boot camps:

We’ve already scheduled Rainmaker Retreat sessions for January and February of 2013; it’s a great way to start a new year, learning what you need to know to run a successful practice and get the lifestyle law firm you’ve always dreamed of.

Here are the dates:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

• The difference between a law practice and a business
• How to identify superstar employees to help you run your business
• The difference between an Office Manager and a Business Manager
• The 7 essential systems your firm must have & how to implement them
• How to micromanage the client experience
• Critical keys to success
• And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

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With all the law firm marketing options available to you today, it can be difficult to determine which ones to implement to give you the best response rate.

So how do you decide which law firm Internet marketing mediums to invest in, and which to leave for your competition?

The habits of your target market – If your target client is aged 18 to 35, it is likely they rely heavily on social media to communicate and to get their information. Your advertising and outreach marketing efforts should leverage those habits.

Your area of practice – Much the way the habits of your clientele influence your marketing mediums, your area of practice should influence your choices and the way you deliver your message. 

Your competition – If your competitors are all using Google Adwords and targeting the same keywords, you may want to refocus your law firm Internet marketing in an area less crowded. Or find a way to differentiate yourself among all the others.

You can determine the law firm marketing strategies that will work best for your individual practice by attending a Rainmaker Retreat, our two-day law firm marketing boot camp for attorneys. 

We have designed this 2-day intensive workshop to be loaded with practical content. By the end of the Rainmaker Retreat you will:

• Create a written 90-day Marketing Action Plan (MAP) for your law firm
• Discover your firm’s Unique Competitive Advantage (UCA)
• Identify a profile of your Ideal Target Market (ITM)
• Have written strategies for improving your Internet presence and search engine optimization
• Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint

Our upcoming Rainmaker Retreat dates are as follows:

December 7-8, 2012 – Los Angeles, CA

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

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I’m at the Scottsdale Rainmaker Retreat today, teaching attorneys eager to learn how to create and implement marketing and business operation systems that will allow them to build their firms to the level they dreamed of when they started out on this venture. 

One of the shifts I’ve witnessed many attorneys experience is the mindset of moving from having a practice to owning a business. Many attorneys initially have the belief that law is a profession and therefore does not need to be marketed like other businesses.

By the time they leave, these same attorneys have often experienced a mind shift towards, “I'm a business owner who just happens to practice law and while the application may be slightly different, the ‘rules of marketing’ apply to my business just like they do every other business.”

Attorneys who attend the Rainmaker Retreat law firm marketing boot camp leave with over 62 proven tools they can immediately use to generate more and better referrals and increase their revenues. It is a weekend that will change your life, and law firm, forever.

If you haven’t taken the time yet to attend a Rainmaker Retreat, you have a couple more chances before the end of the year:

November 16-17, 2012 – New York City, NY

December 7-8, 2012 – Los Angeles, CA

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. 

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

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The LexisNexis® Martindale-Hubbell® Attorney Selection Research Study found that 76 percent of consumers used the Internet to search for an attorney in the past year. 

Are you and your firm up to date on the latest digital marketing strategies and tools to capture all the prospects you possibly can who are searching for you right now on the Internet?

If not, you can get up to speed quickly at a Rainmaker Retreat, our two-day law firm marketing boot camp. 

Listen as Ruben Avila of the Law Offices of Mario Avila, who attended a Rainmaker Retreat session recently in Orange County, explains:

We cover everything busy attorneys need to know – and can put to use immediately – at each Rainmaker Retreat. There’s one coming up next weekend in Orlando (Oct. 5-6) and two others later in the Fall:

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. The Early Bird Discount for our Oct. 5-6 in Orlando ends today, Sept. 28.

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Had an interesting question asked of me at last weekend’s Rainmaker Retreat in Orange County – what is the right way to answer a legal question on Avvo?  There was so much head-nodding and note-taking as I answered, I thought I would share my response here:

1.     Answer questions quickly. Avvo rewards attorneys who respond first by increasing Contributor Points.  You can receive email alerts when questions are posted in your location and practice area.

2.     Answer as many questions as possible.  Avvo awards Contributor Points every time you answer a question.  Your goal is to become a “Top Contributor”, which Avvo recognizes by posting your photo and profile on the major pages of their site.  Unsurprisingly, Top Contributors are the most viewed attorney profiles on Avvo.

3.     Answer questions thoroughly.  This is a great way to demonstrate the depth of your knowledge in your area of practice.  You need to provide answers that provide consumers with a perceived value.

4.     Only answer questions you have the expertise to answer.  Often, attorneys are tempted to try to gain Top Contributor status by grabbing and answering every question they can.  Unless you can speak thoroughly and knowledgeably on each subject, don’t answer.

5.     Provide meaningful answers.  Never post an answer that simply says “you need to hire an attorney” in different words over and over again.  This is counterproductive to your desire to appear as an expert, and Avvo does not look too kindly upon this kind of answer.

This is just some of the helpful information you’ll receive at a Rainmaker Retreat.  See below for more details on upcoming sessions.

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Book an Upcoming Rainmaker Retreat and Get an Early Bird Discount

We have two more Rainmaker Retreats coming up in October and one in November:

 

October 5-6, 2012

Orlando, FL

 

 

October 26-27, 2012

Scottsdale, AZ

 

 

November 16-17, 2012

New York City, NY

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats in Scottsdale and New York, so be sure to register now to receive the $200 discount.

For more information, call 888-588-5891 or visit www.RainmakerRetreat.com.

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Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients?

Let me explain:

If you want to know more about getting leads and then converting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. Here are all the upcoming dates for 2012:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals


Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm


Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media


Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs 


My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Click here now to order!

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Fall is almost here and so is the next group of Rainmaker Retreats!  These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the guidance you need to go back and develop legal marketing strategies that will allow you to build the type of practice you have always wanted. 

The information presented ranges from legal marketing systems and techniques to Internet and social media marketing for attorneys.

The Fall Rainmaker Retreat schedule includes the following dates and locations:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

The Rainmaker Retreat is different from other marketing seminars in several ways:

First, it is specifically designed for Attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the Small law firm and solo attorney in mind.

Second, it is a working retreat.  You will be creating many of your plans during the retreat.

Third, it is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.

Fourth, it is designed to maximize the your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

Fifth, it offers a 100% Satisfaction Guarantee. We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% satisfaction guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

If you are looking to revolutionize your law firm marketing, register now for one of the Rainmaker Retreats. 

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

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Would Susan Boyle have become the worldwide sensation she became without the Internet?  Undoubtedly not. 

The video of her debut performance on Britain’s Got Talent a few years ago was posted on YouTube and received over 53 million views in just 12 months. Her debut album in 2010 shot to #1 in the UK and the U.S., making it the best-selling debut in history.

And that, in a nutshell, is the power of viral marketing.

Not many of us have the talent of a Susan Boyle. But there are a few things you can do to market your practice in a viral fashion:

Viral link building. Having other sites link to yours helps you build your brand on the Internet. You can use social sharing sites like Digg, delicious, etc. to get the word out quickly.

Video. With the proliferation of cheap video technology, it’s really inexpensive to promote your services with video and post on YouTube, Vimeo or other Internet sites as well as on your own website. 

E-book. A good eBook full of useful information will not only keep people returning to your website, it will also furnish you with an opportunity to gather email addresses for your law firm marketing database.

E-newsletter. Creating an e-newsletter and encouraging people to sign up via your website lets you establish a direct dialog with your prospects and clients and, if it contains interesting and useful information, they may pass it along to others and help you spread your marketing message.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

August 24-25, 2012 – Las Vegas, NV

September 14-15, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

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Financial independence is something all business owners work for, no matter what type of business they are in. The ability to build a “lifestyle law firm” – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys.

So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat.

And you don’t have to just take my word that it works:

“I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat. I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program. If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me." --Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA)

"It's been 2 years since I first attended the Rainmaker Retreat. It was a very powerful marketing learning experience for me. It dramatically changed the way I market and manage my practice. I came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever, by July 1st. The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” - John Bisnar (Founder of Bisnar Chase, California Catastrophic Injury and National Auto Defect Attorneys)

“After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation.” --Kevin Leckerman, Esq. (Criminal Defense Attorney)

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Had a great time in Houston last weekend at our Rainmaker Retreat – as you can see from the photo here, the room was full of attorneys from diverse practice areas, all eager to learn the latest in law firm marketing and practice management techniques.

We spent a lot of time on social media, and Lawyers.com editor-in-chief Larry Bodine was our special guest speaker. He filled us all in on a few more insights from the recent LexisNexis survey about how consumers find an attorney. I can’t let this cat out of the bag yet, but there’s some great stuff that they’ll be releasing soon, so stay tuned. Suffice it to say, a keen knowledge of social media is gonna do you good.

Here are some comments we got back from the lawyers who joined us in Houston:

“What I did not know about marketing has been killing my practice.”- R. Stample, Solo, SC

“The program is eye-opening.  We’re lawyers, not marketing execs.  This program fills in a huge gap in my business that will let me take control of my firm and my future.”- J. Pace, Partner, TX

“The program was a real eye opener about all the tools out there being used by competitors.”- M. Bridwell, Partner, TX

“I rarely pay attention at seminars or CLE, but I hung on every word that Stephen said at the retreat.”-D. Jones, Solo, TX

“The presentation streamlines a complete law firm marketing strategy plan into a feasible and practical approach that any attorney can immediately implement.”-T. Roberson, Partner, TX

Our upcoming Rainmaker Retreats include:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-14, 2012 – Orange County, CA

Go to www.RainmakerRetreat.com to register online or learn more. You can also call us at 888-588-5891.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most experienced attorney pause.

In his new one-hour How to Attract Clients in Today’s Marketing Jungle webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

• How to target market to get your ideal client
• Why your firm is not getting more referrals and how to change it
• How to select the right marketing tools that will work for your practice and personality
• Effective online and offline marketing strategies
• How to create a financial plan to fund your marketing budget
• The 5 critical components of a Marketing Action Plan (MAP)
• 4 ways to create a unique competitive advantage
• What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Upcoming webinar dates include:

Thursday, May 31, 2012

Wednesday, June 6, 2012

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

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More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices.  Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Listen as Jim Hasier, a community banking attorney in Chicago, talks about his experience at our Chicago Rainmaker Retreat last weekend:

Alabama litigator Clifton Slaton acknowledges that he, like many attorneys, is skeptical about law firm marketing, but what he experienced has changed his viewpoint:

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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Law schools may be great for learning about the law, but they don’t really teach you how to run a successful practice. (Is this why they call it a “practice”?!?)

There are some critical things about being a successful attorney that they didn’t teach in law school that you can learn at a Rainmaker Retreat:

It's all about marketing.

• I wish it was as easy as ‘be a good attorney and the clients will flock to you’ -- but it's not. We can all point to terrible, unethical attorneys who are making a ton of money. We also all know highly intelligent, exceptional attorneys who are broke!
• It's the attorneys who get that it's the marketing that matters most when it comes to building a financially successful law firm.

The statistics are against you.

• There are 1.2 million attorneys in the U.S. today.
• Over 43,600 new law school graduates every year.
• Competition is fierce.
• Before the recession, the average attorney made about $85,000 per year. Since the recession that figure has fallen to the low $60s!

If you don’t know how to build relationships, you will always be at the mercy of someone else who can.

• Relationships with clients.
• Relationships with referral sources.
• Relationships with other non-competing attorneys.

Either learn how to find new clients or someone else will.
 
Rankings don’t matter.

• Clients could care less about where you went to law school! The only person who cares is the person footing the tuition—which is usually you!
• The old joke: what do the call the guy who graduated last in law school? A lawyer!

You can't discharge law school loans in bankruptcy.

Highly successful lawyers understand they are running a business, not practicing law.

Listen to what some recent Rainmaker Retreat attendees had to say about their experience at our two-day law firm marketing intensive:

This was the most valuable seminar I’ve ever been to.  They should teach this in law school!  Stephen is wonderful, accessible, knowledgeable, entertaining and truly gifted.  His staff is outstanding.  If I ever implement a fraction of what I’ve learned, I will increase my practice tenfold.”
- Helene Dreyer Koch, Estate Planning

“The step by step marketing plan, details on lead conversion, and tips on how to determine our KPI’s was immensely valuable.
  After two days I feel like I’ve identified holes in our current marketing systems and strategies for how to fix those holes and going forward which will lead to added success.”
- Susannah Younquist, Law Firm Marketing Director

“Two days very well spent.  Stephen Fairley more then lived up to what he promised to deliver at this program.  Not only did he conduct an excellent overview of small and solo law firm marketing, but he also presented the most innovative yet convincing blueprint for Internet and social-media law firm marketing that I have heard to date.”
- Jeff Sydney, Solo, Estate Planning

There are three upcoming Rainmaker Retreats currently scheduled:

April 27-28, 2012 – Chicago, IL (4.25 hours general IL CLE credit)

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

Be sure to register early to take advantage of the Early Bird Discount, where you receive $200 off your registration.

To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

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Learn How Attending a Rainmaker Retreat Can Change Your Law Firm & Your Life

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, April 26

1PM PT 2pm MT 3pm CT 4pm ET

Wednesday, May 2

11am PT | 12pm MT | 1pm CT | 2pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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Our next Rainmaker Retreat will be in Chicago on April 27-28 and I am happy to report that Larry Bodine, editor-in-chief at Lawyers.com, will be our special guest speaker. 

Larry will be speaking on Insider Secrets of How Attorneys use the Media to Promote Their Practice for Free. He always gives spot-on advice on his legal marketing blog, and I suggest you add it to your list of online resources for law firm marketing.

The Chicago Rainmaker Retreat will provide attendees with 4.25 hours of general IL CLE credit and 3.75 hours of the 4.25 hours are approved for professional responsibility credit by the Illinois Supreme Court Commission on Professionalism.

Our San Diego Rainmaker Retreat was last weekend; here are some of the comments we’ve already received from attendees:

“Sensational and mind blowing two days packed with information and ideas.  Just one of the multitude of tips and recommendations was more than worth the price of admission!”
- Sylvia Mulholland, Solo, Intellectual Property

“The step by step marketing plan, details on lead conversion, and tips on how to determine our KPI’s was immensely valuable. After two days I feel like I’ve identified holes in our current marketing systems and strategies for how to fix those holes and going forward which will lead to added success.” - Susannah Younquist, Law Firm Marketing Director

“I have a B2B practice and was not sure that I was making the correct decision to take the boot camp program. I was dead wrong. Stephen and the Institute proved to be invaluable and I expect to implement the tools he gave me immediately.” - Marshall Goldberg, Partner, Business Law

“The retreat was a comprehensive and thorough introduction to and exploration of the current state of law practice marketing. The presentation and materials were first rate and a great first step in the journey to a more rewarding and satisfying law practice.”- Michael Van Horne, Partner, Estate Planning

Larry and I hope you can join us at the Chicago Rainmaker Retreat on April 27 & 28, which will be held at the Chicago Bar Association, 321 Plymouth Court in Chicago. You will learn what you need to know to create a lifestyle law practice through effective law firm marketing; we guarantee (literally – money back if you’re not happy!) this is the one event you cannot afford to miss!

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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If you have ever envied the success of other law firms and wondered how they do it, then you should be attending a Rainmaker Retreat.

Take a moment and watch this short video as I explain further:

So if you want to build a lifestyle law practice through effective law firm marketing, then I urge you to come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

May 18-19, 2012 – Houston, TX

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 29

1pm PT | 2pm MT | 3pm CT | 4pm ET

Thursday, April 5

12pm PT | 1pm MT | 2pm CT | 3pm ET

Wednesday, April 11

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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Learning how to integrate social media into your law firm marketing program is not something you learn in law school – or in many places, for that matter.

It is, however, a focus of our two-day legal marketing boot camp, the Rainmaker Retreat. In fact, Rainmaker Retreat attendees leave every session with a Rainmaker Social Media Blueprint that helps you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Listen to why Cheryl Reinhardt, a small business attorney from Kansas City, compared her Rainmaker Retreat experience to a carnival thrill-ride:

If you are looking for a dynamic learning experience that will give you over over 65 proven, step-by-step marketing strategies you can easily apply to your law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Wednesday, March 14

12pm PT | 1pm MT | 2pm CT | 3pm ET

Thursday, March 22

11am PT | 12pm MT | 1pm CT | 2pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

• Why you must have a blog in order to stay relevant
• 3 keys to successful blogging
• 7 Guidelines for achieving ROI
• Your 3 choices for managing your blog and social media efforts
• And much more!

Click here to order your free report now!

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February is not a bad time to be in Orlando, even if you’re from Arizona. Our Orlando Rainmaker Retreat last weekend had attendees from all over the country feelin’ the love for law firm marketing:

“Steve Fairley is a powerful and energetic speaker and his Rainmaker Retreat offers value and meaningful advice for any lawyer wishing to both develop and retain quality clients over the long term.”
- Douglas Fitzmorris, Partner

“Great retreat! I left with an enormous amount of information and several great concrete ideas. I just upped my marketing goals for the year.  I will lay out a marketing blueprint tomorrow that includes weekly specific goals.”
- Michael Rosenthal, Partner

“The confidence Steven Fairley has in his techniques and the depth of material provided is staggering.  I look forward to developing my own Lifestyle Law Firm and coming back to share my success story with him in the future as my firm grows.”
- Scott Eldridge, Solo

“I had already reviewed your CD’s before I came, but I learned so much about new marketing strategies- especially social media marketing- that I was close to being overwhelmed.  However, The Rainmaker Institute has given me hope that I can get started and make progress in the right direction.  If I can’t do it myself, I know that The Rainmaker Institute is there to help me with the more difficult strategies.”
- George Hough, Solo

I hope everyone had a great Valentine’s Day yesterday. Filmmaker Tyler Perry was on Jay Leno last night and I liked what he had to say about this “holiday”: “Valentine’s Day is for wimps! A real man tells his woman he loves her every day.” 

If you want to “feel the love” from getting new clients for your practice every day, you need to practice the fundamentals of successful law firm marketing. And you can learn those at a Rainmaker Retreat! Here are our upcoming sessions:

March 30-31, 2012 – San Diego, CA

April 27-28 -- Chicago, IL

See below for more details on how you can start feelin’ the love.

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Want to Get a Taste of What a Rainmaker Retreat Can Do for You and Your Legal Practice?

Join us for a free one-hour Rainmaker Retreat preview call hosted by Stephen Fairley where you will discover:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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If you ask many attorneys where most clients from, they say referrals.  But if you ask them exactly where their referrals come from, you usually get a blank stare in response.

The problem with random referrals is that they are...well, random. You can never count on when you might get one. So how you can go from random referrals to create a referral-based practice?   

Here’s how:

I encourage you to click here to fill out our short contact form and someone will be with you shortly to answer any questions you may have about the Rainmaker Retreat and how attending our two-day law firm marketing boot camp can help you create a referral-based practice.

You can also click here to register for our complimentary one-hour teleseminar, where you will discover a proven Legal Marketing System that has helped 8,000 attorneys convert more prospects into paying clients.

Join us and learn:

• How to avoid the most deadly legal marketing mistakes attorneys make
• 3 powerful strategies you must put into action in your law practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8 step system

The call will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Join us and in 60 minutes learn why hundreds of attorneys across the country attend and rave about the Rainmaker Retreat. Here are the dates for an upcoming complimentary teleseminar:

Wednesday, February 8

11am PT | 12pm MT | 1pm CT | 2pm ET

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

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I am in Las Vegas today at our January Rainmaker Retreat, preparing to engage an enthusiastic crowd of attorneys eager to learn proven law firm marketing techniques and unveil the mysteries of social media and Internet marketing.

At every Rainmaker Retreat, attendees have a wide range of expertise when it comes to law firm marketing. Jim Negele, a business litigator in Southern California, attended our Los Angeles Rainmaker Retreat last month and told us what he liked about the sessions is that they are geared for everyone, from novices to experts:

No matter what your level of expertise is when it comes to law firm marketing, you will gain the knowledge you need to have to attract new clients and grow your practice at a Rainmaker Retreat. 

Here are our upcoming sessions:

February 10-11, 2012 – Orlando, FL

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

Click here to visit our Rainmaker Retreat website, where you can also access online registration for upcoming events. 

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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Is growing your law practice to greater and more profitable levels on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

And if you register before January 1, 2012, you’ll get the Rainmaker in a Box Volume 1 DVD set for FREE, as our holiday gift to you!

For years, the Rainmaker in a Box set has been a consistent best seller at the Rainmaker Institute. It includes four separate presentations on four DVDs as well as a Data DVD including PowerPoint slides from all four presentations that cover the law firm strategies you can employ to create a seven-figure law practice.

Here's just a sample of what you will discover:

The 5 Immutable Secrets to Building a 7 Figure Law Practice:

How to create an automated marketing system to transform your law firm from a practice into a business. I share with you the 5 unchanging secrets top-earning attorneys use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners:

Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as I lay out the 8-step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys:

Internet marketing is one of today's fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as I pull back the veil and walk you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoestring budget.

Action, Accountability and Next Steps:

Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

We sell a bunch of these every year for $397.  Click here to register for a 2012 Rainmaker Retreat and claim your FREE Rainmaker In a Box DVD set now!

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The holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as part of their law firm marketing efforts.  

Below are six proven steps you can take in your law firm marketing and referral strategy to build a large referral base and to catalyze multiple, repeat referrals from each contact.

All are designed to keep your name and your reputation top of mind with your contacts and to reward and recognize them appropriately to encourage referrals short-term and long-term as part of your overall law firm marketing strategy.

1.       Get Contacts Thinking Referral: Don’t assume your contacts are thinking about referrals for you. Let them know your practice relies on referrals and how much you would appreciate them passing your name along.

2.       Immediate Appreciation: When a contact does refer you, call or send a thank-you note the very same day.  

3.       Reward: Within the next two days, send your referral source a small gift of appreciation like a gift card to Starbucks.

4.       Recognition: Once you’ve successfully scheduled a meeting with the potential client, e-mail your referral source to let them know you have scheduled that meeting and that you will update them again.

5.       Reward and Recognition 2: When the referral becomes a new client, send a “level 2 gift” to your referral source. A level 2 gift should be something your referral source will really value. However, be aware of dollar-amount gift limits your referrals are able to accept.  Also, be sure to include a personal note that tells your referral source the positive outcome of their recommendation. 

6.       Stay Top of Mind: Even when your referral sources haven’t referred, stay top of mind. Send a note to your contacts 1-2 times per year to your entire contact list thanking them for past and future referrals. The holidays provide you with the perfect opportunity to get back in touch.

Implement these six simple steps, and you will see a sharp increase in referrals while adding to the positive reputation you strive for in your law firm marketing efforts.

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Want to Learn More Marketing Techniques for Attorneys? Attend a Rainmaker Retreat in 2012!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Thursday, December 15

11am PT | 12pm MT | 1pm CT | 2pm ET  

Tuesday, December 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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Not only is there a process you use to move your prospects through the pipeline, but there is also a process YOU want to move through as you develop a relationship with your client. Many service providers fail to move themselves through this process so they become "stuck" at the bottom level, relegated to being perceived by their client as a supplier or vendor.

The key is to use your knowledge, influence, connections, commitment, results and perceived value to the organization to move up from Vendor status to a Consistent Problem Solver, and eventually to the level where clients perceive you as a Critical Strategic Partner.

There are several reasons why moving from vendor status to a critical strategic partner is necessary:

It is critical to building a long-term, mutually beneficial relationship with the client.

It will increase your profit margins. As a vendor, you must be very price conscious. When you become critical to their success, they value you and your services more, which allows you to significantly increase your profit margins.

It will assist you in retaining clients and building loyal clients who won't terminate your contract at the first sign of trouble.

It will increase your repeat business. The largest sale you receive from a company is usually not the first one. Often it is not until the 3'd or 4th sale that the client learns to really trust you and give you the big sale with the larger profits.

It enhances your credibility to have long-term, satisfied clients who are willing to provide references and referrals to their colleagues.

It is less stressful, because ultimately vendors are compared and replaced based on price. Critical Strategic Resources are not compared or replaced.

Learning to move from a vendor to a Critical Strategic Resource is just one of the things attorneys learn when they attend a Rainmaker Retreat.  For more information on our two-day law firm marketing boot camp, visit www.rainmakerretreat.com.

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Want to Learn More Marketing Strategies for Attorneys? Attend a Rainmaker Retreat!

If you are interested in building a lifestyle law practice through effective law firm marketing, then register now for the last Rainmaker Retreat of this year:

December 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Tuesday, November 22

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Wednesday, November 30

11am PT | 12pm MT | 1pm CT | 2pm ET  

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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Just back from our latest Rainmaker Retreat in New Jersey; we had a great bunch of attorneys who attended and I really enjoyed meeting them all. 

Here is what they discovered by attending a Rainmaker Retreat:

“Beyond eye-opening – Marketing is a real moving target and now faster then ever.  Stephen gave some great ammunition to attack it.”
- Jeffrey Bloom

“Anyone who attends this seminar will have the tools to take their practice to the next level & the level after that.”
- Leressa Crockett

“The program was a wakeup call.  It helped me see where I need to improve client contact and focus on sales.”
- John O’Boyle

David Scarinci expressed his enthusiasm for attending the Rainmaker Retreat in New Jersey...even on a Saturday. Although he felt he understood marketing well, he took notes incessantly and gained a huge amount of valuable information. He hopes to implement it all!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients?

Listen as I explain:

If you want to know more about getting leads and then coverting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. We’ve just added a new session in Chicago to our schedule; here are all the upcoming dates for 2011:

October 7-8, 2011: San Francisco, CA

October 21-22, 2011: Livingston, NJ

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, September 7

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Thursday, September 15

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Tuesday, September 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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I am in Las Vegas for our Rainmaker Retreat law firm marketing boot camp today and tomorrow, and this is your chance to be a “fly on the wall” as I lead our group through two days of intensive law firm marketing strategies and techniques.

Here are just a few of the topics we cover in each Rainmaker Retreat:

• Social Media for Small Law Firms
• Building a Strategic Referral Network
• Leveraging Technology: Beating the Big Firms on the Internet
• Generating More Clients Using the Power of Speaking
• Advanced Technology Tactics for Small Law Firms and Solo Practitioners
• Achieving Expert Status as an Attorney
• Creating Credibility in Your Practice Area
• Secrets of Highly Successful Attorneys

For the first time, you can sit in, ask questions or make comments.  Here’s how to participate:
 

Go to your Twitter account and add #Rainmaker to the "follow your interests" area found on the front page, and you will be able to see the action happening in real time. 
 

To join in the discussion, go to your Twitter account and after you ask a question or make a comment, you will need to add #Rainmaker at the end of your question/comment.

Looking forward to tweeting with you over the next two days!

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Learn More About Attending a Rainmaker Retreat!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

• Oct. 7-8, 2011 – San Francisco, CA
• Oct. 21-22, 2011 – Livingston, NJ
• Dec. 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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After every Rainmaker Retreat session, we ask for feedback from attendees to ensure we’re providing them with the best possible value for the money they’ve invested. Here are some samples from our Rainmaker Retreat session last month in Orlando:

“I’ve practiced law for 20 years, trying over 250 jury trials in more than 20 jurisdictions. I’ve learned more in 2 days about attracting and keeping business than I have in my career.”
- D. Cogdell, Partner, Criminal Defense, Houston, TX

“The Rainmaker Retreat gives you the secret formula to take your law firm from bland to bloom!”
- G. Morales, Partner, Tax & Estate Planning, Miami, FL

“The best and the most integrated seminar on law firm marketing that I have attended.”
- D. Trzeciecka, Solo, Bankruptcy, Surfside, FL

“This event provides a nuts and bolts work session that empowers an attorney to structure a successful practice – providing the tools, the how-to and support.”
- S. Pyle, Solo, Personal Injury, Winter Park, FL

It’s no wonder that, with reviews like these, our Las Vegas Rainmaker Retreat session is filling up fast! You still have a few days to qualify for the Early Bird discount – which ends this Sunday, Aug. 7 -- for the Las Vegas Rainmaker Retreat, which will be held Aug. 19-20 at The Platinum Hotel. 

For more information and to register online, visit www.RainmakerRetreat.com.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, August 3, 2011

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Thursday, August 11, 2011

11am PT | 12pm MT | 1pm CT | 2pm ET 

Tuesday, August 16, 2011

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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If you're on the fence about coming to a Rainmaker Retreat...let me ask you a question: If we can teach you a proven system that brings in several new clients every month, how much would that system be worth to you?

The Rainmaker Retreat includes:

• Over 65 proven ways to grow your law firm
• 10 ways to dominate your competitors online
• An 8-step method for tripling your referrals in 90 days

If you truly want to build a 7-figure law firm, then you need to attend an upcoming Rainmaker Retreat:

• Orlando, FL:  Friday, July 22 & Saturday, July 23
• Las Vegas, NV:  Friday, Aug. 19 & Saturday, Aug. 20
• San Francisco, CA:  Friday, Oct. 7 and Saturday, Oct. 8
• Los Angeles, CA:  Friday, Dec. 3 & Saturday, Dec. 4

Is a Rainmaker Retreat “Rah, Rah?”  Nah.

"One thing I’m really taking away from this seminar is it’s not just a feel good, everybody go out there “rah rah” seminar. There were specific things that were taught and the biggest thing I’ve learned is how to leverage blogging which I’m already doing, into press releases and articles to really get the word out there and that’s what I’m going to concentrate on." – Greg May, Partner, Appeals Attorney

Dog & pony?  No, more like old dogs learning new tricks:

"I am completing the seminar today and probably the most important thing I’ve learned is you can teach an old dog new tricks. A lot of the things I was doing right I stumbled upon. The things that I liked about this seminar are that it’s not theory; it’s things you can apply to your practice immediately. For instance one of the things I will use is the ‘keep-in-touch’ letter. By that I can keep in touch with clients that I may have lost contact with and that’s a major source of referrals so that’s something I can put into use immediately." -- Jim Hearn, Esq., Partner, Real Estate

To learn more about Rainmaker Retreat events, visit www.RainmakerRetreat.com or call 888-588-5891.

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Want to get a taste of what a Rainmaker Retreat can do for you and your legal practice?

Join us for a free one-hour Rainmaker Retreat preview call hosted by Stephen Fairley where you will discover:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8 step system

Register now for one of these upcoming preview call sessions:

Wednesday, June 29, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET 

Thursday, July 7, 2011
12pm PT | 1pm MT | 2pm CT | 3pm ET 

Tuesday, July 12, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

If you are interested in one of our Rainmaker Retreats and want to get a sample of what you will hear, then click here to register. 
 

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Watch as Darren Mish, a Tampa, FL tax attorney who attended our recent Las Vegas Rainmaker Retreat, explains why he expects to earn an extra million dollars this year using the law firm marketing principles he learned in just his first day: 

If you need help to build your legal practice or want to learn a proven attorney marketing system, you owe it to yourself to attend the Rainmaker Retreat. Register now for one of our upcoming sessions:

• July 22-23, 2011 in Orlando, FL
• August 19-20, 2011 in Las Vegas, NV
• October 7-8, 2011 in San Francisco, CA
• Dec. 2-3, 2011 in Los Angeles, CA

Early-bird registration for the Rainmaker Retreat is available for a limited time, and provides you with $300 of extra benefits. A special VIP registration is also available for attorneys looking for more personalized attention.

You can register online at the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our free one-hour teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

• How to Avoid the Most Deadly Marketing Mistakes Attorneys make
• 3 powerful strategies you must put into action in your practice immediately
• How to set yourself apart from your major competitors
• Secrets top attorneys are using to generate more referrals right now…
• How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, June 2, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Tuesday, June 7, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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Our February Rainmaker Retreat in Orlando was so successful that we have scheduled another session in this fabulous resort city on July 22-23, 2011 at the exceptional Peabody Orlando hotel. 

This is a great opportunity for attorneys to get a full-fledged law firm marketing education and bring the family to enjoy the many Orlando activities.

The Rainmaker Retreat is designed for solo attorneys and those in small practices who do not have the marketing resources of the larger firms. It is a working retreat that will help you:

• Create a written 90-day master marketing plan for your firm
• Discover your Unique Competitive Advantage
• Have a written plan for improving your Internet presence
• Outline either an article or produce a professional press release to submit online
• Create a letter of introduction to potential Strategic Referral Partners

Here are just a few of the topics we cover in each Rainmaker Retreat:

• Social Media for Small Law Firms
• Building a Strategic Referral Network
• Leveraging Technology: Beating the Big Firms on the Internet
• Generating More Clients Using the Power of Speaking
• Advanced Technology Tactics for Small Law Firms and Solo Practitioners
• Achieving Expert Status as an Attorney
• Creating Credibility in Your Practice Area
• Secrets of Highly Successful Attorneys

Each Rainmaker Retreat runs from 8:30 a.m.- 5:30 p.m. on Friday and 8:00 a.m. – 2:00 p.m. on Saturday (plenty of time left for you to get out and enjoy a full round of golf!).

Early-bird registration for the Rainmaker Retreat is available for a limited time, and provides you with $300 of extra benefits. A special VIP registration is also available for attorneys looking for more personalized attention.

You can register online at the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

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Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. 

So what makes a Rainmaker Retreat different than any other legal marketing seminar?  These 5 things:

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won't find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you're marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.  A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

The next Rainmaker Retreat is May 13-14, 2011 at the Millenium Resort in Scottsdale, Arizona. 

Co-sponsored by CLE West, this session may qualify for 9 hours of MCLE credit, including 1 hour of Ethics credit.

For more information and to register for the Early Bird discount ($200 off!), go to http://www.rainmakerretreat.com/events/ or call 888-588-5891. 

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Tuesday, April 19, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Thursday, April 28, 2011
11am PT | 12pm MT | 1pm CT | 2pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

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April showers bring...Rainmakers! 

The April 8-9 Rainmaker Retreat in San Diego will feature rainmaking on the inside and abundant sunshine on the outside, and is a perfect getaway for attorneys with a touch of spring fever and a yearning for ways to create that lifestyle law practice you’ve always wanted.

In addition, those attending the San Diego Rainmaker Retreat will receive 3.5 hours of general MCLE credit.  This event is being co-hosted by the San Diego County Bar Association and Consumer Attorneys of San Diego.

Here are some comments from attendees of prior Rainmaker Retreats:

"I was skeptical of the cost vs. value. Once I attended the Rainmaker Retreat, I was amazed at the value! I unreservedly recommend to anyone wanting to grow their practice."
- Jim Underhill, Partner, Consumer Law, Greenwood Village, CO

"The program opened my eyes to strategies and concepts that I had never thought of in building my practice. It was a great experience.”
- Jack Lavine, Solo, Personal Injury, Phoenix, AZ

"I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.  If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me."
- Gordon R. Levinson, Esq., Levinson Law Group, Carlsbad, CA

"I have over a dozen law firm marketing practices that I intend to implement within the first 90 days... none of which I was doing prior or had even considered."
- Wilson Soto, Family/Divorce Law, Yonkers, NY

Here is just a small sample of the actionable methods you will learn at the Rainmaker Retreat:

• Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!
• Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.
• How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

To register for the San Diego Rainmaker Retreat on April 8-9 at the San Diego County Bar Association, go to www.rainmakerretreat.com or call 888-588-5891.

But hurry, since our Early Bird discount pricing ($200 off!) ends today!

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 31, 2011
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Friday, April 8, 2011
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!


 

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I’m in Florida today gearing up for another exciting session of our Rainmaker Retreat.  We’ll have attorneys in Orlando over the next two days from all over the country who are eager to learn about law firm marketing on the Internet as well as how to leverage the power of social media to create a true lifestyle law practice.

Do you think you could benefit from attending a Rainmaker Retreat?  Let me explain just how you can: 

Here are the upcoming dates for this intensive two-day law firm marketing boot camp:

March 11-12, 2011 – New Brunswick, NJ*
April 8-9, 2011 – San Diego, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

*Non-New Jersey Bar members get a free one-year NJSBA membership when they register for the New Brunswick Rainmaker Retreat on March 11-12!

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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.



Click here to order your complimentary DVD right now.



 

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Happy Groundhog Day!  Punxsutawney Phil poked his head up this morning and predicted an early spring – right in the middle of one of the largest snow and ice storms in U.S. history.

Meteorology has progressed significantly in the past 125 years, which is how long Phil has been predicting winter weather.  We no longer rely on a groundhog for our forecasts – and you shouldn’t rely on guesswork either when it comes to law firm marketing.

Our Las Vegas Rainmaker Retreat last weekend was chock full of attorneys anxious to learn over 65 proven, step-by-step legal marketing strategies.

At each session, I pull back the curtain and teach you how hundreds of my top clients have gone from having a good six figure practice to a fantastic 7 figure practice, from working every day and every weekend, to taking 3 to 4 months of first class vacations every year, of going from making a 6 figure income to consistently having a Net Operating Income of 7 figures.

Still skeptical? Good! So was almost every other attorney who has ever attended our Rainmaker Retreat! They may have been skeptical before they came, but they left believers!

“Great information on marketing. I intend to immediately start implementing Stephen’s ideas. The insights provided in this retreat would take years of trial & error to figure out on my own.” 
- Patrick Devine, Solo

“Stephen provided some great advice and gave me immediate steps to implement in helping my firm retain more clients and give better service. I highly recommend the Rainmaker seminar!”
- Thomas Wallin, Partner

“Very helpful and detailed on issues related to web site marketing. A very complex topic, simplified.”
- Andrew Rzepiennik, Partner

“Great practical advice on marketing and growing your legal practice. I learned more in 2 days than I have over the past year of building my practice!”
- Becki Kammerling, Solo

“Marketing for the 21st century! You need to change your marketing plan now! This seminar will show you how! Very valuable!”
- Thomas Downey, Jr., Partner

“Great! Useful, current information that will help my bottom line.”
- Elga Goodman, Solo, Estate Planning

I intentionally limit the number of people who attend the Rainmaker Retreat. This is no ‘mega-seminar’ with hundreds of people and a new sales pitch every hour. The number of attendees is kept at a level that allows each attorney to receive individual attention in an intimate setting. You will leave with a complete written Marketing Action Plan (MAP) that you will be eager to get going the first day back in your office.

Here are the dates for upcoming Rainmaker Retreats:

• February 25-26, 2011 - Orlando, Florida
• March 11-12, 2011 - New Brunswick, New Jersey
• April 8-9, 2011 - San Diego, CA

If you take advantage of the Early Bird Special (only available when you register at least 2 weeks in advance of the event), you receive $300 worth of extra benefits!

For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.

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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
 
Click here to order your complimentary DVD right now.


 

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