Defense or Offense? Best Response Strategies for Negative Online Reviews

Last Friday’s Law Blog at the Wall Street Journal zeroed in on some of the strategies attorneys are using to defend themselves against negative reviews on the popular review site Yelp.  One of these, not surprisingly, is litigation.

The article noted one Austin law firm that sued a former client for posting false and disparaging remarks on Yelp.  In Georgia earlier this year, an appeals court upheld a $405,000 verdict against a former client of a divorce attorney who had called the attorney a crook on Yelp. 

However, there are more instances of attorneys being reprimanded for inappropriate responses to negative review than there are victories for the disparaged in a court of law.  Most of the reprimands are for revealing confidential client information in responses to bad reviews

Two California bar associations -- L.A. and San Francisco -- have tackled the ethics of refuting online reviews, finding that responding to a review from a client whose matter has concluded is not barred, but that the response should be “proportionate and restrained” and not disclose any confidential client information. 

Dallas litigator John G. Browning penned a piece for the July issue of the Texas Bar Journal on this issue, calling it “a new ethical trap for lawyers.”  He recommends that attorneys follow the advice of my friend Josh King, general counsel at Avvo.com, who has counseled that attorneys can turn a negative review into a positive marketing opportunity this way:

“By posting a professional, meaningful response to negative commentary, an attorney sends a powerful message to any readers of that review. Done correctly, such a message communicates responsiveness, attention to feedback, and strength of character. The trick is to not act defensive, petty, or feel the need to directly refute what you perceive is wrong with the review.”

As Browning notes, “When responding online to a negative posting, you’re not just responding to one former client but to a reading audience of many potential clients.”

Responding positively and effectively to negative online reviews is something we discuss at our Rainmaker Retreat legal marketing workshop.  I’ve just finished a great one last weekend in San Francisco and we have other sessions coming up in August and September:

August 8-9, 2014 -- Las Vegas, NV

September 19-20, 2014 -- Miami, FL

Click here to learn more and register online for an upcoming Rainmaker Retreat, or call 888-588-5891.

How to Reach Your Goal of Financial Freedom

Tomorrow is independence Day, when we as Americans celebrate the founding principles of our country -- life, liberty and the pursuit of happiness.

So how happy are you about your pursuit of financial independence through the practice of law? 

If the answer is, “not very,” then it’s time to started taking the necessary steps to build what I call a “lifestyle law firm” -- one that lets you do what you want, when you want to do it.  There is no magic formula for getting there; there is hard work involved before you can reap the rewards.  But once you get there, your life and your work will be immeasurably better for the effort.

The roadmap to gaining financial independence and building a lifestyle law firm starts at a Rainmaker Retreat, our two-day legal marketing seminar.  Here are things attorneys who have attending this event have to say about what they learned:

The Rainmaker’s lead conversion system is unlike any other conversion process I have ever seen. If I didn’t attend the Rainmaker Retreat, I would have never learned this system. I would recommend this retreat to any attorney who would want to beat their competition and gain more clients.”- Patrick Wright, Family Law, Solo, Dallas, TX

There were 50 reasons I could and did give for not attending a practice building and educational program such as this one. There are 500 reasons I can now give for why attending this program is a must for anyone serious about building a successful practice.”- Kevin Black, Generalist, Wilton, CT

"I consider Stephen Fairley and The Rainmaker Institute to be the best of the best. When it comes to marketing they are at the top of the field and no one is even a close second.  I’ve personally spoken to many other attorneys who are also achieving great results with the strategies and proven techniques they have learned from The Rainmaker Institute. In these tough times estate planning and business lawyers cannot rely on traditional methods to get them through. If you want to do more than just survive the next few years, you need to pay attention to what Stephen is teaching his clients."—Jeff Matsen, Esq. (Partner and Founder of Wealth Strategies Counsel)

Half of 2014 is already on the books; isn’t it time you started taking the right steps toward your own financial future?  Here are the dates for our upcoming Rainmaker Retreats:

July 11-12, 2014 -- San Francisco, CA

August 8-9, 2014 -- Las Vegas, NV

September 19-20, 2014 -- Miami, FL

Click here to learn more and register online for an upcoming Rainmaker Retreat, or call 888-588-5891.

4 Simple Steps for Converting Prospects into Clients Online

Would it surprise you to learn that many law firms that excel at lead generation fail miserably when it comes to converting those leads into clients?  Unfortunately, I see this every day, which is why I focus so much on lead conversion when speaking to lawyer groups or during our monthly Rainmaker Retreat legal marketing seminars.

To be effective at lead conversion, you need to have a process in place that helps you guide prospects along the buying path.  These four simple steps can help you understand how to create a process that works for your firm:

1.  Discovery.  Before the Internet age, chances are that prospects discovered you by word-of-mouth or through an ad.  Today, they are much more likely to find you via a Google search, on social media or even through an email forwarded to them from someone they know.  It is critical that you have an SEO program in place that helps prospects find you during an online search. 

2.  Engagement.  Once you’ve been discovered online, your website and blog need to be packed with rich, relevant, engaging content that speaks directly to your prospect’s points of pain.  Content is not only text, it is also video and images that draw people in.  When Google serves up your website or blog, there’s only a headline and a short (156-word) description, so you need to pay special attention to how your search engine result page can entice readers to click on your link.  On social media, images rule so use video and dynamic photos whenever possible to push your points across.

3.  Action.  Now that you’ve got people engaged, it’s time to get them to take some action -- download a free e-book or report, subscribe to your blog or e-newsletter, or follow/connect/share/retweet on social media.  Great content is imperative to getting people to act -- you have to keep it coming.

4.  Conversion.  Once you have gotten prospects to provide you with a way to reach out to them with your marketing efforts through your calls-to-action, you need to keep building your credibility and trust through...yes, you guessed it...more and better relevant content on your blog, website, e-newsletter and social media plus an automated drip email campaign to nurture your leads until they become clients.

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July 4th Promotion: 50% Off Rainmaker In A Box, Volume 2

This 5 DVD set includes powerful marketing strategies that you can employ to quickly make it 'rain' new leads and clients.   

Click here to learn more.

Rainmaker In A Box, Volume 2 is a 5 DVD set that will teach you how top attorneys are growing their top line revenues, generating leads from social media and the internet, and increasing the quantity and quality of their referrals! 

It includes:

  • 8 Proven Steps for More & Better Referrals  
  • 7 Strategies to Recession Proof Your Law Firm 
  • 6 Keys to Unlocking the Secrets of Social Media 
  • 5 Core Components for Highly Successful Websites & Blogs

Click here to learn more.

Offer expires at Midnight ET on Sunday, July 6, 2014.

Do You Know a Great Rainmaker? Are You That Person?

Do you know a great Rainmaker?  Or believe that you are one?  Then I am encouraging you to enter that person – or yourself – in the 2014 Rainmaker of the Year Awards, a new award program that honors and recognizes top Rainmakers in the legal community and is sponsored by LawMarketing.com, The National Trial Lawyers and The Rainmaker Institute®, are now being accepted through June 30, 2014.

Entries are being solicited from lawyers, law firms, marketing specialists, recruiters and advisors in the following six categories: 

  • Small Law Firm – 1 to 10 lawyers
  • Medium Law Firm – 11-25 lawyers
  • Large Law Firm – 26+ lawyers
  • Marketing Director – 1 to 25 law firm
  • Marketing Director – 26+ law firm
  • Female Lawyer

Each entry must be completed and submitted online at the 2014 Rainmaker of the Year Awards website.  Nominees can only apply for one category; there is no fee to apply.

The 2014 Rainmaker of the Year Awards will be announced in September 2014.

For rules and nomination guidelines, visit the 2014 Rainmaker of the Year Awards website.

If you don’t feel you qualify as a Rainmaker, would you consider committing two days of your time and a little money to attaining your goals?

The 2-day Rainmaker Retreat law firm marketing boot camp will teach you:

Ways to reduce your marketing expenses while increasing your return on investment  


How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!  


The #1 reason why attorneys do not receive more referrals and how to overcome it  


Why most of your advertising does not work and how to fix it  


Specific strategies highly successful attorneys are using right now on the internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!  


Demystifying social media strategies - what works and what doesn't and how to stop wasting your time and start leveraging your online connections

Here are the dates for our next two Rainmaker Retreats:

  • July 11-12, 2014 – San Francisco, CA
  • Sept. 19-20, 2014 – Miami, FL

Click here to register online or call 888-588-5891. 

3 Simple Answers That Will Help You Grow Your Law Firm

We held another Rainmaker Retreat session in Las Vegas last weekend, and I wanted to share with you three simple answers to questions our attendees had that can help you all grow your law firm this year:

1.  I’m a great attorney, so why do I need to use social media to showcase it?

Unfortunately, it’s not enough to just be a “great attorney” anymore because there are many less qualified attorneys out there you are competing with who understand how to market effectively and they are stealing your business. So unless you want to relegate your potential clients to “less qualified” attorneys, it’s your obligation to market effectively so these individuals hire you and not some second-rate attorney.

2.  I don’t have a big database; what’s a good place to start in order to grow it?

Actually, you may have more contacts than you think. Not only do you have all the contact information of the people you have done business with, you can look at your email contact addresses and also get the email addresses of those individuals you are connected with in LinkedIn. Right off the bat this will give you a bigger database then you thought.

You can also begin to speak, attend networking events or create Free Reports that motivate people to give you their contact information in order to get valuable information back.

Lastly, any time you meet someone or someone calls your office, get their contact information so you can begin to communicate with them on a regular basis in a meaningful way.

3.  I’m told frequently “you cost too much.” How can I handle this?

That’s an objection many attorneys get. There are several ways to effectively handle this. But one of my favorite is as follows.

Prospect: “you cost too much”

Attorney: “I appreciate where you are coming from. Let me ask you this, when you say that,  are you talking about the cost or the price?

The individual will give you a blank look because as far as they are concerned those two things are the same.

You then say:

“Let me explain.  The cost to have me handle your divorce and custody case is $25,000, but the price of not paying that amount is potentially losing custody of your child, having to pay more in alimony than you should, and having to suffer through endless court battles for months in order to reach a resolution.

I’m not the cheapest attorney out there and if that is what you are looking for, I have an attorney I can refer you to.

But I am the attorney who will handle this situation in a way where you get the best possible outcome with the least amount of stress and unnecessary emotional turmoil.

So let me ask you now, is cost really the most important factor in your decision?”

If they answer yes, that’s fine because you don’t really want to do business with them anyway!

We have a spot for you at one of our next Rainmaker Retreats:

July 11-12, 2014 – San Francisco, CA

Sept. 19-20, 2014 – Miami, FL

You can register online for these sessions or by calling 888-588-5891.  National Trial Lawyers members receive a special discount on all Rainmaker Retreats.  Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.

 

How to Not Waste Your Time When Marketing Your Law Firm

 If there is one thing I know from my work over the years with more than 10,000 attorneys across the country, it’s that you have limited time to spend on marketing your law firm.  So it’s critical that the choices you make in your marketing are ones that don’t waste your precious time.

Watch this short video where I explain what I believe is a complete waste of your time:

What I think is one of the best uses of your time is to spend two days at a Rainmaker Retreat, our law firm marketing workshop that will teach you about all the tools available to market your law firm effectively and which ones work best for your target market.

Here are the upcoming dates:

May 30-31, 2014: Las Vegas, NV

Sept. 19-20, 2014: Miami, FL

You can get more information and register online for any of these sessions at RainmakerRetreat.com or by calling 888-588-5891.

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How to Overcome the 5 Biggest Objections Attorneys Hear

Your price is too high! I can’t afford that.”

“Why should I hire you? I think I can handle this by myself.”

Have you heard any of these objections lately?

How did you respond?

What are the most effective ways to overcome these objections?

How do top Rainmakers reply?

If you’re like many attorneys you hear these objections every day…yet you aren’t sure your responses are effective. We can help you change that!

Over the course of this pre-recorded 60-minute webinar you will discover:

  • The top 5 biggest objections attorneys hear and how to overcome them
  • An easy 2-step process to effectively turn a “No” into a “Yes”
  • How to answer the question, “Why should I hire you?”
  • The #1 reason you are not converting more prospects into paying clients
  • How to get past “price” and uncover the prospect’s true objection

Click on this link now to access the How to Overcome the 5 Biggest Objections Attorneys Hear webinar now.

What is a "Lifestyle" Law Firm?

Do you have a 'lifestyle' law firm?

My short video explains what that means:

Every attorney that I have ever met wants one, but not everyone knows how to achieve it.

I do! I have worked with over 10,000 attorneys and have shown them the exact color-by-the-numbers system that has helped create 7-8 figure law firms.

Now it's your turn to attend a Rainmaker Retreat this month in San Antonio and get it too.

Click the link below to hear other attorneys tell you in their own words about their experience at the Rainmaker Retreat. You will also see the dates and locations of upcoming retreats and how you can get registered to attend.

www.RainmakerRetreat.com/free-legal-marketing-dvd/

I'd like to help you achieve a 'lifestyle' law firm. Join me and other like-minded attorneys at the next Rainmaker Retreat where you will get the tools and system to make this a reality. 

Law Firm Marketing Seminar Coming to San Antonio on April 25-26

The Rainmaker Retreat, a two-day law firm marketing seminar that focuses on the unique challenges facing small law firms and attorneys in mid-sized practices, will be held in San Antonio, Texas, on April 25 & 26 at the Courtyard San Antonio Riverwalk.

Each Rainmaker Retreat session focuses on the unique challenges facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

“The Rainmaker’s lead conversion system is unlike any other conversion process I have ever seen,” said Patrick Wright, a family law solo practitioner from Dallas.  “If I didn’t attend the Rainmaker Retreat, I would have never learned this system. I would recommend this retreat to any attorney who wants to beat their competition and gain more clients.”

At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost strategies, how to leverage technology to attract and follow up with prospects, ways to generate more referrals from former clients, and low cost tools and methods to better manage their business development efforts.

The San Antonio Rainmaker Retreat is open to all attorneys and law firm staff and will be held all day Friday and Saturday, April 25-26, 2014.

An added bonus is that this Rainmaker Retreat is being held during the annual San Antonio River Walk Arts and Crafts Show, so there will be plenty of entertainment just outside your hotel when you finish your daily sessions!

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

Join Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.

Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

Top 3 Legal Marketing Questions from the NYC Rainmaker Retreat

Our March Rainmaker Retreat in New York City last week raised three great questions about legal marketing that apply to all attorneys; here they are with my answers:

1.  Why is stating something like “we focus on quality” not a powerful unique competitive advantage (UCA)?

The reason this statement fails to differentiate your firm is because no individual goes out and looks for an attorney who doesn’t offer quality services. Stating the firm focuses on quality services, years of experience, free consultations or customer service are all things that people looking to hire an attorney consider standard and expect a firm to offer.

A perfect example of an industry that has not caught on to the idea of really differentiating is the banking industry. I bet you have driven down the highway and seen a bank billboard that states “FREE CHECKING.” This is a total waste of money -- nearly everyone “expects” free checking because all banks offer it and it’s a standard. Years ago this was a unique competitive advantage and now it’s not.

Don’t fall into the “me too” category where you claim to offer or be just like all the other attorneys out there. If you do this, you will be viewed as a commodity and commodities are always purchased on price.

A few easy ways to do this is to focus your unique competitive advantage around:

Benefits: What benefits do individuals receive when working with you or the firm?

90% of all our estate plans are written and finalized in 90 days

Value: What value do individuals receive when working with you or the firm?

We have successfully negotiated with 1,000 insurance companies to ensure our clients get the most money possible

Results: Highlight the results you have gotten for past clients.

We have successfully protected over $100 million of assets in the last 5 years (use numbers when possible)

Solutions: Talk about creative solutions the firm has used to solve legal issues.

2.  Why can’t I list many practice areas on my website?  Won’t I miss the opportunity to get more clients?

This is a question we get all the time. Attorneys and many other professionals have the same knee-jerk reaction when I say that focusing on a niche is key if you want to build a lifestyle law firm and build more credibility in your community.

They believe if they “specialize” they will lose revenue!

But the truth is people don’t want to work with a generalist.

Think about it, if your son or daughter had cancer would you take him/her to a general family doctor? NO!!! You would find the best pediatric oncologist in order to ensure your child got the best treatment possible.

The same principle applies for attorneys. From a prospect’s position, their legal matter is the most grave and unique legal situation that ever existed and they will only trust an individual who “specializes” in the area of law they need help with.

Of course it is OK to have more than one practice area (and if you work for a large firm there will be more), but when you market you must present yourself as an attorney who focuses on a “niche” -- two to three at the most.

Remember this: “Niches lead to riches!”

That being said, please remember you can pick a niche that is too small! So be conscious when you decide on your niche.

Lastly, if you tell people you can help them with any legal matter, you shoot potential referral sources in the foot because they now believe you are a competitor!

3.  So if I use social media I’ll start getting clients?

The goal of social media is not to directly sign up clients, although this can happen, but I caution you not to believe this is typical and standard.

The goal of social media is to engage with individuals in meaningful ways and drive them off the social media platform to your website or blog.

It is then the job of your website/blog to continue to move the visitor to the next step.

Regardless if that is calling the firm to set an appointment, to download a free report or to sign up for an e-newsletter, it is the role of your website/blog.

Too many individuals use social media platforms to sell, sell, sell. We have all experienced this before and it is very off-putting. You must educate and engage with your prospects in a way that is meaningful to them on these platforms and drive them to your website/blog where you continue to educate them, set yourself apart from all the other attorneys and gain credibility.

Marketing is a long term process and it is a big mistake to believe you will set up a Facebook fan page, a Twitter profile, a LinkedIn account, a YouTube channel today and get a flood of calls tomorrow.

The Rainmaker Institute gets a large percentage of our monthly leads from social media platforms, but it did not happen overnight. We had to be patient and consistent. Had we given up simply because we did not see a return immediately, we would now be missing out on thousands of leads every year.

The return of your dollars and time only comes after you use socially media persistently, consistently, effectively and correctly.

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Early Bird Pricing for San Antonio Rainmaker Retreat Ends April 6

When it comes to marketing your law firm, do you wish you could just say, "there's an app for that"?

We don't have an app, but we do have a good solution.

It's called the Rainmaker Retreat, our two-day marketing boot camp.

Click Here to learn more about our upcoming retreats:

San Antonio, TX

Friday, April 25 & Saturday, April 26

Las Vegas, NV

Friday, May 30 & Saturday, May 31

The Rainmaker Retreat is where we teach lawyers how they can increase the number of clients they have, doubling their income and yet working less.

But don't take my word for it, listen to one of your colleagues who attended a Rainmaker Retreat:

"Even though my firm is ahead of the average law firm with respect to tech-savvy techniques, the Rainmaker Retreat offered cutting edge tips to launch our marketing strategies to all new levels." - Jo-Ann, Esq.

We strictly limit the number of people for each event so that everyone gets personal attention in a more intimate environment.

If you register for the San Antonio Rainmaker Retreat by this Sunday, April 6, you will qualify for the Early Bird discount: $200 off!

Learn more by calling 888-588-5891 or at www.RainmakerRetreat.com

New Rainmaker Retreat Date Added: May 30-31, 2014 in Las Vegas

We’ve just scheduled a new Rainmaker Retreat session for May 30-31, 2014 in Las Vegas, adding this to upcoming events in New York (March 27-28) and San Antonio (April 25-26).

If you’ve ever wondered exactly how much legal marketing information and training attorneys really receive at a Rainmaker Retreat, take a look at what we cover the first day:

SESSION 1: Achieving Expert Status as an Attorney

Position Yourself As A Specialist So You Become The Go-To Attorney

  • 5 proven strategies to position yourself as a specialist
  • Pros and cons of positioning yourself as a generalist and specialist
  • How to ethically position yourself as a specialist
  • How to avoid the most deadly mistake attorneys make
  • 4 solid tactics to position yourself as the “go-to attorney”

Identify Your Ideal Target Market So You Can Retain Ideal Clients

  • 5 incredible strategies to market to your ideal target market
  • 3 reasons why failing to define your target market will COST you big
  • Easy steps to successfully define your ideal target market
  • Step-by-step instructions to create your ideal target market
  • Break-out session to effectively define your ideal target market

Develop a Unique Competitive Advantage So You Can Crush Your Competition

  • 3 proven ways a Unique Competitive Advantage will put you ahead of your competition
  • What is your Unique Competitive Advantage
  • Top 5 ways to powerfully market your unique competitive advantage
  • How to attract top paying clients with your unique competitive advantage every time
  • Breakout session to develop a powerful unique competitive advantage for your firm

SESSION 2: Building a Strategic Referral Network

Business Development Strategies for Attorneys So You Can Grow Your Firm

  • Why it’s crucial to build relationships with other professionals
  • 3 powerful strategies to foster mutually beneficial relationships with referral sources
  • 7 Best practices for building referral partnerships
  • 5 Best practices for handling incoming referrals
  • How to successfully educate potential referral partners to increase your referrals
  • 4 great places to find strategic referral partners
  • 3 questions that allow you to quickly assess your partner’s potential
  • 5 powerful questions to land more referrals than ever before
  • The #1 reason why attorneys don’t receive more referrals and how to overcome it

SESSION 3: Micromanaging The Client Experience

Increase Client Retention & Referrals So You Can Have a Stream Of Qualified Leads

  • 7 Secrets of highly successful attorneys
  • 4 keys to micro-managing the client experience
  • Special touches that ‘wow’ the client
  • 3 specific ways to use the Internet to find more referrals
  • How to build collateral to take the client through the firm’s process
  • 3 easy ways to automate follow up and follow through
  • Client appreciation and why it’s so important
  • 7 strategies to strategically improve the client’s experience

SESSION 4: The Law of 7 Touches

Staying “Front Of Mind” Is a Must If You Want Clients, Referrals & Cash Flow

  • If you aren’t “front of mind” you are forgotten
  • How to effectively stay in contact with prospects, clients and referral partners
  • The power of an “E-Newsletter”
  • Why consistency and frequency are crucial if you want to build a word-of-mouth firm
  • 4 Top strategies to automatically connect with your database
  • Top 3 ways to build a database
  • Top 10 reasons why attorneys don’t think “e-newsletters” work and why they are wrong

SESSION 5: The Nuts & Bolts of Lead Conversion

Turning More Browsers Into Buyers At Every Conversion Stage

  • 5 stages of lead conversion you must improve to build a Lifestyle® Law Firm
  • Over 15 strategies to turn more browsers into buyers
  • 3 follow-up techniques that will set you apart from your competition
  • Discover why you may not need more leads
  • Cutting-edge lead conversion strategies to increase revenues

SESSION 6: The Power of The Internet

Build An Online Presence So You Can Leverage Your Time and Attract More Clients

  • Shocking statistics on how people select an attorney
  • 4 reasons why having a strong online presence is no longer an option
  • What online platforms are best if you are a business-to-consumer attorney
  • What online platforms are best if you are a business-to-business attorney
  • 5 reasons why social media must be part of your marketing strategy
  • What social media platforms are most useful to market your firm
  • Website do’s and don’ts
  • What are the best practices for blogging, videos, social media
  • What is education-based marketing and how can it grow your firm
  • The #1 fastest way to get to the top of Google
  • Cutting-edge email strategies to grow your firm
  • How to leverage social media and gain clients
  • Top traits Google is looking for when ranking your site
  • The changing game of search engines
  • Top 10 deadly mistakes attorneys make with their websites
  • 5 easy ways to make sure your site comes up high for the keywords you want
  • 4 proven ways to drive more traffic to your website

Each Rainmaker Retreat is two full days with 10 informative sessions, all geared toward small firms and solo practitioners to help you learn and use proven legal marketing strategies to get more clients now.

To learn more about the Rainmaker Retreat and what attending one can do for your practice, visit www.rainmakerretreat.com or call us at 888-588-5891.

How to Help Your Law Firm Spring Forward

Did you remember to “spring forward” today?  Most of the U.S. set their clocks one hour ahead to go on daylight saving time except for those of us here in Arizona where I live and also in Hawaii.  You won’t get that hour back until November 2.

When it comes to marketing your law firm, are you losing time?  Maybe you’ve gotten a late start on social media marketing, or are still playing catch-up when it comes to implementing the latest Internet marketing and lead generation practices. 

There is a way to catch up by attending a Rainmaker Retreat, our two-day law firm marketing seminar that focuses on the unique problems facing small law firms and attorneys in mid-sized practices.  Each Rainmaker Retreat session provides advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

The majority of our clients are firms with 2 to 25 attorneys, and we know that cash flow is a major factor in almost all your decisions.  At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost marketing strategies, how to leverage social media to attract more clients and build your business, as well as practical tips for converting more prospects into paying clients. We focus on low cost and no cost tools and methods to better manage and grow a small law firm.

We have two upcoming sessions in March and April:

March 27-28, 2014 – New York City

April 25-26, 2014 – San Antonio, TX

For more information or to register online, visit www.rainmakerretreat.com or call us at 888-588-5891.  Early registrants get special discounts – the Early Bird discount for the NYC Rainmaker Retreat ends at midnight ET tonight!

3 Steps to Getting Your Content Noticed Online

Probably one of the most frustrating things for law firms that invest time and money into content marketing is not seeing results...and by that I mean, immediate results. 

First of all, thinking that you can create content and then just sit back and watch while hundreds of prospects thirsty for this information will flock to you is just crazy.  Even if you have written outstanding, original content – and published consistently – there is no guarantee that you will see good results unless you put in the work to push it out there in front of folks.

Here are three steps you can employ to get your content noticed online:

Keep building your network.  When it comes to sales, the mantra is “ABC – Always Be Closing”.  But when it comes to content marketing, the mantra is “ABB – Always Be Building” – as in building your content library and your network of publishing outlets.  These publishers include other outlets that attract the same profile of readers as your target market and can be social media sites like LinkedIn, other bloggers in your space and online publications that are willing to publish you.  For example, my content is regularly published at the National Law Review site, on Avvo, on the Attorney at Law Magazine website and more attorney-focused websites.  This is a great way for you to get found online.

Make it easy to share.  Beyond putting share buttons on your website and blog, there are other ways to make your content easier to share by others.  These can include the formatting of your articles or posts to make them more reader friendly, including images that grab attention, creating infographics that tell your story, etc. 

Be unique.  Just like you have to differentiate your practice to rise above competitors, you also need to differentiate your content to do the same.  Don’t make the same point that everyone else is making – take a stand, be unique, adopt a different voice to attract an audience for your content.

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FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In 2013, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:

Companies that blog 15+ times per month get five times more traffic than firms with no blog.

B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.

Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.

Here’s what you’ll discover when you read this report:

  • 7 ways that blogging can help your law practice
  • How to create your blog strategy
  • 10 ways to build an audience for your blog
  • 4 sources of information for writing blog posts
  • And much more!

Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.

3 Great Legal Marketing Tips for Solos and Small Firms

Our Rainmaker Retreat in Miami earlier this month yielded several good questions from attendees during the Q&A session.  As is my habit, I will share some of these with our blog audience so you can benefit as well:

How do I decide whom to connect with on LinkedIn?

One of the most important things when it comes to LinkedIn is to have at least 500 connections. After you hit 501 connections, your profile will specify you as a “power user.”

If you think about your own psychology, you would most likely feel more inclined to connect with someone who has many connections versus few. Essentially we believe this person is more of an influencer. Regardless if this is true or not, it’s our perceptions that create reality.

The same is true when people consider connecting with you. So when you first become active on LinkedIn, I would advise you to be less restrictive about whom you connect with. After you hit the 500 mark, you can be far more picky about who you connect with.

Why do most solo attorneys hit a ceiling in regard to gross revenue?

The reason most solo attorneys can’t exceed $250,000 in gross revenues a year simply boils down to capacity issues. There are only so many hours in a week and weeks in a year. When you are the CEO, the attorney, the accountant, the marketer and wear several other hats in order to keep your business going, at some point you run out of time and effectiveness and you can’t bring in more revenue.

Without building a team and investing in them and a variety of necessary systems, your income will always directly be tied to the number of hours you can dedicate to work on a weekly basis.

A great friend of mine who is very successful with his legal practice says, “You can’t save your way to a multi-million dollar law firm, you have to spend your way to it.”

Essentially that means if you want to build a 7-figure lifestyle law firm, you must invest in people and systems in order to leverage time and grow beyond your own production capabilities.

What are some easy ways I can grow my email list?

A few great and easy ways to grow your list are:

1. Find ways to speak and present. Each time you do, make sure you collect the names and email address of everyone at the events. If for some reason the organizer will not give you this information, do a give-away during your presentation. In order for individuals to be eligible to receive your give-away, they must give you their business card or their name, number and email.

2. Every time you go to a networking event and collect business cards make sure these individuals are added to your database or e-newsletter list. Don’t worry, if someone gives you’re their information they are implicitly stating you can send them information. If for some reason they don’t want it, there is always the opportunity for them to unsubscribe or to ask to stop receiving the information.

3. Offer a freemium. On your website you can send people a free report (filled with information that is important and meaningful to them) in exchange for their contact information. For example you can send them an article titled “Top 6 questions to ask a criminal defense attorney before hiring” as soon as they give you their info. You can have this automated so you or someone else is not personally responsible for sending out the article, but it goes automatically after your system gets their info.

4. Any time you send out an e-newsletter, encourage those who receive it to forward it on to anyone they know who can also benefit from the information.

5. Have a “e-newsletter” opt-in form on your website so people who visit your site can opt-in to receive your e-newsletter. 

One way you can really benefit yourself and your firm this year is to attend a Rainmaker Retreat.  Our next session will be March 27-28 in New York City and we've also added a session on April 25-26 in San Antonio, TX.

To learn more or register online, visit www.rainmakerretreat.com

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5 Easy Steps to Create Your Law Firm Marketing Plan

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

Click here to download, and start using these proven strategies today!

The Brave New World of Legal Services [INFOGRAPHIC]

No lawyer – unless he or she has been practicing under a rock the last decade -- can argue that the delivery of legal services is changing. 

This infographic, based on data collected by Online-Paralegal-Degree.org from the New York Times, Altman Weil and other sources, demonstrates how technology and changing consumer habits has impacted the legal profession today and how it will continue to do so in the future:

The Future of Law
Source: Online-Paralegal-Degree.org

We make it our business to teach attorneys practicing as solos or in small law firms to recognize and embrace the change and use it to their advantage for lead generation and practice management.  We do this primarily through our monthly Rainmaker Retreat law firm marketing seminars; the next one is scheduled for March 27-28 in New York City.

Here is just a small sample of the actionable methods you will learn at the Rainmaker Retreat:

Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!

Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.

How to implement low cost marketing tools and systems that let you control your practice – instead of your practice controlling you!

Experience why 35 of the largest State and local Bar Associations have sponsored our events. With our 100% Money Back Guarantee, you have nothing to lose and so much to gain by attending a Rainmaker Retreat.

To register online, visit www.rainmakerretreat.com or call us at 888-588-5891.  We offer an Early Bird discount that can save you 15% off the regular registration fee!

What 95% of Law Firms Are Doing Wrong (and How You Can Fix It)

We have been doing a lot of secret shopper calls recently. Each time we do an event – like last weekend’s Rainmaker Retreat -- we have attorneys who say or think “my firm is different,” so we decided to put that excuse to rest by calling firms and secret shopping them and then reporting our findings.

Unfortunately, we’ve found that 95% of all the firms we are calling are doing a poor job at compelling Jessica, the caller, to do business with that firm or attorney.

A few things that will dramatically improve that initial call experience for a caller include:

1.  First and foremost, show empathy. Jessica calls personal injury firms all the time and the person on the other end of the phone never even says, “I’m sorry you were in an accident.” He/she immediately begins to ask questions without showing compassion.

2.  If you mention your firm’s website, spell it out. Many attorneys have websites that are difficult to spell, so by taking an extra minute to spell it out you can ensure the caller will actually be able to find your website.

3.  Always answer the phone with a smile and the firm’s name (Jessica repeatedly hears “law firm please hold”).

4.  Before you place someone on hold, ALWAYS ask the person if it is ok.

5.  Before you transfer a person, always get their name and number in case you get disconnected so you can call back.

6.  Make sure whoever answers the phone likes that role and is able to dedicate his/her attention to the caller 100% (Jessica often felt like her call was annoying the person who answered).

Fixing this is not a tough task.  You just need to put a process in place that works for you and train your people to follow that process!  Sometimes the simplest fixes can provide compelling results – I know that this is one of those times.

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Last Chance!  Rainmaker Retreat Unplugged DVD Set 50% Off Until Feb. 1

Of all the seminars and speeches and presentations I have made to attorney groups throughout the past 12 years, nothing has proven to be more impactful than our two-day legal marketing seminar, the Rainmaker Retreat.

We schedule a session every month around the country and spend two intensive days teaching the principles and strategies of what works when it comes to legal marketing for small law firms and solo practitioners.

But I get that not everyone can leave his or her practice to attend a seminar.  Which is why we recorded a live session recently and created a six-CD set that we’re calling Rainmaker Retreat Unplugged.

Watching Rainmaker Retreat Unplugged on your own schedule will still provide you with an incredible opportunity to learn:

  • Over 65 proven online and offline legal marketing and business development strategies tailored specifically for small firms and solos;
  • Lead generation techniques that will teach you how to generate more leads from your website, social media and blogs;
  • Proven strategies for converting leads to clients and ways to increase your conversion rate so you don’t have to spend so much time and money generating new leads;
  • Ways you can double your referrals over the next 90 days.

Order your copy of Rainmaker Retreat Unplugged online by midnight ET on Friday, Jan. 31 and receive this incredible legal marketing tool for 50% off the regular price.

More of What Attorneys Are Learning About Legal Marketing at the Rainmaker Retreat

We’re still in Las Vegas for the second day of our 2-day legal marketing seminar, the Rainmaker Retreat, which is designed specially for solo practitioners and small firms to give you the tools you need to compete effectively in this hyper-competitive legal services market.

Here, as promised, are some more Q & A’s from the Rainmaker Retreat:

In general do you think normal advertising strategies are effective?

I will never say general advertising doesn’t work. But what I will say is that for most of you in the room, it is too expensive and too ineffective to pursue these types of strategies. You are going up against big dogs that probably have a bigger monthly marketing budget than your firm makes in an entire year. My aim is to teach you gorilla marketing so you can get into the marketing game, get a great return on investment and grow your firm without having to be a big-name, nationwide firm.

Why is it important to identify my ideal client?

  • You can refine your marketing language (makes your efforts more effective)
  • Referral sources know what type of prospect to send you
  • Everyone in your firm is clear on your vision
  • You can easily sort through prospects and not waste time on ones who are not ideal

How do I identify my ideal client?

  • Take a look at the past clients you’ve worked with that you’ve enjoyed and who have made you money.
  • Take an inventory of the demographics of those past clients.
  • Ask an average person (non-attorney) how they would search for an attorney who does what you do.

What are the best social media channels for me to focus on if I’m a business to business attorney?

LinkedIn and Facebook

What are the best social media channels for me to focus on if I’m a business to consumer attorney?

Facebook, a blog and Twitter

What are the top social media sites I should be concerned with as an attorney?

LinkedIn, Facebook, Twitter, JDSupra, Avvo, a blog and YouTube

What is the most important component of social media campaigns?

You have to have unique and relevant content to push out to all your social media platforms, so the heartbeat of your effort must be a blog that you update the content on nearly every day (in fact, 7 days a week would be best). You then take information off this blog and push it to your other social media platform sites. If you don’t do this, you are missing the boat.

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Free Rainmaker Retreat Preview DVD Now Available

Wondering what it’s really like to attend the Rainmaker Retreat?  Get the insider’s view from attorneys who have already attended our two-day legal marketing seminar by ordering your free Rainmaker Retreat Preview DVD.

The DVD also includes a sneak preview of a Rainmaker Retreat that gives you:

  • Over 65 proven strategies to build a 7-figure law firm
  • How to triple your referral sources in 90 days
  • 10 techniques for dominating your competition online
  • How to create a 6 month marketing plan
  • How to transform your website into a client generating machine
  • Ways to promote your law firm to 150,000 people for $200
  • Using blogs and social media to build an internet empire
  • How an attorney doubled his revenues in 12 months
  • 7 proven ways to generate repeat business

Just click on this link to order your copy of the free Rainmaker Retreat Preview DVD or watch it live on your computer right now.

What Attorneys Are Learning at the Rainmaker Retreat Right Now

I am in Las Vegas with several members of my TRI team and a great group of attorneys and staff at our January Rainmaker Retreat

The feedback we get from attendees is that they not only enjoy what we have to teach but also from learning from each other.  To spread that around a little, I’m going to post some of the questions (with my answers) from lawyers attending the Rainmaker Retreat.

Here’s what’s on their minds today:

Q:  How exactly do prospects search for an attorney online?

A:  There are four major ways that consumers search for attorneys online:

Vanity Search -- practice area plus the word attorney or lawyer. These searches cost the most to rank for and do not have the best conversion rates.

Geographical search -- people search by city NOT County or State). Get specific to improve your rankings.

Social Media search -- using Twitter, Facebook, YouTube and other social media platforms because it is a means to get a referral from a trusted source (peers, friends, connections, fans, etc.

Long tail search -- using lots of terms to find what they want. Not expensive on pay-per-click and has a high conversion rate b/c vanity searches generally mean the person is still in the research phase where someone who uses a long tail search is ready to take action.

Q:  When is the appropriate time to educate a client on who an ideal referral would be?

A:  From the moment they retain you. Educate them all the time on this. Because out of sight is out of mind. No one will actively go out of their way to build your business, it is up to you to proactively ask for referrals and educate clients on what an ideal referral is so they feel inclined to do so.

Q.  What are best practices for answering AVVO questions?

A:  Answering questions on Avvo is a great way to prospect for leads, but you have to do it right:

  • Answer questions quickly
  • Answer questions thoroughly
  • Bonus points are given to those attorney who answer 1st and who answer questions best
  • Give valuable information when answering the question
  • Answer questions you have the credibility to answer
  • Provide a meaningful answer; do not blatantly say “you need an attorney call me” over and over again on multiple questions because Avvo does not look kindly on this type of answer since it is not helpful for the consumer

I’ll post more tomorrow from our Rainmaker Retreat in Las Vegas.  Better yet, why don’t you join us for a future session and get all your questions about legal marketing answered and set your firm up for a great 2014?  Here are dates for upcoming Retreats:

Feb. 28-March 1, 2014 – Miami, FL

March 27-28, 2014 – New York City

Click on the links above for more information or call 888-588-5891.

Plug Into Proven Legal Marketing Strategies with Rainmaker Retreat Unplugged

Of all the seminars and speeches and presentations I have made to attorney groups throughout the past 12 years, nothing has proven to be more impactful than our two-day legal marketing seminar, the Rainmaker Retreat.

We schedule a session every month around the country and spend two intensive days teaching the principles and strategies of what works when it comes to legal marketing for small law firms and solo practitioners.

But I get that not everyone can leave their practice to attend a seminar.  Which is why we recorded a live session recently and created a six-CD set that we’re calling Rainmaker Retreat Unplugged.

Of course, nothing replaces the experience of being at a Rainmaker Retreat in person, since group participation and learning from peers is also part of the success of this program.  We have three sessions on the schedule right now if you can get away:

Jan. 24-25, 2014 – Las Vegas, NV

Feb. 28-Mar.1, 2014 – Miami, FL

Mar. 27-28, 2014 -- New York City

But if you can’t make one of these seminars, then consider getting your firm a copy of Rainmaker Retreat Unplugged, which we are offering at 50% off during the month of January.

Watching Rainmaker Retreat Unplugged on your own schedule will still provide you with an incredible opportunity to learn:

  • Over 65 proven online and offline legal marketing and business development strategies tailored specifically for small firms and solos;
  • Lead generation techniques that will teach you how to generate more leads from your website, social media and blogs;
  • Proven strategies for converting leads to clients and ways to increase your conversion rate so you don’t have to spend so much time and money generating new leads;
  • Ways you can double your referrals over the next 90 days.

Order your copy of Rainmaker Retreat Unplugged online by midnight ET on Friday, Jan. 31 and receive this incredible legal marketing tool for 50% off the regular price.

Let's make 2014 the year you do something really great to grow your law firm.

 

How Any Attorney Can Become a Rainmaker & Build a Profitable Practice

At The Rainmaker Institute, we have worked with and trained over 10,000 attorneys all across the country, the majority of which are attorneys who own and manage small and medium sized law firms.

We understand the challenges you face on a daily basis. Not only are you the lawyer, but also the marketing department, the bookkeeper, and the human resources manager. Like most attorneys I know, you didn’t go to law school to become a marketing guru or an expert at operating a business! I get it.

But a business is what you have and if you don’t place enough emphasis on marketing and business development, you will not have any clients to practice law on. You may have found yourself in private practice, running a business but without a road map. The Rainmaker Retreat will help to level the playing field and allow you to compete against and consistently win clients away from larger firms with huge advertising budgets!

Here is just a small sample of the actionable methods you will learn at the Rainmaker Retreat:

Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!

Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.

How to implement low cost marketing tools and systems that let you control your practice – instead of your practice controlling you!

Experience why 35 of the largest State and local Bar Associations have sponsored our events. With our 100% Money Back Guarantee, you have nothing to lose and so much to gain by attending a Rainmaker Retreat.

We have sessions scheduled for the first two months of 2014:

January 24 & 25, 2014 – Las Vegas, NV

February 28 & March 1, 2014 – Miami, FL

To register online, visit www.rainmakerretreat.com or call us at 888-588-5891.  We offer an Early Bird discount that can save you 15% off the regular registration fee!

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

Join Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.

Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

Ask These 3 Questions to Transform Your Legal Practice in 2014

You may have spent some time over the holiday break evaluating what worked and what didn’t for your legal practice in 2013.  Any successful business owner knows they always need to be doing something of value that will contribute to the success of their organization.

As you begin looking forward to 2014, ask yourself 3 simple questions that can get you on the right path to transforming your practice this year:

1.  What is the outcome I want?

Keeping in mind the end game will help stop you from focusing too much on the bumps along the road.  Getting distracted by problems instead of focusing on solutions keeps you stuck where you are.

2.  What stands in the way?

Identifying obstacles and then finding ways to eliminate, avoid or neutralize those obstacles is fundamental to business success. 

3.  Who has figured it out already?

Successful people learn not only from their own mistakes, but also from the mistakes of others.  They also learn from the success of others, a fundamental approach we have used in teaching more than 10,000 attorneys the successful practice of law firm marketing at our Rainmaker Retreat two-day legal marketing seminar.

Our first Rainmaker Retreat of 2014 is scheduled for Jan. 24 & 25 in Las Vegas at the Aria Resort and Casino.  You can save 45% right now by taking advantage of our Early Bird registration; register online at www.rainmakerretreat.com or call 888-588-5891.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

A New Year's Gift for Our Attorney Friends and Fans

As we close out the old year and ring in the new, it's time to take stock of a lot of things, and one of them should be your law firm.

One of things that all attorneys should be thinking about is how to make 2014 your most successful year ever. To build and create a 'lifestyle' law firm, one that is professionally satisfying, but allows you the time to do what is important to you; to live a self directed life with plenty of money to do it with.

The Rainmaker Retreat, our highly successful 2-day law firm marketing boot camp, has been the catalyst for hundreds of attorneys to re-invent their law firm and create automatic systems that consistently deliver a steady stream of new leads and clients. 

My Rainmaker In A Box, Volume 1 is a consistent best seller at the Rainmaker Institute. It's 4 DVDs and a data DVD that pulls back the curtain of our closely guarded Rainmaker marketing system with color-by-the-numbers systems you can use now to rapidly get new leads and clients. We sell a boatload of these every year for $397.

This DVD set is a quick-start guide to the best marketing strategies used by our top clients, filled with the secrets to building a referral-based practice, powerful on-line marketing strategies, and an 8 step system to creating your law firm marketing plan.

It's yours FREE when you register for the next Rainmaker Retreat.

For dates and locations, please click the link below:

www.RainmakerRetreat.com/Events

We only have a limited quantity of the free gifts, so please act now as they will all be gone soon.

All of us at The Rainmaker Institute wish you and yours a joyous holiday season, and we look forward to seeing you at the Rainmaker Retreat.

Happy New Year!

A Holiday Gift for Our Attorney Friends and Fans

As we get ready to close out the year, it's time to take stock of a lot of things, and one of them should be your law firm.

One of things that all attorneys should be thinking about is how to make 2014 your most successful year ever. To build and create a 'lifestyle' law firm, one that is professionally satisfying, but allows you the time to do what is important to you; to live a self directed life with plenty of money to do it with.

The Rainmaker Retreat, our highly successful 2-day law firm marketing boot camp, has been the catalyst for hundreds of attorneys to re-invent their law firm and create automatic systems that consistently deliver a steady stream of new leads and clients. 

My Rainmaker In A Box, Volume 1 is a consistent best seller at the Rainmaker Institute. It's 4 DVDs and a data DVD that pulls back the curtain of our closely guarded Rainmaker marketing system with color-by-the-numbers systems you can use now to rapidly get new leads and clients. We sell a boatload of these every year for $397.

This DVD set is a quick-start guide to the best marketing strategies used by our top clients, filled with the secrets to building a referral-based practice, powerful on-line marketing strategies, and an 8 step system to creating your law firm marketing plan.

It's yours FREE when you register for the next Rainmaker Retreat.

For dates and locations, please click the link below:

www.RainmakerRetreat.com/Events

We only have a limited quantity of the free gifts, so please act now as they will all be gone soon.

All of us at The Rainmaker Institute wish you and yours a joyous holiday season, and we look forward to seeing you at the Rainmaker Retreat.

Happy Holidays!

Los Angeles Legal Marketing Seminar Scheduled for Dec. 6-7

The final 2013 Rainmaker Retreat, our two-day law firm marketing seminar, will be held Dec. 6-7, 2013, at the Westin Bonaventure in Los Angeles.

“Attorneys are very naïve if they think that you can't get clients off the Internet or that online marketing isn't important,” says Jeff Matsen, a nationally recognized estate planning and business transactional attorney and founding partner of Wealth Strategies Counsel and Matsen Voorhees Law in Orange County, Calif.  “We have one client that we received purely off the Internet that is the president of one of the top 15 companies in the world. He saw my website that Stephen helped me design, and we went from there.

“If you want a terrific experience, attend Stephen's presentation. Even if you don't do anything else, do that.  You'll get some ideas there and some enthusiasm and perspective that will make it well worth your while. Obviously, if you want to go further with The Rainmaker Institute, then your practice will grow and develop more, but at least go and listen to Stephen, and hear his presentation. It's terrific.”

Each Rainmaker Retreat session focuses on the unique problems facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

The majority of our clients are firms with 2 to 25 attorneys, and we know that cash flow is a major factor in almost all their decisions.  At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost marketing strategies, how to leverage social media to attract more clients and build your business, as well as practical tips for converting more prospects into paying clients. We focus on low cost and no cost tools and methods to better manage and grow a small law firm.

The Los Angeles Rainmaker Retreat is open to all attorneys and law firm staff and will be held all day Friday and Saturday, Dec. 6-7, 2013.

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

When business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever.

And you can start this planning process by joining Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.

Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

How to Improve the Client Experience

Before our last Rainmaker Retreat, I had one of my associates call the offices of each attorney attending our two-day legal marketing seminar.  The idea was to gauge the first contact experience and when we presented the results, eyes started popping.

I know many of you think your firm is different and that you do really great at customer service, but it’s just not true. A few things you can do immediately so the first impression is better for those contacting your firm:

1. Don’t just pick up the phone and say, “ABC Law Firm, please hold”.

2. Make sure to ask for the person’s name and treat them like a human, not potential revenue.

3. When you say you will do something, do it. My associate was told multiple times she would be sent information through email and never was. This erodes trust and doesn’t make your prospect think you will actually do what you say you will, when you say you will.

4. Reach out to your clients once a month even if there is no update on their case so they know you are still working on it. This is particularly important with personal injury cases. Each week or month simply send an email and give the client an update so they don’t feel forgotten.

We spend a lot of time during each Rainmaker Retreat talking about ways to micromanage the client experience.  This is because once you get it right, you will start converting prospects and getting repeat business like crazy.

Don’t just take my word for it.  Here is a note we received from Mike D., a NYC criminal defense attorney who attended our last Rainmaker Retreat:

“I wanted to tell you how much I enjoyed the seminar.  It was hands down the best legal marketing seminar that I've ever attended!  Stephen and the entire staff were extraordinary.  I was literally hanging on every single word that you uttered.  You guys went above and beyond my wildest expectations.  I can't say enough good things about my experience!”

There is one more Rainmaker Retreat session scheduled for this year – Dec. 6 & 7 in Los Angeles.  We have also scheduled the first session for 2014 for Jan. 24-25 in Las Vegas. 

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

What Attorneys Are Asking - and Saying - About The Rainmaker Retreat

Our latest two-day legal marketing seminar, The Rainmaker Retreat, was held in NYC last weekend and brought out several things that are on attorneys’ minds when it comes to legal marketing:

With Google’s recent update, what is really key if you want your site to rank?

Goggle is placing more and more emphasis on content and social media signals. The law firms and attorneys who blog consistently with fresh, relevant and unique content become authoritative in Google’s eyes. It’s not enough to blog once a week. If you truly want to be recognized as a leader from Google’s perspective so they rank your site high, you need to be blogging 3-5 times a week.

In addition, Google not only cares what platforms you are on (Twitter, Facebook, LinkedIn, YouTube, Avvo, Google+), it also cares how active you are on those platforms and how engaged your viewers are. Do they like your posts, do they “re-tweet” your tweets, do they watch and share your videos? It all plays an important role in your firm’s website rankings.

I don’t get any business off LinkedIn.  Do you have any suggestions on how to make the platform more effective for me?

I see attorneys make this mistake a lot. They simply set up a profile and do nothing with it and then are shocked when they don’t get business. You have to build a strong profile. Put your entire resume in there, list all your awards and education, give endorsements and recommendations and then ask for them in return.

Join groups and contribute in a meaningful way. Start your own groups and moderate appropriately. The most important thing is to be active on the platform, use it to give out valuable and helpful information to those you want to do business with or those you want to send you business. Lastly, reach out to potential referral sources and ask them to meet up for lunch. At the end of the day, you can’t replace face-to-face and building rapport with someone with an in-person meeting. It takes time and effort, but LinkedIn is a very powerful platform when used correctly.

Here is what some of the attorneys who attended our Rainmaker Retreat in New York had to say about their experiences:

“Stephen is very knowledgeable and generous with his time and resources.  I am leaving with tremendous ideas that I am sure will increase my client base.” -Emily, Personal Injury, Partner, New York, NY

“This seminar was incredibly helpful.  I am excited about the information presented and the unleashed potential that will be transformative for my practice. - Aimee, Business Estate Planning, Partner, Washington, DC

“An awesome program.  Stephen has developed ground breaking, state of the art techniques to grow a practice.  I’ll definitely be back.”- James, Litigation, Partner, New York City, NY

There is one more Rainmaker Retreat session scheduled for this year – Dec. 6 & 7 in Los Angeles.  We have also scheduled the first session for 2014 for Jan. 24-25 in Las Vegas. 

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

When business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever.

And you can start this planning process by joining Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

  • A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.
  • Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.
  • Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

Legal Marketing Seminar Coming to New York City on Nov. 15-16

The Rainmaker Retreat, a two-day law firm marketing seminar led by Stephen Fairley, a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute, will be held Nov. 15-16, at the Hilton Manhattan East in New York City.

The Rainmaker Institute is the nation's largest law firm marketing company specializing in lead conversion for small to mid-sized law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. 

“It's clear that Stephen really understands this business and is passionate about helping attorneys build their business,” said Fresno criminal attorney Jeffrey Hammerschmidt of Hammerschmidt Broughton, who attended a Rainmaker Retreat two years ago. “The things that I've learned have been invaluable. One of the things in particular was related to how I structure the firm, and I would say learning that was worth $150,000 or more in how I've handled my business.”

Each Rainmaker Retreat session focuses on the unique problems facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

“The majority of our clients are firms with 2 to 25 attorneys in the firm. Cash flow is a major factor in almost all their decisions,” said Fairley.  “At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost strategies, how to leverage technology to attract and follow up with prospects, ways to generate more referrals from former clients, and low cost tools and methods to better manage their business development efforts.”

The NYC Rainmaker Retreat is open to all attorneys and law firm staff and will be held all day Friday and Saturday, Nov. 15-16, 2013.

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Online Seminar:  Develop Your Law Firm Marketing Plan

When business slows down over the holidays, it’s the perfect time to start planning for how to make next year your most profitable ever.

And you can start this planning process by joining Stephen Fairley for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn...

  • A proven legal marketing system that has helped 10,000 attorneys convert more prospects into paying clients.
  • Step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.
  • Effective strategies to win clients in today's hyper-competitive online focused marketplace.

Creating a marketing plan for your law firm is the first step in building a foundation for a profitable future.  During this complimentary webinar, learn:

  • How to target market to get your ideal client 
  • Why your firm is not getting more referrals and how to change it
 
  • How to select the right marketing tools that will work for your practice and personality
 
  • Effective online and offline marketing strategies
 
  • How to create a financial plan to fund your marketing budget
 
  • The 5 critical components of a Marketing Action Plan (MAP)
 
  • 4 ways to create a unique competitive advantage
 
  • What is critical to have in place for today’s hyper-competitive online focused marketplace

Stephen will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.

There are several sessions of this free webinar scheduled; you can choose what works best for you from the drop-down menu when you click on the following link to register online for our FREE Develop Your Law Firm Marketing Plan online seminar.

 

 

 

Are You Leaving Money on the Table?

At our Rainmaker Retreat in Chicago last weekend, one Illinois attorney made a comment that I hope to hear from every lawyer who attends one of our two-day law firm marketing seminars:

“Tremendous! I’ve left thousands of dollars on the table by not attending this retreat earlier in my career.” - Ralanda, Attorney,  IL

If you are not doing everything you can to improve your lead generation and conversion rates, you are indeed leaving money on the table.

Each Rainmaker Retreat session focuses on the unique problems facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

Read what a few more Chicago attendees had to say:

Our firm has worked with many other marketing and business consultants in the past who simply did not ‘get it.’  Stephen Fairley and his group ‘get it’ and have been instrumental in assisting us in focusing on practical forward-thinking strategies and procedures.” - Joe, Commercial Litigation, Partner, IL

"This seminar was jam packed with useful information and guidance on how to implement the recommendations.”- Jim Personal Injury, Partner, ID

We have two more Rainmaker Retreats scheduled for this year and a new one just booked for January:

Nov. 15-16, 2013 – New York City

Dec. 6-7, 2013 – Los Angeles, CA

Jan. 24-25, 2014 – Las Vegas, NV

This is a great time to learn what you need to know to grow your firm bigger and better in 2014.  For more information, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Seminar:  How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there!  Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues.  You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

 

 

Legal Marketing Seminar Coming to Chicago on Oct. 25-26

The Rainmaker Retreat, a two-day law firm marketing seminar that focuses on the unique problems facing small law firms and attorneys in mid-sized practices, will be held Oct. 25-26, at the Sheraton Chicago Hotel & Towers.

Each Rainmaker Retreat session focuses on the unique problems facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

“The cost of doing nothing will absolutely kill you in 2013,” said California employment attorney Nick De Blouw of Blumenthal, Nordrehaug & Bhowmik. “Attending a Rainmaker Retreat and then following that up by working with the Rainmaker Institute gave us the opportunity to put our resources where we needed them, and we rely on their services to make sure that we are building our presence to where we want it to be.”

At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost strategies, how to leverage technology to attract and follow up with prospects, ways to generate more referrals from former clients, and low cost tools and methods to better manage their business development efforts.

The Chicago Rainmaker Retreat is open to all attorneys and law firm staff and will be held all day Friday and Saturday, Oct. 25-26. Attendees will receive 7.25 hours in IL MCLE credits. 

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

 

What Can You Take Away from the Rainmaker Retreat?

You never know exactly what will resonate for each attorney who attends a Rainmaker Retreat, our two-day law firm marketing seminar, but you can be sure that each and every one of them will take away something they can put to use right away in their legal practice.

For example, for Christine Wilton, a Lakewood, CA bankruptcy attorney at Law Office of Christine A. Wilton, it was all about learning how to follow up:

 

For Bill Umansky, a Orlando, FL criminal defense attorney at The Umansky Law Firm, it was learning how to micromanage the client experience:

Whatever you learn at a Rainmaker Retreat will help you transform your practice. We have three more sessions in 2013:

Oct. 25-26: Chicago, IL (worth 7.25 IL MCLE credits)

Nov. 15-15: New York City

Dec. 6-7: Los Angeles, CA

You can get more information and register online for any of these sessions at RainmakerRetreat.com or by calling 888-588-5891.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Learning How to Sacrifice Sacred Cows at a Rainmaker Retreat

You have all heard the old adage "If you do what you've always done, you'll get what you've always gotten."  If you find your practice stagnating, maybe it’s time to think about sacrificing some of your "sacred cows" and replacing them with better alternatives.

Creative thinking involves breaking out of one pattern in order to create a new one.  All too often, we become ensnared by this familiar phenomenon:

We make rules based on reasons that make a lot of sense.

We follow these rules.

Time passes and things change.

The original reasons for the rules may no longer exist, but because the rules are still in place, we continue to follow them.

Ask yourself these challenging questions: 

  • What parts of your practice make the most profit?
  • Should you expand your practice areas or get rid of one?
  • How price-sensitive is your target market?
  • How can you structure payments to better fit the new financial realities in our economy?
  • Should you really hire another associate or paralegal or could you outsource it to a part-time contractor for half the price?

Start by making at least one change in your practice that makes sense. I am in San Francisco today at our Rainmaker Retreat, a practice-changing event for attorneys who have identified a need to learn proven marketing and lead conversion strategies to lift their practices to new heights.

If you want to identify and rectify those areas that no longer serve your best interest or your bottom line, attend one of our upcoming Rainmaker Retreats:

  • Oct. 25-26: Chicago, IL
  • Nov. 15-15: New York City
  • Dec. 6-7: Los Angeles, CA

For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Legal Marketing Seminar Coming to San Francisco on Sept. 20-21

The Rainmaker Retreat, a two-day law firm marketing seminar led by Stephen Fairley, a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute, will be held September 20-21, 2013, at the Embassy Suites San Francisco Airport-Waterfront in Burlingame, CA.

The Rainmaker Institute is the nation's largest law firm marketing company specializing in lead conversion for small to mid-sized law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. 

“I attended the Retreat in 2009 and the techniques I implemented transformed my practice,” said Raffy Boulgourjian, a Glendale, Calif., real estate and bankruptcy attorney. “I returned last year for updates and wasn’t disappointed. If you want completely substantive, cutting edge marketing knowledge for your law firm, this is the seminar to attend!”

Each Rainmaker Retreat session focuses on the unique problems facing small law firms and attorneys in mid-sized practices, providing advanced hands-on training for lead generation, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.

“The majority of our clients are firms with 2 to 25 attorneys in the firm. Cash flow is a major factor in almost all their decisions,” said Fairley. “At each Rainmaker Retreat, we dive deep into how to market your law firm using 65 proven low cost and no cost strategies, how to leverage technology to attract and follow up with prospects, ways to generate more referrals from former clients, and low cost tools and methods to better manage their business development efforts.”

The San Francisco Rainmaker Retreat is open to all attorneys and law firm staff and will be held all day Friday and Saturday, September 20-21. For more information and to register online, visit www.RainmakerRetreat.com or call 888-588-5891.

 

Differentiate or Die: Learn How to Separate Yourself From the Herd at a Rainmaker Retreat

Have you ever been shopped on price? Most attorneys would say yes. But would it surprise you to learn that it’s really not about the money?

Consumers are confused about the legal marketplace and are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to them in the same way.

Learning to differentiate your practice is one of the many law firm marketing strategies you will learn when you attend a Rainmaker Retreat. Here’s a quick overview:

We have four more Rainmaker Retreat sessions scheduled for this year:

Sept. 20-21, 2013: San Francisco, CA

Oct. 25-26, 2013: Chicago, IL

Nov. 15-16, 2013: New York City

Dec. 6-7, 2013: Los Angeles, CA

You can get more information and register online for any of these sessions at RainmakerRetreat.com or by calling 888-588-5891.

 

Expansion of Your Practice a Great Reason to Attend a Rainmaker Retreat

Utah business attorney Graham Norris attended our Las Vegas Rainmaker Retreat earlier this month, saying it was perfect timing because he is expanding his practice into different areas and increasing the size of his practice.

Naturally, the content we provide about the systems you need to manage your law firm profitably really resonated with Graham:

Here are upcoming dates and locations for the Rainmaker Retreat:

Sept. 20-21: San Francisco, CA

Oct. 25-26: Chicago, IL

 Nov. 15-15: New York City

Dec. 6-7: Los Angeles, CA

You can get more information and register online for any of these sessions at RainmakerRetreat.com.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

An Aha! Moment at the Rainmaker Retreat

Spencer White is a family law attorney in Eagan, MN and came a long way to attend our Rainmaker Retreat in Las Vegas last weekend. 

Like many attorneys, Spencer has found it difficult to balance a busy practice with the marketing he knows he needs to do for his firm. He came to a Rainmaker Retreat in hopes of being able to find the right balance and prioritize his marketing based on what has the potential to deliver the most leads for his family law practice.

He had an “Aha! Moment” during the Retreat; he shares that here:

If you’re still waiting for your law firm marketing “Aha! Moment”, you should attend an upcoming Rainmaker Retreat; here are the dates:

                  Sept. 20-21: San Francisco, CA

                  Oct. 25-26: Chicago, IL

                  Nov. 15-15: New York City

                  Dec. 6-7: Los Angeles, CA

You can get more information and register online for any of these sessions at RainmakerRetreat.com.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Legal Marketing: What's a Waste of Your Time and What's Not

If there is one thing I know from my work over the years with more than 10,000 attorneys across the country, it’s that you have limited time to spend on marketing your law firm. So it’s critical that the choices you make in your marketing are ones that don’t waste your precious time.

Watch this short video where I explain what I think is a complete waste of your time:

What I believe is one of the best uses of your time is to spend two days at a Rainmaker Retreat, our law firm marketing intensive that will teach you about all the tools available to market your law firm effectively and which ones work best for your target market.

Here are the upcoming dates for 2013:

August 16-17: Las Vegas, NV

Sept. 20-21: San Francisco, CA

Oct. 25-26: Chicago, IL

Nov. 15-15: New York City

Dec. 6-7: Los Angeles, CA

You can get more information and register online for any of these sessions at RainmakerRetreat.com.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Legal Marketing Q&A from a Rainmaker Retreat

Our recent Rainmaker Retreat session in San Diego  yielded some good questions that are worth sharing here, with my answers:

When should I ask for testimonials?

  1. Right after the client is retained
  2. Anytime the client says thank you
  3. Anytime there is a “win” for the client
  4. After the case/matter is handled

Why do I need testimonials, can’t I just tell prospects that my clients love me?

You can do so, but it is far more compelling when someone else talks about their positive experience they had with you or the firm than if you simply say your clients are happy. Third party reviews are far more powerful than if you say it.

People are skeptical; they don’t always believe what individuals and companies say about themselves.

Lastly, people are deathly afraid of making mistakes, if they can see or read about others’ experiences with you or the firm they feel better about making the decision because others have had a positive experience with you and they believe they will have a similar experience!

What are a few major systems I should have in my law firm in regards to managing client experience?

1.     Intake system (what docs clients need to bring in, sign, initial, etc.). If the process is easy and systematized, the prospect will pick up on that and feel more comfortable about hiring you.

2.     Follow up system (If a prospect doesn’t hire you how frequently and persistently do you follow up? When you meet someone at a networking event that can refer you clients, how frequently and persistently do you follow up?) Improves the client experience because they see you follow up and care.

3.     Create a policy and procedure manual (so you are not held hostage by staff or find yourself totally crippled if someone leaves, gets sick or is no longer available). Improves client experience because each time they come in or call, the experience, language used etc. is consistent.

Why does it seem like my prospects only care about price?

If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You are most likely trying to be the shiniest apple in the barrel of apples…you must become the orange in the sea of apples so people understand why and how you are different and why paying a premium makes sense.

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FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started

In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

Here’s what you’ll discover when you read this report:

  • The cost benefits of an e-newsletter
  • How to incorporate your e-newsletter with your social networking
  • How an e-newsletter supports your marketing efforts
  • How to get started right away with your e-newsletter
  • And much, much more!

To get your free report now, click here.

 

 

Join Me in San Diego July 26-27 for a Mid-Year Gut Check

Half the year is gone and it’s time to do a gut check on how you are either meeting or missing your financial goals for 2013. 

If your gut says you need to get going, then I urge you to join me on July 26-27 at the Rainmaker Retreat in San Diego, our two-day law firm marketing intensive that will send you back to your office with the tools you need to boost your referrals and get more prospects in the door.

Here’s what you get from each Rainmaker Retreat:

2 comprehensive days filled with specific strategies, powerful marketing tips, and real-world recommendations of how to fill your law practice.

70-page Law Firm Marketing Workbook: This workbook is filled with all of the ideas covered in the program, marketing steps to take, templates to use, letters you can adapt, dozens of valued resources, and a 90-day sample marketing plan.

Action Groups: Every attendee is assigned to an Action Group with 2-3 other attorneys who brainstorm practical solutions, discusses case studies, and work together during the entire Rainmaker Retreat.

Friday Night Social Hour: After the Friday program ends we all gather for a few hours of networking to help you practice your networking skills and work on building your referral base.

Laser Coaching Sessions: You will have the chance to be coached on a specific problem or question you have during the program. I am also available during lunch and all breaks for on-the-spot coaching sessions.

VIP Registration participants also receive the Becoming a Rainmaker 3 CD set, three business building seminars, a free return visit to any Rainmaker Retreat in the next year, a year’s free membership in the Rainmaker VIP Program, a $500 Rainmaker gift certificate you can apply toward the purchase of any Rainmaker CD, DVD, Coaching or Done for You service and two consultations with a Rainmaker Advisor.

If you can’t make it to San Diego, then sign up to attend another upcoming Rainmaker Retreat; here are the dates:

  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Learn the Fastest Way to Financial Independence at a Rainmaker Retreat

Financial independence is something all business owners work for, no matter what type of business they are in. The ability to build a “lifestyle law firm” – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys.

So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat.

And you don’t have to just take my word that it works:

“I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat. I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program. If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me." --Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA)

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation.” --Kevin Leckerman, Esq. (Criminal Defense Attorney)

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

 

Why Rainmakers Never Get Laid Off

Yesterday, one of the nation’s largest law firms – Weil, Gotshal & Manges -- announced massive layoffs of lawyers and staff as well as pay reductions for some of its partners. According to the New York Times, the layoff affects 60 associates and 110 staff members; pay reductions are going into effect for 10 percent of the firm’s 300 partners.

Although the firm says the cuts were necessary to “make the adjustments we avoided over the last few years to position the Firm to continue to thrive,” that is no solace for those who are packing up their belongings and heading for the door.

There’s a lot to be said for being in charge of your own destiny, especially when layoffs happen. The best way to do this, of course, is to be a Rainmaker, someone who has a good book of business and knows how to attract prospects and convert them into clients.

Law schools are slowly beginning to realize that preparing attorneys for life after law school entails more than just learning the law. David Chaumette, president of the Houston Bar Association and founding partner of the Houston commercial litigation firm Chaumette, PLLC recently attended one of our Rainmaker Retreat two-day law firm marketing workshops and noted that he learned so much that they don’t teach you in law school:

Creating and managing a successful legal services business is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop.  Here are the dates for upcoming Rainmaker Retreat sessions:



  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Ask Yourself This Key Question About Attending a Rainmaker Retreat

If you're on the fence about coming to a Rainmaker Retreat, let me ask you a question: If we can teach you a proven system that brings in several new clients every month, how much would that system be worth to you?

The Rainmaker Retreat will teach you many things, including:

  • Over 65 proven ways to grow your law firm
  • 10 ways to dominate your competitors online
  • 7 Rainmaker tools for generating more referrals and repeat business
  • The core concepts of SEO and Internet marketing for attorneys

If you truly want to build a lifestyle law firm, then you need to attend an upcoming Rainmaker Retreat:

  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

Is a Rainmaker Retreat “Rah, Rah?” Nah.

"One thing I’m really taking away from this seminar is it’s not just a feel good, everybody go out there “rah rah” seminar. There were specific things that were taught and the biggest thing I’ve learned is how to leverage blogging which I’m already doing, into press releases and articles to really get the word out there and that’s what I’m going to concentrate on." – Greg May, Partner, Appeals Attorney

Dog & pony? No, more like old dogs learning new tricks:

"I am completing the seminar today and probably the most important thing I’ve learned is you can teach an old dog new tricks. A lot of the things I was doing right I stumbled upon. The things that I liked about this seminar are that it’s not theory; it’s things you can apply to your practice immediately. For instance one of the things I will use is the ‘keep-in-touch’ letter. By that I can keep in touch with clients that I may have lost contact with and that’s a major source of referrals so that’s something I can put into use immediately." -- Jim Hearn, Esq., Partner, Real Estate

To learn more about how the Rainmaker Retreat has helped more than 9,000 attorneys across the country, visit www.RainmakerRetreat.com or call 888-588-5891.

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. According to HubSpot, B2B marketers with a blog generate 67% more leads per month and B2C marketers generate 88% more leads per month than those without a blog.

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 

7 Ways a Rainmaker Retreat is Different From Every Other Legal Marketing Seminar

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

Upcoming dates for our Rainmaker Retreat include:

  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

Click on this link to register now for an upcoming Rainmaker Retreat or call 888-588-5891 for more information.

 

Internet Marketing Q&A from the New York Rainmaker Retreat

Our Rainmaker Retreat in New York on May 31-June 1 yielded many questions about marketing small firms on the Internet. Here are some of the questions asked and my answers:

My firm is small; how can I compete against bigger firms on the Internet?

One of the biggest misconceptions out there is that all the big firms are engaging in the right kind of online marketing. Many big firms throw lots of money at Internet marketing but their dollars and time are not being used as effectively as they could be. Another misconception is that you are competing against the “big firms” and not the “small firms.”

The truth is many large firms are too big and move too slowly to react to constantly changing Internet marketing strategies. So being a smaller firm puts you in the perfect position to get on the Internet and start to make a name for yourself because you can make changes quickly.

The most important thing to do is to get in the game, do the right things and you will see your Internet presence grow steadily. But if you continue to sit back and watch you will never grow your online presence.

Can’t I do this all myself instead of outsourcing?

Doing it yourself is always an option. There is a lot of really valuable and great information out there where you can learn what needs to be done in order to successfully market your firm. But the hard reality is you went to school to practice law and chances are that is your unique gift.

We have seen dozens of our clients start out with the idea that they were going to do it for themselves. Most of the time, they start out strong, doing the right things in the right amount but as soon as they practice gets busier or grows, their time is divided and they no longer have time to dedicate to doing the social media or blogging or e-newsletter activities.

The reason you hire a company like The Rainmaker Institute is because our core competency is online marketing for attorneys. Do what you do best and outsource or delegate the rest. That is the most effective use of your time and money.

How do ethics play into social media?

The same ethics rules apply online and offline. However, with the exception of direct solicitation and making blatant self-promoting statements, educating prospects and those who follow you online and social media platforms is perfectly OK. Of course, you must be mindful of what you put out there, but writing blogs and doing social media updates about new laws and other type of educational information is perfectly acceptable and very valuable to those who are looking to hire an attorney.

 Should I only focus on online marketing?

You never want to put all your eggs in one basket. This holds true with marketing. Not only do you need to diversify your marketing strategies online, you also need to utilize some effective offline marketing strategies too. Things like weekly networking, giving educational seminars and meeting with referral sources, to name a few, are outstanding offline marketing strategies that are highly effective in creating a comprehensive marketing strategy.

That said, if you want to successfully grow your legal firm, you must be on the Internet and give people the opportunity to find your firm and engage with you on multiple platforms so you can build trust, credibility and rapport with prospects and referral partners.

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FREE Online Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp. Upcoming dates for our Rainmaker Retreat include:

  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA
  • October 25-26, 2013 – Chicago, IL
  • November 15-16, 2013 – New York City
  • December 6-7, 2013 – Los Angeles, CA

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Knowing When It's Time to Go...to a Rainmaker Retreat

Let me ask you something:  Have you had time this year to enjoy the lifestyle you deserve?

Or has it been nose-to-the-grindstone since January 1?

Are you searching for a way to build your practice and still have time for what you want to do?

Isn't it about time you started growing your practice, instead of struggling just to get by?

Then you owe it to yourself to check out an upcoming Rainmaker Retreat.

Over 9,000 attorneys have benefited from implementing the proven Rainmaker Legal Marketing System, because each Rainmaker Retreat has 5 unique distinctions:

It is specifically designed for Attorneys at Small Law Firms and Solo Practitioners. While associates and partners at large firms (50+ attorneys) will receive benefit, the Rainmaker Retreat is designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

This is a Working Retreat. You not only come to listen, learn and discover, but also to practice and apply.

This is NOT an introductory course. The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

Focus on Return on Investment (ROI). Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

100% Satisfaction Guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

Don’t let time – and your competitors – pass you by. 

You can register right now, right here

Take the plunge and get the lifestyle law practice you always wanted by attending the New York Rainmaker Retreat on May 31-June 1.

Can’t make it to New York?  Then register for one of these upcoming Rainmaker Retreats:

  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

Getting a Lifestyle Law Firm Begins at a Rainmaker Retreat

I talk a lot about helping attorneys create what I call a “lifestyle law firm”. So what is a lifestyle law firm? A law firm that promotes and encapsulates the core values of who you are, the lifestyle you want to lead and the legacy you want to leave.

Watch my interview last year on The LexBlog Network about creating a lifestyle law firm:

By attending a Rainmaker Retreat, you will learn how to create your own lifestyle law firm through a variety of marketing strategies for lead generation, prospect conversion and client retention.

Here are upcoming dates for the Rainmaker Retreat:

  • May 31-June 1, 2013 – New York City
  • July 26-27, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

What Makes the Rainmaker Retreat Different?

I’m in the middle of another Rainmaker Retreat session in Scottsdale today and tomorrow, and it’s great to see the enthusiasm for legal marketing on the faces of so many lawyers. 

I’m often asked how the Rainmaker Retreat differs from other law firm marketing seminars. Here’s why:

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
  • Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Here are upcoming dates for the Rainmaker Retreat:

  • May 31-June 1, 2013 – New York City
  • July 19-20, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

 

You Asked, We Answered at a Rainmaker Retreat

Attorneys that attend our 2-day legal marketing seminar, the Rainmaker Retreat, ask a lot of questions and we often review those to ensure what we are presenting will be immediately applicable to the business of marketing your law firm.

For example:

How does someone who needs legal services make a decision to hire me?

First, that person gathers general information to determine what type of lawyer they need and if they actually have a need for a lawyer

Second, that person begins to search and look at several law firms (either that they have heard of or find on the Internet)

Third, that person begin to validate specific attorneys (performs a credibility search to ensure the attorneys he/she is considering are good and qualified attorneys)

Lastly, that person then makes an attorney selection (perhaps engaging in a free consult, calling the attorney, etc.)

What’s a powerful strategy to increase the number of appointments my firm sets?

Dedicate a staff member to talking to prospects and setting appointments. You can then train them on how to handle objections, how to positively position your firm, and follow up consistently if the person is unavailable at first. If you dedicate someone to this, your conversion of calls to appointments will go up. You can performance-bonus this individual for the appointments that are set up and show up, and add another small performance bonus for the appointments that show up and sign up. This is not fee splitting because the bonus is a flat fee and not dependent on a fee.

If you want to get the right answers to your marketing questions and discover real-world strategies that work for attorneys in generating and converting leads, then you should attend a Rainmaker Retreat. Here are our upcoming dates:

  • May 3-4, 2013 – Scottsdale, AZ
  • May 31-June 1, 2013 – New York City
  • July 19-20, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

3 Key Areas Your Law Firm Needs to Focus On

At our Rainmaker Retreat, we spend lots of time talking about the three key areas that every law firm needs to focus on:

Lead Generation: more people in the pipeline, more prospects, more leads.

Lead Conversion: turning more browsers into buyers.

Client Retention: creating a long-time and meaningful relationship with your clients so you get repeat referrals and repeat clients.

Of course, the one question I always seem to get is: Which is the most important?

The answer is, they are all important, but the one thing I hear most from attorneys is “I need more leads.”

In some cases, this is 100% true. But often, a law firm really has a conversion issue or a retention issue that is preventing the firm from growing or being successful. So growing and strengthening all three of these areas is ideal.

While most law firm marketers are focused on lead generation, overlooking conversion and retention is a costly mistake.  Lead generation is the most expensive of the three, so it makes sense that if you can convert a higher percentage of your prospects, you can improve revenue without having to pay to get more leads. 

And if you can enhance client retention, additional revenue will come in through repeat business from happy clients or a steady stream of referrals from past clients who were satisfied with the work you performed.

So, in essence, what we are talking about here is the proverbial three-legged stool. Take away one leg, and you’re on the floor.

If you’d like to learn more about lead generation, lead conversion and client retention, attend a Rainmaker Retreat.  

We have several upcoming sessions:

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

Asked and Answered: A Q&A from the Rainmaker Retreat

I like to give our blog readers a download every now and then from our monthly Rainmaker Retreat sessions since it’s probably more than likely what is on the minds of the attorneys who attend is on your minds as well. 

Here are some of the Q&As from our Newport Beach Rainmaker Retreat last weekend:

How should I handle quoting a fee?

There are a few approaches to this and you will have to see what works best for you depending on your practice area and geographical region. However, setting appropriate expectations and being transparent is key. If you ever use the phrase “it depends” in your answer, that automatically needs to be followed up with “and the biggest factors it depends on are….”

Make sure to know several factors that impact your fees. For example, if you are a divorce attorney, some of the common circumstances that will make a case’s price increase are:

1.     If kids are involved

2.     If there are multiple real estate properties

3.     If the divorce is contested

4.     If there is a business asset

Know the factors that impact your case fees and articulate that clearly to those you are talking to about pricing.

How can I incrementally increase the value of the personal injury cases I get?

There is no one perfect strategy to increase the value of your cases, but there are several strategies that can work.

First, take the best outcome you’ve ever had with the biggest case you’ve ever taken on and market that story over and over again. It will help you leverage the perception that you are the type of firm and attorney who can and does handle “bigger cases.” 

It’s also powerful to network with the firms/attorneys that take really big cases, because the truth is they come across cases all the time that are not a good fit for their firm or that don’t make sense financially for the firm to take on.

For example, if a huge law firm only deals with cases that have a million or more at stake, if a case comes in that is worth $150,000, they will need to refer it out. You could be that firm/attorney they refer to.

If I’m a business-to-business attorney what are the two best social media platforms for me to be on?

According to recent data, business-to-business companies who engage prospects, clients and referral partners through blogs and LinkedIn generate potential clients.  Social media is constantly changing, but if you are a business-to-business attorney, it’s key to have a blog and a LinkedIn account. However, you can’t just have an account and a blog and not actively use them or use them incorrectly.

There are rules of engagement for social media. If used correctly, they can grow a big following for you and drive those individuals to your website, which can then move the prospect further along the decision-making process. If used incorrectly, it can be a totally ineffective strategy that wastes your time, energy and money.

Here’s some direct feedback from last weekend’s Rainmaker Retreat attendees:

“I attended the Retreat in 2009. The techniques I implemented transformed my practice. I returned for updates and wasn’t disappointed. If you want completely substantive, cutting-edge marketing knowledge for your firm, this is the seminar to attend.” – R. Boulgourjian, Real Estate/Bankruptcy Attorney, Glendale, CA

“Focus, focus, focus! Stephen Fairley’s Rainmaker Retreat taught how to focus on taking law practices to a much higher profitable and satisfying level. I highly recommend it.” – B. Dennis, Estate Planning Attorney, Newport Beach, CA

“Invaluable program! If I am able to implement even a fraction of what I learned at this seminar, I believe it will transform my practice. Well worth my investment of time and money!” – T. Kirby, Family Law/Bankruptcy Attorney, Mesa, AZ

Here are our upcoming Rainmaker Retreat sessions:

  • April 5-6, 2013 – Dallas, TX
  • May 3-4, 2013 – Scottsdale, AZ
  • May 31-June 1, 2013 – New York City
  • July 19-20, 2013 – San Diego, CA
  • August 16-17, 2013 – Las Vegas, NV
  • September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

 

How to Stand Out from Your Competition

I’m in Newport Beach today at our March Rainmaker Retreat, where a roomful of attorneys has gathered to learn about the latest trends in law firm marketing and how to differentiate themselves from their competitors.

Are you wondering how you distinguish yourself from your competition and stand out in the vast legal landscape? It will take you two days to find out: attend a Rainmaker Retreat. 

Here is some feedback from past attendees:

“If you are not doing this stuff, thanks! Because I am scooping your client prospects!”
- Peter Brewer, Esq. (CA)

“This course should be part of the law school curriculum for every school in the nation!”
- Andrew Cho, Esq. (CA)

“I flew across country to get here. I would have walked. This is an utterly fabulous program.”- Tom Hartmann, Esq. (NJ)

In fact, more than 8,000 attorneys are already employing our law firm marketing techniques and reaping the benefits.

Among the many things you will take away from this event:

  • Step-by-step guidance in finding the best, most strategic referral partners
  • How to cut costs by eliminating ineffective law firm marketing strategies
  • Create a ‘Master Plan’ to guide your firm’s growth through marketing for lawyers
  • How to focus your time, energy and dollars on the most effective law firm marketing techniques designed specifically for small and solo law firms
  • Five proven strategies to get more attention, command more respect and charge higher fees
  • Leveraging the Internet to create the most “buzz” for your firm
  • How to create a steady stream of new referrals using law firm marketing techniques
  • Learn to set your firm apart from your competitors

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register now for our Dallas Rainmaker Retreat on April 5 & 6 or any of our upcoming events scheduled monthly through September.

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungleseminar.

 

How to Create a Lifestyle Law Firm

What is a "lifestyle law firm"?

I define it as a law firm that supports the core values of who you are and allows you to live the life you want and build meaningful relationships with others versus the law firm that drives you, dictates your life, and ends up consuming your every waking moment.

Marketing and business development are only tools to help you achieve your personal and professional goals, but they are some of the most effective tools you can use to attract more and better referrals to your law firm, which leads to increased revenues. 

So how does a busy attorney use marketing to build a business that allows him or her to create a "lifestyle law firm?"

Jerry Lowe, a California bankruptcy attorney (www.thefresnobankruptcyattorney.com), has found that attending a Rainmaker Retreat (he’s been to two!) gives him the focus he needs to build his growing practice into a lifestyle law firm:

If you are looking for a dynamic learning experience that will give you over 65 proven, step-by-step marketing strategies you can easily apply to your law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 15-16, 2013 – Newport Beach, CA

April 5-6, 2013 – Dallas, TX

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

Watch What Happens at a Rainmaker Retreat

Do you think you could benefit from attending a Rainmaker Retreat? Let me explain just how you can:

Here are the upcoming dates for this intensive two-day law firm marketing boot camp:

March 15-16, 2013 – Newport Beach, CA

April 5-6, 2013 – Dallas, TX

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now. 

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FREE Seminar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.

 

Are You Ready for a Rainmaker Retreat? Here's How to Tell

The Rainmaker Retreat focuses on the unique problems facing small law firms and solo practices.

If you are like many attorneys I know, you have been practicing a while, and your law firm is doing pretty well; but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.

Perhaps the current economy has hit you hard, maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land qualified clients.

Your overhead is the same, but with revenues being down, you are taking home less now than ever before.

If this sounds like you, then you are ready for the Rainmaker Retreat.

Here is just a small sample of the actionable methods you will learn:

Specific strategies highly successful attorneys are using right now on the internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!

Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.

How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

You have nothing to lose and so much to gain by attending. 

We have scheduled monthly Rainmaker Retreat sessions through September – sign up for the one nearest you:

March 15-16, 2013 – Newport Beach, CA

April 5-6, 2013 – Dallas, TX

May 3-4, 2013 – Scottsdale, AZ

May 31-June 1, 2013 – New York City

July 19-20, 2013 – San Diego, CA

August 16-17, 2013 – Las Vegas, NV

September 20-21, 2013 – San Francisco, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 


ABA New Partner Workshop in Big D Focuses on Building a Lifestyle Law Firm

I’m in Dallas today at the 2013 ABA Midyear Meeting, headlining an all-day ABA New Partner Workshop that instructs attorneys on:

  • How to build a referral-based practice and jumpstart your practice
  • How to double your revenues in 6 months by improving your lead conversion and fixing your follow-up
  • How to build a mid-6 to 7-figure business by applying best practices
  • How to use the power of social media to attract clients and connect with referral sources
  • 5 proven strategies to improve the quality and quantity of your referrals
  • Tips from attorneys who have gone from start-up to 6 figures in 1 year
  • 8 steps to using LinkedIn to build your online presence and connect with other professionals

If the subject matter sounds familiar, it should! It’s what we teach at each of our Rainmaker Retreat 2-day intensive workshops. We have another session coming up next weekend in Orlando (Feb. 15-16) and you still have time to join us by calling 888-588-5891 or registering online at www.RainmakerRetreat.com.

Can’t make it to Orlando? We’ll be in Newport Beach next month on March 15-16 for another Rainmaker Retreat that can help you transform your practice in 2013.

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Stephen Fairley a One Percenter....on LinkedIn!

 

Where to Learn the Nuts and Bolts of Running a Law Practice

David Chaumette of the Houston commercial litigation firm Chaumette, PLLC recently attended one of our Rainmaker Retreat two-day law firm marketing workshops and noted that he learned so much that they don’t teach you in law school:

 

Creating and managing a successful legal services business is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop.  Here are the dates for upcoming Rainmaker Retreat sessions in the first quarter:



February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

Saddest Job Application: Could This Happen to You?

This job application from Craigslist was in a post yesterday on the Above the Law website under the title: Saddest Job Application You’ll Read Today:

How many attorneys can identify with the poster’s lament that he is locked into a “small area with few jobs and an over saturation of lawyers”? I’d venture to guess, a lot.

And unfortunately for this guy and lots of other lawyers like him, law firms are just not in a hiring mode these days. Instead, layoffs are the norm. Those succeeding as solo practitioners are having to find a way to compete just like any other business, using law firm marketing techniques to differentiate themselves and carve out a niche for their services.

The best way to remain employable is to build a thriving book of business, and the best way to do that is learn how to run a legal services business, not just practice law.

Creating and managing a successful legal services business is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop.  Among the many things attorneys learn there are:

  • Over 65 different marketing techniques that are proven to work in a real world environment.
  • The 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
  • The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.
  • Specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
  • Advanced Internet marketing strategies for lawyers.
  • A Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to develop new leads.
  • Learning from dozens of real world case studies of how attorneys have gone from a good 6-figure practice to a great “7-figure lifestyle law firm.”
  • How to focus your money on the most effective marketing strategies based on your specific practice area.
  • Creating a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • A realistic idea of how much money it will take to effectively market your law firm
  • Building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm
  • Understanding how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Here are the dates for upcoming Rainmaker Retreat sessions in the first quarter:



February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

Why You Want a Lifestyle Law Firm

At The Rainmaker Institute, we define a “lifestyle law firm” as one that allows you to have the lifestyle that you want to live.

It’s more than just money or achieving millions in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

This decision tree chart is a perfect example of why you should strive to have a lifestyle law firm:

It’s by a guy named Rob Pollack, who has his own blog called Rob Complains About Things and apparently works/has worked as an attorney at a Big Law Firm. Hat tip to Rob.

Creating a lifestyle law firm is what we teach at the Rainmaker Retreat, our two-day law firm marketing intensive workshop. Here are the dates for upcoming Rainmaker Retreat sessions in 2013:



February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Tips on Gathering Client Testimonials

We always keep track of the questions we get from attorneys are our Rainmaker Retreat two-day law firm marketing intensive. First, it gives me an opportunity to stay current on the issues that are top-of-mind with you; second, it allows me to share some more universal Q&As in hopes that our blog readers will benefit as well.

At our Las Vegas Rainmaker Retreat last weekend, one of the questions that seemed to elicit the most note-taking from the audience was:

What’s a good way to get people to give me a testimonial?

Here’s my answer:

It depends on your practice area, but timing can be very important. For example, if you are a personal injury attorney, you might want to ask for the testimonial when your client comes in to pick up their settlement check.  This is when the client will be the happiest. The case has been closed and they are getting a check.

If you practice in other areas of the law, you can still pick a good time when your client is pleased with your work. That’s the time to ask.

You also need to make it easy for people to give you a testimonial. Let your client know why a testimonial is important for you! Make it part of your process, like an exit interview.  Guide the prospect with questions so you can get strong testimonials. Position the testimonials as “before” and “after” scenarios. These are powerful.

Also, if you squirm at just the thought of asking for a testimonial, then don’t be the one to ask. Have your administrative assistant or paralegal or associate do the asking as part of your closing-the-case process.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Letting the Dogs Out at a Rainmaker Retreat

In Las Vegas today for our first Rainmaker Retreat of 2013, and we’re letting all the dogs out (so to speak) when it comes to educating attorneys about the law firm marketing strategies that will be essential this year, including:

  • Social media
  • Blogging
  • SEO
  • Email marketing
  • Mobile marketing

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 9,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

How to Build a Steady Stream of Referrals

If you ask many attorneys where most clients from, they say referrals.  But if you ask them exactly where their referrals come from, you usually get a blank stare in response.

The problem with random referrals is that they are...well, random. You can never count on when you might get one. So how you can go from random referrals to create a referral-based practice?   

Here’s how:

Click here to fill out our short contact form and someone will contact you shortly to answer any questions you may have about the Rainmaker Retreat and how attending our two-day law firm marketing boot camp can help you create a referral-based practice.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:



January 18-19, 2013 – Las Vegas, NV



February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Why Law Firm Advertising Doesn't Add Up

Market research firm Lab42 recently completed a study on advertising effectiveness. I wasn't surprised to find the results were that most people don't believe the claims made in ads.

Those of you who follow this blog or who have attended one of our Rainmaker Retreat sessions are aware that I am not a big fan of law firm advertising. One of the biggest reasons I don't think it works for lawyers is because it's not measurable and doesn't allow you to instigate that all important dialogue with prospects. Plus, most advertising is just too expensive for solos and small firms.

And if prospects are already viewing ads with suspicion, why would you spend any money on them?

The graphic below details the results of Lab42's research. Note that ads categorized as serious – the category that most attorney advertising would fall into – are the least likely to make an impression.

Instead of throwing your hard-earned cash away on traditional advertising, consider investing in learning what really works when it comes to law firm marketing by attending a Rainmaker Retreat.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:



January 18-19, 2013 – Las Vegas, NV



February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

10 Resolutions Successful People Make and Keep

An article at Forbes.com trending now as one of the most popular is about the 10 resolutions that successful people make and keep. Thought it was worth sharing here:

1. Avoid what matters least. Your time is finite, so while you are making a list of things to do in 2013, make a list of what not to do as well. And then simply don't do them.

2. Do the essentials first. How much time do you spend every day getting sidetracked by email? If we were honest, most of us would probably answer: alot. When you hit the office, take care of your most essential tasks first and then check your email.

3. Focus on people. If you lose sight of what matters to your clients, you will soon lose those clients.

4. Find your purpose. When your career is based on your purpose, you will be both more successful and happier.

5. Support a cause. Research has shown that people involved in furthering worthy causes are generally happier in life. Find a way to support something bigger than yourself or your practice.

6. Give yourself more choices. If you find yourself feeling fearful and trapped by a weak economy or lack of clients, find a way to give yourself more choices. One sure way to conquer fear is by learning. Learning how to attract and keep clients is the main focus of our Rainmaker Retreat; resolve to attend one session in 2013.

7. Find a good partner. A good partner in business is as indispensable as one in marriage. If you don't have someone in your practice whose strengths offset your weaknesses, go find that person.

8. Go outside. Most attorneys like to view themselves as experts, but one problem with being an expert is that it sometimes prevents you from seeing new possibilities. Find other professionals who may be facing some of the same problems you are, and brainstorm some solutions.

9. Complain less, change more. Gandhi advised us to be the change we want to see in the world. Resolving to be the attorney who can solve the problems of prospects will bring new clients to your door.

10. Take time to play. Plan your 2013 vacations now, and let your work fill in the rest of the calendar. This gives you something to look forward to, and helps you maintain a well-rounded life.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

March 15-16, 2013 – Newport Beach, CA

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

How to Tell If You Are a Legal Marketing Dinosaur

If this is familiar to you, you may be a legal marketing dinosaur:

We are well into the 21st century, where outbound marketing practices of the previous century no longer work. DVRs allow consumers to bypass TV ads, satellite radio means there are no more radio ads, most consumers get their news online and Yellow Pages are relegated to the recycling bin as soon as they land on the doorstep.

So how can you become relevant in the 21st century when it comes to law firm marketing?

First, see my post earlier this week on Internet Marketing for Lawyers: What Works in 2013

Then make plans to attend a Rainmaker Retreat, our two-day law firm marketing intensive workshop, where you will learn everything you need to know about the tools of contemporary legal marketing: social media, blogging, SEO, email and mobile marketing.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:



January 18-19, 2013 – Las Vegas, NV



February 15-16, 2013 – Orlando, FL

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

How to Make 2013 the Best Year Ever for Your Law Firm

For attorneys interested in making 2013 the most profitable year ever, we have a New Year's gift for you!

If you sign up for a Rainmaker Retreat by midnight PT tomorrow -- Jan. 1, 2013 -- you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multimillion dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are what two attendees from our Los Angeles Rainmaker Retreat recently had to say about their experience:

“Stephen and his team were superb.  The amount of information is immense and everything is practical.  I am looking forward to transforming my practice.  The Retreat is well worth the time and money.” -- Ryan , CA Personal Injury

I came into the seminar with a lot of questions, and skepticism about lawyer marketing/SEO processes.  I found the Rainmaker Retreat to be very informative and Stephen Fairley very competent and knowledgeable.  I have found what I am looking for to refine my marketing and online presence.” -- Manual, CA DUI Defense

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL


Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

Attorneys Reveal What They Learned at a Rainmaker Retreat

More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices. Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Here’s what a few of them had to say about their Rainmaker Retreat experience:

“This program is absolutely crucial to any attorney who is not a marketing expert, and would be very helpful to any attorney who is.”
- L. Christopher Rose, Partner

“This seminar taught me to think outside the box and gave specific tools and action plans to attract clients and build my practice. I will start with referrals and automated follow-ups. There is a real 30-day and 90-day action plan.”
- Leonard Schneider, Partner

“I thought I knew this stuff. But after attending a Rainmaker Retreat, I realized I did not. Now I know how it all fits together as a strategy.”
- Elliot Stone, Partner 

“And so, Stephen Fairley, you are my teacher, you are the master of marketing, and I have learned from the Rainmaker Institute that there is no royal road to knowledge -- but you have given me the best roadmap available to market my practice. Thank you, thank you, thank you.”
- W.B. Smith, Solo Practitioner

Here’s what you will gain by attending our two-day law firm marketing boot camp:

You will learn how to focus your time, energy, and money on the most effective marketing strategies

You will learn how to better select, train and motivate your other partners and associates to do Rainmaking activities

You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies

You will create a master plan that will guide your firm’s efforts and provide specific goals for your team to achieve in the next 6 and 12 months

You will have a realistic idea of how much money it will take to effectively market your firm

You will see how to use your staff people to delegate parts of the marketing plan to so you can focus on generating more clients for the firm

You will discover dozens of low cost marketing strategies to help you stretch your budget

You will learn how to automate your marketing system to decrease the amount of time you have to spend running it

You will leave with a practical, easy to implement marketing plan for the next 6-12 months

You will see how other attorneys have leveraged technology to beat much bigger firms

You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other attorneys all across the country

You will master the art of marketing on a small budget

Learn how to build and create a 'lifestyle' law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

To register, call 888-588-5891 or visit www.RainmakerRetreat.com.

 

 

How to Create Your Unique Competitive Advantage for 2013

A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm.

There are many ways to create a Unique Competitive Advantage for your 2013 law firm marketing plan; here are 10 of them:

Focus on the Benefits: What are the benefits of working with this firm as compared to others? What do you do that other firms refuse to do to better serve your clients?

Focus on Value: Compare your costs versus how much money you save clients. How have you helped other clients take better advantage of opportunities or avoid liability?

Focus on Results: What are some specific results you have obtained for clients in the past? What is your win/loss record? What do you do to achieve better results than your competitors?

Focus on Solutions: Give an example of a creative solution you found to a client’s problem. How did you come up with it? What happened because of your creative solution?

Focus on the Individual Partners: Remember, people don’t buy legal services from law firms; they buy legal services from attorneys. People don’t say, “Go talk to my law firm,” they say, “Go talk to my attorney.” What is different about your partners than in other firms?

Focus on Service: (not the list of services your firm provides, but how you serve your clients). How do your clients describe the way you treat them?

Focus on a Niche: Position your partners as leading experts in a specific industry, not as generalists. To be a generalist for most attorneys is the “kiss of death.” Go deeper, not broader. Have industry specific marketing materials & collateral.

Focus on Client’s Feedback: What do your best clients say about you? What would they tell someone else about your services and how it has helped them? Do your clients refer other clients to you on a regular basis?

Focus on Credibility: What is your firm known for in the industry? Talk about how your partners are profiled in the media or are industry experts. What are 3 reasons why your prospects should perceive you as a credible expert?

Focus on Visibility: How visible are your partners within an industry? Do they regularly speak at top industry events? Are they a nationally recognized expert? A published author? What happens when prospects type their name into Google?

By developing a strong UCA, your legal marketing plan will be well ahead of your peers and it will give you the tools you need to implement a strong law firm marketing strategy that tells a prospect why they should hire you.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

January 18-19, 2013 -- Las Vegas, NV

February 15-16, 2013 -- Orlando, FL

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking

here to order your complimentary DVD right now.


 

Law Firm Marketing Rules for 2013: Out with the Old, In with the New (#4 of 5)

2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live by in the new year.

Old Rule #4: Mediocrity is acceptable . . . as long as associates bill enough hours. Although no one openly states mediocrity is okay, far too many partners tacitly accept it; some believe it’s inevitable. I have head and seen firsthand the devastating effects the wrong office manager or receptionist can have on a small law firm. I have had clients who tolerated mediocre associates only to lose top accounts and lawsuits because of them.

New Rule #4: Superstars are the currency of the new economy. You have a limited number of positions to fill in your firm and you can only afford to retain superstars in every position. If you find a position filled with someone who is “good enough,” either eliminate the person or eliminate the position. You set the standard. You raise the bar. Excellence is the only attitude we allow. “Exceptional” is the “New Normal” in our firm.

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Register for a 2013 Rainmaker Retreat, Get a $400 Gift Free!

We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp. 

If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

 

SEO Essentials for Legal Websites and Blogs

If you are relying on your law firm marketing websites to bring you prosperity in 2013, you cannot just count on luck to make it happen. Those sites will not do you any good if prospects are not finding them – which is why it is critically important that you follow these top SEO essentials for your legal websites and blogs:

Keywords in title tags – title tags are those words that appear in the title bar of web browsers and what generally shows up in search engine results pages. For example, when you open this blog, you will see this title tag: The Rainmaker Blog: Law Firm Marketing and Business Development: The Rainmaker Institute: Stephen Fairley: Professional Legal Marketing. Title tags are coded into your site and should contain the most important keywords relevant to your prospects.

Header tags – these go in your main content, separating thoughts and/or paragraphs with keyword-rich subheads.

Fresh content – creating new content and updating old content regularly boosts authority and news ranking.

Content diversity – search engines reward diversity in format and content, so include photos, videos and presentations wherever possible.

High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.

Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.

Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.

Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).

Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.

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Register for a 2013 Rainmaker Retreat, Get a $400 Gift Free!

We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp. 

If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

 

Register for a 2013 Rainmaker Retreat, Get a $400 Gift Free!

We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp. 

If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:

The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.

Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

Here are what two attendees from our Los Angeles Rainmaker Retreat last weekend had to say about their experience:

“Stephen and his team were superb.  The amount of information is immense and everything is practical.  I am looking forward to transforming my practice.  The Retreat is well worth the time and money.” -- Ryan , CA Personal Injury

“I came into the seminar with a lot of questions, and skepticism about lawyer marketing/SEO processes.  I found the Rainmaker Retreat to be very informative and Stephen Fairley very competent and knowledgeable.  I have found what I am looking for to refine my marketing and online presence.” -- Manual, CA DUI Defense

Here are the dates for upcoming Rainmaker Retreat sessions in 2013:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!

 

Learning How to Run a Law Firm at the Rainmaker Retreat

I’m in Los Angeles today wrapping up our 2012 Rainmaker Retreat sessions, which one attorney described so succinctly at our New York visit last month: “It’s where I learned that running my law firm is a lot more than just practicing law.”

Couldn’t have said it better myself. 

Tracy Jong, an intellectual property attorney who also attended our New York Rainmaker Retreat, had some great words of wisdom to pass along to anyone considering attending one of our 2013 law firm marketing boot camps:

We’ve already scheduled Rainmaker Retreat sessions for January and February of 2013; it’s a great way to start a new year, learning what you need to know to run a successful practice and get the lifestyle law firm you’ve always dreamed of.

Here are the dates:

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!

It’s more than just money or achieving a million dollars in revenue.

It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.

In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!

You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.

This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

Big Ideas from the Big Apple: NYC Rainmaker Retreat Recap

The aftereffects of Hurricane Sandy were not enough to keep attorneys eager to learn about law firm marketing away from New York City last weekend. We had an outstanding turnout for our two-day legal marketing boot camp; here are some comments from attendees:

Stephanie Taylor, a personal injury and insurance defense attorney from Florida (www.twwlawfirm.com), learned that just being a good lawyer isn’t enough these days:

 

Joe Mitchell, a criminal defense and personal injury attorney from Philadelphia (www.joemitchellattorney.com), talks about how much he learned about what he can implement right away without spending a lot:

 

If you are interested in learning more about law firm marketing, I suggest you attend a Rainmaker Retreat; here are the upcoming dates:

December 7-8, 2012 – Los Angeles, CA

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

Where to Learn the Law Firm Marketing Strategies That Work for You

With all the law firm marketing options available to you today, it can be difficult to determine which ones to implement to give you the best response rate.

So how do you decide which law firm Internet marketing mediums to invest in, and which to leave for your competition?

The habits of your target market – If your target client is aged 18 to 35, it is likely they rely heavily on social media to communicate and to get their information. Your advertising and outreach marketing efforts should leverage those habits.

Your area of practice – Much the way the habits of your clientele influence your marketing mediums, your area of practice should influence your choices and the way you deliver your message. 

Your competition – If your competitors are all using Google Adwords and targeting the same keywords, you may want to refocus your law firm Internet marketing in an area less crowded. Or find a way to differentiate yourself among all the others.

You can determine the law firm marketing strategies that will work best for your individual practice by attending a Rainmaker Retreat, our two-day law firm marketing boot camp for attorneys

We have designed this 2-day intensive workshop to be loaded with practical content. By the end of the Rainmaker Retreat you will:

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your Internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint

Our upcoming Rainmaker Retreat dates are as follows:

December 7-8, 2012 – Los Angeles, CA

January 18-19, 2013 – Las Vegas, NV

February 15-16, 2013 – Orlando, FL

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

Law Firm Marketing Boot Camp: NYC Rainmaker Retreat Next Weekend

If you’re a small law firm with big growth plans, then you need to attend The Rainmaker Retreat, a two-day law firm marketing boot camp where you will learn:

  • More than 22 proven legal marketing strategies to attract more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 5 ways to automate your legal marketing using technology and the Internet
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100
  • 6 secrets top Rainmakers use to dominate their competition
  • And much more!

More than 8,000 attorneys nationwide have discovered the secrets to building a lifestyle law practice through effective law firm marketing that is providing them with significantly greater income and the time to enjoy it all.

But don’t take our word for it; here’s what attendees at last month’s Scottsdale Rainmaker Retreat had to say:

“The Rainmaker Retreat was more than promised and absolutely remarkable. It was truly eye-opening and provided me with a tactical approach for developing my practice.” - Dwayne, Partner, Bankruptcy Law

Very eye-opening. Lots of strategic, hands-on approaches to marketing and growing a law practice. Very inspiring, thought-provoking and practical.” - Paul, Partner, Real Estate Law

“This is the best marketing seminar I have attended in my 14 years of legal practice. I look forward to implementing many of the strategies and watching my practice and revenue grow.” - Stephanie, Partner, Elder Law

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave New York with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register today to reserve your place at the next Rainmaker Retreat in New York on Nov. 16-17, 2012.

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a report on the influence of blogs, eMarketer.com found that 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

 

Learn to Create Your Lifestyle Law Firm at a Rainmaker Retreat

I’m at the Scottsdale Rainmaker Retreat today, teaching attorneys eager to learn how to create and implement marketing and business operation systems that will allow them to build their firms to the level they dreamed of when they started out on this venture. 

One of the shifts I’ve witnessed many attorneys experience is the mindset of moving from having a practice to owning a business. Many attorneys initially have the belief that law is a profession and therefore does not need to be marketed like other businesses.

By the time they leave, these same attorneys have often experienced a mind shift towards, “I'm a business owner who just happens to practice law and while the application may be slightly different, the ‘rules of marketing’ apply to my business just like they do every other business.”

Attorneys who attend the Rainmaker Retreat law firm marketing boot camp leave with over 62 proven tools they can immediately use to generate more and better referrals and increase their revenues. It is a weekend that will change your life, and law firm, forever.

If you haven’t taken the time yet to attend a Rainmaker Retreat, you have a couple more chances before the end of the year:

November 16-17, 2012 – New York City, NY

December 7-8, 2012 – Los Angeles, CA

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. 

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

New Rainmaker Retreat Date Added: Dec. 7-8 in Los Angeles

Had a phenomenal turnout at our Orlando Rainmaker Retreat last weekend and we’ll have the room full on our upcoming session in Scottsdale on Oct. 26-27. 

Attorneys are really getting on board with their marketing outreach – so much so that we’ve added another session before 2012 comes to a close:

Friday, Dec. 7 & Sat., Dec. 8

The Westin Bonaventure Hotel and Suites

404 South Figueroa Street

Los Angeles, CA 90015

Michael DellaMonaca, an estate planning attorney from Massachusetts, was in Orlando with us last weekend and talks about the value of getting a step by step action plan to effectively use online marketing strategies to grow a law firm:

If you’d like to learn more about mastering law firm marketing, attend a Rainmaker Retreat before the end of 2012:

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

December 7-8, 2012 – Los Angeles, CA

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. 

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

 

Your Prospects Are Online...Where Are You?

The LexisNexis® Martindale-Hubbell® Attorney Selection Research Study found that 76 percent of consumers used the Internet to search for an attorney in the past year. 

Are you and your firm up to date on the latest digital marketing strategies and tools to capture all the prospects you possibly can who are searching for you right now on the Internet?

If not, you can get up to speed quickly at a Rainmaker Retreat, our two-day law firm marketing boot camp. 

Listen as Ruben Avila of the Law Offices of Mario Avila, who attended a Rainmaker Retreat session recently in Orange County, explains:

We cover everything busy attorneys need to know – and can put to use immediately – at each Rainmaker Retreat. There’s one coming up next weekend in Orlando (Oct. 5-6) and two others later in the Fall:

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats, so be sure to register now to receive the $200 discount. The Early Bird Discount for our Oct. 5-6 in Orlando ends today, Sept. 28.

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

 

Are You Ready for a Rainmaker Retreat? Here's How to Tell

If you are like many attorneys I know, you have been practicing awhile, and your law firm is doing all right; but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.

Perhaps the current economy has hit you hard, maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land qualified clients.

Your overhead is the same, but with revenues being down, you are taking home less now than ever before.

If this sounds like you, then you are ready for the Rainmaker Retreat.

The Rainmaker Retreat focuses on the unique problems facing small law firms and solo practices. Here is just a small sample of the actionable methods you will learn:

Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!

Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.

How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

You have nothing to lose and so much to gain by attending.  Here’s what criminal defense attorney Kevin Leckerman had to say after attending a Rainmaker Retreat:

“The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing.  I left the Retreat with a notebook filled with ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice.  The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased.  Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business.  I give Stephen Fairley and the Rainmaker Institute my highest recommendation.”

Our next Rainmaker Retreat is October 4-5 in Orlando – go to www.rainmakerretreat.com or call 888-588-5891 to register now.

Other upcoming Rainmaker Retreat dates:

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

 

The Do's and Don'ts of Answering Legal Questions on Avvo

Had an interesting question asked of me at last weekend’s Rainmaker Retreat in Orange County – what is the right way to answer a legal question on Avvo?  There was so much head-nodding and note-taking as I answered, I thought I would share my response here:

1.     Answer questions quickly. Avvo rewards attorneys who respond first by increasing Contributor Points.  You can receive email alerts when questions are posted in your location and practice area.

2.     Answer as many questions as possible.  Avvo awards Contributor Points every time you answer a question.  Your goal is to become a “Top Contributor”, which Avvo recognizes by posting your photo and profile on the major pages of their site.  Unsurprisingly, Top Contributors are the most viewed attorney profiles on Avvo.

3.     Answer questions thoroughly.  This is a great way to demonstrate the depth of your knowledge in your area of practice.  You need to provide answers that provide consumers with a perceived value.

4.     Only answer questions you have the expertise to answer.  Often, attorneys are tempted to try to gain Top Contributor status by grabbing and answering every question they can.  Unless you can speak thoroughly and knowledgeably on each subject, don’t answer.

5.     Provide meaningful answers.  Never post an answer that simply says “you need to hire an attorney” in different words over and over again.  This is counterproductive to your desire to appear as an expert, and Avvo does not look too kindly upon this kind of answer.

This is just some of the helpful information you’ll receive at a Rainmaker Retreat.  See below for more details on upcoming sessions.

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Book an Upcoming Rainmaker Retreat and Get an Early Bird Discount

We have two more Rainmaker Retreats coming up in October and one in November:

 

October 5-6, 2012

Orlando, FL

 

 

October 26-27, 2012

Scottsdale, AZ

 

 

November 16-17, 2012

New York City, NY

 

 

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats in Scottsdale and New York, so be sure to register now to receive the $200 discount.

For more information, call 888-588-5891 or visit www.RainmakerRetreat.com.

Discover How to Double Your Revenue at a Rainmaker Retreat

I’m in Orange County, CA today at the Rainmaker Retreat, our two-day law firm marketing boot camp. The growing demand for our law firm marketing seminars is keeping me on the road every month, but I love seeing the veil of confusion lift from the faces of all the lawyers  who attend a Rainmaker Retreat when we explain in plain terms how they can double their revenues within a year.

Michael Grennier of Grennier Law, a bankruptcy and personal injury law firm in Ventura, attending our Vegas Rainmaker Retreat last month:

We have two more Rainmaker Retreats coming up in October and one in November:

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats in Scottsdale and New York, so be sure to register now to receive the $200 discount.

For more information, call 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

Learn How to Increase and Convert Leads at a Rainmaker Retreat

Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients?

Let me explain:

If you want to know more about getting leads and then converting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. Here are all the upcoming dates for 2012:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Click here now to order!

 

Teaching Old Dogs New Tricks at the Rainmaker Retreat

I hesitate to call experienced attorneys like Michael Potter an “old dog,” but as you will see from his video below, he has a good sense of humor and probably won’t mind a bit.

The fact is, Michael is a highly experienced asset protection lawyer who is already doing many things right when it comes to law firm marketing. But he’s also smart enough to know the importance of keeping those marketing skills sharp, so he attended our Las Vegas Rainmaker Retreat last weekend. Here’s his synopsis of his experience:

Whether you know law firm marketing or just want to hone your skill set, a Rainmaker Retreat is a great way to do it. We have several Fall sessions scheduled:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

The Early Bird Discount for our Orlando Rainmaker Retreat ends on September 7, so be sure to register before then to receive the $200 discount.

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Rainmaker Retreat Preview: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

Announcing Fall 2012 Rainmaker Retreat Dates

Fall is almost here and so is the next group of Rainmaker Retreats!  These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the guidance you need to go back and develop legal marketing strategies that will allow you to build the type of practice you have always wanted. 

The information presented ranges from legal marketing systems and techniques to Internet and social media marketing for attorneys.

The Fall Rainmaker Retreat schedule includes the following dates and locations:

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

The Rainmaker Retreat is different from other marketing seminars in several ways:

First, it is specifically designed for Attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the Small law firm and solo attorney in mind.

Second, it is a working retreat.  You will be creating many of your plans during the retreat.

Third, it is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.

Fourth, it is designed to maximize the your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

Fifth, it offers a 100% Satisfaction Guarantee. We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% satisfaction guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

If you are looking to revolutionize your law firm marketing, register now for one of the Rainmaker Retreats. 

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

Why Attend a Rainmaker Retreat? It Works!

If you’re wondering why you should attend one of our Rainmaker Retreats, you need to hear from Nick De Blouw, who came to our San Francisco session last month:

Nick witnessed firsthand how an associate in his firm implemented the law firm marketing strategies he learned at a Rainmaker Retreat two years ago; Nick came to San Francisco to learn for himself how to reap the same rewards as his associate and I have no doubt he will exceed his own expectations.

You can learn how to build and create a lifestyle law firm that is professionally satisfying, and that allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

There’s still time to sign up for our Las Vegas Rainmaker Retreat this weekend, and join attorneys who have already registered from Arizona, California, Washington, D.C., Florida, Indiana, Illinois, Oklahoma, Oregon, Texas, Washington and West Virginia as well as Canada! 

The Early Bird Discount for our Orlando Rainmaker Retreat ends on September 7, so be sure to register before then to receive the $200 discount.

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Law Firm Marketing: When Viral is a Good Thing

Would Susan Boyle have become the worldwide sensation she became without the Internet?  Undoubtedly not. 

The video of her debut performance on Britain’s Got Talent a few years ago was posted on YouTube and received over 53 million views in just 12 months. Her debut album in 2010 shot to #1 in the UK and the U.S., making it the best-selling debut in history.

And that, in a nutshell, is the power of viral marketing.

Not many of us have the talent of a Susan Boyle. But there are a few things you can do to market your practice in a viral fashion:

Viral link building. Having other sites link to yours helps you build your brand on the Internet. You can use social sharing sites like Digg, delicious, etc. to get the word out quickly.

Video. With the proliferation of cheap video technology, it’s really inexpensive to promote your services with video and post on YouTube, Vimeo or other Internet sites as well as on your own website. 

E-book. A good eBook full of useful information will not only keep people returning to your website, it will also furnish you with an opportunity to gather email addresses for your law firm marketing database.

E-newsletter. Creating an e-newsletter and encouraging people to sign up via your website lets you establish a direct dialog with your prospects and clients and, if it contains interesting and useful information, they may pass it along to others and help you spread your marketing message.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Upcoming dates for the Rainmaker Retreat include:

August 24-25, 2012 – Las Vegas, NV

September 14-15, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.

 

Top 10 Things Overheard at a Rainmaker Retreat

Taking ideas of how to grow a business into the entity that you dreamed it would be when you started out is exciting for attorneys. That is why we have Rainmaker Retreats; to help people catch the excitement of making their dreams come true.  We provide the information and actionable steps.  You develop them into a coherent legal marketing strategy that takes your business to the level you want it to attain.

To help you understand a little better what goes on at a Rainmaker Retreat, we have listed here for you the Top Ten things said by presenters and attendees at Rainmaker Retreats.

10. “This really isn’t as complicated as I thought it was.”


9. (sound of head slapping) “Why didn’t I think of that?”


8. “Done is better than perfect.”


7. “If the only tool you have is a hammer, everything looks like a nail to you.”


6. “I learned more about legal marketing in 36 hours at a Rainmaker Retreat than I did in all my years of law school.”


5. “I can start implementing this as soon as I get home!”


4. “A good employee can either make the company money or save the company money.  A superstar employee will do both.”


3. “Two days with Stephen Fairley is better than any deposition.”


2. “The information is so powerful that you are tempted to leave the retreat after a few hours to begin implementing what you have learned.”

And the number 1 thing overheard at a Rainmaker Retreat is…..

1. “The Fortune is in the Follow-up!”

I encourage you to sign up for one of our upcoming Rainmaker Retreats.  There are early-bird discounts available, as well as VIP coaching.  It is an investment that will pay dividends for years to come.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

Learn the Fastest Way to Financial Independence at a Rainmaker Retreat

Financial independence is something all business owners work for, no matter what type of business they are in. The ability to build a “lifestyle law firm” – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys.

So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat.

And you don’t have to just take my word that it works:

“I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat. I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program. If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me." --Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA)

"It's been 2 years since I first attended the Rainmaker Retreat. It was a very powerful marketing learning experience for me. It dramatically changed the way I market and manage my practice. I came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever, by July 1st. The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” - John Bisnar (Founder of Bisnar Chase, California Catastrophic Injury and National Auto Defect Attorneys)

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation.” --Kevin Leckerman, Esq. (Criminal Defense Attorney)

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

 

Learn How to Run a Successful 21st Century Law Practice at a Rainmaker Retreat

More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices.  Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Listen as Nick Geroulis, a community banking attorney in Chicago, talks about his experience at our recent Chicago Rainmaker Retreat:

A few more comments from recent Rainmaker Retreat attendees:

“Beyond eye-opening! Marketing is a real moving target and now faster then ever. Stephen gave some great ammunition to attack it.”- Jeffrey Bloom

“Anyone who attends this seminar will have the tools to take their practice to the next level and the level after that.”- Leressa Crockett

“The program was a wake-up call. It helped me see where I need to improve client contact and focus on sales.”- John O’Boyle

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-12, 2012 – Orange County, CA

October 5-6, 2012 – Orlando, FL

For more information please call 888-588-5891 or visit www.RainmakerRetreat.com.

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Free Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.

In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

 

Market Like a Specialist, Twitter is for Sharing, White Hats & Black Hats Plus Other Insights from the Houston Rainmaker Retreat

Had a great time in Houston last weekend at our Rainmaker Retreat – as you can see from the photo here, the room was full of attorneys from diverse practice areas, all eager to learn the latest in law firm marketing and practice management techniques.

We spent a lot of time on social media, and Lawyers.com editor-in-chief Larry Bodine was our special guest speaker. He filled us all in on a few more insights from the recent LexisNexis survey about how consumers find an attorney. I can’t let this cat out of the bag yet, but there’s some great stuff that they’ll be releasing soon, so stay tuned. Suffice it to say, a keen knowledge of social media is gonna do you good.

Here are some comments we got back from the lawyers who joined us in Houston:

“What I did not know about marketing has been killing my practice.”- R. Stample, Solo, SC

“The program is eye-opening.  We’re lawyers, not marketing execs.  This program fills in a huge gap in my business that will let me take control of my firm and my future.”- J. Pace, Partner, TX

“The program was a real eye opener about all the tools out there being used by competitors.”- M. Bridwell, Partner, TX

“I rarely pay attention at seminars or CLE, but I hung on every word that Stephen said at the retreat.”-D. Jones, Solo, TX

“The presentation streamlines a complete law firm marketing strategy plan into a feasible and practical approach that any attorney can immediately implement.”-T. Roberson, Partner, TX

Our upcoming Rainmaker Retreats include:

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

September 14-14, 2012 – Orange County, CA

Go to www.RainmakerRetreat.com to register online or learn more. You can also call us at 888-588-5891.

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FREE Webinar: How to Attract Clients in Today’s Marketing Jungle

When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most experienced attorney pause.

In his new one-hour How to Attract Clients in Today’s Marketing Jungle webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:

  • How to target market to get your ideal client
  • Why your firm is not getting more referrals and how to change it
  • How to select the right marketing tools that will work for your practice and personality
  • Effective online and offline marketing strategies
  • How to create a financial plan to fund your marketing budget
  • The 5 critical components of a Marketing Action Plan (MAP)
  • 4 ways to create a unique competitive advantage
  • What is critical to have in place today’s hyper-competitive online focused marketplace

This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Upcoming webinar dates include:

Thursday, May 31, 2012

Wednesday, June 6, 2012

Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.

 

Law Firm Marketing Boot Camp: Houston Rainmaker Retreat is May 18-19

If you’re a small law firm with big growth plans, then you need to attend The Rainmaker Retreat, a two-day law firm marketing boot camp where you will learn:

  • More than 65 proven legal marketing techniques that are proven to work in the real world environment of a fast moving law firm
  • The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet
  • 5 Ways to automate your legal marketing using technology and the Internet
  • How to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients
  • How other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms
  • 6 secrets top Rainmakers use to dominate their competition

More than 8,000 attorneys nationwide have discovered the secrets to building a lifestyle law practice through effective law firm marketing that is providing them with significantly greater income and the time to enjoy it all:

"I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.  If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm.”--Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA).

“I stayed for the entire two days and came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever. The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” – John Bisnar, Founder, Bisnar Chase (California Catastrophic Injury and National Auto Defect Attorneys)

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave our Houston session with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register for the Houston Rainmaker Retreat today to reserve your place on May 18-19. For more information, visit www.RainmakerRetreat.com or call 888-588-5891.

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Free CD: Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:

  • How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
  • 5 ways to market and position yourself as a recognized expert
  • How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
  • The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
  • 6 BIGGEST secrets to generating more and better referrals
  • How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.

 

Attorneys Share Their Take On The Rainmaker Retreat

More than 8,000 attorneys have learned how to build a robust referral network, attract and retain new clients by applying our proven Rainmaker System to their law firm marketing practices.  Many of these have done so by attending our two-day law firm marketing boot camp, the Rainmaker Retreat.

Listen as Jim Hasier, a community banking attorney in Chicago, talks about his experience at our Chicago Rainmaker Retreat last weekend:

Alabama litigator Clifton Slaton acknowledges that he, like many attorneys, is skeptical about law firm marketing, but what he experienced has changed his viewpoint:

Learn how to build and create a lifestyle law firm that is professionally satisfying, but allows you the time to do what is important to you, by attending an upcoming Rainmaker Retreat:

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Law Firm Marketing: Q&A From Our Latest Rainmaker Retreat

I’m back from our latest Rainmaker Retreat this past weekend in Chicago, a city that never fails to energize me. We had lots of good discussions at our latest session, and it may interest you to know some of the questions that are top-of-mind with the attorneys who attended and my responses:

Q. How, when I am working on litigation, do I continue to grow my business when my head is down and I’m working on a case and solely focused on it? 

A. You have to put systems in place that work for you in engaging prospects without you having to do all the work. If you don’t have a systematic approach what happens is you work hard with your head down and then once you are done with that case, you look up and say. “where is my next client?” This is not a situation you want to find yourself in. You need a system in the background that runs the machine. Don’t get trapped in the cycle of owning a practice versus owning a business.

Q. What are some ways to differentiate myself?

A. Talk about the benefits of working with you, the value you provide, the solutions you provide, the results you get. Create a category of one. Position yourself as an expert by using numbers – clients served, $’s of assets protected, cases won, etc. Focus on managing the client experience.

Q. Why am I not getting referrals?

A. Three primary reasons: (1) Your referral sources are not adequately educated about what you do, (2) lack of client communication and (3) you are probably not asking for them.

Q. Why would I get on social media, particularly Facebook?

A. The first rule of fishing is “go where the fish are.” The second rule is, go where there are not a lot of other people fishing. Three in four people are on Facebook; it has enormous market penetration and you must have a presence on it. Don’t make the mistake of thinking you are your client.  Just because you don’t actively participate on Facebook or other social media platforms don’t mean your clients and prospects aren’t!   Very few law firms are aggressively going after these platforms; it’s an opportunity to get ahead of the curve. Plus, search engines now rank social media pages, so it’s very important for SEO.

Get all your law firm marketing questions answered at an upcoming Rainmaker Retreat:

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

August 24-25, 2012 – Las Vegas, NV

For more information, visit RainmakerRetreat.com

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Learn What They Didn't Teach You at Law School at a Rainmaker Retreat

Law schools may be great for learning about the law, but they don’t really teach you how to run a successful practice. (Is this why they call it a “practice”?!?)

There are some critical things about being a successful attorney that they didn’t teach in law school that you can learn at a Rainmaker Retreat:

It's all about marketing.

  • I wish it was as easy as ‘be a good attorney and the clients will flock to you’ -- but it's not. We can all point to terrible, unethical attorneys who are making a ton of money. We also all know highly intelligent, exceptional attorneys who are broke!
  • It's the attorneys who get that it's the marketing that matters most when it comes to building a financially successful law firm.

The statistics are against you.

  • There are 1.2 million attorneys in the U.S. today.
  • Over 43,600 new law school graduates every year.
  • Competition is fierce.
  • Before the recession, the average attorney made about $85,000 per year. Since the recession that figure has fallen to the low $60s!

If you don’t know how to build relationships, you will always be at the mercy of someone else who can.

  • Relationships with clients.
  • Relationships with referral sources.
  • Relationships with other non-competing attorneys.

Either learn how to find new clients or someone else will.
 
Rankings don’t matter.

  • Clients could care less about where you went to law school! The only person who cares is the person footing the tuition—which is usually you!
  • The old joke: what do the call the guy who graduated last in law school? A lawyer!

You can't discharge law school loans in bankruptcy.

Highly successful lawyers understand they are running a business, not practicing law.

Listen to what some recent Rainmaker Retreat attendees had to say about their experience at our two-day law firm marketing intensive:

This was the most valuable seminar I’ve ever been to.  They should teach this in law school!  Stephen is wonderful, accessible, knowledgeable, entertaining and truly gifted.  His staff is outstanding.  If I ever implement a fraction of what I’ve learned, I will increase my practice tenfold.”
- Helene Dreyer Koch, Estate Planning

“The step by step marketing plan, details on lead conversion, and tips on how to determine our KPI’s was immensely valuable.
  After two days I feel like I’ve identified holes in our current marketing systems and strategies for how to fix those holes and going forward which will lead to added success.”
- Susannah Younquist, Law Firm Marketing Director

“Two days very well spent.  Stephen Fairley more then lived up to what he promised to deliver at this program.  Not only did he conduct an excellent overview of small and solo law firm marketing, but he also presented the most innovative yet convincing blueprint for Internet and social-media law firm marketing that I have heard to date.”
- Jeff Sydney, Solo, Estate Planning

There are three upcoming Rainmaker Retreats currently scheduled:

April 27-28, 2012 – Chicago, IL (4.25 hours general IL CLE credit)

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

Be sure to register early to take advantage of the Early Bird Discount, where you receive $200 off your registration.

To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

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Learn How Attending a Rainmaker Retreat Can Change Your Law Firm & Your Life

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, April 26

1PM PT 2pm MT 3pm CT 4pm ET

Wednesday, May 2

11am PT | 12pm MT | 1pm CT | 2pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

What You Learn at a Rainmaker Retreat Will Transform Your Law Practice

I know that making the decision to attend our 2-day legal marketing intensive is a tough decision. Not only do you have to take a day off from work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner, you want to be sure this is a worthwhile investment of your time and money.

So you can gauge for yourself, here is just a partial list of what you will learn when you attend a Rainmaker Retreat:

  • Over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical techniques will be discussed here.
  • The 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
  • The core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.
  • Specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
  • How to fully leverage social media networks like Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
  • How to focus your money on the most effective marketing strategies based on your specific practice area.
  • How to better select, train and motivate your partners and staff to do Rainmaking activities.
  • How to reduce your costs by eliminating ineffective marketing strategies.
  • How to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
  • Over 30 low cost (starting at $20/mo.) and no cost marketing strategies to help you stretch your budget.
  • Software tools that will help you automate your marketing system.
  • Easy to use system for tracking all your incoming leads.
  • Specific tools to help you and your staff convert more prospects into paying clients.
  • Learn how other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms.

There are three upcoming Rainmaker Retreats currently scheduled:

April 27-28, 2012 – Chicago, IL (4.25 hours general IL CLE credit)

May 18-19, 2012 – Houston, TX

July 27-28, 2012 – San Francisco, CA

Be sure to register early to take advantage of the Early Bird Discount, where you receive $200 off your registration.

To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

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Becoming a Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

More than 8,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.

In this information-packed audio program, you will discover:

  • How to generate more leads by using education-based marketing
  • The relationship between credibility, visibility, tangibility, and consistency
  • How to position your small firm as an industry leader
  • The importance of being perceived as a specialist
  • Why most advertising is a waste of your money
  • What to expect from a Yellow Pages ad
  • The 3 marketing strategies that will produce 80% of your results
  • How to influence the Know, Like and Trust factors
  • Common marketing mistakes lawyers make and how to avoid them
  • How to answer the question, "Why should I buy from you?"
  • Specific ways you can set yourself apart from low-cost lawyers
  • What to do with the 15% of the population that always buys on price
  • Ways to attract your Ideal Target Market
  • The 6 stage sales process you must follow for maximum success

Click to order Becoming a Rainmaker: Business Building Strategies for Lawyers.

 

Make Chicago Your Kind of Town at April 27-28 Rainmaker Retreat - Special Guest Speaker!!

Our next Rainmaker Retreat will be in Chicago on April 27-28 and I am happy to report that Larry Bodine, editor-in-chief at Lawyers.com, will be our special guest speaker. 

Larry will be speaking on Insider Secrets of How Attorneys use the Media to Promote Their Practice for Free. He always gives spot-on advice on his legal marketing blog, and I suggest you add it to your list of online resources for law firm marketing.

The Chicago Rainmaker Retreat will provide attendees with 4.25 hours of general IL CLE credit and 3.75 hours of the 4.25 hours are approved for professional responsibility credit by the Illinois Supreme Court Commission on Professionalism.

Our San Diego Rainmaker Retreat was last weekend; here are some of the comments we’ve already received from attendees:

“Sensational and mind blowing two days packed with information and ideas.  Just one of the multitude of tips and recommendations was more than worth the price of admission!”
- Sylvia Mulholland, Solo, Intellectual Property

“The step by step marketing plan, details on lead conversion, and tips on how to determine our KPI’s was immensely valuable. After two days I feel like I’ve identified holes in our current marketing systems and strategies for how to fix those holes and going forward which will lead to added success.” - Susannah Younquist, Law Firm Marketing Director

“I have a B2B practice and was not sure that I was making the correct decision to take the boot camp program. I was dead wrong. Stephen and the Institute proved to be invaluable and I expect to implement the tools he gave me immediately.” - Marshall Goldberg, Partner, Business Law

“The retreat was a comprehensive and thorough introduction to and exploration of the current state of law practice marketing. The presentation and materials were first rate and a great first step in the journey to a more rewarding and satisfying law practice.”- Michael Van Horne, Partner, Estate Planning

Larry and I hope you can join us at the Chicago Rainmaker Retreat on April 27 & 28, which will be held at the Chicago Bar Association, 321 Plymouth Court in Chicago. You will learn what you need to know to create a lifestyle law practice through effective law firm marketing; we guarantee (literally – money back if you’re not happy!) this is the one event you cannot afford to miss!

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Law Firm Marketing: How to Move From Vendor to Valued Partner with Your Clients

Just as there is a process you try to move prospective clients through the sales pipeline, there is also a process YOU want to move through as you develop a relationship with your client. Many attorneys fail to move themselves through this process and become relegated to being perceived by their client as a supplier or vendor.

The key is to use your knowledge, influence, connections, commitment, results, and perceived value to the organization to move up from Vendor status to a Consistent Problem Solver, and eventually to the level where they perceive you as a Critical Strategic Partner.

There are several reasons why moving from vendor to valued partner is necessary:

It is critical to building a long-term, mutually beneficial relationship with the client.

It will increase your profit margins. As a vendor, you must be very price conscious. When you become critical to their success, they value you and your services more, which allows you to significantly increase your profit margins.

It will assist you in retaining clients and building loyal clients who won't terminate your contract at the first sign of trouble.

It will increase your repeat business. The largest sale you receive from a company is usually not the first one. Often it is not until the third or fourth sale that the client learns to really trust you and give you the big sale with the larger profits.

It enhances your credibility to have long-term, satisfied clients who are willing to provide references and referrals to their colleagues.

It is less stressful, because ultimately vendors are compared and replaced based on price. Valuable partners are not compared or replaced.

Learning to move from a vendor to a valued partner is just one of the valuable law firm marketing strategies that attorneys learn when they attend a Rainmaker Retreat. For more information on our two-day law firm marketing boot camp, visit www.rainmakerretreat.com.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

 

Learn the Critical Components of Highly Successful Law Firms at a Rainmaker Retreat

If you have ever envied the success of other law firms and wondered how they do it, then you should be attending a Rainmaker Retreat.

Take a moment and watch this short video as I explain further:

So if you want to build a lifestyle law practice through effective law firm marketing, then I urge you to come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

May 18-19, 2012 – Houston, TX

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 29

1pm PT | 2pm MT | 3pm CT | 4pm ET

Thursday, April 5

12pm PT | 1pm MT | 2pm CT | 3pm ET

Wednesday, April 11

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Learn How to Build a Better Law Firm at a Rainmaker Retreat

What is a "lifestyle law firm"?

I define it as a law firm that supports the core values of who you are and allows you to live the life you want and build meaningful relationships with others versus the law firm that drives you, dictates your life, and ends up consuming your every waking moment.

Marketing and business development are only tools to help you achieve your personal and professional goals, but they are some of the most effective tools you can use to attract more and better referrals to your law firm, which leads to increased revenues. 

So how does a busy attorney use marketing to build a business that allows him or her to create a "lifestyle law firm?"

Jerry Lowe, a California bankruptcy attorney (www.thefresnobankruptcyattorney.com), has found that attending a Rainmaker Retreat (he’s been to two!) gives him the focus he needs to build his growing practice into a lifestyle law firm:

If you are looking for a dynamic learning experience that will give you over 65 proven, step-by-step marketing strategies you can easily apply to your law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Wednesday, March 14

12pm PT | 1pm MT | 2pm CT | 3pm ET

Thursday, March 22

11am PT | 12pm MT | 1pm CT | 2pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click here to order your free report now!

 

Learn How to Integrate Social Media Marketing into Your Law Firm Marketing Program at a Rainmaker Retreat

Learning how to integrate social media into your law firm marketing program is not something you learn in law school – or in many places, for that matter.

It is, however, a focus of our two-day legal marketing boot camp, the Rainmaker Retreat. In fact, Rainmaker Retreat attendees leave every session with a Rainmaker Social Media Blueprint that helps you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Listen to why Cheryl Reinhardt, a small business attorney from Kansas City, compared her Rainmaker Retreat experience to a carnival thrill-ride:

If you are looking for a dynamic learning experience that will give you over over 65 proven, step-by-step marketing strategies you can easily apply to your law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Wednesday, March 14

12pm PT | 1pm MT | 2pm CT | 3pm ET

Thursday, March 22

11am PT | 12pm MT | 1pm CT | 2pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click here to order your free report now!

 

Rainmaker Retreat Insights From Lawyers Like You

The Rainmaker Retreat is specifically designed to help attorneys at small law firms understand how to attract more and better clients using proven, step-by-step marketing strategies.   This is not a theoretical, feel good program. It’s built on 4 principles:

  • Building referrals through purposeful relationships
  • Automating your law firm marketing system
  • Leveraging the power of the Internet to attract highly qualified clients
  • Maximizing your return on investment for all your marketing dollars

Steve Jackson, an estate planning attorney from North Carolina (www.stevenandrewjackson.com/), attended our Orlando Rainmaker Retreat last weekend – for the third time! Here’s why he keeps coming back for more:

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Friday, March 2

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, March 14

12pm PT | 1pm MT | 2pm CT | 3pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Click here now to order!

 

Feelin' the Love for Law Firm Marketing at the Orlando Rainmaker Retreat

February is not a bad time to be in Orlando, even if you’re from Arizona. Our Orlando Rainmaker Retreat last weekend had attendees from all over the country feelin’ the love for law firm marketing:

“Steve Fairley is a powerful and energetic speaker and his Rainmaker Retreat offers value and meaningful advice for any lawyer wishing to both develop and retain quality clients over the long term.”
- Douglas Fitzmorris, Partner

“Great retreat! I left with an enormous amount of information and several great concrete ideas. I just upped my marketing goals for the year.  I will lay out a marketing blueprint tomorrow that includes weekly specific goals.”
- Michael Rosenthal, Partner

“The confidence Steven Fairley has in his techniques and the depth of material provided is staggering.  I look forward to developing my own Lifestyle Law Firm and coming back to share my success story with him in the future as my firm grows.”
- Scott Eldridge, Solo

“I had already reviewed your CD’s before I came, but I learned so much about new marketing strategies- especially social media marketing- that I was close to being overwhelmed.  However, The Rainmaker Institute has given me hope that I can get started and make progress in the right direction.  If I can’t do it myself, I know that The Rainmaker Institute is there to help me with the more difficult strategies.”
- George Hough, Solo

I hope everyone had a great Valentine’s Day yesterday. Filmmaker Tyler Perry was on Jay Leno last night and I liked what he had to say about this “holiday”: “Valentine’s Day is for wimps! A real man tells his woman he loves her every day.” 

If you want to “feel the love” from getting new clients for your practice every day, you need to practice the fundamentals of successful law firm marketing. And you can learn those at a Rainmaker Retreat! Here are our upcoming sessions:

March 30-31, 2012 – San Diego, CA

April 27-28 -- Chicago, IL

See below for more details on how you can start feelin’ the love.

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Want to Get a Taste of What a Rainmaker Retreat Can Do for You and Your Legal Practice?

Join us for a free one-hour Rainmaker Retreat preview call hosted by Stephen Fairley where you will discover:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Learn the 5 Critical Numbers You Need To Monitor To Create A Successful Law Firm at a Rainmaker Retreat

When it comes to generating leads for your law practice, there are 5 critical numbers you need to measure and monitor in order to create a successful law firm. This is what we call the lead conversion process.

At the Rainmaker Retreat, our two-day law firm marketing boot camp, we walk you through these numbers and show you specific strategies for how you can increase your conversions at each level of the lead conversion process:

If you want to know more about getting leads and then converting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. Here are the upcoming dates for 2012:

February 10-11, 2012 – Orlando, FL

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

You can click here to fill out our short contact form and someone will get back to you to answer any questions you may have about the Rainmaker Retreat and how attending our two-day law firm marketing boot camp can help you generate more leads and create a successful law firm.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

 

Learn How to Turn Random Referrals Into a Regular Referral System at a Rainmaker Retreat

If you ask many attorneys where most clients from, they say referrals.  But if you ask them exactly where their referrals come from, you usually get a blank stare in response.

The problem with random referrals is that they are...well, random. You can never count on when you might get one. So how you can go from random referrals to create a referral-based practice?   

Here’s how:

 

I encourage you to click here to fill out our short contact form and someone will be with you shortly to answer any questions you may have about the Rainmaker Retreat and how attending our two-day law firm marketing boot camp can help you create a referral-based practice.

You can also click here to register for our complimentary one-hour teleseminar, where you will discover a proven Legal Marketing System that has helped 8,000 attorneys convert more prospects into paying clients.

Join us and learn:

  • How to avoid the most deadly legal marketing mistakes attorneys make
  • 3 powerful strategies you must put into action in your law practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8 step system

The call will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Join us and in 60 minutes learn why hundreds of attorneys across the country attend and rave about the Rainmaker Retreat. Here are the dates for an upcoming complimentary teleseminar:

Wednesday, February 8

11am PT | 12pm MT | 1pm CT | 2pm ET

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

Wednesday, February 22

1pm PT | 2pm MT | 3pm CT | 4pm ET

 

 

Insights From Rainmaker Retreat Attendee on How Applying What She Learned Earned Her 43 New Cases

Last June, I was privileged to keynote the California Solo and Small Firm Summit and present four breakout sessions:

Law Firm Marketing Strategies in a Social Media World: How to Use Facebook, LinkedIn and Twitter to Connect with Clients, Prospects and Referral Sources

How to Use YouTube, Avvo, and Your Blog to Connect with Clients, Prospects and Referral Sources

Proven Strategies for Using Websites and Internet Marketing to Generate More Leads

From Lead Generation to Client Retention: Secrets of Highly Successful Rainmakers

Patricia Van Haren, a Torrance, California family law attorney (www.budrisandvanharen.com), attended this June event and just finished participating in our two-day law firm marketing boot camp, the Rainmaker Retreat, in Las Vegas last weekend. Here’s her story:

Using just what she learned in those four sessions in June, she was able to generate 43 new cases for her family law practice in only six months – impressive, to say the least! She has now formed a new partnership and attended our Rainmaker Retreat to further refine her education on law firm marketing to grow that new partnership quickly. 

I was interested to hear that one of her key takeaways was about micromanaging the client experience. Too often, micromanagement is seen as a bad thing – but that is not the case when it comes to ensuring your clients have the best possible experience with your firm.   You not only want them to return and refer, you want the word on your good reputation to be spread via social media – this can only be accomplished by paying very close and careful attention to managing the experience your clients have with your firm.

If you are interested in learning the law firm marketing strategies Patricia is using to grow her firm, here are our scheduled Rainmaker Retreat sessions:

February 10-11, 2012 – Orlando, FL

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

Click here to visit our Rainmaker Retreat website, where you can also access online registration for our upcoming events. 

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Here’s a Risk-Free Way to Preview the Rainmaker Retreat

In this complimentary 60-minute legal marketing call you will discover a proven Legal Marketing System that has helped 8,000 attorneys convert more prospects into paying clients

Join us and learn:

  • How to avoid the most deadly legal marketing mistakes attorneys make
  • 3 powerful strategies you must put into action in your law practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now
  • How attorneys are winning even in this economy by implementing this proven 8-step system

This teleseminar will be personally presented by Stephen Fairley, CEO of the Rainmaker Institute, LLC and a nationally recognized law firm marketing expert.

The call will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.

Join us and in 60 minutes learn why hundreds of attorneys across the country attend and rave about the Rainmaker Retreat. Here are the dates for an upcoming complimentary teleseminar:

Thursday, February 2

12pm PT | 1pm MT | 2pm CT | 3pm ET

Wednesday, February 8

11am PT | 12pm MT | 1pm CT | 2pm ET

Thursday, February 16

11am PT | 12pm MT | 1pm CT | 2pm ET

If there’s one thing you cannot afford to miss out on this year, it’s the Rainmaker Retreat.

Click here to register and discover for yourself what you have been missing.

 

Law Firm Marketing: Something for Everyone at a Rainmaker Retreat

I am in Las Vegas today at our January Rainmaker Retreat, preparing to engage an enthusiastic crowd of attorneys eager to learn proven law firm marketing techniques and unveil the mysteries of social media and Internet marketing.

At every Rainmaker Retreat, attendees have a wide range of expertise when it comes to law firm marketing. Jim Negele, a business litigator in Southern California, attended our Los Angeles Rainmaker Retreat last month and told us what he liked about the sessions is that they are geared for everyone, from novices to experts:

No matter what your level of expertise is when it comes to law firm marketing, you will gain the knowledge you need to have to attract new clients and grow your practice at a Rainmaker Retreat. 

Here are our upcoming sessions:

February 10-11, 2012 – Orlando, FL

March 30-31, 2012 – San Diego, CA

April 27-28, 2012 – Chicago, IL

Click here to visit our Rainmaker Retreat website, where you can also access online registration for upcoming events. 

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

 

Want to Potentially Double Your Revenue in 2012? Attend a Rainmaker Retreat!

California attorney Robert Firth attended a Rainmaker Retreat in Las Vegas recently and has “no doubt” that implementing the strategies he learned will double his revenues in 2012:

 

 

Now you can register for a 2012 Rainmaker Retreat by Jan. 1 and Get a $397 Gift FREE

Is growing your law practice to greater and more profitable levels on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

And if you register before January 1, 2012, you’ll get the Rainmaker in a Box Volume 1 DVD set for FREE, as our holiday gift to you!

For years, the Rainmaker in a Box set has been a consistent best seller at the Rainmaker Institute. It includes four separate presentations on four DVDs as well as a Data DVD including PowerPoint slides from all four presentations that cover the law firm strategies you can employ to create a seven-figure law practice.

Here's just a sample of what you will discover:

The 5 Immutable Secrets to Building a 7 Figure Law Practice:

How to create an automated marketing system to transform your law firm from a practice into a business. I share with you the 5 unchanging secrets top-earning attorneys use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners:

Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as I lay out the 8-step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys:

Internet marketing is one of today's fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as I pull back the veil and walk you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoestring budget.

Action, Accountability and Next Steps:

Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

We sell a bunch of these every year for $397.  Click here to register for a 2012 Rainmaker Retreat and claim your FREE Rainmaker In a Box DVD set now!

 

 

Register for a 2012 Rainmaker Retreat by Jan. 1 and Get a $397 Gift FREE

Is growing your law practice to greater and more profitable levels on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

And if you register before January 1, 2012, you’ll get the Rainmaker in a Box Volume 1 DVD set for FREE, as our holiday gift to you!

For years, the Rainmaker in a Box set has been a consistent best seller at the Rainmaker Institute. It includes four separate presentations on four DVDs as well as a Data DVD including PowerPoint slides from all four presentations that cover the law firm strategies you can employ to create a seven-figure law practice.

Here's just a sample of what you will discover:

The 5 Immutable Secrets to Building a 7 Figure Law Practice:

How to create an automated marketing system to transform your law firm from a practice into a business. I share with you the 5 unchanging secrets top-earning attorneys use to build a multi-million dollar law firm.

Secrets of Building a Referral-based Law Practice for Busy Practitioners:

Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as I lay out the 8-step proven system to triple your referral sources in 90 days or less!

The Top 6 Most Powerful Online Marketing Strategies for Attorneys:

Internet marketing is one of today's fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as I pull back the veil and walk you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoestring budget.

Action, Accountability and Next Steps:

Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.

We sell a bunch of these every year for $397.  Click here to register for a 2012 Rainmaker Retreat and claim your FREE Rainmaker In a Box DVD set now!

 

Marketing for Lawyers: Highlights from a Recent Rainmaker Retreat

The last Rainmaker Retreat for 2011 was held last weekend in Los Angeles, attracting an enthusiastic group of attorneys and staff eager to learn about the proven law firm marketing strategies that will help them generate more leads, convert more prospects to clients and achieve greater levels of success in 2012.

Listen to the takeaways from three of last weekend’s Rainmaker Retreat participants:

Business litigator Jim Negele talks about how the Rainmaker Retreat helps take away the fear of engaging in social media marketing:

 

Jeanne Malone, a 20-year law firm marketing veteran (http://giddenslaw.com), shares how the Rainmaker Retreat has helped add new weapons to her marketing arsenal:

 

Family law attorney Don Schweitzer (www.pasadenadivorce.com) is ready to implement what he’s learned at a Rainmaker Retreat:

 

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Thursday, December 15

11am PT | 12pm MT | 1pm CT | 2pm ET  

Tuesday, December 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Law Firm Marketing: Give Yourself the Gift of More Referrals This Holiday Season

The holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as part of their law firm marketing efforts.  

Below are six proven steps you can take in your law firm marketing and referral strategy to build a large referral base and to catalyze multiple, repeat referrals from each contact.

All are designed to keep your name and your reputation top of mind with your contacts and to reward and recognize them appropriately to encourage referrals short-term and long-term as part of your overall law firm marketing strategy.

1.       Get Contacts Thinking Referral: Don’t assume your contacts are thinking about referrals for you. Let them know your practice relies on referrals and how much you would appreciate them passing your name along.

2.       Immediate Appreciation: When a contact does refer you, call or send a thank-you note the very same day.  

3.       Reward: Within the next two days, send your referral source a small gift of appreciation like a gift card to Starbucks.

4.       Recognition: Once you’ve successfully scheduled a meeting with the potential client, e-mail your referral source to let them know you have scheduled that meeting and that you will update them again.

5.       Reward and Recognition 2: When the referral becomes a new client, send a “level 2 gift” to your referral source. A level 2 gift should be something your referral source will really value. However, be aware of dollar-amount gift limits your referrals are able to accept.  Also, be sure to include a personal note that tells your referral source the positive outcome of their recommendation. 

6.       Stay Top of Mind: Even when your referral sources haven’t referred, stay top of mind. Send a note to your contacts 1-2 times per year to your entire contact list thanking them for past and future referrals. The holidays provide you with the perfect opportunity to get back in touch.

Implement these six simple steps, and you will see a sharp increase in referrals while adding to the positive reputation you strive for in your law firm marketing efforts.

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Want to Learn More Marketing Techniques for Attorneys? Attend a Rainmaker Retreat in 2012!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Thursday, December 15

11am PT | 12pm MT | 1pm CT | 2pm ET  

Tuesday, December 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Law Firm Marketing Insights From Larry Bodine & Stephen Fairley

My good friend Larry Bodine, Editor-in-Chief of Lawyers.com, and I got together recently to interview each other about law firm marketing. Here’s a short video from that conversation:

If you are interested in building a lifestyle law practice through effective law firm marketing, then register now for the last Rainmaker Retreat of this year:

December 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Wednesday, November 30

11am PT | 12pm MT | 1pm CT | 2pm ET  

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!

Still think blogs are a fad?

Here’s what you’ll discover when you read this report:

  • Why you must have a blog in order to stay relevant
  • 3 keys to successful blogging
  • 7 Guidelines for achieving ROI
  • Your 3 choices for managing your blog and social media efforts
  • And much more!

Click here to order your free report now!

 

Law Firm Marketing: How to Go From Vendor to Strategic Partner

Not only is there a process you use to move your prospects through the pipeline, but there is also a process YOU want to move through as you develop a relationship with your client. Many service providers fail to move themselves through this process so they become "stuck" at the bottom level, relegated to being perceived by their client as a supplier or vendor.

The key is to use your knowledge, influence, connections, commitment, results and perceived value to the organization to move up from Vendor status to a Consistent Problem Solver, and eventually to the level where clients perceive you as a Critical Strategic Partner.

There are several reasons why moving from vendor status to a critical strategic partner is necessary:

It is critical to building a long-term, mutually beneficial relationship with the client.

It will increase your profit margins. As a vendor, you must be very price conscious. When you become critical to their success, they value you and your services more, which allows you to significantly increase your profit margins.

It will assist you in retaining clients and building loyal clients who won't terminate your contract at the first sign of trouble.

It will increase your repeat business. The largest sale you receive from a company is usually not the first one. Often it is not until the 3'd or 4th sale that the client learns to really trust you and give you the big sale with the larger profits.

It enhances your credibility to have long-term, satisfied clients who are willing to provide references and referrals to their colleagues.

It is less stressful, because ultimately vendors are compared and replaced based on price. Critical Strategic Resources are not compared or replaced.

Learning to move from a vendor to a Critical Strategic Resource is just one of the things attorneys learn when they attend a Rainmaker Retreat.  For more information on our two-day law firm marketing boot camp, visit www.rainmakerretreat.com.

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Want to Learn More Marketing Strategies for Attorneys? Attend a Rainmaker Retreat!

If you are interested in building a lifestyle law practice through effective law firm marketing, then register now for the last Rainmaker Retreat of this year:

December 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Tuesday, November 22

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Wednesday, November 30

11am PT | 12pm MT | 1pm CT | 2pm ET  

Thursday, December 8

12pm PT | 1pm MT | 2pm CT | 3pm ET 

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Is Your Law Firm Marketing Elevator Stuck Between Floors? Attend a Rainmaker Retreat!

I have just returned from a fantastic Rainmaker Retreat session last weekend in Chicago where I also had a not-so-fantastic personal experience of being stuck between floors in a hotel elevator!

Luckily, it wasn’t during a session – and it only took the fire department about 30 minutes to haul me out (literally). 

What a perfect analogy, though, for the struggles that so many small firms and solo practitioners are facing – being stuck between failure and success by a lack of knowledge about how to use proven law firm marketing strategies to “unstick” their practices and enjoy the ride to the top.

Read what some of the attorneys who attended our session in Chicago had to say about their experience:

“Stephen did an excellent job communicating the dynamics surrounding the rapidly changing landscape of legal marketing. I’m convinced the tools available through The Rainmaker Institute will enable me to jump start my practice and achieve the results I seek and desire.”
- Mark Slough, Partner

"Stephen is inspirational!  He understands the 'business of law' well and lawyers better.  I left the retreat motivated and with specific steps to implement to take my practice to the next level.  I highly recommend the Rainmaker Retreat ”
- Sharon Toerek, Partner

“The retreat contained tons of useful ideas that I expect to immediately implement in my practice.  The best part however is that Stephen is very motivational and lights a fire in you to be more successful in growing your business.”
- Adam Goodman, Partner

If you are stuck, then you owe it to yourself to attend a Rainmaker Retreat, where more than 8,000 attorneys have benefited from implementing our proven law firm marketing system. 

We have one more session scheduled in 2011, and two on the books so far for 2012:

December 2-3, 2011 – Los Angeles, CA

January 27-28, 2012 – Las Vegas, NV

February 10-11, 2012 – Orlando, FL

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

New Jersey Rainmaker Retreat Recap

Just back from our latest Rainmaker Retreat in New Jersey; we had a great bunch of attorneys who attended and I really enjoyed meeting them all. 

Here is what they discovered by attending a Rainmaker Retreat:

“Beyond eye-opening – Marketing is a real moving target and now faster then ever.  Stephen gave some great ammunition to attack it.”
- Jeffrey Bloom

“Anyone who attends this seminar will have the tools to take their practice to the next level & the level after that.”
- Leressa Crockett

“The program was a wakeup call.  It helped me see where I need to improve client contact and focus on sales.”
- John O’Boyle

David Scarinci expressed his enthusiasm for attending the Rainmaker Retreat in New Jersey...even on a Saturday. Although he felt he understood marketing well, he took notes incessantly and gained a huge amount of valuable information. He hopes to implement it all!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Legal Marketing Seminar: Rainmaker Retreat Recap

The term res ipsa loquitur – “the thing speaks for itself” – is commonly used in negligence cases, but in the case of our Rainmaker Retreats, we believe results speak for themselves. Here are the verdicts from attendees of our 2-day legal marketing boot camp last weekend in San Francisco:

“I am grateful to those attorneys who did not attend, because I will be servicing their clients.”- Peter Brewer, Partner, Real Estate Law

“The program is very informative.” - John Cook, Partner, Business Litigation

“Comprehensive and practical advice.” - Bruce Givner, Estate & Income Tax Planning, Asset Protection Planning

“Tons of great, practical strategies. Worth every penny. ” - Jeff Lerman, Real Estate Transactions and Litigation

“Immersive and relevant. I am ready to go! Thank you.” - Whitney Cicero, Marketing Consultant

“This was the jumpstart I needed for getting serious about marketing.” - Jerry Lowe, Bankruptcy Law

“I haven’t been more excited about marketing in years. I love knowing that a lifestyle firm is within reach.” - Rachel Miller, Partner, Construction Law

“Clean, step-by-step discussion of how to get more clients.” - David Pastor, Criminal and Estate Planning Law

“An excellent organization that will, I’m sure, be one of the best investments you could possibly make.” - Allen Rosenthal, Bankruptcy Law

The Rainmaker Retreat is different from other marketing seminars in several ways:

First, it is specifically designed for Attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the small law firm and solo attorney in mind.

Second, it is a working retreat.  You will be creating many of your plans during the retreat.

Third, it is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.

Fourth, it is designed to maximize your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.

Fifth, it offers a 100% Satisfaction Guarantee. We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% satisfaction guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We have three more Rainmaker Retreat sessions scheduled for 2011:  

October 21-22, 2011: Livingston, NJ

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

For more information, visit www.rainmakerretreat.com or call 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Discover a Highly Effective Lead Conversion Process at a Rainmaker Retreat

Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients?

Listen as I explain:

If you want to know more about getting leads and then coverting them into paying clients, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp. We’ve just added a new session in Chicago to our schedule; here are all the upcoming dates for 2011:

October 7-8, 2011: San Francisco, CA

October 21-22, 2011: Livingston, NJ

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, September 7

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Thursday, September 15

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Tuesday, September 20

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

 

Law Firm Marketing: How To Make It Rain In a Drought

Is your client pool drying up? It’s not the summer heat that’s getting to your leads and prospects, it’s the lack of heat in your marketing efforts!

This is exactly why you need to consider attending a Rainmaker Retreat – especially now that the year is half over and you’re scrambling for sources of revenue. We just finished up a great session in Las Vegas and the reviews are in! Listen to these comments from R. Firth, Solo, Bankruptcy & Business Law, Cathedral City, CA (http://www.firthlaw.com/) and P. Forman, Solo, Construction & Entertainment  Law, Burbank, CA (http://www.pformanlaw.com/):

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

October 7-8, 2011: San Francisco, CA

October 21-22, 2011: Livingston, NJ

December 2-3, 2011: Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, August 25, 2011

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Wednesday, August 31, 2011

11am PT | 12pm MT | 1pm CT | 2pm ET  

Wednesday, September 7, 2011

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Join Me Live Today & Tomorrow for a Rainmaker "ReTweet"

I am in Las Vegas for our Rainmaker Retreat law firm marketing boot camp today and tomorrow, and this is your chance to be a “fly on the wall” as I lead our group through two days of intensive law firm marketing strategies and techniques.

Here are just a few of the topics we cover in each Rainmaker Retreat:

  • Social Media for Small Law Firms
  • Building a Strategic Referral Network
  • Leveraging Technology: Beating the Big Firms on the Internet
  • Generating More Clients Using the Power of Speaking
  • Advanced Technology Tactics for Small Law Firms and Solo Practitioners
  • Achieving Expert Status as an Attorney
  • Creating Credibility in Your Practice Area
  • Secrets of Highly Successful Attorneys

For the first time, you can sit in, ask questions or make comments.  Here’s how to participate:
 

Go to your Twitter account and add #Rainmaker to the "follow your interests" area found on the front page, and you will be able to see the action happening in real time. 
 

To join in the discussion, go to your Twitter account and after you ask a question or make a comment, you will need to add #Rainmaker at the end of your question/comment.

Looking forward to tweeting with you over the next two days!

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Learn More About Attending a Rainmaker Retreat!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

  • Oct. 7-8, 2011 – San Francisco, CA
  • Oct. 21-22, 2011 – Livingston, NJ
  • Dec. 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Law Firm Marketing: How to Drive Clients...Away

Reaching into my blog fodder pile this morning, I pulled out a recent article by Ivana Taylor of DIY Marketers entitled, 9 Bad Behaviors That Are Sending Your Customers To Your Competitors

You can read the original in its entirety here.

I liked it because I saw – and have spoken about – the many actions outlined in the article that I see attorneys committing time and again. Usually, these lawyers are clueless about why their competition is attracting new clients and they are not. So, adapted for the legal profession, here are some surefire ways to drive clients away:

Push for a commitment. You should be measuring your success in terms of profit, not just revenue. If you are signing everyone who walks in your door or calls you on the phone, you are probably discovering that many are not your ideal client, and are wasting your precious time and resources without hope of a satisfactory outcome.

Fail to set expectations. Most relationships with clients that go south do so because of unmet expectations. Be realistic about the services you provide and the outcome they can expect, and do it up-front.

Ignore clients after they become clients. You don’t mean to ignore them, but you’re busy and time slips by. If you had a process in place for communicating with them regularly, this wouldn’t be a problem.

Talk over their heads. Some attorneys have a very bad habit of making clients feel stupid by using too many legal terms in conversation. Stay on your client’s level and always make sure they understood what you were trying to communicate.

Voicemail overload. When clients need you, they don’t like to keep leaving voicemail messages....worse still is a full voicemail box. Offer your cell phone number or a way they can reach you when they need you.

Don’t listen. Most clients just want to be heard, especially by their own attorneys. This takes time on your part, and an effort to understand their point of pain and how to solve it. 

Give them the handoff. Is the only time a client ever sees you is when they are ready to sign on the dotted line? If you only make an appearance when money is on the table and then hand clients off to junior associates, you have just created a major disconnect in the loyalty chain.

Counseling attorneys on how to get – and keep – good clients is the main focus of our two-day law firm marketing boot camp, the Rainmaker Retreat. There are four more sessions in 2011:

  • August 19-20, 2011: Las Vegas, NV
  • October 7-8, 2011: San Francisco, CA
  • October 21-22, 2011: Livingston, NJ
  • December 2-3, 2011: Los Angeles, CA

Early-bird registration for the October and December Rainmaker Retreats is still available for a limited time. A special VIP registration is also available for attorneys looking for more personalized attention. We also offer special discounts for two or more people attending from the same firm.

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Attorneys Provide Reviews of Latest Rainmaker Retreat

After every Rainmaker Retreat session, we ask for feedback from attendees to ensure we’re providing them with the best possible value for the money they’ve invested. Here are some samples from our Rainmaker Retreat session last month in Orlando:

“I’ve practiced law for 20 years, trying over 250 jury trials in more than 20 jurisdictions. I’ve learned more in 2 days about attracting and keeping business than I have in my career.”
- D. Cogdell, Partner, Criminal Defense, Houston, TX

“The Rainmaker Retreat gives you the secret formula to take your law firm from bland to bloom!”
- G. Morales, Partner, Tax & Estate Planning, Miami, FL

“The best and the most integrated seminar on law firm marketing that I have attended.”
- D. Trzeciecka, Solo, Bankruptcy, Surfside, FL

“This event provides a nuts and bolts work session that empowers an attorney to structure a successful practice – providing the tools, the how-to and support.”
- S. Pyle, Solo, Personal Injury, Winter Park, FL

It’s no wonder that, with reviews like these, our Las Vegas Rainmaker Retreat session is filling up fast! You still have a few days to qualify for the Early Bird discount – which ends this Sunday, Aug. 7 -- for the Las Vegas Rainmaker Retreat, which will be held Aug. 19-20 at The Platinum Hotel. 

For more information and to register online, visit www.RainmakerRetreat.com.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, August 3, 2011

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Thursday, August 11, 2011

11am PT | 12pm MT | 1pm CT | 2pm ET 

Tuesday, August 16, 2011

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Have You Planned For Law Firm Marketing Success?

The best attorneys have achieved success because they started with a law firm marketing plan. No matter how big you dream or how much effort you put into your practice, you will constantly lose your way on the path to success unless you create and follow a well-defined plan.

Now, that's not to say you can't change things along the way. In fact, you should adjust your plan as the markets change, your goals change, and your prospect's needs change. However, by starting out with a road map that will lead you where you want to go, you'll have a solid foundation in place so you can become a successful lawyer.

Here are three things that all your law firm marketing plans must revolve around if you want to reach your dreams:

1. You: If your plans aren't based on what you want to achieve, then you'll have a very difficult time putting in the work that is necessary. Don't worry about what the attorney on the other side of town is doing, find out what you want to accomplish and then figure out the steps that will take you there.

2. Your Prospects: The only way you are going to be successful as a lawyer is if you consistently meet the needs of your key prospects. If you don't understand what they are looking for and where they're searching to find it, then your plans might be leading you in the wrong direction! By doing proper research before you let the pen hit the paper, you'll ensure that your marketing plan is leading you towards success.

3. Measurable Goals: A law firm marketing plan is only good if it provides you with a sequential list of measurable goals you want to accomplish. Many professionals recommend setting five-year goals, one-year goals, 90-day goals and monthly goals. If you can't figure out where you are in your marketing plan, then you'll always be sitting at the start. However, if you lay out a strategy that takes you from one step to the next without missing a beat, you'll be heading full-steam towards success.

Attending a Rainmaker Retreat will help you create the marketing plan that will help you achieve your wildest dreams, and teach you how to go beyond the planning stage and into implementation.  

For information on upcoming Rainmaker Retreats, visit www.RainmakerRetreat.com.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Tuesday, July 12, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Wednesday, July 20, 2011
11am PT | 12pm MT | 1pm CT | 2pm ET  

Thursday, July 28, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

The Key Question You Should Answer About Attending A Rainmaker Retreat

If you're on the fence about coming to a Rainmaker Retreat...let me ask you a question: If we can teach you a proven system that brings in several new clients every month, how much would that system be worth to you?

The Rainmaker Retreat includes:

  • Over 65 proven ways to grow your law firm
  • 10 ways to dominate your competitors online
  • An 8-step method for tripling your referrals in 90 days

If you truly want to build a 7-figure law firm, then you need to attend an upcoming Rainmaker Retreat:

  • Orlando, FL:  Friday, July 22 & Saturday, July 23
  • Las Vegas, NV:  Friday, Aug. 19 & Saturday, Aug. 20
  • San Francisco, CA:  Friday, Oct. 7 and Saturday, Oct. 8
  • Los Angeles, CA:  Friday, Dec. 3 & Saturday, Dec. 4

Is a Rainmaker Retreat “Rah, Rah?”  Nah.

"One thing I’m really taking away from this seminar is it’s not just a feel good, everybody go out there “rah rah” seminar. There were specific things that were taught and the biggest thing I’ve learned is how to leverage blogging which I’m already doing, into press releases and articles to really get the word out there and that’s what I’m going to concentrate on." – Greg May, Partner, Appeals Attorney

Dog & pony?  No, more like old dogs learning new tricks:

"I am completing the seminar today and probably the most important thing I’ve learned is you can teach an old dog new tricks. A lot of the things I was doing right I stumbled upon. The things that I liked about this seminar are that it’s not theory; it’s things you can apply to your practice immediately. For instance one of the things I will use is the ‘keep-in-touch’ letter. By that I can keep in touch with clients that I may have lost contact with and that’s a major source of referrals so that’s something I can put into use immediately." -- Jim Hearn, Esq., Partner, Real Estate

To learn more about Rainmaker Retreat events, visit www.RainmakerRetreat.com or call 888-588-5891.

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Want to get a taste of what a Rainmaker Retreat can do for you and your legal practice?

Join us for a free one-hour Rainmaker Retreat preview call hosted by Stephen Fairley where you will discover:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8 step system

Register now for one of these upcoming preview call sessions:

Wednesday, June 29, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET 

Thursday, July 7, 2011
12pm PT | 1pm MT | 2pm CT | 3pm ET 

Tuesday, July 12, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

If you are interested in one of our Rainmaker Retreats and want to get a sample of what you will hear, then click here to register
 

Experience Law Firm Marketing Magic at the Orlando Rainmaker Retreat July 22-23

Attorneys looking to boost their revenues and increase the effectiveness of their law firm marketing strategies should not miss the opportunity to attend the information-packed 2-day Law Firm Marketing Boot Camp for small law firms.  The Orlando Rainmaker Retreat will be held July 22-23 at the Peabody Orlando.
 
While the Rainmaker Retreat is chock-full of information that will allow you to generate more referrals and convert a higher percentage of those referrals into new clients, the schedule also allows you time to enjoy some of the unique features that each of these cities are famous for. Orlando is legendary for fabulous weather, the Disney complex, Universal Studios and other amusement parks that have sprouted up in one of the world’s premier destination cities. But Orlando also features a Restaurant Row with independently owned world-class restaurants and live entertainment that is well worth your time.
 
So, while you are at a Rainmaker Retreat learning how to build your business to the level that you dreamed it would be, you also have magnificent opportunities to unwind and take in the sights of this great American city. Downtown Orlando and Thornton Park are home to a lively club and house music scene and many of the clubs house internationally-known DJs and dance acts. International Drive and Pointe Orlando house some great restaurants and musical acts including B.B. King’s Blues Club.
 
To register for the Orlando Rainmaker Retreat, visit our website which offers testimonials from past attendees and more information on accommodations and the Rainmaker Retreat schedule.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!
 

The Rainmaker Retreat: A Law Firm Marketing Seminar You Can Take to the Bank!

Watch as Darren Mish, a Tampa, FL tax attorney who attended our recent Las Vegas Rainmaker Retreat, explains why he expects to earn an extra million dollars this year using the law firm marketing principles he learned in just his first day: 

 

If you need help to build your legal practice or want to learn a proven attorney marketing system, you owe it to yourself to attend the Rainmaker Retreat. Register now for one of our upcoming sessions:

  • July 22-23, 2011 in Orlando, FL
  • August 19-20, 2011 in Las Vegas, NV
  • October 7-8, 2011 in San Francisco, CA
  • Dec. 2-3, 2011 in Los Angeles, CA

Early-bird registration for the Rainmaker Retreat is available for a limited time, and provides you with $300 of extra benefits. A special VIP registration is also available for attorneys looking for more personalized attention.

You can register online at the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our free one-hour teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Thursday, June 2, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Tuesday, June 7, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Rainmaker Retreat Continues to Exceed Expectations for Law Firm Marketing Expertise

Our latest Rainmaker Retreat law firm marketing boot camp has just ended and the positive feedback is rolling in:

“Excellent seminar. It gives me confidence that my practice will be successful.” - Jerry Morgan, Of Counsel, Phoenix, AZ

“If you want to become a lean and mean money making machine, this program is for you!” - Mark Gilling, Partner, Phoenix, AZ

“Fantastic seminar! I believe Stephen and crew have all the tools necessary to make my start-up solo practice overwhelmingly successful.”- Chris Caine, Solo, Tucson, AZ

The attendees at the Scottsdale Rainmaker Retreat this past weekend all had a couple of things in common:

  • They came with expectations of learning how to take legal marketing to the next level
  • They left with specific guidelines and tips instructing them how to do just that and so much more!

Here are just a few of the topics we cover in each Rainmaker Retreat:

  • Building a Strategic Referral Network
  • Leveraging Technology: Beating the Big Firms on the Internet
  • Social Media for Small Law Firms
  • Generating More Clients Using the Power of Speaking
  • Advanced Technology Tactics for Small Law Firms and Solo Practitioners
  • Achieving Expert Status as an Attorney
  • Creating Credibility in Your Practice Area
  • Secrets of Highly Successful Attorneys

If you are struggling to build your legal practice or want to learn a proven attorney marketing system, you owe it to yourself to attend the Rainmaker Retreat. Register now for one of our upcoming sessions:

  • July 22-23, 2011 in Orlando, FL
  • August 19-20, 2011 in Las Vegas, NV
  • October 7-8, 2011 in San Francisco, CA
  • Dec. 2-3, 2011 in Los Angeles, CA

Early-bird registration for the Rainmaker Retreat is available for a limited time, and provides you with $300 of extra benefits. A special VIP registration is also available for attorneys looking for more personalized attention.

You can register online at the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.

Click here to order your complimentary DVD right now.
 

New Rainmaker Retreat Session Added: July 22-23, 2011 in Orlando

Our February Rainmaker Retreat in Orlando was so successful that we have scheduled another session in this fabulous resort city on July 22-23, 2011 at the exceptional Peabody Orlando hotel. 

This is a great opportunity for attorneys to get a full-fledged law firm marketing education and bring the family to enjoy the many Orlando activities.

The Rainmaker Retreat is designed for solo attorneys and those in small practices who do not have the marketing resources of the larger firms. It is a working retreat that will help you:

  • Create a written 90-day master marketing plan for your firm
  • Discover your Unique Competitive Advantage
  • Have a written plan for improving your Internet presence
  • Outline either an article or produce a professional press release to submit online
  • Create a letter of introduction to potential Strategic Referral Partners

Here are just a few of the topics we cover in each Rainmaker Retreat:

  • Social Media for Small Law Firms
  • Building a Strategic Referral Network
  • Leveraging Technology: Beating the Big Firms on the Internet
  • Generating More Clients Using the Power of Speaking
  • Advanced Technology Tactics for Small Law Firms and Solo Practitioners
  • Achieving Expert Status as an Attorney
  • Creating Credibility in Your Practice Area
  • Secrets of Highly Successful Attorneys

Each Rainmaker Retreat runs from 8:30 a.m.- 5:30 p.m. on Friday and 8:00 a.m. – 2:00 p.m. on Saturday (plenty of time left for you to get out and enjoy a full round of golf!).

Early-bird registration for the Rainmaker Retreat is available for a limited time, and provides you with $300 of extra benefits. A special VIP registration is also available for attorneys looking for more personalized attention.

You can register online at the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click here to order your complimentary DVD right now.

What You Will Learn at a Rainmaker Retreat

I understand making the decision to attend our intensive 2-day legal marketing seminar is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner, you want to be sure this is a worthwhile investment of your time and money.

So you can gauge for yourself, here is just a partial list of what you will learn when you attend a Rainmaker Retreat:

You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical techniques will be discussed here. We leave the theory for the classroom.

You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.

You will understand the core concepts of search engine optimization (SEO) and Internet marketing for attorneys and how to create a dominant position on the Internet.

You will study specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.

You will be introduced to several advanced Internet marketing strategies for lawyers.

You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 figure lifestyle law firm.”

You will learn how to focus your money on the most effective marketing strategies based on your specific practice area.

You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities.

You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies.

You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months.

You will have a realistic idea of how much money it will take to effectively market your law firm.

You will start building a network of other attorneys across the country who are dedicated to building a 7-figure lifestyle law firm.

You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

You will discover over 30 low cost (starting at $20/mo.) and no cost marketing strategies to help you stretch your budget.

You will learn software tools that will help you automate your marketing system.

You will learn an easy to use system for tracking all your incoming leads.

You will be introduced to specific tools to help you and your staff convert more prospects into paying clients.

You will see how other solo attorneys have leveraged Internet marketing and social media networks to beat much bigger firms.

You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other attorneys all across the country.

You will learn what the most profitable practice areas are in this economy.

There are two upcoming Rainmaker Retreats currently scheduled:

May 13-14: Scottsdale, AZ Millennium Resort

August 19-20: Las Vegas, NV Platinum Hotel

The Early Bird Discount – where you receive $200 off your registration – has been extended to May 6 for the Scottsdale Rainmaker Retreat.

To learn more about the Rainmaker Retreat and to register online, go to www.rainmakerretreat.com or call 888-588-5891.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, April 28, 2011
11am PT | 12pm MT | 1pm CT | 2pm ET  

Wednesday, May 4, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Thursday, May 12, 2011
12pm PT | 1pm MT | 2pm CT | 3pm ET 

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

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Law Firm Marketing Boot Camp: 5 Reasons Why a Rainmaker Retreat is Different

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. 

So what makes a Rainmaker Retreat different than any other legal marketing seminar?  These 5 things:

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners. While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won't find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you're marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.  A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

The next Rainmaker Retreat is May 13-14, 2011 at the Millenium Resort in Scottsdale, Arizona. 

Co-sponsored by CLE West, this session may qualify for 9 hours of MCLE credit, including 1 hour of Ethics credit.

For more information and to register for the Early Bird discount ($200 off!), go to http://www.rainmakerretreat.com/events/ or call 888-588-5891. 

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Tuesday, April 19, 2011
1pm PT | 2pm MT | 3pm CT | 4pm ET  

Thursday, April 28, 2011
11am PT | 12pm MT | 1pm CT | 2pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
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Are You the Master of Your Law Firm Marketing Domain?

This weekend is the Master’s at Augusta National, which got me thinking...how many of you practicing attorneys feel like you have mastered the art (and science) of law firm marketing? 

Assess your proficiency by watching this short video:
 

 

As you see in my short video, there are three critical areas to focus on in marketing your law firm. I guarantee you that if you are losing business, your problem lies in one of these three areas.

But which one? And what do you do if you determine which one... or all three?

That's what the Rainmaker Retreat is for: a 2-day marketing boot camp where we identify which area you need the most help with, and give you the prescription to fix it.

Once you fix your marketing 'problem', you will be amazed how quickly your fortunes change. You will begin to understand how to build the law firm of your dreams, and see your law firm with new eyes.

Click the link below to see what attorneys all across the nation are saying about the Rainmaker Retreat.  You will also see the Rainmaker Retreat dates and locations, with the ability to get registered now:

www.RainmakerRetreat.com

This is an intensive 2-day program and you will leave with a complete marketing plan by the end of the second day.

You will also know that you now have the ammunition that lets you compete with much larger firms and win.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

Do you want to learn some powerful marketing tips and hear a sample of what you will learn at the Rainmaker Retreat?  Attend one of these upcoming complimentary 60-minute Rainmaker Retreat Preview Calls:

Wednesday, April 13, 2011
12-1pm PT | 1-2pm MT | 2-3pm CT | 3-4pm ET  

Tuesday, April 19, 2011
1-2pm PT | 2-3pm MT | 3-4pm CT | 4-5pm ET 

Sign up at www.RainmakerRetreat.com/attorney-marketing-preview-call/

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!


 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
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Law Firm Marketing: San Diego Rainmaker Retreat is April 8-9

April showers bring...Rainmakers! 

The April 8-9 Rainmaker Retreat in San Diego will feature rainmaking on the inside and abundant sunshine on the outside, and is a perfect getaway for attorneys with a touch of spring fever and a yearning for ways to create that lifestyle law practice you’ve always wanted.

In addition, those attending the San Diego Rainmaker Retreat will receive 3.5 hours of general MCLE credit.  This event is being co-hosted by the San Diego County Bar Association and Consumer Attorneys of San Diego.

Here are some comments from attendees of prior Rainmaker Retreats:

"I was skeptical of the cost vs. value. Once I attended the Rainmaker Retreat, I was amazed at the value! I unreservedly recommend to anyone wanting to grow their practice."
- Jim Underhill, Partner, Consumer Law, Greenwood Village, CO

"The program opened my eyes to strategies and concepts that I had never thought of in building my practice. It was a great experience.”
- Jack Lavine, Solo, Personal Injury, Phoenix, AZ

"I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.  If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm. I endorse his program, it clearly worked for me."
- Gordon R. Levinson, Esq., Levinson Law Group, Carlsbad, CA

"I have over a dozen law firm marketing practices that I intend to implement within the first 90 days... none of which I was doing prior or had even considered."
- Wilson Soto, Family/Divorce Law, Yonkers, NY

Here is just a small sample of the actionable methods you will learn at the Rainmaker Retreat:

  • Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!
  • Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.
  • How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

To register for the San Diego Rainmaker Retreat on April 8-9 at the San Diego County Bar Association, go to www.rainmakerretreat.com or call 888-588-5891.

But hurry, since our Early Bird discount pricing ($200 off!) ends today!

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, March 31, 2011
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Friday, April 8, 2011
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!


 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
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Spring Clean Your Law Firm Marketing Program at a Rainmaker Retreat

Spring is officially here...could your law firm marketing program use a little spring cleaning?  Then you should consider attending a Rainmaker Retreat. 

Let me tell you why:

 

I hope you can tell how excited I am about the Rainmaker Retreat, my 2 day marketing boot camp where we take ordinary attorneys and show them how to re-invent their law firms and easily double their sales and profit.

The fact that the Internet has revolutionized the way you can get new clients isn't news, but there is a tested and proven system that will deliver more new clients per month than maybe you got all last year.

I want to share this with you, so that you can develop the law firm of your dreams; one that is professionally satisfying and provides you with an exceptional income so that you can lead a self directed life.

Skeptical? I can't blame you.

These are bold claims to be sure. I invite you to investigate the Rainmaker Retreat website and see what your colleagues - attorneys just like you - are saying about it, and get the details of the locations, dates, and how to reserve your seat.

www.RainmakerRetreat.com

I assure you that you will agree that this was your best business decision you made so far this year.
Spaces fill up quickly, and I intentionally limit the size of the retreat so that everyone gets individual attention in a more intimate setting. You will leave the retreat and see your law firm with new eyes and have a clear vision on how to begin making the practice of your dreams.

Hope to see you there!

++++++++++++++++++++++++++++++++++++

Can’t Make It to a Rainmaker Retreat?  Then Have One Delivered to You!

Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in our Rainmaker Retreat Live! 6 CD set audio program:

  • Over 22 proven strategies for attracting more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100   
  • 5 ways to automate your marketing using technology and the Internet
  • 6 secrets top Rainmakers use to dominate their competition
  • 8 steps to creating a 6-month comprehensive marketing plan for your firm
  • Much, much more!

This live recording of our highly successful 2 day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.  You will also get the same 70-page marketing manual used at all our Rainmaker Retreats.

Click here to order your copy of Rainmaker Retreat Live!


 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
First Name *
Last Name *
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Phone
State

Law Firm Marketing: Watch What Happens at a Rainmaker Retreat

I’m in Florida today gearing up for another exciting session of our Rainmaker Retreat.  We’ll have attorneys in Orlando over the next two days from all over the country who are eager to learn about law firm marketing on the Internet as well as how to leverage the power of social media to create a true lifestyle law practice.

Do you think you could benefit from attending a Rainmaker Retreat?  Let me explain just how you can: 

Here are the upcoming dates for this intensive two-day law firm marketing boot camp:

March 11-12, 2011 – New Brunswick, NJ*
April 8-9, 2011 – San Diego, CA

Go to www.rainmakerretreat.com or call 888-588-5891 to register now.

*Non-New Jersey Bar members get a free one-year NJSBA membership when they register for the New Brunswick Rainmaker Retreat on March 11-12!

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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.



Click here to order your complimentary DVD right now.



 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
First Name *
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How to Tell if You're Ready for a Rainmaker Retreat

If you are like many attorneys I know, you have been practicing awhile, and your law firm is doing all right; but you go to sleep at night with this uneasy feeling that you should be making a lot more money by now and achieving a level of success that still seems to elude you.

Perhaps the current economy has hit you hard, maybe your revenues and profits are falling faster than you want to admit, and you are finding it harder to land qualified clients.

Your overhead is the same, but with revenues being down, you are taking home less now than ever before.

If this sounds like you, then you are ready for the Rainmaker Retreat.

The Rainmaker Retreat focuses on the unique problems facing small law firms and solo practices. Here is just a small sample of the actionable methods you will learn:

  • Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!
  • Dozens of ways to drastically reduce the cost of your marketing campaigns and still get more clients than you might believe possible.
  • How to implement low cost marketing tools and systems that let you control your practice - instead of your practice controlling you!

We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

You have nothing to lose and so much to gain by attending.  Here’s what criminal defense attorney Kevin Leckerman had to say after attending a Rainmaker Retreat last Fall:

“I attended the Rainmaker Retreat for two days in October of 2010.   The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing.  I left the Retreat with a notebook filled of ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice.  The number of calls from potential clients increased.   The number of potential clients converted to actual clients increased.  Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business.  I give Stephen Fairley and the Rainmaker Institute my highest recommendation.”

Our next Rainmaker Retreat is February 25-26 in Orlando – go to www.rainmakerretreat.com or call 888-588-5891 to register now.

Other upcoming Rainmaker Retreat dates:

  • March 11-12, 2011 – New Brunswick, NJ
  • April 8-9, 2011 – San Diego, CA

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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
 
Click here to order your complimentary DVD right now.

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
First Name *
Last Name *
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Bring Your Law Firm Marketing Out of the Shadows at a Rainmaker Retreat

Happy Groundhog Day!  Punxsutawney Phil poked his head up this morning and predicted an early spring – right in the middle of one of the largest snow and ice storms in U.S. history.

Meteorology has progressed significantly in the past 125 years, which is how long Phil has been predicting winter weather.  We no longer rely on a groundhog for our forecasts – and you shouldn’t rely on guesswork either when it comes to law firm marketing.

Our Las Vegas Rainmaker Retreat last weekend was chock full of attorneys anxious to learn over 65 proven, step-by-step legal marketing strategies.

At each session, I pull back the curtain and teach you how hundreds of my top clients have gone from having a good six figure practice to a fantastic 7 figure practice, from working every day and every weekend, to taking 3 to 4 months of first class vacations every year, of going from making a 6 figure income to consistently having a Net Operating Income of 7 figures.

Still skeptical? Good! So was almost every other attorney who has ever attended our Rainmaker Retreat! They may have been skeptical before they came, but they left believers!

“Great information on marketing. I intend to immediately start implementing Stephen’s ideas. The insights provided in this retreat would take years of trial & error to figure out on my own.” 
- Patrick Devine, Solo

“Stephen provided some great advice and gave me immediate steps to implement in helping my firm retain more clients and give better service. I highly recommend the Rainmaker seminar!”
- Thomas Wallin, Partner

“Very helpful and detailed on issues related to web site marketing. A very complex topic, simplified.”
- Andrew Rzepiennik, Partner

Great practical advice on marketing and growing your legal practice. I learned more in 2 days than I have over the past year of building my practice!”
- Becki Kammerling, Solo

Marketing for the 21st century! You need to change your marketing plan now! This seminar will show you how! Very valuable!”
- Thomas Downey, Jr., Partner

“Great! Useful, current information that will help my bottom line.”
- Elga Goodman, Solo, Estate Planning

I intentionally limit the number of people who attend the Rainmaker Retreat. This is no ‘mega-seminar’ with hundreds of people and a new sales pitch every hour. The number of attendees is kept at a level that allows each attorney to receive individual attention in an intimate setting. You will leave with a complete written Marketing Action Plan (MAP) that you will be eager to get going the first day back in your office.

Here are the dates for upcoming Rainmaker Retreats:

  • February 25-26, 2011 - Orlando, Florida
  • March 11-12, 2011 - New Brunswick, New Jersey
  • April 8-9, 2011 - San Diego, CA

If you take advantage of the Early Bird Special (only available when you register at least 2 weeks in advance of the event), you receive $300 worth of extra benefits!

For more information please call: 888-588-5891 or visit www.RainmakerRetreat.com.

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Check Out Your Peers As They Share Their Rainmaker Retreat Experiences

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
 
Click here to order your complimentary DVD right now.


 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
First Name *
Last Name *
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A Risk-Free Way to Preview the Rainmaker Retreat 2-Day Law Firm Marketing Boot Camp

There are thousands of law firm marketing programs, plans, seminars, workshops and other activities out there clamoring for your time, your attention, and your money.  We know that, which is why we offer you a free preview of our Rainmaker Retreat for those who are unsure about committing their time and money to our 2-day legal marketing boot camp.

During the one-hour teleseminar, you will learn:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now
  • How attorneys are winning even in this economy by implementing this proven 8-step system

I will be your host during the call, providing you this -- and so much more -- law firm marketing information. The teleseminar is designed to help you make a decision that can revolutionize your legal marketing strategy.

Attorneys who attend our teleseminars quickly learn that the information presented at the Rainmaker Retreat is something that they have not been taught in law school, and can change their lives.

I encourage you to take an hour out of your life and attend our complimentary teleseminars that are scheduled for the following dates and times:

Tuesday, January 25, 2011
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 4-5pm Eastern

Wednesday, February 2, 2011
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Thursday, February 10, 2011
12-1pm Pacific | 1-2pm Mountain | 2-3pm Central | 3-4pm Eastern

Just click here to register for this complimentary teleseminar.  You'll be glad you did.

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Can’t Make It to a Rainmaker Retreat?  Then Have One Delivered to You!

Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in our Rainmaker Retreat Live! 6 CD set audio program:

  • Over 22 proven strategies for attracting more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100   
  • 5 ways to automate your marketing using technology and the Internet
  • 6 secrets top Rainmakers use to dominate their competition
  • 8 steps to creating a 6-month comprehensive marketing plan for your firm
  • Much, much more!

This live recording of our highly successful 2 day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.  You will also get the same 70-page marketing manual used at all our Rainmaker Retreats.

Click here to order your copy of Rainmaker Retreat Live!




 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
First Name *
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Law Firm Marketing: Win Big in Vegas by Learning The Law of 7

If you’re playing craps, rolling a 7 makes you a winner.

In law firm marketing, the Law of 7 makes you a winner, too. 

What is the Law of 7?  Legal marketing statistics show that it takes an average of 7 contacts to land a new client.

Consider the following statistics regarding contact with prospective clients:

  • 48% of lawyers give up after the first contact.
  • 25% give up after the second contact.
  • 12% give-up after the third contact.
  • 5% give-up after the fourth contact.

In other words, 9 out of 10 prospective clients are never followed-up with more than 4 times.

This amounts to leaving money on the table. Why? Because of “The Law of 7.”

If you want your law firm marketing to be successful, you must obey “The Law of 7.”

You’re probably thinking, “I know I should connect frequently and consistently with my prospective clients, but don’t have the time.”

True. That’s why you should learn how to connect automatically with those clients. It’s essential you leverage the power of technology to build relationships with your prospects.

What you need is a strategy and a process that leverages the most recent advancements in technology (autoresponders, social media, blogs, for example) to simplify and automate your marketing efforts, building rock solid, long-term relationships and helping you earn more, work less and spend time doing what you love to do.

I’ll be teaching this – and many, many more law firm marketing strategies – at the Las Vegas Rainmaker Retreat on January 28-29.  So don’t crap out – sign up now at www.rainmakerretreat.com or call 888-588-5891.  

We’ve extended our Early Bird Special discount until this Sunday, Jan. 23 – save $200 on each registration!

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too. 

 

Sign up now to receive our complimentary
monthly newsletter, the Rainmaker Report.

 
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Register for a 2011 Rainmaker Retreat by Jan. 1 and Get a $500 Gift FREE

Is spurring your law practice on to greater and more profitable heights on your list of New Year’s resolutions this year?

If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up:

January 28-29, 2011        Las Vegas, NV

February 25-26, 2011      Orlando, FL

And if you register by this Saturday, January 1, 2011, you’ll get the ‘Rainmaker Retreat Live!’ CD set for FREE, as our holiday gift to you!

For years, my “Rainmaker Retreat Live!” has been a consistent best seller at the Rainmaker Institute. It’s 6 CDs and a 70-page manual that covers our Rainmaker marketing system with strategies you can employ to quickly make it ‘rain’ new leads and clients.

Over 7,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in this 6 CD set audio program:

  • Over 22 proven strategies for attracting more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100
  • 5 ways to automate your marketing using technology and the Internet
  • 6 secrets top Rainmakers use to dominate their competition
  • 8 steps to creating a 6-month comprehensive marketing plan for your firm
  • Much, much more!

This live recording of our highly successful 2-day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days.

We sell a bunch of these every year for $497.  Go here to register: www.RainmakerRetreat.com.

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Have you heard about the 2-Day Marketing Boot Camp for Small Law Firms?

If you're struggling to build your legal practice or want to learn a proven law firm marketing system for that has helped attorneys discover how to generate more referrals and find new clients fast then you owe it to yourself to check out a Rainmaker Retreat.
 
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2 day law firm marketing boot camp, the Rainmaker Retreat. Yes, we know you are skeptical (we wouldn't have it any other way).   So instead of us telling you how these 2 days will transform your business, we will let our clients do the telling.
 
Click here to order your complimentary DVD right now.

 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
For Email Marketing you can trust
 
 

Law Firm Marketing Boot Camp: Rainmaker Retreat Dates Announced for 1Q 2011

2011 is almost here and so is the next group of Rainmaker Retreats!  These information-packed two-day law firm marketing seminars are designed to give small firms and solo attorneys the guidance you need to go back and develop legal marketing strategies that will allow you to build the type of practice you have always wanted.  The information presented ranges from legal marketing systems and techniques to Internet and Social Media marketing for attorneys.

The 2011 Rainmaker Retreat schedule for the first quarter includes the following dates and locations:

Here’s what Kevin Leckerman, a Pennsylvania and New Jersey DUI defense attorney who attended a Rainmaker Retreat in October, had to say about his experience in a recent blog post:

“The quality of information provided concerning bringing new clients to my law firm and running a more efficient business was amazing. I left the Retreat with a notebook filled of ideas that I could immediately implement.

After one month of utilizing the principles that I learned at the Rainmaker Retreat, I could already see positive changes in my law practice. The number of calls from potential clients increased. The number of potential clients converted to actual clients increased. Moreover, the Retreat taught me how to put powerful systems in place to handle the influx of new business. I give Stephen Fairley and the Rainmaker Institute my highest recommendation."

The Rainmaker Retreat is different from other marketing seminars in several ways:

  1. It is specifically designed for attorneys at small law firms and solo practitioners.  While attorneys at larger firms can benefit from the information presented, it is presented with the small law firm and solo attorney in mind.
  2. It is a working retreat.  You will be creating many of your plans during the retreat.
  3. It is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course.
  4. It is designed to maximize the your Return on Investment. Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible.
  5. It offers a 100% Satisfaction Guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

If you are looking to revolutionize your law firm marketing, register now for one of the 2011 Rainmaker Retreats – it’s a fabulous way to kick-start the new year!

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Check Out the Rainmaker Retreat 2-Day Marketing Boot Camp with this Free DVD!

If you're struggling to build your legal practice or want to learn a proven law firm marketing system for that has helped attorneys discover how to generate more referrals and find new clients fast then you owe it to yourself to check out a Rainmaker Retreat.
 
We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2 day law firm marketing boot camp, the Rainmaker Retreat.
 
Click here to order your complimentary DVD right now.

 

 
Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
For Email Marketing you can trust
 
 

Rainmaker Retreat Law Firm Marketing Boot Camp: Experience the Results

The Rainmaker Retreat is specifically designed to help attorneys at small law firms understand how to attract more and better clients using proven, step-by-step marketing strategies.   This is not a theoretical, feel-good program. It’s built on 4 principles:

  1. Building referrals through purposeful relationships

  2. Automating your law firm marketing system

  3. Leveraging the power of the Internet to attract highly qualified clients
  4. Maximizing your return on investment for all your marketing dollars

Personal injury attorney Gordon Levinson attended the 2 day Rainmaker Retreat because he knows that attorneys are notoriously bad with marketing. The Rainmaker Retreat filled that educational void in a simple effective manner:

 

Labor employment lawyer Clifton Smith attended a Rainmaker Retreat and found that blogs are a great way to expand his presence on the Internet.
  Six months later, Clifton says his return on investment for the cost of The Rainmaker Retreat has been 1600%:
 

Our Rainmaker Retreat dates for Fall are:

  • October 8-9, 2010        New Brunswick, NJ
  • October 22-23, 2010    Scottsdale, AZ
  • November 5-6, 2010    San Francisco, CA

Click here to register and learn even more about our two-day law firm marketing boot camp.

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Complimentary Rainmaker Retreat Preview DVD is Available

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at the 2 day Rainmaker Retreat. Yes, we know you are skeptical.  So instead of  telling you how these 2 days will transform your business, we let actual attendees do the telling.

Click here to order your complimentary DVD right now.

Enter your email to receive our complimentary monthly newsletter, the Rainmaker Report.
For Email Marketing you can trust

Law Firm Marketing Boot Camp: Scottsdale Rainmaker Retreat is May 21-22

If you’re a small law firm with big growth plans, then you need to attend The Rainmaker Retreat, a two-day law firm marketing boot camp where you will learn:

  • More than 22 proven legal marketing strategies to attract more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 5 Ways to automate your legal marketing using technology and the Internet
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100
  • 6 secrets top Rainmakers use to dominate their competition

More than 6,000 attorneys nationwide have discovered the secrets to building a lifestyle law practice through effective law firm marketing that is providing them with significantly greater income and the time to enjoy it all:

"I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.  If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm.”-- Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA).

“I stayed for the entire two days and came home with 19 action items, specific tips, tools and techniques I could immediately put into practice. Most of those action items are up, running and contributing to my bottom line. My partner and I are looking to net double our best year ever, by July 1.  The strategies and techniques taught at the Rainmaker Retreat are some of the tools that assist me to move to the next level of financial success.” – John Bisnar, Founder, Bisnar Chase (California Catastrophic Injury and National Auto Defect Attorneys)

Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these law firm marketing strategies into practice immediately. You will leave Scottsdale with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly satisfying legal practice!

Register today to reserve your place at the next Rainmaker Retreat in Scottsdale on May 21-22.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 6,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, May 5, 2010
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm Eastern

Thursday, May 13, 2010
4-5pm Pacific | 5-6pm Mountain | 6-7pm Central | 7-8pm Eastern

Tuesday, May 18, 2010
3-4pm Pacific | 4-5pm Mountain | 5-6pm Central | 6-7pm Eastern

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!
 

Legal marketing was the topic of the weekend at New Jersey Rainmaker Retreat

Over the weekend I had the pleasure of meeting with a group of attorneys in New Jersey who are committed to improving the effectiveness of their law firm marketing strategies.  The group I met with was energetic and eager to learn ways that they could grow their business to the level they dreamed of when they first started their firm.

There were a couple of topics that everyone was hungry to learn more about – social media and creating systems that will lead to business success.  Social media has been a hot topic for the past couple of years.  The growth of sites such as LinkedIn, Twitter, YouTube and Facebook has fueled a revolution in how legal marketers ply their trade. 

Everyone at the NJ Rainmaker Retreat wanted to know how they can leverage these new technologies to multiply their existing marketing programs and gain greater access to their target markets.  One of the exciting aspects of social media is the ability to receive real-time feedback and have two-way conversations with prospective clients.

Systems was another hot topic of the weekend.  Learning how to create and implement marketing and business operation systems that allow you to build your firm to the level that you dreamed of when you started out on this venture.  The material was well-received and attendees were furiously taking notes and asking questions throughout the weekend.

If you haven’t taken the time to attend a Rainmaker Retreat, hear the words of David Salvaggio, an attorney attending his first Rainmaker Retreat:

I just returned from the two-day Rainmaker Retreat Program sponsored by the NJSBA and the Essex County Bar Association. It was a fantastic program!  Stephen Fairley gave an extremely engaging presentation on behalf of the Rainmaker Institute.  On a scale of 1 to 10, the Program and Mr. Fairley were a perfect 10! Thank you very much for giving me the opportunity to attend the Program.  

Go to Rainmakerretreat.com to see the schedule of upcoming retreats.  It is a weekend that will change your life, and law firm, forever.
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Unsure about attending a Rainmaker Retreat?
If you are still unsure about attending a Rainmaker Retreat, sign up for one of our complimentary teleseminars. These free one hour calls give you valuable law firm marketing and business tips that you can implement in your law practice right now. Don’t miss this opportunity to preview something that can revolutionize your law practice!