The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: search engine optimization

5 Things You Can Do Right Now to Improve SEO

Posted in Law Firm Marketing
Yesterday in my post about how email marketing beats social media for client acquisition, I shared this chart from McKinsey & Co. consumer research: You will note that the #1 channel for client acquisition is organic search.  And you can’t improve your organic search ranking without paying attention to SEO (search engine optimization).  Thankfully for … Continue Reading

4 Steps to Improve Your SEO Now

Posted in Law Firm Marketing
1.  Content is king. Low quality content – article spinning and output from cheap content farms – will not only do your website no good, it will get you penalized by Google. Bad content really is yesterday’s news, and that is great news for those of us who spend a lot of time producing stuff that people … Continue Reading

The Buzz on Hummingbird, Google’s Latest Search Algorithm Update

Posted in Law Firm Marketing
Google unleashed Hummingbird, the biggest change to its search algorithm in more than a decade, about a month ago. Did you notice?  Google is drilling down past keywords to intent with Hummingbird, trying to suss out what people really want when they use longer sentences or more complex terms to search. Some SEO experts note that Hummingbird … Continue Reading

Google Ranking Factors for Achieving Best Search Results

Posted in Law Firm Marketing, Law Firm Websites
Earlier this summer, Searchmetrics released a report on the ranking factors that are most highly associated with Google search results.  I wrote a post about it in July at Social Signals Rank Highest for Best Google Search Results. I just ran across an infographic that provides additional detail from this important study and believe it’s … Continue Reading

How to Create SEO-Friendly Content

Posted in Law Firm Marketing
I’ve noted here many times how Google loves fresh content and their constant algorithm updates make having SEO-friendly content more important than ever to rank favorably in organic search results. Here are five tips for creating SEO-friendly content on your website or blog: 1. Keep it fresh. Add updates to existing content and keep building page links … Continue Reading

Social Signals Rank Highest for Best Google Search Results

Posted in Law Firm Marketing, Law Firm Websites
A new study from Searchmetrics shows that of 44 ranking factors, social signals account for 7 of the top 8 most highly associated with Google search results,  The chart below shows the ranking importance for the top 22: The top findings from the Searchmetrics Ranking Factors-Rank Correlation Study show the following SEO trends for 2013: … Continue Reading

How to Boost Your Law Firm’s Online Visibility

Posted in Law Firm Marketing
Here’s a marketing strategy that can mean some real money in your pocket: increasing the online visibility for your law firm. Some tasks you should consider undertaking in an effort to improve your online visibility include: Review your website – approach your website as a client would and ask yourself these questions: Is the design appealing and … Continue Reading

They Can’t Hire You If They Can’t Find You

Posted in Law Firm Marketing
If you’re an estate planning attorney in Chicago, chances are you’re not looking for clients in Phoenix. You are, as are most attorneys, a local business. Which means you need to optimize your website for local search, as well as employ other tactics to make your firm locally visible to those searching for your services. LawMarketing.com Editor … Continue Reading

10 Tips for SEO Copywriting

Posted in Law Firm Marketing
Great infographic below from ContentVerve.com with 10 tips for writing content that will boost your website or blog ranking.  SEO is an ever-changing process, so strategies that may have paid off for you a year or two ago no longer apply (i.e., keyword stuffing).  Keep these in mind when you’re creating content for your website or … Continue Reading

Local SEO for Law Firms

Posted in Law Firm Marketing
Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. After all, someone searching for an attorney in Scottsdale will not care about a lawyer in Scarsdale…and Google knows that. Google is all about delivering relevant search results to its users…hence, the importance of … Continue Reading

2013 Search Marketer Survey Ranks Social Sharing, Local Search as Top Priorities

Posted in Law Firm Marketing
The 2013 Search Marketer Survey just released from global Enterprise SEO company BrightEdge shows that social sharing and local search will be even more important this year than last year for page rank. The study found that Facebook shares had the greatest impact on Google results, and also found that Facebook comments were also a … Continue Reading