Top Three Questions to Ask a Law Firm Internet Marketing and Optimization Firm
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In the last blog, we reviewed some of the basics of search engine optimization and its role in law firm Internet marketing.
The purpose of that information was to help make you a more informed consumer when it comes to optimizing your web site.
In this post, I’ve listed three questions you should ask potential law firm Internet marketing providers, and the answers you should look for.
- How long have you been performing search engine optimization? The answer should be three years or more. While three years of experience may sound like a short time to an attorney, search engine optimization (or SEO) is still relatively new. Three years is a reasonable amount of experience, provided they have a verifiable client list to support their claim.
- What are the first 3-4 things you would do to optimize my site? Organizing your site’s information should be in the provider’s top four. The information should be organized in a “site plan” that outlines in what order your pages will appear and how they link to one another. As good site plan is usually based on a pyramid structure with your home page at the top, and supporting pages listed below.
Creating a “backlink” strategy designed to increase your popularity with search engines should also be in their top four.
- How long will the work take? If the work will take more than two months, consider another candidate. An experienced law firm Internet marketing agency should be able to have a functional site up within eight weeks of start date.
In sum, use this information to ensure that your law firm Internet marketing provider has the experience and expertise needed to optimize your site and ultimately to land your site on the top or second page of search results.
Law Firm Internet Marketing: Solving the Mystery behind Search Engine Optimization
When you hear the words law firm Internet marketing, you are almost certain to hear the term “search engine optimization”. But what does it mean?
More importantly, how does it affect your law firm Internet marketing efforts?
Put simply search engine optimization is the most basic tool used by law firm Internet marketers and web masters to increase the amount of traffic to your web site.
The first thing you should know about SEO is that your Web site must appeal to both people and search engines. If you remember to keep these two in balance, not only will potential clients come to your site, they are more likely to spend time there learning about why your firm is the best choice to meet their legal needs.
Below you will find the basic, working information you need in order to choose a law firm Internet marketing provider who can really help you.
Search Engine Spiders: A well-designed web site will appeal to search engine “spiders”. Search engine spiders (also known as web crawlers, web robots, and more) are the part of the search engine (such as Google or Yahoo!) that crawls the Internet in search of Web sites that match the “search words and phrases” that someone has typed into the search box.
If your site is a good match for the viewers search terms, your site will appear in that person’s search results.
What Search Engines Look for: Different search engines look for different things. Some things they all have in common is that they like popular, well-organized sites that make it easy to find the search words and phrases. Search engines like:
- To find several instances of the exact keyword phrase it is looking for – optimally, the exact keyword phrase should appear 2 to 5 times per 100 words.
- Bulleted lists
- Bolded headings
- Links from outside source into your site
- Links from your site to outside sources
- Very often, they like “metatags” and “alt tags” (key words in the “code” of your site)
Those are the basics regarding how search engine optimization works with your law firm Internet marketing approach.
To learn more about optimization and law firm Internet marketing where I will share the top three questions you should ask a law firm Internet marketing provider before making your selection.
