The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for lawyers

Best Practices for Attorneys on the Top 4 Social Networks

Posted in Social Media Marketing for Law Firms
According to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. They either (a) use it as just another advertising channel; or (b) they post all the same information across all social media networks; or they (c) don’t engage potential clients and referral sources and make it… Continue Reading

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Put the Voir Dire Process to Work Before Choosing a Social Media “Expert”

Posted in Social Media Marketing for Law Firms
The marketing landscape is covered in so-called social media “experts” — some of whom are good at what they do but most have no business calling themselves an expert at anything but obfuscation. Michael Hyatt, known as the “virtual mentor,” had a post on his blog the other day about why we should approach self-proclaimed… Continue Reading

9 Steps to Cultivate Referral Sources on LinkedIn

Posted in Generating Referrals for Attorneys, Social Media Marketing for Law Firms
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. Here are the… Continue Reading

Guidelines for Law Firms on Using Facebook for Business Development

Posted in Social Media Marketing for Law Firms
With the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly. Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their… Continue Reading

A Lawyer’s Guide to Using Social Media for Business Development

Posted in Social Media Marketing for Law Firms
The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best… Continue Reading