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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for lawyers

How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC]

Posted in Law Firm Marketing
According to the ABA’s 2014 Legal Technology Survey Report, attorneys are using social media marketing more than ever before, with solos and small firms leading the way in engaging on social media networks, blogging and website development. According to the ABA report, LinkedIn is by far the most popular social media destination for attorneys, with… Continue Reading

How to Define Your Social Media Strategy

Posted in Law Firm Marketing
When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”: Who is your target market What you want to accomplish Where you will be participating (Facebook, LinkedIn, Twitter, etc.) When you will be posting for maximum benefit Why you want to use social media… Continue Reading

Tips for Succeeding on LinkedIn

Posted in Law Firm Marketing
If your practice serves businesses or business people, then you need to have a presence on the leading business website:  LinkedIn.  This is the #1 social media hangout for business professionals who use the site to connect with peers, find jobs, learn things that can make them better at their current jobs, or utilize as… Continue Reading

Tips for Growing Your Fan Base on Facebook

Posted in Law Firm Marketing
One of the biggest challenges for anyone seeking to have a large social media following is growing your audience to a healthy level.  Sometimes it almost feels like we’re back in grade school, looking for other kids to like us!  Inbound marketing firm Hubspot has a number of informative presentations on Facebook marketing, but this… Continue Reading

ABA Gives OK to Reviewing Jurors’ Internet Presence

Posted in Law Firm Development
In case you missed it, the American Bar Association’s Standing Committee on Ethics and Professional Responsibility issued a formal opinion recently on attorney review of jurors’ Internet presence, concluding that: A lawyer may “passively” review a potential juror or juror’s public Internet presence, but cannot communicate with a juror.  Requesting access to a private area… Continue Reading

How to Get More Engagement on LinkedIn

Posted in Law Firm Marketing
According to the newly released 2014 Professional Content Consumption Report by LinkedIn, the consumption of professional content is increasing dramatically on the site, which is good news for those of us who are taking the time to populate our profiles, company pages and groups with good, relevant content. Of the 2,701 LinkedIn members surveyed, LinkedIn… Continue Reading

How It Helps Law Firms to be Human Online

Posted in Law Firm Marketing
Probably one of the most difficult tasks we face at The Rainmaker Institute is convincing lawyers not to be so…how shall I put this?…”lawyerly” when it comes to marketing their law firms.  The tendency toward formality is well ingrained in the legal profession, and it can take one whale of an effort to turn that… Continue Reading

Facebook for Attorneys: How to Double Your Likes in No Time

Posted in Law Firm Marketing
Yesterday’s post detailed how business attorneys can double their connections on LinkedIn, but for consumer attorneys the most likely social media platform for your attention is Facebook. And just like all social media networks, the lion’s share of the attention goes to those who interact frequently – and genuinely – with followers and fans.  Knowing… Continue Reading