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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for lawyers

How to Define Your Social Media Strategy

Posted in Law Firm Marketing
When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”: Who is your target market What you want to accomplish Where you will be participating (Facebook, LinkedIn, Twitter, etc.) When you will be posting for maximum benefit Why you want to use social media … Continue Reading

Tips for Succeeding on LinkedIn

Posted in Law Firm Marketing
If your practice serves businesses or business people, then you need to have a presence on the leading business website:  LinkedIn.  This is the #1 social media hangout for business professionals who use the site to connect with peers, find jobs, learn things that can make them better at their current jobs, or utilize as … Continue Reading

Facebook Use Surges Among Seniors and Most of Us Now Use 2+ Social Media Platforms

Posted in Law Firm Marketing
One of the most authoritative sources of Internet usage research — Pew Research Center — released its Social Media Update 2014 report today.  Based on surveys among more than 2,000 American adults in September 2014, here are the highlights from that report: For the first time, more than half of Internet users over the age … Continue Reading

Tips for Growing Your Fan Base on Facebook

Posted in Law Firm Marketing
One of the biggest challenges for anyone seeking to have a large social media following is growing your audience to a healthy level.  Sometimes it almost feels like we’re back in grade school, looking for other kids to like us!  Inbound marketing firm Hubspot has a number of informative presentations on Facebook marketing, but this … Continue Reading

ABA Gives OK to Reviewing Jurors’ Internet Presence

Posted in Law Firm Development
In case you missed it, the American Bar Association’s Standing Committee on Ethics and Professional Responsibility issued a formal opinion recently on attorney review of jurors’ Internet presence, concluding that: A lawyer may “passively” review a potential juror or juror’s public Internet presence, but cannot communicate with a juror.  Requesting access to a private area … Continue Reading

How to Get More Engagement on LinkedIn

Posted in Law Firm Marketing
According to the newly released 2014 Professional Content Consumption Report by LinkedIn, the consumption of professional content is increasing dramatically on the site, which is good news for those of us who are taking the time to populate our profiles, company pages and groups with good, relevant content. Of the 2,701 LinkedIn members surveyed, LinkedIn … Continue Reading

How It Helps Law Firms to be Human Online

Posted in Law Firm Marketing
Probably one of the most difficult tasks we face at The Rainmaker Institute is convincing lawyers not to be so…how shall I put this?…”lawyerly” when it comes to marketing their law firms.  The tendency toward formality is well ingrained in the legal profession, and it can take one whale of an effort to turn that … Continue Reading

Facebook for Attorneys: How to Double Your Likes in No Time

Posted in Law Firm Marketing
Yesterday’s post detailed how business attorneys can double their connections on LinkedIn, but for consumer attorneys the most likely social media platform for your attention is Facebook. And just like all social media networks, the lion’s share of the attention goes to those who interact frequently – and genuinely – with followers and fans.  Knowing … Continue Reading

How to Become a Jedi Master on LinkedIn

Posted in Law Firm Marketing
Last week I parsed through data from the 2014 State of Digital & Content Marketing Survey that was recently released by Greentarget, ALM Legal Intelligence and Zeughauser Group, which surveyed in-house counsel and outside law firms on their content marketing habits. You can read my posts here on the in-house counsel survey and the outside … Continue Reading

The Evolution of the Solo Law Practice

Posted in Law Firm Marketing
Barry Seidel, who started his own practice upon graduation from law school in 1982, had a great guest blog post today on How Starting a Solo Practice Has Changed at the Solo Practice University blog.  Anyone who is a solo practitioner or is thinking of becoming one needs to read this post. It was heartening … Continue Reading