The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Tag Archives: social media for lawyers

In-House Counsel Social Media Survey Yields Critical Insights

Posted in Social Media Marketing for Law Firms
The 2015 State of Digital & Content Marketing Survey from Greentarget and Zeughauser Group is the fifth annual survey of in-house counsel regarding their usage of social media. The survey represents reporting from 181 in-house counsel and there’s a separate survey of 81 law firm chief marketing officers. Some interesting insights from the survey include:… Continue Reading

Study Reveals How Age Affects Consumers’ Social Media Habits

Posted in Social Media Marketing for Law Firms
A new study from Accenture Interactive’s Acquity Group entitled, 2015 Next Generation of Commerce Study, reveals that while everyone and their grandmother is on social media these days, what they like and share is vastly different. The report is based on surveys of more than 2,000 U.S. consumers on their digital engagement habits and preferences. Responses… Continue Reading

Proven Ways Lawyers Can Get the Most Out of LinkedIn

Posted in Legal Marketing Strategies
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 300 million members in… Continue Reading

How to Fix the Most Common Social Media Mistakes Lawyers Make/Part 3

Posted in Social Media Marketing for Law Firms
Over the past few days, I’ve posted solutions for the most common social media mistakes lawyers make: 1.  No social media strategy (see 7/21 post) 2.  Taking on too many social media platforms at once (see 7/22 post) 3.  Focusing on follower quantity instead of quality (see 7/22 post) 4.  Putting too much focus on your… Continue Reading

Twitter Tips & Tweet Topics for Attorneys

Posted in Law Firm Marketing
With 302 million active users every month, Twitter can be a highly useful law firm marketing tool for attorneys to promote their blogs and other thought leadership content. Since Twitter is essentially a micro-blogging site, the same rules apply: create unique, original content that adds value and your audience will respond. To create attention-getting tweets, remember… Continue Reading

Dinosaur No More: Lawyers in NY and FL Told to Up Their Tech Game

Posted in Law Firm Marketing, Legal Marketing Strategies
Earlier this month, the New York State Bar Association released its updated Social Media Ethics Guidelines, based on its belief that, “As use of social media by lawyers and clients continues to grow and as social media networks proliferate and become more sophisticated, so too do the ethical issues facing lawyers.” My friend Kevin O’Keefe… Continue Reading

New FREE Report: 10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast

Posted in Law Firm Marketing, Legal Marketing for Solos, Legal Marketing Strategies, Strategic Referrals
LinkedIn may be the most powerful social media tool for lawyers and litigators! In my new FREE report — 10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast — I’m going to show you how you can leverage LinkedIn to generate more and better referrals while connecting with clients in 10 simple steps.… Continue Reading

3 Steps to Leverage LinkedIn for Your Law Firm

Posted in Law Firm Marketing
I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is… Continue Reading