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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for lawyers

Guidelines for Law Firms on Using Facebook for Business Development

Posted in Social Media Marketing for Law Firms
With the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly. Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their… Continue Reading

A Lawyer’s Guide to Using Social Media for Business Development

Posted in Social Media Marketing for Law Firms
The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best… Continue Reading

In-House Counsel Social Media Survey Yields Critical Insights

Posted in Social Media Marketing for Law Firms
The 2015 State of Digital & Content Marketing Survey from Greentarget and Zeughauser Group is the fifth annual survey of in-house counsel regarding their usage of social media. The survey represents reporting from 181 in-house counsel and there’s a separate survey of 81 law firm chief marketing officers. Some interesting insights from the survey include:… Continue Reading

Study Reveals How Age Affects Consumers’ Social Media Habits

Posted in Social Media Marketing for Law Firms
A new study from Accenture Interactive’s Acquity Group entitled, 2015 Next Generation of Commerce Study, reveals that while everyone and their grandmother is on social media these days, what they like and share is vastly different. The report is based on surveys of more than 2,000 U.S. consumers on their digital engagement habits and preferences. Responses… Continue Reading

Proven Ways Lawyers Can Get the Most Out of LinkedIn

Posted in Legal Marketing Strategies
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 300 million members in… Continue Reading

How to Fix the Most Common Social Media Mistakes Lawyers Make/Part 3

Posted in Social Media Marketing for Law Firms
Over the past few days, I’ve posted solutions for the most common social media mistakes lawyers make: 1.  No social media strategy (see 7/21 post) 2.  Taking on too many social media platforms at once (see 7/22 post) 3.  Focusing on follower quantity instead of quality (see 7/22 post) 4.  Putting too much focus on your… Continue Reading