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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media marketing

Lawyers on Social Media: How Do You Compare? [INFOGRAPHIC]

Posted in Social Media Marketing for Law Firms
Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who… Continue Reading

SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys

Posted in Social Media Marketing for Law Firms
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

SmallLaw Pick of the Week #2: On Using Facebook to Target Ideal Clients

Posted in Social Media Marketing for Law Firms
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

Free Webinar Nov. 17: Social Media Marketing Do’s & Don’ts

Posted in Social Media Marketing for Law Firms
Join me on Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT for an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. The webinar entitled, Social Media Marketing Do’s and Don’ts and Managing Your Online Reputation, will be presented… Continue Reading

Join Me Tomorrow & Learn How to Get More Leads Using Facebook

Posted in Social Media Marketing for Law Firms
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of Social Media: Using Facebook and Content Marketing to Get More Leads. In this one-hour information-packed session, you will discover: The 3 biggest mistakes lawyers make… Continue Reading

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Put the Voir Dire Process to Work Before Choosing a Social Media “Expert”

Posted in Social Media Marketing for Law Firms
The marketing landscape is covered in so-called social media “experts” — some of whom are good at what they do but most have no business calling themselves an expert at anything but obfuscation. Michael Hyatt, known as the “virtual mentor,” had a post on his blog the other day about why we should approach self-proclaimed… Continue Reading

Guidelines for Law Firms on Using Facebook for Business Development

Posted in Social Media Marketing for Law Firms
With the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly. Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their… Continue Reading

How to Use New Facebook Features for Law Firm Marketing

Posted in Law Firm Marketing, Social Media Marketing for Law Firms
Every year, Facebook holds an annual developer conference to roll out new products and features. This year’s conference — F8 — has just concluded and there were some exciting new features that will allow law firm marketers to connect with prospects better than ever. Here are some of the new Facebook features and how to… Continue Reading