The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media

Lawyers on Social Media: How Do You Compare? [INFOGRAPHIC]

Posted in Social Media Marketing for Law Firms
Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who… Continue Reading

SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys

Posted in Social Media Marketing for Law Firms
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

Don’t Miss This Opportunity to Learn How to Use Social Media Effectively for Law Firm Marketing

Posted in Social Media Marketing for Law Firms
On Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT, I will be hosting an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. You don’t want to miss this free webinar if you: Are not currently using social media… Continue Reading

Join Me Tomorrow & Learn How to Get More Leads Using Facebook

Posted in Social Media Marketing for Law Firms
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of Social Media: Using Facebook and Content Marketing to Get More Leads. In this one-hour information-packed session, you will discover: The 3 biggest mistakes lawyers make… Continue Reading

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 3)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
Click here to read Part 1 and here to read Part 2. I’ve compiled some of the most common questions from our 2016 Rainmaker Retreats and my answers below: How should I handle quoting a fee? There are a few approaches to this and you will have to see what works best for you depending… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Put the Voir Dire Process to Work Before Choosing a Social Media “Expert”

Posted in Social Media Marketing for Law Firms
The marketing landscape is covered in so-called social media “experts” — some of whom are good at what they do but most have no business calling themselves an expert at anything but obfuscation. Michael Hyatt, known as the “virtual mentor,” had a post on his blog the other day about why we should approach self-proclaimed… Continue Reading

Microsoft Acquiring LinkedIn as Move into Enterprise Social Media

Posted in Social Media Marketing for Law Firms
Microsoft has announced that it is buying LinkedIn for $26.2 billion, one of the largest tech acquisitions in history, and that it intends to use the business social media giant to put Microsoft at the center of our work lives. Currently, LinkedIn has 433 million members in 200 countries. Microsoft has 1.28 billion Office users worldwide.… Continue Reading

Learn to Master the Art of Lead Conversion and Social Media at The State Bar of California Solo and Small Firm Summit

Posted in Law Firm Marketing, Lead Generation for Law Firms
I hope you plan on joining me at the event of the year for California solo and small firm practitioners: The State Bar of California’s Solo & Small Firm Summit on June 16-18, 2016, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California. I will be delivering four keynote addresses during this… Continue Reading